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Server, networking and security

Busting some of those cyber security myths

How secure do you think you are when you are using the internet?  Even if the answer is “very,” you... read more

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Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
There are a lot of apps out there that are great at managing passwords especially if you employ VA's or outsource your activities. The user will never see the actual password but have the opportunity to copy and paste an encrypted version.
Hi John Keeping track of the huge number of passwords that we use can be problematic. We also, as a business have to keep track of a huge number of passwords that we use on clients sites. We use a product called password safe, it has the ability to keep the url, the username and password in a safe and encrypted format. it is easy to use and it can be installed on a pc / mac.
Sales and marketing

Why A Marketing Plan Isn't A Waste Of Resources

Why Having a Marketing Plan Isn’t a Waste of Time                                             ... read more

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Online marketing

Creating Content For Your Business

When creating content you need to engage your audience. Be confident and your audience will love... read more

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Phil JoelDirector at SavvySME
Thanks for sharing Anthony. Showing thought leadership is so important and one of the best way is through content. The reality is by the time your prospective customer gets in touch with you, they have already performed their online research about your company so it's vital to engage and build trust through content as early as possible.
Micha WottonHead of Development at SavvySME
A great example of a 'How to...' article right here. Thanks Anthony.
Public relations

Bring your point home

Every business has a point to make to each and every one of its audiences. Whether internal or... read more

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Managing employees

How to boost employee productivity within your company?

Keeping the employees happy and productive is the key factor leading to the overall growth of the... read more

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Chris Boyace marketer at Parking-Posts.com/
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Running your business

Business owners need a reversal of education.

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Attracting talent and recruitment

Top 10 hiring mistakes - #7 - poor reference checks - or lack thereof

In the countdown of the Top 10 Hiring Mistakes, we land at number 7 - Poor Reference Checks...or... read more

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Phil KhorFounder at SavvySME
Great article Scott, reference checking is one of the most critical step in my books, it really doesn't take long at all. In fact, I like calling up the referee myself and look for all those non-verbal signs. It tells me a whole lot more than what is actually said. I think it's a shame most hiring managers are busily writing down the answers rather than listen. From experience, it's also important for hiring managers to "dig deeper" if there's any doubt at all, rather than just run through a standard list of questions for the sake of completing the exercise. Thanks for sharing Scott.
Product development

Step, pivot, repeat

There are many, many cliche terms thrown around start-up businesses. Some of them are obvious in... read more

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Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Great article Andrew! I love the emphasis on repeat! That's something I'm trying to focus on at the moment because sometimes you think you've done it once it's enough but you need to keep repeating the process :D~ Thanks for the reminder again!
Lifestyle and health

The worlds smartest people are virgins? [infographic]

What do some of the worlds smartest people have in common? This infographic by Online OHD programs... read more

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Wendy Huang Full Time Blogger and YouTuber at A Custom Blog in 4 Minutes
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Trish FehonOwner at Online Influence
Very nice infographic.
Phil KhorFounder at SavvySME
Cool infographics! LOL I love how the infographics finished up with a reminder that exhibiting the negative traits won't make you smarter! :D
Business ideas and monetising new concepts

Top 5 Tips in Choosing the Right Small Business Idea

A week ago, I outlined some tips to help you get your creative juices flowing and come up with a... read more

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Allan Bennetto Founder at JMango
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Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Love the idea of qualifying your ideas based on who will spend money on it. You could also ask them for the money straight away to see if they are actually being serious or just humouring you :) Make sure wallets are handy :DD
Neil SteggallPartner at Wardour Capital Partners
Great article. Thanks have a great Christmas!
Miscellaneous

Business networking for profit

The problem is, many of us can’t stand the idea of business networking. It feels fake and... read more

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Exactly Steve!
Steven FreemanOwner at Evolved Sound
It's all about hanging out with your tribe, do it regularly and very focused. You need to know exactly what you (and your business stands for), why it's special and convey that well as you meet new people.
Leadership

The power of communication

And……..How-to-become-a-great-communicator Often after first drafting a speech or an article I... read more

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Neil Steggall Partner at Wardour Capital Partners
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Neil SteggallPartner at Wardour Capital Partners
Thank you Louise and Wendy - I have been feeling a tad "mid holiday" and as such questioning the functioning of my "old grey cells"! All the best for 2014.
Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Hi Neil, I LOVE this article - communication is not just about saying what you mean and I think you've really addressed it well in this article! Everyone should read this :)
Startup branding and PR

