Copywriting, content writing and blogging

5 Benefits of Copywriting for Real Estate Professionals

Copywriting in the real estate industry is vital to your success, such as building your reputation... read more

Added by:
Megan Edwards Expert Content Marketer + Copywriter at mWords Communications
Please login or sign up to comment.
James Burbank
I really enjoyed the article Megan and I agree with pretty much everything you wrote. I just wanted to add that real estate writing can get a bit uniform and it would be a good idea to work with the copywriter on copy ideas that would really stand out.
Offline and direct marketing

Get in-person social: Using real-world networking to grow your business

It’s not what you know, it’s who you know.  We’ve all heard it, and many of us have found it to be... read more

Added by:
Please login or sign up to comment.
Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Good reminders Katherine, especially re follow ups and choosing wisely. Sometimes the downside of trying to network with too many people are a number of weak shallow relationships. It's a good reminder to step back and focus on those that you truly want to network with and you can help :)
Katherine MacPhersonDirector at The Hunter Box
Thanks John, agree entirely. It's important to be focussed on which events you attend, and rather than just investing in growing your network, it's equally important (if not more) to nurture the networks you have.
Search engine marketing

Integrating WordPress With Twitter And Apply Twitter Magic

Wow! Who would have thought that you could work from your WordPress Dashboard and connect with your... read more

Added by:
Please login or sign up to comment.
John BelchamberOwner & Senior Consultant at Invoke Results
Good tips, thank you Anthony. The world of Wordpress Plugins is a very large on isn't it.
Sales and marketing

Grow your business with catalogues

Despite the prevalence of digital media, catalogues remain a key method of retail marketing.... read more

Added by:
Please login or sign up to comment.
Be the first to comment
Search engine marketing

Keeping Google happy with smart SEO

There’s a right way to do SEO, and a wrong. When it comes to search engines, Google makes the... read more

Added by:
Please login or sign up to comment.
Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Great article again Katherine. Tip number should be something every business should incorporate into their SEO strategy. It's refreshing that the SEO game has now become a more even playing field where it's mainly about good content vs. under the table SEO strategies.
Startup

Making more when you only have less

Whatever your start-up is there is almost certainly one thing you have in common with every other... read more

Added by:
Please login or sign up to comment.
Ananda Raj PandeyCTO at SavvySME
Thanks for great article.
Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Great tips Andrew! I've known lots of start-ups that have grown purely from word of mouth and PR. Being flexible means you can do a lot of guerilla campaigns that are PR worthy without having to convince your board and shareholders and more start-ups should take advantage of that :)
Growth

5 Steps to Get Your Ideas Out of the Shower and Into the World

Everyone Has Ideas “Everyone who's ever taken a shower has an idea. But it's the person who gets... read more

Added by:
Please login or sign up to comment.
Thanks for your comment Phil. Just knowing the process and understanding what phase you are in reduces angst for a lot of people and leads to better ideas. On the flipside moving into a phase too soon due to not understanding the current phase frustrates the process and inhibits great idea generation. Regards, Darryn
Phil KhorFounder at SavvySME
Great article. I always have a lot on my mind but never realised the stages our thought process in the way as clearly as it's laid out in this article, especially Stage 2 and 3. It's a great eye opener! :)
Copywriting, content writing and blogging

3 tips for a winning blog design

We all know that when it comes to blogging, content is king. That makes design the all-important... read more

Added by:
Please login or sign up to comment.
Ling Lee at Digital Marketing and Personal Branding
Wow cool! hopeful that my blog will take off with your help!
Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Great points Jason!! I will be applying this to my blog :)! Can't wait for your next article!
Sales and marketing

Get Gatsby’s Success for your SME With 5 Easy Rules

Warning: Mild plot spoilers herein! ​ “He had one of those rare smiles with a quality of... read more

Added by:
Nathan Moore Business Development Drone at Marketing Bee
Please login or sign up to comment.
Phil KhorFounder at SavvySME
Awesome article Nathan, Rule #3 rocks and your Rule#2 rhymes. What else can I say? Thanks for sharing. :)
Phil JoelDirector at SavvySME
I may have to watch the film with intent now. Thank you Nathan.
Human resources

What to do when your best employee resigns?

