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Online marketing

Promoting your new website video

So you have got a fantastic video that promotes your brand, project, services or products. How do... read more

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John BelchamberOwner & Senior Consultant at Invoke Results
Thanks Stephen, great tips. Do you find that the hardest part of video marketing is actually taking the first step into it?
Eric PhuahOwner at Hystericalz Pty Ltd
Thanks for the tips Stephen. Videos are one of the hardest media to promote and to attract viewers, especially a business related video, so these are definitely useful!
Application design and development

Do you learn from your IT Project mistakes?

Anyone who has been involved in an IT projects like developing an online store will also have been... read more

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Phil JoelDirector at SavvySME
I couldn't agree more John. Scope Creep is arguably the biggest risk to any IT project. When delivering a successful project, it always comes back to finding the right balance between Time, Cost and Quality.
Server, networking and security

Since when has email been anything but a broadcast medium?

We all use email, and in most cases we have had an email address for many years.  My Hotmail (no... read more

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John BelchamberOwner & Senior Consultant at Invoke Results
Excellent lessons/reminders for us all here Roger thank you.
Human resources

Put Management Engagement Before Employee Engagement

Employee Engagement is critical for sustainable business success, but perhaps we should re-focus... read more

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John Belchamber Owner & Senior Consultant at Invoke Results
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John BelchamberOwner & Senior Consultant at Invoke Results
Thank you Wendy, I'm delighted you found it thought provoking. I believe leadership comes from right across a high performing organisation, not just from the management/leadership roles. After all, leadership is about the behaviours you demonstrate nit just about how many people report to you.
Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Hi John, this article kept me captivated throughout, so thank you for taking the time to write this piece. Actually I've been reading a fair few books lately and one concept that really stood out was people confusing the concept of management and leadership quite often. Leadership is about vision and direction whereas management is a way of making sure we get to that direction. Without a sound direction it's no wonder managers struggle, they don't know why they are managing and where they are going and so all sorts of complications arise. Everyone that reads this article should be jotting down some action points for improvement because I think this is extremely important to keeping at it. Even if you're not in a leadership position there is nothing stopping you from making sure you lead yourself first :) That's something I'm actively working on at them moment. Again great article :) I look forward to more quality pieces from you!
Copywriting, content writing and blogging

So you think you can PR?

I want to open this article with two questions:  what does PR mean to your business, and how are... read more

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Ling Lee Director at Japanese Sword Auctions Australia
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Copywriting, content writing and blogging

Boggle them Bloggers!

Attention Bloggers! (Or potential bloggers) In my previous article, I highlighted guest blogging... read more

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Ling Lee Director at Japanese Sword Auctions Australia
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John BelchamberOwner & Senior Consultant at Invoke Results
Thank you Ling, a very useful post again :)
Running your business

Define your strengths, then apply them liberally

Ever since I was small, I’ve learnt about strengths and weaknesses.  At junior school, my annual... read more

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Fosca PacittoOwner at Fosca Pacitto
Thanks Wendy! Glad you enjoyed the read, I enjoyed writing it! I hope that the article uplifts others too!
Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Really great article Fosca!! I loved it because all through school you got taught to focus on fixing your weakneses and it's just liberating to realise that you can be more effective focussing on your strengths and the reason why we have friends networks and helpers is because they are there to fill in our gaps :)!! My strengths are communicating online, and psychoanalysing situations so we can improve the way we do things like marketing, and getting the message across :)! I love psychoanalysing and just do it naturally and I'm so glad I found an outlet for it. This article was really uplifting thank you :)!!! P.S. Can't say tennis is a strength of mine even after getting coaching for a few years ;)
Managing employees

What star wars character are you my padawan?

Following on from Wendy Huang's article "I am Johnny Depp - what Myer Briggs Celebrity are you?", I... read more

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John Belchamber Owner & Senior Consultant at Invoke Results
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Ling LeeDirector at Japanese Sword Auctions Australia
Woooohoooo Qui-Gon :D
Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Awesome :)!! Love it!! I'm Luke Skywalker :)! I kinda feel proud that I am a main character in a movie :D
Running your business

5 tips to help get your bookkeeping right from day one

For entrepreneurs, coming up with an idea and starting a new business can happen with a blink of... read more

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Arrnell GapusanCommunity Manager at SavvySME
Wonderful article Andrew. Thanks for sharing
Virtual assistance

Key reasons why you should convert your business profile to a page?

