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Sales and marketing

The Making Of A Good Salesman

There is a certain connotation attached to being a salesman. Almost everyone will see you as... read more

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John BelchamberOwner & Senior Consultant at Invoke Results
Great article Anthony, It's amazing how many of the sales people I've assessed over the years suffer from 'Role Rejection' - where by deep down they don't feel being a sales person is a good thing to be. I once came through Sydney International Airport and a colleague who had written 'Sales Person' on their customs card under 'occupation'. The Customs Officer read the card, paused looked up and said "Salesperson....you don't see many of them".
Startup

Small Business and Startups in economic uncertainty (part 2)

  The challenge of small business and start-ups in the current economic environment is... read more

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Brian Le Mon Owner at GBOS
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Fantastic article, point 9 I am actually email to my wife now :) Working from home is a fantastic concept, but you really need to start your day at a particular time and also have a time of the day to end as well. One way I have worked around this is by using a lunch break to get out and do some things for an hour and then get back in the office.
Sales and marketing

Tips on how to choose the right corporate video producer

How do you choose a good corporate video producer? Search on the web and you will find a lot of... read more

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Business planning

The best business book you'll read this year

I’ve just finished reading one of the best books on business I’ve read for a long time. Why is... read more

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Thanks Wendy for fixing up the heading - much appreciated. Darryn
I agree Wendy. 37 signals are a great company - and a great model for business. On another note, something went wrong with the article title? It was supposed to be just "The best business book you'll read this year." Not sure what happened there. Regards, Darryn
IT support and consulting

Do you only need a computer tech when the computer breaks

In the technical support world, there has been everything from constant bickering to full-blown... read more

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Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
I wish I had a managed service provider solution for my life :) Let me know Roger, if you ever plan on offering one of those!
Outsourcing

Is outsourcing really offering you a competitive advantage?

I recently saw a topic post on LinkedIn promoting "Outsourcing as your competitive advantage"... read more

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Brian Le Mon Owner at GBOS
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Business coaching

Enough, or why it’s time to send Richard Branson back to his island

I’ve had an insight in the last 6 months and I have to make an admission: One of the pillars and... read more

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Thanks everyone for those nice comments... I felt really good writing this article... It was as if a light had suddenly gone on in my head and a weight dropped off my shoulderss (thank God the weight didn't drop into the light.. Smiles)... Really nice to hear that it resonated with some of you as well. Cheers, Roland
Steve OsborneOwner at Smarthinking
Excellent article, great point of view, thank you.
Managing employees

Working behind the scenes

In this article I continue to explore the four people you will ever meet.  It is important to... read more

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John BelchamberOwner & Senior Consultant at Invoke Results
Another great article Narelle. I totally agree that the High S is so often the glue that holds teams together. Whilst their need for security can mean they are resistant to change, I find that if you take the time to help them recognise that change may be necessary and involve them in deciding on the solution, they can be your biggest advocates for change. As with all things, work with the strengths to minimise the impact of any limitations.
Advertising

Re-thinking your text adverts for google’s search network

If you have ever run an AdWords campaign on Google’s Search Network, you will understand the... read more

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Hi Neil, thank you!
Neil SteggallPartner at Wardour Capital Partners
Hi Ashleigh, another great article. I enjoy the way you convey the essence so clearly.
Bootstrapping

What have I learnt from bootstrapping my latest venture, 6 months in?

I am now 6 months into my 3rd start up which feels like a good time to share my experience of... read more

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David BradburyOwner at Selector
Yep pretty pleased with the engagement levels to date, baked in plenty of sticky "secret" sauce to the build which combined with a constant flow of new, rich content seems to be delivering
Neil SteggallPartner at Wardour Capital Partners
Wow! a one in three re visit is better than healthy is on steroids! We may need to have a chat as to how you achieved this. Well done
Founders and co-founders

Exclusive interview with MYOB's CEO Tim Reed - the man behind the accounting software giant

Meet the man behind one of the leaders in Accounting Software in Australia, MYOB.... read more

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SavvySME Official Official Account at SavvySME
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Business coaching

The problem with goal setting

I’ve got a big Goal! “In January 2024, I am delivering a talk to a global audience at a TED... read more

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Lisa OrmenyessyBusiness Coach and Marketing Specialist at Straight Talk Group
I enjoyed this Roland. Remember to send us the link to your TED talk so we can celebrate with you! :)
interesting wendy... what is the name of the book?
Business coaching

Metrics which matter as a business owner

Amazon stocks some 11,000 titles in the category “Small Business Management”, and although I... read more

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Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Great points Roland :) I really look forwards to your articles :D
John BelchamberOwner & Senior Consultant at Invoke Results
Great food for thought Roland, thank you. It is so important to make sure you're measuring the things that are lead indicators, not just measuring for measurement's sake.
Copywriting, content writing and blogging

Why the blog should i?

