Web Analytics Trending Articles

Increasing prices for products is the easiest way to increase revenue, but consumers don’t always share your thinking and this increase may be the one that opens the door for a competitor to enter your market. Collecting your data and saving your money is nothing new, or is it? Although, the way...

As you probably know by now, I’m a bit of a fan of Google Analytics. It’s something I use on every account I work on, every day of the week. I want to break down a couple of ways that you can segment to better understand your customer. Here are my top 3 ways to use market segmentation within...

As a digital marketing specialist, I deal with a lot of web sites from a lot of different industries each and every week. The great thing about my job is that it is so varied as no two websites or campaigns I run are the same. There is however one common thread that runs between every client I deal...

If you're wondering how to measure the effectiveness of a digital marketing campaign, the honest answer is that digital marketing can be difficult to measure. But why is this? Users may have interacted with numerous third-party ad platforms within the 30-day "cookie window," but only made one...