Social Media Marketing Trending Articles

The importance of educating your audience How valuable are paid ads? Should we try something else? Persistence and experimentation The emergence and explosive growth of the use of social media in the last decade or so has been nothing short of phenomenal. It wasn’t so long ago that the phrase...

You always hear people talking about Facebook pages and Twitter accounts, but as a business development resource for B2B service providers, LinkedIn can be one of the more powerful social media tools around. For amateurs and experts alike, the following tips will help you master...

Of course you know of the business social platform LinkedIn. The social site is aimed at business and professionals and is a great tool for not only gaining, but sharing, content and industry news. It's used for networking purposes, recruitment purposes, advertising and, targeted news. Sharing...

For those who have been working with Facebook in terms of their social media for a lengthy period of time, you will know that at one point all was relatively good with your likes and insights and then over time there was a noticeable reduction in the amount of organic distribution.  Frustrating...

Though many LinkedIn users are only drawn by the prospect of landing a job, there are plenty of other reasons to return to your LinkedIn network frequently. The larger your network is, the more useful it will be for any purpose, whether it be job searching or seeking advice on a topic that...

Facebook made lots of efforts this year to make your page easier to navigate. This time check Facebook new look for iPhone & iPad. I have to say they did a good job for the user experience. What’s New in Facebook? Chat heads Now you can keep chatting even when you’re doing other stuff on...

The 80/20 Formula Small business expert Steven D. Strauss, author of The Small Business Bible, suggests following the social media 80/20 rule to establish a meaningful connection with customers. 80% of your content should address your customers problems & interests 20% should be about your...