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Video Production

A Quick Guide to the 5 Stages of Video Production

Videos can serve a multitude of different purposes. It could be a company culture video, product demo, tutorial, animation - the list goes on. While some video content is perfectly fine to create with an iPhone or video marketing tool, sometimes you may be looking for something a bit more professional. If you decide to hire a videographer or video production company, it's important to know the five key stages of video production so that you're across the project from the get-go. It seems like...

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Video Production

The Importance of Video Marketing in 2021

Did you know that 92% of marketers are using video as part of their marketing campaigns in 2020? Why? Because video is one of the most powerful marketing techniques. Video drives more engagement than other types of media, enhances customer experience and enables you to expand your audience...

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Video Production

4 Key Points to Develop Successful Online Marketing Videos

In this fast-paced and high-tech day and age, consumers are becoming more and more time-poor. Business owners, brand marketers, and anyone with a message for that matter, are finding it more challenging to get their value proposition across to an audience who have heard and seen it all...

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Video Production

7 Clever Ways to Create Business Videos for Free

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Video Production

Video Basics For Business - the planning stage

Have you ever watched a film and thought, ‘what was that all about?’ Vanilla Sky creeps into my mind. That’s why when we work with clients, one of the first questions we ask is, ‘what is your key message?’ Getting your key message communicated to your target market is essential when creating a...

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Video Production

Tips on how to choose the right corporate video producer

How do you choose a good corporate video producer? Search on the web and you will find a lot of production companies. A competitive market can work for you but how do you select one that will deliver? Here are some pointers from an insider. They are not in ranking order and some will matter more...

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Video Production

Corporate Videos: Hiring a Professional vs Doing It Yourself

I'm a corporate video producer, and a couple of weeks ago, I wrote an article about how to promote your corporate video. The comments said 'great', but a bit cart before the horse. The requests I received were along the lines of, "How do you get started?" and "How do I choose a professional?" I have written two articles about some of the pros and cons of internal versus external and a second one about things to consider when choosing a professional. Firstly, let me start by stating now is a...

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Video Production

3 tips for coming up with video content ideas

There are some great ways to come up with ideas for video content. If you are looking to create some videos for your business follow these tips for ideas: 1. Adapt existing content Do you have any popular blog posts that you can make into a video? Usually popular content in one form can make...

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Video Production

How to Be More Confident on Camera

Getting into video but don’t have the looks of a Hollywood star or the physique of Sports Illustrated? Never fear. You'll be pleased to know that being confident on camera doesn't come naturally for most people. The good news is that there are ways to overcome feeling shy and uncomfortable when a...

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Video Production

But Video is Expensive and Hard to Do, Isn't it?

Today I am going to smash two misconceptions for you: Video is expensive to create Video is hard to do Just a few short years ago maybe the thinking that making video was hard was true. But not anymore, so let’s get into. Let’s tackle the price thing first. Misconception #1: Video is...

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