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Business coaching

Marketing mistake #5 | using institutional or image advertising

Advertising is simply the process of letting others know about your product or service.... read more

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Phil JoelDirector at SavvySME
Good advice Lisa. I think this applies to other aspects as well e.g. copywriting.
Phil KhorFounder at SavvySME
Great tip Lisa, esp for us budget conscious business owners. Thanks for sharing! :)
Running your business

So who actually told you that you are a small business owner?

How many times have you heard people say that they are a ‘small business owner’ or that they... read more

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Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
I agree wholeheartedly. Most limitations are in your own mind. Because at the end of the day it is up to you as the business owner to get outside your comfort zone and secure opportunities that you think you deserve, and if you think you deserve little then you're going to experience little grown. A lot of successful business owners I see going out and trying to grab opportunities that normal people will look at and go impossible, but I guess that's the difference right :)?
Integrating online and offline

Dawn of the specialist mobile agency: Mobile revolution spurs need to separate agencies for mobile & digital strategies

  Why do businesses still use web-focused digital agencies to build mobile apps?  CEO of... read more

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Finance and accounting

Why is my business stalling?

If you were to receive a substantial capital investment into your business would you engage... read more

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Neil Steggall Partner at Wardour Capital Partners
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Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Hi Ling! VC's expect a return on their money and most of the time they don't really mind how you do it, that or they structure your business and guide you so that you can :) I guess it depends on how they see your abilities as a business owner. Great article Neil! I think it's a good point. I think it's very important to figure out what you can save and skimp on in a business and what is dangerous to skimp on!
Ling Lee at Digital Marketing and Personal Branding
I wanted to ask, what do VC's expect in return?
Startup

10 Lessons to Learn from Failing Startups

Don't let failures stop you.  Learn from other people's mistakes.  Fail Fast and Fail... read more

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Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Great watch! Thanks for sharing :)
Neil SteggallPartner at Wardour Capital Partners
A good article Fleur and learning from failure is such an important lesson. I have a saying “Don’t judge a person by how high they climb but by how high they bounce after hitting the bottom”. We all fail at some time!
Running your business

Marketing Mistake #12 | Failing to Calculate the Cost of Losing a Customer

The “Ripple Effect” is one of the most powerful forces in business. And it can affect you both in a... read more

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Ling Lee at Digital Marketing and Personal Branding
Thank you always for the great articles Lisa! Yes, there are a number of these hidden costs out there, and most important of them all is the 'losing customer' cost. Especially for someone with an online ebay store, a negative feedback is always hurtful.
Leo EliadesOwner at INSPIRENOW PTY LTD
Hi Lisa, thank - your numbers say it perfectly. I was surprised with the % that leave due to them feeling indifference, a kind reminder to always strive for the best possible service. wow 68%, this must inspire all of us thank you again Lisa
Leadership

How To Create Goals That Your Teams & Organizations Will Actually Accomplish - Part I

Most teams and individuals experience frustration and apathy soon after setting a goal.... read more

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Thanks Fleur. I'm glad you find these articles of value and I appreciate you taking the time to write a comment.
Your articles are always interesting and informative, Benjamin. What you write about extends beyond just "job" performance. I can relate to them for personal and business performance too.
Franchising

Life as a Franchisee: Be Your Own Boss

People from all walks of life – from office administrators to handymen, award winning jockeys and... read more

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Leadership

How To Hold An Effective Meeting

Today we bring together the final piece of our goal setting series: Evaluate- How are we going in... read more

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Ling Lee at Digital Marketing and Personal Branding
Great article Ben! Will be sure to implement your advice in my meetings :D
Running your business

Overcome The ‘Imposter’ Syndrome

Do you ever have those moments where you feel completely out of your league, like you’re trying to... read more

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Thanks Fleur. Send me your email, I would love to send you my ebook... Contact email is on my website, can't paste it directly on here unfortunately
I get so much valuable information from you, Benjamin. I will definitely utilise or recommend your services.
Online marketing

Question about Google Search: To Google or Not to Google Yourself

A common problem that comes up in the day to day running of many digital accounts is when clients... read more

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Ling Lee at Digital Marketing and Personal Branding
I only search myself up to see how I'm faring on SEO :D
Yee TrinhCo-founder at SavvySME
Really informative article. Some great tips here that I hadn't known before. Thanks.
Leadership

Foundations of Motivation #2: The Mighty Power Of Language

I really dislike the word work. To me, the word has connotations attached to it such as drab,... read more

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Copywriting, content writing and blogging

Savvy content writing checklist

Writing articles is no easy task, especially with such a huge array of articles available online... read more

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Wendy Huang Full Time Blogger and YouTuber at A Custom Blog in 4 Minutes
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Running your business

UnUncool on the cutting edge of cool by Stefan Gehrig

Tell us about your business? Our business is called UnUncool.  We scour the globe for the most... read more

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Stefan Gehrig Director at UnUnCool
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Leadership

Your 2015 Game Plan

We are wired towards having goals and more importantly, actually achieving them. The nature of our... read more

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Managing employees

Help! None of my staff want to work over Christmas!