There is no question about it, with social media marketing continuing to grow, your business... read more

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Neil SteggallPartner at Wardour Capital Partners
Hi Sam, A compelling and thought provoking article. Thanks.
Ling LeeDirector at Japanese Sword Auctions Australia
Hi Sam, thanks for the great article! Although I agree with you in the importance of having a business page rather than a profile, I would like to add in that profiles let companies and organisations study their customers - what they like, what their interests are etc. Also, it decreses the chance of 'bogus' likes. The impracticalities that you pointed out probably outweigh it though.
Leadership

Transformational leadership behaviours that inspire greatness

Transformational Leadership Behaviors That Inspire Greatness I prepared this presentation as a... read more

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John Belchamber Owner & Senior Consultant at Invoke Results
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John BelchamberOwner & Senior Consultant at Invoke Results
Thanks Neil, I look forward to seeing what you do with it.
Neil SteggallPartner at Wardour Capital Partners
Terrific presentation John, impressed by the content. I've just downloaded Haiku too, looking forward to trying it out soon. Thanks
Growing and scaling

7 cloud apps that will make our business more productive in 2014?

What's Going to Make You More Productive In 2014? Being in the business of helping SME's connect... read more

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Andrew OldhamOwner at Shoebooks
Have have a lot more that i use at different times. Got to love the cloud and especially when it's so easy to find any type of app to use for business.
Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
I'm glad you put my 3 favourite apps in there :) Prezi, Buffer and Dropbox!! I'll have to check out some of the other ones you listed :) Thanks!
Attracting talent and recruitment

Top 10 hiring mistakes – #3 – position description failures

At the time when you want to put your role to market, your aim is to attract the best candidates,... read more

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Business coaching

Goal setting will fail without this

As a business owner you have no doubt set some new goals for this year whether it be increased... read more

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Trish FehonOwner at Online Influence
Great article Marika, I especially like point 4 - It's easy to set goals, but the tricky bit is structuring your life to make those goals "easy" - I call it "Stacking the odds in your favour"
Hi Christophe, I will check that link out. Thank you!
Growing and scaling

How to turn time into money

Time management for entrepreneurs is an often misunderstood concept that when grasped will change... read more

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Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Hi Marika, These are some great tips, I'm a huge offender of the distraction!
Attracting talent and recruitment

Top 10 hiring mistakes - #1 - not a plan in sight

Here it is: the Number 1 hiring mistake...and potentially the one causing the most issues for any... read more

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Thanks Phil and Wendy, and the point you hit upon is very valid, focusing on bad hiring decisions, which the Top 10 mistakes are there to be aware of. The point of the cost of a bad hire, in particular Wendy, is incredibly pertinent. The cost of replacing a bad hire, when taking into account direct and indirect costs can be as much as 5 times the annual salary, depending on role. So it is a HUGE figure that should not be underestimated in any form. These mistakes can really impact the chances of a bad hiring decision, and to incur these costs could potentially wipe a small business out.
Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Good point, actually I heard that replacing someone can cost more then a yearly salary worth of training etc.
Business planning

What is success? & can everyone succeed?

Have you ever gone along to one of those meetings where only as you arrive do you realise the... read more

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Neil Steggall Partner at Wardour Capital Partners
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Michelle TupyBlog and Epublishing Manager at Clever Streak
I love the fact that you can define your own success and it does not always involve big cars, big spending and private jets.
Budgeting and forecasting

Help! – sme out of cash!

At which stage do you accept that without a cash injection your business is probably doomed?... read more

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Neil Steggall Partner at Wardour Capital Partners
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Phil JoelDirector at SavvySME
Hi Neil, thank you for sharing this great article. You raised some fantastic lead indicators to stay on top of the company cashflow. Thank you.
Steve OsborneOwner at Smarthinking
An knowledgeable article packed with excellent advice. Appreciated, Neil.
Social media

The naked entrepreneur!

“to thine own self be true……………” Do you remember when Jamie Oliver first bust onto our screens... read more

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Neil Steggall Partner at Wardour Capital Partners
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Charly LeethamCEO & Founder at Ask Charly Leetham
Nice one Neil. It's good to see there is a movement to "authenticity" and being yourself.
Phil KhorFounder at SavvySME
What an awesome article! I've just one word to describe it .. refreshing!!! :D
Running your business

What is a "small business", anyway?

“Small business” is a term that gets thrown around by everyone from governments, media, lobby... read more

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Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
We went through this exact struggle when defining our small business target market definition! Thanks for pulling all this together :)
Business planning

9 tips and tricks to forecasting - avoid the hockey stick

Let’s face it, today is not the best of times for most businesses.  With the roller coaster ride... read more

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Allan Bennetto Founder at JMango
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Selling online

Purchasing of auto parts and accessories has become easy online

You can find a wide range of products online. The product ranges from food products, apparels,... read more

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Leadership

Your team is your reputation - so are you on their side?