Your week is going well. In fact all in the business seems to be going well when your best... read more

Added by:
Anne-Marie Orrock Human Resources Consulting, Human Resources at Corporate Canary HR Consulting
Please login or sign up to comment.
Mahua DasOwner at Next Gen Teams
Great article, Anne-Marie - thoroughly covered all bases. Would love to share on LinkedIn as a valuable resource industry contacts. Thank you.
John BelchamberOwner & Senior Consultant at Invoke Results
Very wise advice Anne-Marie. It amazes me how many business have a 'once they go, never have them back' policy. Having someone get a wider experience, training at someone else's cost and seeing how green that grass actually is can be a good thing sometimes.
Customer acquisition

3 tech Ideas to help you market your business

Marketing isn’t what it used to be. Today we have mobile apps and vending machines that use... read more

Added by:
Alicia Menkveld Director at Alicia Menkveld International
Please login or sign up to comment.
Neil SteggallPartner at Wardour Capital Partners
Alicia, A good and relevant article, I enjoyed the tying together of smiles and technology. Two very important aspects of life but unfortunately the former is often overlooked and yet its so easy to give!
Sales and marketing

Google’s Display Network: An Effective Advertising Platform Exclusively for SME’s

Google’s Display Network allows businesses to advertise on websites that have partnered within... read more

Added by:
Please login or sign up to comment.
Hi Neil, thank you for commenting. Glad you have found the articles useful, especially as an introduction to the field of online marketing.
Neil SteggallPartner at Wardour Capital Partners
Hi Ashleigh, thanks for another interesting article. In a fast changing world where much of this is new to many of us you carry your audience along at a near perfect pace. Cheers, Neil.
Graphic design

Infographic: Does design matter?

We’ve seen a lot of articles in the media lately about how design is an increasingly important... read more

Added by:
Please login or sign up to comment.
Ling Lee at Digital Marketing and Personal Branding
Thanks! Always love a good infographic :D
Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Design is so incredibly important, but I find it interesting that a lot of small businesses don't see the value in paying for it when we judge products and businesses harshly everyday based on design attributes. I do this personally too, I go cheap on a logo but then criticise bad logos a few hours after. Thanks for sharing this study, there is some really good insights here.
Sales and marketing

Define marketing for a marketer

                                    It has now been roughly 18 months since I started our one... read more

Added by:
Please login or sign up to comment.
Neil SteggallPartner at Wardour Capital Partners
Sharon, a really interesting article which I hope gets people thinking. The questions you raise and your comments are so relevant. At times I think SME's are becoming technology lazy....a few posts here and there represents marketing. I am constantly disappointed by the lack of a written business or marketing plan or even determining a simple statement about what makes their product or service better than their competitors. The evolution of outsourcing, virtual staff, and distant mentors can all be utilised so easily. Lings comments are so relevant and I see Ling (sorry to talk about you Ling) as a great example of a talented modern young marketer. With reference to the older style marketers, I'm with you on the whiskey!
Sharon LatourOwner at Marketing Bee
Glad you liked the article Ling. I agree with you Ling but I believe that marketing is a lot more than design and social media. These are crucial components but they are a small part of a strategy that is soundly put together.
Sales and marketing

Of mousetraps and marketing

Many of us have problems with marketing their business. Maybe we have a simple offer of enormous... read more

Added by:
Please login or sign up to comment.
Be the first to comment
Growth

Do you need a christmas miracle? here’s a different kind of miracle that will guarantee your success in 2014.

Mark Enman posted a request for Christmas cards on his social media page, hoping for a few extra... read more

Added by:
Please login or sign up to comment.
Neil SteggallPartner at Wardour Capital Partners
Darryn, Another great article, thank you! I hope 2014 is a happy and prosperous year for you. Cheers, Neil.
Sales and marketing

The top 5 marketing mistakes small business owners make

One of the best parts of what I do is that I get to meet and work with many amazing small... read more

Added by:
Please login or sign up to comment.
Thanks for your feedback Brian. I certainly agree that some people use a 'smoke and mirrors' approach when trying to develop a 'relationship'. In saying that, customers are at varying stages of the buying cycle so not everyone is willing to by right now. Sometimes they need more time for a variety of reasons - especially for professional services and high priced products.
Great Advice, and glad to see we are on the right track, it's highly motivating.
Leadership

Mind mapping: let it work for you.