Ten years ago, blogging was an unknown phenomenon that barely made the radar of SMEs. Blogs,... read more

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Michelle TupyBlog and Epublishing Manager at Clever Streak
I am constantly amazed by the number of blogs which just sit there stagnant; why start one if your intention is just to ignore it after you have published your third post?
Bookkeeping

Tips to dramatically reduce overhead costs in your business

Overhead or indirect costs are part of running a business—these cannot be eliminated in the... read more

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Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Really worth sitting down and working this out :D Thanks for the reminder!
Andrew OldhamOwner at Shoebooks
Thanks Phil, it actually helps me as well. Everyone gets caught up in "stuff" and this helps me sharpen my own axe!
Founders and co-founders

Star Trek, Are You Captain Kirk or Mr Scott?

The original Start Trek series form the 60's would have dramatic scenes where William Shatner as... read more

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Micha WottonHead of Development at SavvySME
I think I am Mr Spock - 'Captain, what you are suggesting is illogical'.
Selina ShaplandOwner at Selina Shapland
What a great article. Firstly, I am a huge Star Trek fan and your observations are spot on. I often see Supervisors running around 'putting out fires' and reacting to situations rather then prioritising their important v's urgent tasks and so they are often overwhelmed, mush like Mr Scott. I think the sign of a great leader is the ability to apply basics to everyday and reduce 'spot fires' to a minimum, so that they can get on with doing what is highest priority with the greatest benefit for time invested. We can't take time back, so using it wisely is our greatest personal and professional service. Selina
Sales and marketing

Is your brand developing a kodak moment?

Eastman Kodak recently marked its 125th anniversary. It's a company with a household name, and in... read more

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Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Thanks for sharing this campaign, it's amazing!
Leadership

The problem of the overly critical... do you know what ails you?

There are some people out there who just love to criticise, so much so that they can't come up with... read more

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Thanks Phil, I couldn't agree more!
Phil KhorFounder at SavvySME
Wow, what a great inside look into why people around us are overly critical. It's a topic often close to home for me. I find negativity seriously energy sapping, esp in teams, in business, in entrepreneurial ventures, even in relationships. I'm all for critical thinking and being realistic, but when one tips the balance towards being overly critical all the time, it's debilitating. As bosses, we are often our own worst enemies when we're overly critical, and it shows. In fact, I think the impact is far worse in smaller teams. So getting a grip on the science of cognitive dissonance is key to helping others and becoming better leaders. Thanks for sharing Louise.
Onwards and upwards

How to achieve your best - part 2

"To tap the tremendous unrealized potential that exists in all of us, we must think of meaningful... read more

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Human resources

I had been touched when I did not invite such intimacy in the workplace

Have you ever had a manager or a co-worker cross the Employee/Employer line with sexually... read more

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Selina ShaplandOwner at Selina Shapland
Thank you for your comments on this article. I am glad that I shared this experience because I think a lot of people have similar things happen to them and may not be speaking up about it to the right people out there who can help them deal with it through constructive avenues. It is my hope that this article will inspire people to stand tall and not allow themselves to be victims to such behaviour. We all deserve a safe working environment.
Phil KhorFounder at SavvySME
What a moving and inspirational story! No one should ever have to put up with such appalling workplace harassment behaviours. It's a big red warning to us as employers to never tolerate such behaviours in the workplace, ever. It must have been hard for you to share this openly, but thanks very much for doing so and for your willingness to help others stand up for themselves.
Social media

Fishing on Facebook: A Guide for Businesses [INFOGRAPHIC]

About Social Media Today The world's best thinkers on energy & climate The...read more

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Phil KhorFounder at SavvySME
I love the informative yet witty nature of this infographic!
Leadership

How safe is your mindset?

We are business owners.  Entrepreneurs.  Solopreneurs.  And with it comes a lot of rewards.  The... read more

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Phil KhorFounder at SavvySME
Great article, nobody likes to be around those who're constantly negative. In fact, it's debilitating for business because people only like doing business with people they like. Thanks for sharing.
Michelle TupyBlog and Epublishing Manager at Clever Streak
Thanks for the article. We definitely need to ensure we surround ourselves with positive people who can help keep us inspired and motivated.
Startup

10 most common startup obstacles

According to statistics from US Census Bureau, an estimated 76% of small businesses operating in... read more

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Chris Pentago Marketing Consultant
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Very informative article and all valid points, Chris. In addition to your #2 point, I would also say "Finding the right team" as being important to either making or breaking the business. Everyone must practice and play together as a team to win the game.
Chris PentagoMarketing Consultant
Thank you for reading Phil!
Business coaching

