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Innovation by technology

With the number of print publications folding at an all time high due to the prominence of digital arena, businesses and their marketing teams are constantly creating new and innovative ways to keep up with the changes. Marketing plans are now more than ever including online activities to assist with the shift with the end aim of reaching an ever-changing audience. The latest print publication to fold is fashion and lifestyle magazine, Grazia. In the United Kingdom, Grazia has been a hit that...