'It's not me, it's my staff, you just can't get good people these days!" You'd be amazed how often... read more

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Thanks Wendy and Neil, very kind. I often say that great leadership takes more than a great mind, it takes a great heart too. I think it was Aristotle who called that "Practical Wisdom", and it's exactly the stuff I am trying to grow, every day.
Neil SteggallPartner at Wardour Capital Partners
Absolutely! Recently I have heard people criticising staff, suppliers and even their customers! In each instance they should have been demonstrating leadership by resolving issues and building on them. In business the ability to transform challenges into opportunities demonstrates true leadership and ultimately profit. Sun Tzu and Peter Drucker are my long term mentors and are often found nestling amidst poetry, history and novels on my bedside table...lol Thanks Louise another great article!
Sales and marketing

20 creative and fruitful strategies for marketing your small/medium business

The growing competition in the market, regardless what industry your company belongs, would... read more

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Chris Pentago Marketing Consultant
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Phil JoelDirector at SavvySME
Great question Steve. I have also seen other variants such as branded take-away coffee cups. The Cafe gets branded coffee cups from the Advertiser for little or no cost, the Advertiser gets his brand out in front of his target customers so it's a Win-Win strategy.
Steven FreemanOwner at Evolved Sound
Chris, do you know of many successful cases where businesses have branded a truck, van or trailer when they were not directly associated with vehicle? Purely advertising or contra deal.
Online marketing

Content is not a new concept

Content has managed to maintain a top position in the buzzword world in 2014, despite its overuse... read more

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Managing employees

The importance of feedback

I wasn't intending to write this blog just yet, but my own experience this week caused me to... read more

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Thanks Selina - I appreciate your feedback (heehee!). Thanks also for following my posts!
Selina ShaplandOwner at Selina Shapland
Great article Kate. I know that I prefer this type of feedback, both as the giver and the receiver. S
Running your business

You, me, and the federal budget 2014

And its out. The Federal Budget for 2014. For you, fellow owners of SME’s, it is quite... read more

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Ling Lee Director at Japanese Sword Auctions Australia
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Ling LeeDirector at Japanese Sword Auctions Australia
No worries Wendy! :D
Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Wow thanks for the great summary Ling!
Human resources

How to leverage ‘progress’ to boost employee motivation

Here’s the problem; we are great at setting strategic goals but often the problem is getting our... read more

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Lifestyle and health

Smart Tips for Getting back HOURS and HOURS

I want to share with you three smart tips to get you back hours of lost time quickly and simply.... read more

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Hi Steven - the more you can get the family to help the better! But nothing wrong with a good session at the gym either!! Kate :)
Steven FreemanOwner at Evolved Sound
Insource - a new term but not a new concept. The more people under one roof, the more tasks that can be split. The balance can be outsourced within reason as long as you're not putting off mowing the lawn so yo can go to the gym. Too many full for that one:)
Miscellaneous

Does presenting ever get easier?

Yes, if you are prepared and you know your topic, it can get easier. In saying that presenting... read more

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Ling LeeDirector at Japanese Sword Auctions Australia
thanks for the nice short and sweet tips :D
Copywriting, content writing and blogging

I doubled my pageviews in 1 day, read on to see how I did this

When I logged into my account this morning I literally couldn't believe my eyes. Not only have I... read more

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Wendy Huang Full Time Blogger and YouTuber at A Custom Blog in 4 Minutes
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Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Thanks everyone :D!
I like the new look of your website, Wendy.
Human resources

Financial Incentives

Overall, incentives for business fit into the rewards and recognition classification, and employers... read more

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Finance and accounting

Do You Have a Small Business Finance Borrowing Strategy?

Since the GFC, there have been countless articles written about the difficulties SME’s face in... read more

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Ling LeeDirector at Japanese Sword Auctions Australia
Thanks for sharing this :D I must admit I'm very guilty of building my business haphazardly.
Stephen HallBusiness Educator and Coach at ActionCOACH
Tom, great article. I couldn't agree with you more about the importance of having a thorough business plan and all too often people don't think about their financing needs in advance, let alone plan for them! I've certainly been encouraged to discuss it more with the small businesses I'm working with in their planning stages. Thanks for the contribution.
Business coaching

Time Management is Essential for Good Business - Fact or Fiction?

In business and life in general -- time seems to escape us all. We all know the thoughts and... read more

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Leo EliadesOwner at INSPIRENOW PTY LTD
Welcome Ling, the more energy the better!
Ling LeeDirector at Japanese Sword Auctions Australia
Thanks for the great article Leo! Yes I truly believe that self-belief => self-confidence => more energy to work on business!!
Social media

The Best Way To Automate Social Media Posts

I was reading an article today, shared in a Facebook group I’m a member of, about the cons of... read more

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Lynn Scott Social Media Consultant at The Fountains Agency
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Leo EliadesOwner at INSPIRENOW PTY LTD
thanks for the great tips Lynn
Ling LeeDirector at Japanese Sword Auctions Australia
Yeah, that's pretty true Lisa...Actually Buffer used to be so laggy on my browser, (not sure if I had too much extensions......hahaha)
Online marketing

Tracking Conversions for Christmas

I was recently reading an article about getting your online business ready for Christmas. The... read more

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