Digital Marketing Trending Articles

Small businesses need to invest their marketing budget on the right target audiences online. SEO, social media and content marketing are great long-term strategies, while ads give you quicker results, especially for new businesses. Landing pages are great for generating or converting leads,...

Never underestimate the importance of a having a call to action in place. It sure is astounding to see how many online marketing campaigns come off the ground without making use of a call to action to get customers involved. Too many companies focus on promoting themselves, and miss the point of...

We live in a digital age in which consumers' buying behaviours are very different. Today, almost everyone does an online research before actually buying something, and simple search should provide consumers with all the information they need about your service or product. It is absolutely...

What comes to your mind when you are thinking of SEO. Would your business coach know?   As we all know, SEO was this mysterious thing. You would have to write articles, then SEO it for even greater success (Since when is SEO a verb?), and hoping against all odds that your site or blog would move...

Here’s the thing. The Consumer paradigm has changed. We no longer digest information in one dimension, at a single point in time. We are increasingly on the go, defined by our lower threshold for how long we will engage with something that does not capture our interest and our need to access what...

Businesses in the financial sector face more pressure when it comes to marketing with more complicated buyer audiences than a lot of other spheres. ​This means that in order for marketing to deliver results for your financial business, you need to know what you're doing and excel at implementing...

For a lot of business owners, it can be difficult to accurately measure the return of their online spend. With the digital marketplace getting increasingly competitive, it is important to make sure you can accurately measure the return on the money being pumped into any online marketing strategy. ...