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Measuring performance of any online marketing strategy can be difficult at the best of times. Performance of a digital campaign can be such an intangible thing; you can’t touch it, you can’t see it and, it’s usually measured in feelings (which are no way to measure anything at all). What I mean by...

Increasing prices for products is the easiest way to increase revenue, but consumers don’t always share your thinking and this increase may be the one that opens the door for a competitor to enter your market. Collecting your data and saving your money is nothing new, or is it? Although, the way...

As a digital marketing specialist, I deal with a lot of web sites from a lot of different industries each and every week. The great thing about my job is that it is so varied as no two websites or campaigns I run are the same. There is however one common thread that runs between every client I deal...

If you're wondering how to measure the effectiveness of a digital marketing campaign, the honest answer is that digital marketing can be difficult to measure. But why is this? Users may have interacted with numerous third-party ad platforms within the 30-day "cookie window," but only made one...