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Startup Branding and PR Trending Articles

The Importance of the Title
Startup Branding and PR

The Importance of the Title

Let's be clear - It's been a while since I've ranted and this is going to be a good one, but bear with me, I promise there is a point to it all. SO: PR isn't dead, and content marketing isn't new. While we're at it, PR isn't promotion or (personal) management either. And good business development is so much more than sales. I'm sick of all the talk and labeling to the contrary. Call things what they really are, own what you do. Every field has areas of focus, new and shiny ways of doing...

4.92K views

It's okay to make mistakes with your brand
Startup Branding and PR

It's okay to make mistakes with your brand

Songkran in Thailand is New Year and it is celebrated every April. Songkran comes from the Sanskrit language. It means "movement" or “changing" and is a traditional festival that lasts for three days. In the old days Thai people would pour scented water over the shoulder and down the back of one...

1.1K views

How to supercharge your network in 3 months
Startup Branding and PR

How to supercharge your network in 3 months

Does the success of your business rely on your own personal brand and the exposure you have in the professional community? Imagine if you could double your online networks in just 3 months – how would this affect your client pulling power?  It sounds simple, but growing your network does take a...

1.33K views

Your customer doesn't care about your brand
Startup Branding and PR

Your customer doesn't care about your brand

2.22K views

Startup Branding and PR

Startups: Band Together and Stop Being Anonymous on Issues

There is one thing every Australian business and business owner will face, especially as they start to do well. Tall poppy syndrome. For some reason we have been brought up for generations to cut the people who stand out from the crowd back down to size. The romantic notion of it for society is...

2.27K views

Startup Branding and PR

How to Do Business Follow-Up The Right Way

It is essential for businesses -- big or startup, to conduct follow up on their prospective clients. Apparently, we need to do it with art and skill so that we won't appear to be intrusive or pushy. You may think of leaving one or two voicemails or send a couple of emails, but that simple courtesy...

1.07K views

Providing a community service with shoes!
Startup Branding and PR

Providing a community service with shoes!

Tell us a bit about your business? Glamazon Shoes is a niche market business. We provide beautiful women’s shoes for bigger feet with sizes starting from 10 and going up to at least size 13, and some up to size 15. Glamazon Shoes has a shop in Melbourne and an online store as well, supplying gorgeous shoes to women (and cross-dressing men!) all over Australia, and even some overseas.   Why did you start up your business? I’d had the idea for a ‘big shoe shop’ for decades but never had the...

1.37K views

Does a start up really need PR?
Startup Branding and PR

Does a start up really need PR?

 I was recently asked why a start up requires PR? Start ups have very little budget. Once the initial raw idea has been threaded into a material product, service, e-commerce website or anything in between, how do you communicate that your start up exists? How do you let your target market...

827 views

How to answer what you do in 30 seconds or less
Startup Branding and PR

How to answer what you do in 30 seconds or less

How many times have you been to a Networking event and you hear the same old thing…. "I'm an IT consultant" or "I'm a personal trainer" Blah blah blah… Boring…. Not only have the people you're talking to tuned out because you've just sold yourself as a commodity where they've heard it all before...

1.24K views

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