How to answer what you do in 30 seconds or less

How many times have you been to a Networking event and you hear the same old thing…. "I'm an IT... read more

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Alita Harvey-Rodriguez Founder at Milk Digital Strategy
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Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
30 seconds does go quite quickly when it comes to sharing what you do. I love your suggestion about using stories, I'm going to have to try that one :) Thanks for the share!! Looking forwards to more intriguing articles!
Michelle TupyBlog and Epublishing Manager at Clever Streak
I must admit I have always had trouble doing this - explaining myself as a ghostwriter just leaves people wondering what to say next. I will have to work on it some more! :)
Outsourcing

Is outsourcing for you?

Sometimes, it can be best for your business to let others do certain tasks for you.  These can... read more

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Allan Bennetto Founder at JMango
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Thanks Allan for a great article highlighting the benefits and disadvantages of outsourcing. While outsourcing may not be for everyone, it's clear that communication is the key. For any partnership to work, both parties need to understand each other, be able to communicate clearly, be comfortable in asking questions and be available for each other when needed. Working as a VA, I've definitely found that the easiest and often more rewarding Client relationships I have are with great communicators!
Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
I often find, outsourcing overseas is a huge change in mindset and everything. It will also increase your management time in the short term and lead to waste in resources too. Local outsourcing might be a better option for first time outsources, or have a middleman help you! Thanks for highlighting these key points, I've experienced most of these myself too :D
Information technology

How to choose the best possible cloud service provider

For a company that relies on cloud computing power, finding an effective and reliable cloud... read more

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Andre Smith Marketing
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Andre SmithMarketing
Thank you Phil, I appreciate your words.
Phil KhorFounder at SavvySME
Great article Andre. Thanks for a really comprehensive comparison criteria.
Web design and development

The importance of a great website for a new business

There are many reasons why having the perfect website for your business is so critically... read more

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Ananda Raj PandeyCTO at SavvySME
Great article, :)
Phil KhorFounder at SavvySME
Great article! Well thought out and shows depth of experience in creating websites that not only look good, but functional and effective. Thanks for sharing Daniel. Looking fwd to your next one.
Sales and marketing

Your idea is just that.

Everyday in my job I take people's ideas,refine them and transform them into a tangible result... read more

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Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Interesting concept here and I also heard somewhere that sometimes talking about your ideas and having people validate them gives you enough satisfaction that you are less likely to then go and execute on them. Sometimes it's better to just execute then talk about your ideas if you want them to come to life :) Thanks for the awesome reminder!
Leadership

What does a woman know……?

Quite a lot actually! My offensively sexist headline was used as a “hook” to encourage you to... read more

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Neil Steggall Partner at Wardour Capital Partners
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Stephen Parker
Powerful article and one we should all pay attention to
Leadership

The power of a great question in business!

Today I was sent a link to a TED video on the power of asking better questions. It was mind... read more

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Ling LeeDirector at Japanese Sword Auctions Australia
Great article! I read about a similar sort of idea in David McRaney's 'You Are Not So Smart'. I highly recommend this book. It made me realise how we are ALWAYS deluding ourselves.
You speak with wisdom... I am getting less and less interested in answers actually... more and more interested in questions... I mistrust people who tell me they have "the answer" or a series of them... Living in the uncertainty of questions is much more useful, much more real... who was the TED talk by?
Leadership

“The essence of leadership”

I recently completed a series of short presentations on the 10 key aspects of SME Management.... read more

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Neil Steggall Partner at Wardour Capital Partners
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Stephen Parker
This is clear and to the point, very powerful thanks
Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Sometimes when the business is not going so well 3 is that hardest to muster up! But it's so important so that everyone can have confidence in their job too :) Love this article!
Sales and marketing

Creating value in conversations

When we think about sales and sales-people, we instantly get the image of someone in a shiny suit... read more

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Social media

Are Burger King's New Healthier Potatoes an Oxymoron?

About Social Media Today The world's best thinkers on energy & climate The...read more

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Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
I love burger king!!! I can't wait to try these new fries :D
Leadership

Leader or manager? – vive la différence!

The terms leadership and management are often used to describe the same person or even used as... read more

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Neil Steggall Partner at Wardour Capital Partners
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Leadership

The science of ‘appreciation’ – how to boost employee moral

Our core needs If you read my previous blog on ‘How to leverage progress to boost employee... read more

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Import and Export

Who is really to blame for your offshoring failures?

