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Public Relations (PR) Trending Articles

How to Write a Great Press Release (That Journalists Will Actually Read)
Public Relations (PR)

How to Write a Great Press Release (That Journalists Will Actually Read)

When you send a press release to a journalist or news publication, you need to bear in mind that they have a whole pile to sift through.  You have just a few seconds to grab their attention before they move on. How will you capture their attention and demonstrate your story is newsworthy? To write a great press release that journos will actually read, there are four best practices to follow. Keep reading to learn more. Imagine this – you have a job that you love. It’s high pressure – but then...

392 views

How Small Businesses can Easily Appear in the Media
Public Relations (PR)

How Small Businesses can Easily Appear in the Media

Gaining media coverage whether TV or print is easier that you think for small businesses. To stand apart from your competitors, make friends with journalists and understand what makes a great story. Try video news releases instead of text-based media releases and always share your success on...

880 views

5 Ways You Can Get PR Coverage During COVID-19
Public Relations (PR)

5 Ways You Can Get PR Coverage During COVID-19

The current business climate may be depressing, but this could be the best and easiest time to get media coverage Pitch how your business has pivoted to survive and offer tips and tricks. Newsjacking, product reviews and offering valuable content may get you extra media coverage. COVID-19 may...

611 views

8 Budget PR Hacks to Get Your Brand Out There
Public Relations (PR)

8 Budget PR Hacks to Get Your Brand Out There

542 views

Public Relations (PR)

How to Create a PR Strategy That Works 

A good PR strategy is essential - not just for brand awareness and reaching new audiences, but for crisis management and salvaging issues quickly. Creating a PR strategy involves a multi-step process and careful planning to ensure your business is prepared for a wide range of...

201 views

Public Relations (PR)

How to Write a Media Release That's Publishing Worthy

Writing a press release to a publication about massive events regarding your company or any major news related to it is very important.  But in order to write a press release that is actually worth being published (in the eyes of journalists and media publications at least), you need to be aware...

1.19K views

The Best Press Release Websites to Help You Get the Word Out
Public Relations (PR)

The Best Press Release Websites to Help You Get the Word Out

Press releases are vital to maintaining a good and fresh image of your company.  PRs are also a great way to resolve issues regarding any public uproar, e.g. following a public scandal about a company's board of directors. Read on for our pick of the best press release websites available, including free and cheap press release services. A press release is a pseudo-news story, written in the third person that seeks to demonstrate to an editor or reporter the newsworthiness of a particular...

2.72K views

20 Ways to Promote Your Business on a Limited Budget
Public Relations (PR)

20 Ways to Promote Your Business on a Limited Budget

I often get asked the following questions… What is the difference between public relations, advertising and marketing? It can be perplexing and overwhelming to promote your product, service and essentially your business. I hope that the below guide helps you to break down, decipher and...

1.08K views

What Is Small Business PR And Where To Get Started?
Public Relations (PR)

What Is Small Business PR And Where To Get Started?

Small business PR is one of the most important aspects of your growth because if the public doesn't know you and your communicated message, you might as well be known to no one. Successful PR campaigns and the right brand marketing are absolutely necessary to ensure your good exposure among the...

2.76K views

Public Relations (PR)

STAY AHEAD OF THE CURVE

The crunch of a slow economy can leave business owners very worried. What worked in the past may not be working now and with less money than before to spend, small business owners that are tightening the belt will need to take a more proactive, even aggressive sales approach. And in today’s swift...

1.34K views

Have you exeperiences the 'Care-Less Customer Service' Cause and Effect issue
Public Relations (PR)

Have you exeperiences the 'Care-Less Customer Service' Cause and Effect issue

It is a sad reality these days that good customer services is an ever-widening chasm of pain for the people to endure.  I am personally saddened to have experienced exceptionally bad customer service from the Head Office of a Network Marketing Company that I was once a part of.  This Company...

1.29K views

7 Ways to Create a Powerful PR Story for Your Business
Public Relations (PR)

7 Ways to Create a Powerful PR Story for Your Business

1.39K views

Public Relations (PR)

How to Do Free PR: 2 Tactics for Your Business

I want to open this article with two questions:  What does PR mean to your business? How are you using it? Many business owners fall into the mistake of using PR for the sole purpose of advertising their company. The Purpose of Public Relations  Aside from promotional purposes, did you know...

1.21K views

Public Relations (PR)

Pr for small business: finding a good story angle is key

Life’s a Pitch: How to get your story heard While most PR professionals would agree that pitching stories can be one of the harder aspects of PR, many others would argue that it’s in fact finding the angle worth pitching that takes time and skill. The strategic know-how of PR lies within the PR...

1.3K views

5 Reasons Why Your Business Needs Public Relations
Public Relations (PR)

5 Reasons Why Your Business Needs Public Relations

What many businesses don't realise is just how effective PR is. While it may be tempting to pour money into advertising alone, you should definitely consider allocating some of your budget to PR. PR content is multi-purpose, builds validity around your brand and is a subtle form of marketing that is digestible for your audience. Keep reading to learn more about the benefits of PR and why your business needs it. Public relations (PR) is arguably one of the most effective aspects of any small...

3.13K views

A day in the life of a pr professional
Public Relations (PR)

A day in the life of a pr professional

A large part of our business here at Belgrin is Public Relations. Many people are perplexed by PR and haven’t a clue what we actually do. Shows like Sex and the City, and Madmen have given the public a false image. You could liken an agency PR role to a journalist, although the difference is...

1.1K views

7 Top Tips For Writing  a Press Release
Public Relations (PR)

7 Top Tips For Writing a Press Release

Press releases are essential to any public relations campaign. They keep the media and industry up to date with developments and creating interest from journalists who may take the story further. It may lead to a magazine feature or television interview, therefore increasing visibility and...

2.1K views

Online PR - some Australian sites available to you
Public Relations (PR)

Online PR - some Australian sites available to you

1.54K views

Public Relations (PR)

5 Tips to Prepare for a Radio or Podcast Interview

The radio is still a preferred medium of communication even with the massive surge of people that have had flooded to the internet. This is, no doubt, due to the ease of access to it as we just have to press or flick one button and the wonders of the radio present itself. Radio interviews provide...

2.15K views

Public Relations (PR)

Are Your Press Releases Worth the Effort?

The main reason a press release (PR) is produced is strictly for newsworthy dissemination. This is the first thing you should remember and remember hard. This is because all too often, PR produced even though newsworthy, is presented in the wrong way. This can be highly detrimental to your...

1.5K views

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