Search Engine Optimisation (SEO) Trending Articles

Churning out as much keyword-rich content as possible isn't enough to keep your website relevant. In fact, this can have the opposite effect and decrease your rankings. Consumers and Google crawlers can recognise spammy content or content that has been regurgitated from other sites. Not...

If you want your website to gain visibility and rank high on major search engines, audits need to be a key component of your overall SEO strategy.  An SEO audit is a detailed check of your site to assess if there are issues that could be pulling your search rankings down. But how does an SEO audit...

Having an online presence is essential for all businesses today, but it's only one part of the puzzle. Whether you're a large enterprise or a sole trader, if you want your business to thrive, your website needs to be seen by your target audience.  Paid advertising might get your business out there...

Is content king in the world of SEO? More content is not necessarily better for increasing your e-commerce website’s ranking. Instead, optimise your existing content by picking the right keywords people are searching for. You should also focus on user experience, your site structure and capitalise...

As a business owner, SEO can seem too technical to do without the help of an SEO expert. However, there is one technique you can easily do yourself to help you get better search results. Expertise, authority and trustworthiness (otherwise known as E-A-T) are important factors which are used...

Did you know that your website design can have a direct impact on your site's visibility on search engines?  The performance of your site depends on a variety of factors including relevant meta data, tags, website speed, optimal keyword density and much more. While it may seem like a lot to think...

An SEO audit should be done regularly if you are serious about improving your organic traffic.  Your SEO checklist should items such as mobile-friendliness, index status, loading speed and meta data.  How does Googlebot see your page? Is it able to crawl the entire page without any errors? An SEO...