What to do when someone says, "your product or service is too expensive"

Have you ever had someone comment that what your product or service is too expensive? This... read more

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Phil KhorFounder at SavvySME
I really like this article. Couldn't agree more with your tips. Thanks for sharing Selina.
Virtual assistance

5 ways to maximize your time

My business experience has taught me one true thing - that maximizing your productivity can best... read more

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Gail Layh Owner at Virtual Assistant & Bookkeeping Solutions
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Leadership

What type of leader are you? here’s 5 tips to keep you on track

Leadership is a “buzz term” and there are many wonderful books and articles about the subject,... read more

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Lisa Ormenyessy Business Coach and Marketing Specialist at Straight Talk Group
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Ling LeeDirector at Japanese Sword Auctions Australia
Great article! thanks for sharing!
Public relations

Have you exeperiences the 'Care-Less Customer Service' Cause and Effect issue

It is a sad reality these days that good customer services is an ever-widening chasm of pain for... read more

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Great article Selina. Unfortunately an all too common topic - lack of customer service, whilst advocating it is all to important! Word of mouth is a great reputation build and destroyer!
Advertising

4-Step System To Determine If You are Paying Too Much Advertisement

Results. That’s all that counts in business. Results. Any promotion worth putting your time, money... read more

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Lisa Ormenyessy Business Coach and Marketing Specialist at Straight Talk Group
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Yee TrinhCo-founder at SavvySME
Summed it up in your very first line. Always a good reminder.
Phil KhorFounder at SavvySME
Great tips; definitely see an advantage doing the 4 step system. It's not only practical but essential to make sure we don't keep throwing money into advertisements aimlessly. Thanks Lisa.
Sales and marketing

Back to Basics: AdWords Quality Score Made Easy

More often than not, I get asked by clients about the quality score of their Google AdWords... read more

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Ling LeeDirector at Japanese Sword Auctions Australia
Thank you for the detailed article David! I'll keep your advice in mind when I try out Google Adwords.
Telecommunications, mobile and wireless

Tech wrap - Apple plays catch up with the iPhone 6

Last week's launch of the iPhone 6 was a highly anticipated event and for months prior, rumours... read more

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Ling LeeDirector at Japanese Sword Auctions Australia
With the launch of the Apple iPhone 6 today, and seeing the massive line in front of the Apple store, I keep on wondering if it is really worth it all. It seems so much cheaper to buy an Android phone with as many features (and in some cases more) for a fraction of the price. I think it has Apple has lost its 'exclusive' image too.
Online marketing

Changing the Image of the Bounce Rate

As a digital marketing specialist, I deal with a lot of web sites from a lot of different... read more

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Sales and marketing

Marketing Mistake #15 | Taking Advice From The Wrong Sources

It seems like everyone is an “expert” nowadays. Advice is so freely found and offered, even if you... read more

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Lisa Ormenyessy Business Coach and Marketing Specialist at Straight Talk Group
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Lisa OrmenyessyBusiness Coach and Marketing Specialist at Straight Talk Group
Aww, thanks Phil :)
Phil KhorFounder at SavvySME
So true. Finding trustworthy advice is getting harder these days, mostly why our top influencers are so popular as the go to people in their field of expertise! Great post Lisa :)
Sales and marketing

Marketing Mistake #17 | Not Monitoring Your Competition

You can learn a lot from your competition. Sometimes they can be your best source of what to do or... read more

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Lisa Ormenyessy Business Coach and Marketing Specialist at Straight Talk Group
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Running your business

Brand Awareness Strategy: How Charity Helps Your Business Thrive?

In a world largely defined by globalisation and in particular, by the free flow of people, ideas,... read more

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Nathan Hutt Marketing Executive at Paul's Cleaning Melbourne
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Competition, consumer and trade practices

The Fare Game: What Uber Has Taught Us About Antiquated Business Systems

Uber is running hot in the media right now -- albeit for all the wrong reasons, and everyone has... read more

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Sales and marketing

Nail Your Point of Difference

The easiest way to nail your point of difference One of the first things my clients ask me to... read more

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Alper Kasap at Weare Arthouse
if you are going to have something on paper make it individual and particular on the grounds that dubious dialect is uninspiring and leaves a bigger number of inquiries than answers. It is striking and hazardous to venture out from the swarm of contenders yet I concur that it can pay profits over the long haul.
Jef LippiattCo-founder at Startup Chucktown
I think your perspective is interesting. If you look up the top 3 or top 5 airlines their selling points are essentially the same. Action is what sets a person and/or company apart. If you are going to have something on paper make it personal and specific because vague language is uninspiring and leaves more questions than answers. It is bold and risky to step out from the crowd of competitors but I agree that it can pay dividends in the long run.