MIND MAPPINGSome of us think better in pictures etc. Before thinking through a big idea, I... read more

Added by:
Neil Steggall Partner at Wardour Capital Partners
Please login or sign up to comment.
Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Hi Neil, I love mind maps! Great for brainstorming and will try MindJet a go :D
John BelchamberOwner & Senior Consultant at Invoke Results
I often make use of mind mapping to help me think through issues alone or as a group. As a visual person, they work well for me...but I do sometimes get stuck on 'tidying up as I go' LOL
Lifestyle and health

Life's lessons

At the start of a new year, I think it's valuable to reflect on the year past.... the good the... read more

Added by:
Please login or sign up to comment.
Phil JoelDirector at SavvySME
Thanks for sharing Gary. I feel better already after reading this article!
Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Hi Gary!! That's great to hear! I've also been going through a health revaluation and I agree with the exercise thing, you can be slim without working out for hours. A stroll in the park a few times a week will do just fine :)
Public relations

3 tips on how to reinvent yourself

I thought I was different. There has been a stirring inside of me that I couldn’t define. My life... read more

Added by:
Please login or sign up to comment.
Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Hi Marika, I think this is the perfect time for this article. New year new you! Thanks for sharing this, I've also been contemplating these things so it's good to know I'm not alone in this :)
Search engine marketing

Display marketing: what is re-marketing in google adwords?

Re-marketing allows advertisers on Google AdWords to have their advert reappear to consumers that... read more

Added by:
Please login or sign up to comment.
Hi Phil, Wendy & Phil :) nice to see how re-marketing has helped you grow your business. I guess the benefit of re-marketing is re-capturing the audience that are actually interested in your offer. Thank you for sharing!
Phil KhorFounder at SavvySME
Another great article Ashleigh. Remarketing is definitely a winner!! :)
Insurance

The insurance policy every online business should have

For every good, there is an evil, it’s just a fact of life. So while the internet makes it easier... read more

Added by:
Please login or sign up to comment.
Kate FairleyOwner at Get Informed
No they certainly can't, and Insurance isn't a failsafe in that regard however the Business Interruption options available are quite generous. The product I've selected for my business actually provides an additional benefit (meaning it's paid out on top of the claim) of $50,000 towards having a PR firm re-establish the business' reputation OR a security consultant to conduct a review and implement any necessary security improvements as a result of an event OR a forensic consultant to establish the identity of the hacker. So depending on the breach which has occurred, I could select the most appropriate option which would give me the best chance of getting back on my feet. Insurance isn't a magic wand, but it does offset your risk.
Steven FreemanOwner at Evolved Sound
Very interesting insurance product. Being hacked in some shape or form is inevitable for many businesses and the risk factors are on the rise. Some of these Cyber crimes are so severe, and other than a potential payout these policies can't easily restore your business in the same way a house can be re-built in the traditional sense.
Selling online

A simple guide to buying auto parts and accessories

  You may come across different kinds of problems if you own a car. Mileage problems and battery... read more

Please login or sign up to comment.
Be the first to comment
Finance and accounting

Better bookkeeping

Admittedly bookkeeping is not one of my favourite aspects of business and it is one that I would... read more

Added by:
Michelle Tupy Blog and Epublishing Manager at Clever Streak
Please login or sign up to comment.
Michelle TupyBlog and Epublishing Manager at Clever Streak
My pleasure Phil - always happy to help.
Phil KhorFounder at SavvySME
Great, practical tips! Thanks for sharing Michelle.
Budgeting and forecasting

Your pricing is wrong: and it’s wrecking your business.

A friend of mine told me that she was “really getting on top of her charge out fees” this year.... read more

Added by:
Neil Steggall Partner at Wardour Capital Partners
Please login or sign up to comment.
Phil KhorFounder at SavvySME
Wow powerful article. It also goes to show that "picking" the right clients is just as important as putting up the right pricing. The right client understands value and wants to buy based on value and quality, not time spent. Thanks for sharing.
Stephen Parker
Powerful message - spot on! More companies could save themselves by taking this on board than just about any other reticle. I had almost gone under before I finally realised the truth of this principle. I wish I had read this two years earlier.
Competition, consumer and trade practices

Consumer confidential: the most common questions consumers ask

Consumer Confidential: The Most Common Questions Consumers Ask As a consumer it can be hard to... read more

Added by:
Please login or sign up to comment.
Kate HormanOwner at The Lazy Lawyer
It can go either way. Usually a product can be identified as belonging to that particular business, especially if it's still on the shop floor, like with clothing etc. But there will be business owners who will argue the point. As always, having the receipt is a big help.
Yee TrinhCo-founder at SavvySME
Really useful information. Would a business not claim it isn't theirs if the tag has been taken off though?
Managing employees

Why do we Procrastinate? ......Well, I’ll tell you tomorrow!!