Dear EI,I own and manage a pub on the coast, I have a team of fifteen front of house staff and... read more

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Ben Thompson CEO at Employment Innovations (EI)
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Copywriting, content writing and blogging

Are You Content with Your Content? 3 Ways Good Blogging Boosts Your Online Marketing Efforts

Are you a small-to-medium enterprise that’s struggling to get your name through the online sieve... read more

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Jef LippiattOwner at Startup Chucktown
David, You are right. I've been trying to focus and if all stays on track, I'll have posted to our business blog 3 times within the span of a week (which is a rare feat).
David BobisOwner at Studio Culture
Hi guys, Thank you for your comments. Jeff, yes indeed. Blog posts can be very informative. Jef, you're right - one challenge with blogging, especially if you'd like to cover a number of platforms, is finding the time and resources to create quality posts. However, I feel that one, solid post is worth more than multiple, rushed posts that offer little value to its readers. One thing that has helped our company with output is to work with the strengths of the team. For example, if you find that you are a much better designer than a writer, your blog post can play on being a visual post, rather than a text-heavy one. This will make the blogging a more enjoyable task that could (hopefully) encourage you to post more often.
Web design and development

5 Tips for Improving Web Design

A website, for many is a lifeline for business owners. And for some, it’s just a place holder to... read more

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Nina Meiers Web Strategist at XD
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Jennifer LancasterOwner at Power Of Words
I love what you said about writing authentically; it's something I always try to do by listening to what the business owners says to me on the phone. Often there is a real mismatch between what the web copy says and what the business owner thinks and how he or she operates.
Sales and marketing

Under Promise & Over Deliver: A Strategy Summary

This article is about how to minimise customer defections, at the same time increase retention... read more

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Thanks for commenting Jef - yes, such a simple thing and so powerful yet it seems to elude many small AND big business owners.
Jef LippiattOwner at Startup Chucktown
It is always good practice to exceed your customers' expectations. It is a sad but true fact that Delightful Customer Service is a huge business differentiator (enough so to severely damage or shutter your competition).
Startup

6 Misconceptions in the Path of Your Home Business

Every home-based business starts with a dream. As an owner, it’s your responsibility to take care... read more

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Michael Evans Manager at 3leaps
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I am finding my business is extremely time consuming as I am working very hard on it. 4 months old, plus 4 months planning. I think it is the hardest I have ever worked, (I've always been a hard worker) and I am slowly starting to see some results. The most difficult thing is being patient and not getting frustrated, my partner keeps me on the straight and narrow most of the time,
Michael EvansManager at 3leaps
thanks for the comments .. yeah starting home based business is tough and you have to battle with loneliness and other family chores
Running your business

Time to Plan: How Can I Make the Budget Work Best for Me?

The financial year has ended and whether we like it or not, this means it is time to reassess our... read more

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Buying and selling businesses

Content for Small Business

Small business used to have a simple formula in the old days. You sell a product or service that... read more

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Agree. Content is still the king and gives one credibility as expert in their field. Definitely a must for most small businesses.
Vahe ArabianSEO Consultant at Online Marketing Works
Not only do you leave a footprint of your profile online, but you are trying to demonstrate that you are a subject matter on your professional background. Thanks for the post Anthony
Running your business

My Story: From Professional Musician to Successful Business Owner

By Lisa Ormenyessy of Straight Talk Group   Before I tell you what I do, let me tell you why I... read more

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SavvySME Official Official Account at SavvySME
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Career planning and job search

What Are The Most Common Interview Questions And How Do I Answer Them?

So you have been searching the internet for ages and you have finally come across your dream... read more

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Accounting

Innovative Accounting Software for the non-accountant: Are we making ourselves obsolete?

Yesterday a good friend asked me if I was worried about the trend of things becoming cloud based... read more

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Dj Hodgson Marketing & Communications Manager, BDM at David Henderson Online
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Dj HodgsonMarketing & Communications Manager, BDM at David Henderson Online
Very true, which is why I think Accountants can breath easy : ) The CashMAX software I mentioned is designed to run alongside certified coaching (much of it for free), so that whilst clients can use it themselves, the data can be analysed by professional accountants. If clients already have a good grasp of the basics coming in, then consultations will be far more efficient and we will be able to go to greater depths with them. Thank you so much for reading and commenting. All the best.
Sophie AndrewsOwner at Accounts Studio The
Interesting topic - have had several discussions around this topic this week - in particular all the new cloud accounting software. I run a successful bookkeeping agency and whilst I applaud the new range of cloud software and think most of it is fabulous, we have unfortunately seen the results of some business owners being sold the dream of being able to do their accounts for the first time themselves. Like with any accounting software, you still need to have a basic understanding of figures and how the accounts process works otherwise you can run the risk of making errors that you don't even realise you are making. So just be aware that even though the software is more user friendly and easier to use, the integrity of the data still needs to be checked by someone who has a clear understanding of finance if as a business owner you don't.
Business advisory

