Public Relations (PR) Trending Articles

Gaining media coverage whether TV or print is easier that you think for small businesses. To stand apart from your competitors, make friends with journalists and understand what makes a great story. Try video news releases instead of text-based media releases and always share your success on...

The current business climate may be depressing, but this could be the best and easiest time to get media coverage Pitch how your business has pivoted to survive and offer tips and tricks. Newsjacking, product reviews and offering valuable content may get you extra media coverage. COVID-19 may...

I often get asked the following questions… What is the difference between public relations, advertising and marketing? It can be perplexing and overwhelming to promote your product, service and essentially your business. I hope that the below guide helps you to break down, decipher and...

Small business PR is one of the most important aspects of your growth because if the public doesn't know you and your communicated message, you might as well be known to no one. Successful PR campaigns and the right brand marketing are absolutely necessary to ensure your good exposure among the...

It is a sad reality these days that good customer services is an ever-widening chasm of pain for the people to endure.  I am personally saddened to have experienced exceptionally bad customer service from the Head Office of a Network Marketing Company that I was once a part of.  This Company...

A large part of our business here at Belgrin is Public Relations. Many people are perplexed by PR and haven’t a clue what we actually do. Shows like Sex and the City, and Madmen have given the public a false image. You could liken an agency PR role to a journalist, although the difference is...

Press releases are essential to any public relations campaign. They keep the media and industry up to date with developments and creating interest from journalists who may take the story further. It may lead to a magazine feature or television interview, therefore increasing visibility and...