Procrastination is a problem for the sufferer, it’s a problem for business and it can ruin cohesive... read more

Added by:
Neil Steggall Partner at Wardour Capital Partners
Please login or sign up to comment.
Neil SteggallPartner at Wardour Capital Partners
Micha, Many thanks for a really great contribution to the discussion and for supplying the article, much appreciated, cheers, Neil.
Micha WottonHead of Development at SavvySME
Neil, thanks for a great article about a real problem many experience to a greater or lesser degree. In answer to Steven's question: from experience, the routine helps to remove several blocks to procrastination - the fear of failure, for example, is negated by the fact you have already been down that road, and know what to expect. A major part of overcoming procrastination is PLANNING, as Neil mentioned. Often I put off a task because I can't get started - the task is overwhelming - but if I break it down into the smallest chunks possible, and identify the very first step, I can overcome that block. One article that I found really helpful in both understanding and having a plan (there it is again) for overcoming procrastination was this: http://www.waitbutwhy.com/2013/10/why-procrastinators-procrastinate.html and the follow-up article: http://waitbutwhy.com/2013/11/how-to-beat-procrastination.html
Telecommunications, mobile and wireless

Why you need a mobile agency and a digital agency

We all know it – the world is currently going through a mobile revolution. Consider these key... read more

Added by:
Please login or sign up to comment.
Sam ShehzadOwner at Local Web Design Consultant
Thanks for interesting article.keep sharing in future. :) http://www.localwebdesignconsultant.com.au/website-design-officer/
Neil SteggallPartner at Wardour Capital Partners
A great article! Is the activity currently B2C or is it encompassing B2B?
Leadership

Showing Integrity, Leadership and Respect.

  Leadership goes hand in hand with Trust and Respect and to build a reputation for Trust and... read more

Added by:
Neil Steggall Partner at Wardour Capital Partners
Please login or sign up to comment.
Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Confucius is a smart man. It is incredibly true :) Plus you'll attract a certain types of people around you as well depending on your own integrity. Not showing the attributes you mentioned above can conversely drive great people away as well. Great article Neil :D
Sales and marketing

Marketing Mistake #10 | Not Cross-Selling, Up-Selling Or Having A “Back-End”

Marketing or the promotion of your business can be a costly endeavor. For some businesses, the... read more

Added by:
Please login or sign up to comment.
Thanks Ling, yes it has become a common term with clients 'what is your fries offering?" ;-)
Ling Lee at Digital Marketing and Personal Branding
Thanks for the great article Lisa! Good points about cross-selling, and up-selling, you can see it happening in real time with Maccas and Hungry Jacks offering an upsize for an extra 50c.
Accounting

What I learnt from spending 3 days with accountants

If you only do it once, don’t do it at all. How systems can transform your business. Recently I... read more

Added by:
Please login or sign up to comment.
Ling Lee at Digital Marketing and Personal Branding
Great article! However, most SMEs can't survive be rejecting one-off jobs D:
Training and development

Forget the 'Nay-Sayers' - use the Power of Compounding Effect

Writing is a big part of many occupations these days.   Some writing is for business, some for... read more

Added by:
Please login or sign up to comment.
Selina ShaplandOwner at Selina Shapland
Thank you so much for your comment and rating the article. I truly do appreciate your feedback. Yes, if we do not put writing first, who will? S
Ling Lee at Digital Marketing and Personal Branding
Great motivational article Selina! That's right, In times of procrastination I always tell myself, if you're not going to write today, who will?
Selling online

Build An Online Buying Cycle to Drive More Sales

For many people who run a successful business, taking the next step to the online realm seems like... read more

Added by:
Please login or sign up to comment.
Arrnell GapusanCommunity Manager at SavvySME
Wonderful article David!
David MooneyEmployee at SponsoredLinX
Hi Ling, Thanks for the comment. I like to think about the fact that no matter who you are, you're always somebody’s customer. Thinking about a complete strategy like this helps me put into perspective how each element fits together and how each aspect of the strategy plugs into the way your customers behave.
Online marketing

Is Your Website A Minimum Wage Cashier?

We all know that generating leads is one of the most important parts of running a business. You... read more

Added by:
Please login or sign up to comment.
Ling Lee at Digital Marketing and Personal Branding
Great article as always! The website is such an important part of busineses, I love your story - I think it perfectly explains the concept of a 'noisy' website.
Online marketing

Taking credit where credit is due: Website Call Conversions

For anyone who has been following my articles over the past few weeks, there is probably something... read more

Added by:
Please login or sign up to comment.
Ling Lee at Digital Marketing and Personal Branding
Thanks for the great article David! I had no idea about the Google adwords and call conversions, thanks for the heads up!
Leadership

Why Your Team Should Be Smarter Than You.

“Why are you leaving? Can’t you stay as our manager?” “My job here is done, it’s time for me to... read more

Added by:
Please login or sign up to comment.
Yee TrinhCo-founder at SavvySME
I agree. It's all about resourcefulness. The better able you are to put the best resources together, the more indispensable you are in my opinion.