Startup Trending Articles

Just about anyone in Marketing, PR or Communications are well versed with Seth Godin’s theory of elevator pitches. Seth Godin takes the idea of an elevator ride, where you have limited time to create conversation, that if done right, will lead into a deeper dialogue and an opportunity to pitch for...

Many startups today are moving away from traditional marketing towards growth hacking. A trend that was adopted way back by marketers and innovators in the Silicon Valley, Growth Hacking simply refers to using creative and technical marketing techniques with the sole purpose of growth. Who can...

Getting startup advisors on board can be extremely valuable for your startup growth. Choose those who are well-connected, wise, and can work for mutual benefit. You should also hire or connect with professionals like accountants, lawyers and industry mentors. When co-founders seek to form a new...

Before I start where I left off last week, I need to clear something. You see last week I suggested that a number of attendees at my seminar may not have taken action. This it seems may have upset a few people. I received a few emails explaining they had taken action and one person actually sent me...

Challenges for startups can come in a variety of packages. These can range from technical challenges with your website to having the right partners helping run your business run smoothly. Startups will also have to deal with customer expectations and clearing laying those out to ensure they have...

Don't let failures stop you.  Learn from other people's mistakes.  Fail Fast and Fail Forward. Read more on this at: http://www.entrepreneur.com/article/235250

If you’re a startup struggling to raise cash, the concept of hiring a team member purely dedicated to managing your finances probably seems like an expense you can live without. When you’re competing for world class technical talent on a shoestring budget, the last thing on your mind is using...