Marketing Trending Articles

One of the biggest problems marketing has is trying to grab a hold of far too many segments all at once, preferable at the lowest possible cost. It seems like a good idea when you're a start-up or an SME to rope as many potential customers in as you possibly can. But rather like in so many other...

When you undertake any kind of marketing activity or promotion, it makes sense to get the most possible return on your investment. That's where "marketing pillars" come in. No, they're not an expensive pop-up promo item you have to rush out and buy. I'm talking about the various channels that you...

Over the past few weeks I’ve shared with you a few ways to make your proposals pop. The first strategy was around using stories. The second was in the way you use your language, and specifically, LESS is MORE. This last article is about how you start your proposal to change the way you...

When you first hear about affiliate marketing, it can be confusing trying to understand how to get started, especially for brands. This guide aims to clear that up and help you create your own affiliate program to get people to promote your products and services to others. How does...

Everyday in my job I take people's ideas,refine them and transform them into a tangible result through the application of systems and execution. All too often I hear SME's say 'I know.. I had this idea.' or 'I have the ideas and I tried to do it myself.' It might not be obvious to the business...

What goes into the decision making process when buying a product? If you want to a theoretical answer to those questions, I suggest you go and open up a first-year marketing textbook. However, if you want to know how it becomes relevant in real life, continue on and read my story. Once upon a...

The growing competition in the market, regardless of what industry your company belongs, would literally demand you to extract every creative juice in yourself for its marketing. Growing your brand and bringing in customers can be quite a handful of a job, especially if you are not equipped with...