Offshore manufacturing has become the only option for many Australian industries competing in the... read more

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Brian Le Mon Owner at GBOS
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Graphic design

It’s Not You. It’s your Support Network.

When a creative block kicks in and you feel stuck, overwhelmed and unmotivated, it is easy to... read more

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Ling LeeDirector at Japanese Sword Auctions Australia
Thank you for sharing Maria! It gave me some ideas for how to find help for my startup :D
A good reminder Maria that no man is an island and as human beings we all need support around us. As business owners its critical if we want to succeed with our sanity in tack.
Leadership

Strength Through Diversity & Change

Diversity and Change are catalysts to growth and development, to new ideas and to improvement... read more

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Neil Steggall Partner at Wardour Capital Partners
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A very informative article. Thanks Neil.
Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
So true!!
Sales and marketing

Marketing Mistake # 8 | Failing to Use Testimonials

Testimonials are one of the most powerful tools any business owner can use, but also one of the... read more

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Phil KhorFounder at SavvySME
Great post! I found the example of specific testimonial really helpful. I think social proofing is so important to get right for us as smaller businesses, since we're probably not as well know as some of the bigger brands. It's easy enough to put up a testimonial but if it's too generic, it is counter productive, or even be misconstrued as fake reviews if we're not careful. I like your suggestion about asking the right questions on how customers benefited from using the products, so that their feedback is specific enough to help build trust. Thanks Lisa.
Social media

3 Steps to Establish Your Brand's Twitter Presence

While many brands have a presence on the big three social networks - Facebook, Twitter and LinkedIn... read more

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Andrew Hutchinson Writer/Consultant at www.andrewhutchinson.com.au
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Steven FreemanOwner at Evolved Sound
Great article Andrew. The whole real time point is an important one. Sending out the same tweet multiple times per day can back fire in a spamming way and upset some followers. If you want maximum impact, probably some timing research may be the best bet as you said.
Andrew HutchinsonWriter/Consultant at www.andrewhutchinson.com.au
Thanks for reading, guys, look forward to contributing more in future.
Regulatory and compliance

Why Your Business Should Invest in OHS

Ethics It may come as warm and welcome information that in the current Australian business world... read more

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I couldn't agree more! We strive to adopt preventative measures in SME's so they can avoid the kind of OHS issues your friend's business had!
Ling LeeDirector at Japanese Sword Auctions Australia
Great article! A friend of mine recently had a major OHS issues that sucked him of thousands of dollars and a potential lawsuit. As the saying goes, a stitch in time saves nine!
Website

Pizza Making: The Perfect Recipe for Web Design

  Web design was something that was always in my New Year's resolution that I never got round... read more

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Ling Lee Director at Japanese Sword Auctions Australia
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Ling LeeDirector at Japanese Sword Auctions Australia
Thanks guys! Glad you all enjoyed it! :D
Phil JoelDirector at SavvySME
Awesome article Ling. I wonder where you got your Pizza inspiration from.
Sales and marketing

Marketing Mistake #13 | Not Selling To Your Existing Customers

Your best prospects are people who have purchased from you before. They have already experienced... read more

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Thanks Ling
Ling LeeDirector at Japanese Sword Auctions Australia
Thanks for the great article as always Lisa!
Finance and accounting

Early Warning Signs

The other week I wrote an article on what happens when things go wrong. Well today, I want to... read more

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Career planning and job search

5 Principles for Women Re-Entering the Workforce: Is It Too Late?

There are so many myths concerning women in business. But in today's market, women are actually... read more

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Ling LeeDirector at Japanese Sword Auctions Australia
Great article Barbara! Your article is such an inspiration to all women, whether they are re-entering the workforce, or changing careers.
Yee TrinhCo-founder at SavvySME
Great read Barbara. It's just a matter of summoning the courage to get back into it. Not as easy to do as it is to say unfortunately!
Sales and marketing

3 Ways To Leverage LinkedIn Groups for Business Development

Once you have created an optimised LinkedIn Profile that is rich with keywords and highly... read more

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Online marketing

YouTube Tools for Success

When it comes to search volume, it might surprise a lot of people to know that YouTube is the... read more

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Today, brands have stepped up their game on You Tube and posting a videos on you-tube that people seek out and choose to watch, every day .