From $1000 a Week to a $500K Season in Less Than 2 Years

Industry: Tourism Location: ACT Duration: December 2013 - Current (ongoing... read more

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Phil KhorFounder at SavvySME
Incredible work Andrew. Fantastic turnaround. Will be interesting to see what other cases you've worked on. Sounds like a fun and challenging job!
Business coaching

Discover List Building Secrets With Your Business Coach

What is the best way to start your list? Most people are delusional to the fact that your product... read more

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Glen RothquelOwner at Leads 2 Profits
Great article Anthony and spot on with the teaching! This is a new world economy. People want to buy - not be sold. We live in an understandably un-trusting world. Consumers have very scorched fingers and are sceptical of everything and everyone. The way to success is Education based marketing and building "Trust Based" relationships. Great work!
Growing and scaling

You think you're having a hard time this Christmas? Spare a thought for Santa

If everyone is to be believed Christmas this year is already becoming a disaster. Mothers and... read more

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Hitesh Mohanlal Director at WOW! Advisors & Business Accountants
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Lisa OrmenyessyOwner at Straight Talk Group
Yes, I laughed Thank you, and Merry Christmas too :-)
Lina BarfootEditor at SavvySME
Very funny article :) I will certainly spare a thought for Santa. Having said that, if anyone wants to get me that Millennium Falcon, feel free!
Copywriting, content writing and blogging

Writing Your First Article

So I was reading up on past articles trying to think of a topic that I could contribute on as my... read more

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Eric PhuahOwner at Hystericalz Pty Ltd
Thanks for the encouragement and feedback Sandy! :)
Publishing your first article / blog post is something that sticks with you for a long time...... thanks for the reminder Eric.
Lifestyle and health

Leading SMEs: Basic Bananas

Reading up on Basic Bananas, one of the first things that comes up in many places is their focus on... read more

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Lina Barfoot Editor at SavvySME
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Lina BarfootEditor at SavvySME
Thanks Jef! That's an interesting point, I suppose it is highly relative to what your business is/what you're hiring for. It seems the essential thing is knowing your business well before you decide what would work best for you, and that's something the Basic Bananas guys are very adept at. I also think that hiring someone to fit your culture doesn't necessarily mean they will be a yes person; you might have a culture where giving feedback (positive as well as negative) is integral to the culture itself.
Jef LippiattOwner at Startup Chucktown
Another great look behind the curtain case study. Although, I've vocalized sentiment previously I do not shy away from the fact that hiring on culture fit alone is just as dangerous as only hiring based on skill and/or experience. Sure you want a new hire to jive with your current team but if you do that at the expense of hiring someone that is knowledgeable watch out. Yes, some skills can be taught either quickly or over a short time (learning a new piece of software or app or even improving one's presentation or writing skills). However being a knowledgeable expert takes time, care and effort (hopefully passion as well). If you only hire based on a person fitting your culture you run the risk of having an employee that quickly becomes a "yes" person and drinks the internal kool-aid beyond what is reasonable. Why does this matter? If you don't have people that are passionate and skilled you run the risk of becoming an overly agreeable organization. This often leads to corporate "drifting" or apathy. People need to have passion for what they are trying to accomplish just as much as who they are trying to accomplish it with. Innovation happens through dissatisfaction and people who push for the best, not people that are agreeable.
Website

Five Tips For Building a Mobile Website

If you are getting frustrated with people not using your website how you would like, then this... read more

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Lina BarfootEditor at SavvySME
Very good article! These tips are comprehensive yet simple enough to understand for someone like me, who has very little experience in building websites..
Business coaching

Does 2016 need to be the same as 2015? 3 tips on how to focus on future growth potential

As 2015 comes to a close and many of our clients start to wind down to a well earned break, it is... read more

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Michelle Pascoe at Michelle Pascoe
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Jef LippiattOwner at Startup Chucktown
Great article. Always focus on adapting. I try to review my list of ideas monthly, quarterly and annually at the minimum. Not missing out on breakthrough ideas can only be done through action.
Founders and co-founders

Successful Mumtrepreneurs - Gourmet Cupcakes and Stylish Maternity Wear!

Mia Bauer Co-founder - Crumbs Bake Shop Graduating from law school and working as a legislative... read more

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SavvySME Official Official Account at SavvySME
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Information technology

Am I growing?

This is the critical question every start-up wants an answer to. In the olden days before the... read more

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Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Webmaster tools is usually overlooked but very very important for tracking your website :) Thank you so much for sharing, I'm sure you've sparked a few people to sign up for web master tool :D
Outsourcing

Outsourcing Essentials 1 - Getting Started

It is becoming a common fact of many first world countries that domestic manufacture is... read more

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Brian Le Mon Owner at GBOS
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Training and development

The Value of Project Management Courses

As more and more projects are being handled by companies, the ability of employees to take charge... read more

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