Public Relations (PR) Trending Articles

Gaining media coverage whether TV or print is easier that you think for small businesses. To stand apart from your competitors, make friends with journalists and understand what makes a great story. Try video news releases instead of text-based media releases and always share your success on...

When you send a press release to a journalist or news publication, you need to bear in mind that they have a whole pile to sift through.  You have just a few seconds to grab their attention before they move on. How will you capture their attention and demonstrate your story is newsworthy? To...

Have you been wondering whether to hire an in-house PR team or outsource to an agency? It's a question many small businesses ask. In-house PR can be cheaper, but then again, hiring an agency full of PR experts may give you the most bang for your buck in the long run. Find out the pros and cons of...

I often get asked the following questions… What is the difference between public relations, advertising and marketing? It can be perplexing and overwhelming to promote your product, service and essentially your business. I hope that the below guide helps you to break down, decipher and...

The crunch of a slow economy can leave business owners very worried. What worked in the past may not be working now and with less money than before to spend, small business owners that are tightening the belt will need to take a more proactive, even aggressive sales approach. And in today’s swift...

Life’s a Pitch: How to get your story heard While most PR professionals would agree that pitching stories can be one of the harder aspects of PR, many others would argue that it’s in fact finding the angle worth pitching that takes time and skill. The strategic know-how of PR lies within the PR...

What many businesses don't realise is just how effective PR is. While it may be tempting to pour money into advertising alone, you should definitely consider allocating some of your budget to PR. PR content is multi-purpose, builds validity around your brand and is a subtle form of marketing that...