Direct Marketing Trending Articles

Do you know you can increase sales by maximising“Good morning/afternoon [Mr/Ms Name], thanks for taking the time to speak with me. I’m [your name]. I know you’re a busy woman/man so I’ll be brief. Right now I’m putting together a letter to send to you that talks about a system that boosts the...

We are often asked how many telemarketing calls our call centre agents make in a day/week/month. Here's the answer! Let's talk about the magic formula behind making a telemarketing success. Is there an alternative to this secret formula? Let's consider outsourcing your telemarketing to help...

​​Newest trends in marketing have taken over the old school and experts often give up the outdated and obsolete marketing methods, trying to concentrate on up-to-date marketing toolboxes.These approaches, though often effective, are not enough. Balancing the old and the new is what a company needs...

At a recent sales conference, I took notes as the keynote speaker argued that our words account for only 7% of our communication effectiveness. Tonality accounts for 38% and body language 55%.  The speaker’s point was that salespeople should focus more on body language to improve their...

What is network marketing? When most of us hear the term network marketing, our heart beats faster and we start to feel fear inside. Let me tell you that I had the same doubts and fears that most others felt until I decided to seek more information. Below is my take on what I have learned, after...

Marketing leaders know how important it is to have a clear litmus test when it comes to planning an effective strategy. It’s about discerning what tactics are essential, and which ones can be cut when the budgets get tight. In his book Unusually The Same, Brett Duncan, an expert in marketing for...

Often whilst driving, I’ll hear Radio commercials advertising to me businesses that; to simply put, I’ll never visit.   Sure, they may be offering a great product or service, but I’m part of this new, modern, fast paced, time poor demographic of people who are finding their weekends ever so jam...