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The purpose of a website specification document is to ensure that everyone involved in your web design project is working towards the same outcomes. Creating a comprehensive specification document can be the make or break of a project, and can save you time and money trying to resolve...
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Having a website is crucial for businesses of every kind, and small construction businesses are no different. It would be a struggle to find a trade business that doesn't have at least a basic online presence nowadays. A website helps you build credibility, allows you to showcase your best work...
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Many business owners nowadays have no idea what web accessibility is and why it's important. Let's get to the bottom and understand how web accessibility helps your business become an open door for everyone on the net, including those who experience disabilities. There are 3 simple tips to help...
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If you want your small business to be successful in the current world, it needs to have a website. And, it can't be just any website. It has to be a website that's impactful - meaning it must connect your target audience with your message, in an instant. Then, it needs to keep them there. A good...
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David Ogilvy was a great advertising guy. In 1962, Time magazine hailed him ‘the wizard of modern advertising’. He was responsible for many memorable adverts and worked with companies like Schweppes and Rolls Royce. He was a pioneer of soft-sell ads that were full of information and didn’t...
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We have meetings every Monday, research almost every second of the day and spending sweat, blood and tears to get a business rolling. What businesses want in the end are conversions. Conversions keep a business operating and thus, the cycle continues. One major section of being able to achieve a...
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Web design was something that was always in my New Year's resolution that I never got around doing - until now. After consulting with different web designers for my startup, the proud SME owner inside of me decided that no one understood my needs – so I decided to code my own! Currently, I’m...
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