Social media

What NASA Can Teach You About Social-Media Marketing

A look at three strategies that business owners can put to work for their own social campaigns....read more

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Public relations

Bring your point home

Every business has a point to make to each and every one of its audiences. Whether internal or... read more

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Managing employees

How to boost employee productivity within your company?

Keeping the employees happy and productive is the key factor leading to the overall growth of the... read more

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Chris Boyace
Chris Boyace marketer at Parking-Posts.com/
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Growth

Business owners need a reversal of education.

                                                                   ... read more

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Sharon Latour
Sharon Latour Queen Bee/CMO at Marketing Bee
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Attracting talent and recruitment

Top 10 hiring mistakes - #7 - poor reference checks - or lack thereof

In the countdown of the Top 10 Hiring Mistakes, we land at number 7 - Poor Reference Checks...or... read more

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Phil Khor
Phil KhorFounder at SavvySME
Great article Scott, reference checking is one of the most critical step in my books, it really doesn't take long at all. In fact, I like calling up the referee myself and look for all those non-verbal signs. It tells me a whole lot more than what is actually said. I think it's a shame most hiring managers are busily writing down the answers rather than listen. From experience, it's also important for hiring managers to "dig deeper" if there's any doubt at all, rather than just run through a standard list of questions for the sake of completing the exercise. Thanks for sharing Scott.
Product development

Step, pivot, repeat

There are many, many cliche terms thrown around start-up businesses. Some of them are obvious in... read more

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Wendy Huang
Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Great article Andrew! I love the emphasis on repeat! That's something I'm trying to focus on at the moment because sometimes you think you've done it once it's enough but you need to keep repeating the process :D~ Thanks for the reminder again!
Human resources

Looking forward to the office christmas party?

‘Tis the Season to be jolly As the festive season approaches, most of us are organising our... read more

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Mahua Das
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Growth

A few tips on how to end the year well. Don’t just get things done.

I saw a hand written sign out front a local shop yesterday that said, "14 days until... read more

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Darryn Altclass
Darryn Altclass Brand & Marketing Consultant at The Learning Community
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Sales and marketing

Ten dirty rotten tricks the top marketers use, that they don't want you to know about!

In the video above I use one of the dirty rotten tricks straight up. Can you guess what it is?... read more

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Adam Bean
Adam Bean Marketing Superintendent at Jark Projects
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Sales and marketing

5 tips to implement a mobile strategy for your business

In this day and age when everything is accessible using a smartphone (my 2 year old is now... read more

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Andrew Oldham
Andrew Oldham National Business Manager at Shoebooks
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Wendy Huang
Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Thanks Andrew! Always on point!
Phil Khor
Phil KhorFounder at SavvySME
Great tips Andrew! Good read, and timely too. I'm sure many of us are looking at our mobile strategy this year, if we haven't already. Thanks for sharing! :D
Branding

Can hiring Influence your branding?

Hiring seems so innocuous to some. It’s simply putting a new person on as staff and integrating... read more

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Franchising

Case study of a little known franchise success story

A good example of using the franchising process of systemization and putting these principles... read more

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Micha Wotton
Micha WottonHead of Development at SavvySME
Thanks for another great article, Brian.
Wendy Huang
Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Very inspirational
Business finance and loans

New credit laws will hurt sme’s

Incoming credit laws mean that every time you’re late in paying a bill, a black mark will... read more

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Sharon Latour
Sharon Latour Queen Bee/CMO at Marketing Bee
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Sharon Latour
Sharon LatourQueen Bee/CMO at Marketing Bee
Thanks Patrick - when I saw this it made me a bit sick when I thought of my clients and the risks they are taking to start their businesses. It's shameful.
Samson Patrick
Samson PatrickPrincipal at The Diligent Group - Small Business Specialists in Accounting, Taxation, Planning, Legal & Marketing
Well done Sharon for keeping this burning issue alive for the financial well being for SMEs. We all need to get behind protecting the financial integrity of SMEs & their owners who put everything on the line for their businesses, their families & employees.
Business planning

My business name blooper

I have a confession to make. In my last business I made a fundamental mistake; not an uncommon... read more

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Thanks I appreciate the feedback.
Ling Lee
Ling Lee at Digital Marketing and Personal Branding
thanks for sharing this!
Accounting

Is It Time to Find an Accountant?

Every cent counts when you're a small business owner. But if you don’t know where you stand... read more

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Ling Lee
Ling Lee at Digital Marketing and Personal Branding
thank you for the fantastic article and lovely infographic!
Business consulting

The importance of market perception

Perception Marketing has become big business and until recently I had applied little thought to... read more

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Neil Steggall
Neil Steggall Partner at Wardour Capital Partners
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Nikki GilhomeOwner at Chilligin Pty Ltd
I have seen how the featured products on my site sell out so quickly - again its perception. People want to hear that its good, to be led,
Stephen Parker
This is a thought provoking and very interesting article. A better headline might help as I almost over looked it!
Growth

The essence of time management

  “Until we can manage time, we can manage nothing else.” Peter F. Drucker How do you rate on... read more

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Neil Steggall
Neil Steggall Partner at Wardour Capital Partners
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Stephen Parker
Neil did you intend another graphic in the centre where it states "(Time Management Matrix 2 - WCP 2014) It feels as though something is missing there. - Great article; I am a fan of your essence series.
Growth

Success Secrets From the Entrepreneur Behind a Billion-Dollar Business Who Started Out as a Dishwasher

John Schnatter, the founder of Papa John’s, reflects on launching a successful business,...read more

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Phil Khor
Phil KhorFounder at SavvySME
Another inspiring story well worth a read!
Leadership

Remember, persistence pays off. stay motivated with these 7 tips

Persistence and motivation are in many ways the rocket fuels of success. Immediately after waking... read more

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Neil Steggall
Neil Steggall Partner at Wardour Capital Partners
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Wendy Huang
Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Missed you Neil! Great article once again :)
Growth

Wallet wars: why clients won’t spend with you

Inspiring clients to slap their wallets shut would be the definition of insanity, but sadly,... read more

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Wendy Huang
Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Wow that story about not showing you the room is hilarious. I love it how these things don't seem logical.
Brian Mallyon
Brian MallyonOwner at Luckypole Limited
Nice article Warren, thankyou. A couple of comments. I agree that companies spent so much time chasing new clients/prospects that they often forget about those existing ones. The ones who they no longer need to go and chase, if they are doing the right thing to retain them. In relation to your example of booking the room for your seminar though, I am not sure I agree entirely with your view. Certainly, it seems the service was not up to standard, but as it relates to viewing the room, I think there is a degree of rudeness in lobbing up unannounced in some circumstances. I think most people outside general retail expect sort of appointment beforehand. A couple of reasons:- 1. Perhaps the booking company should have been the one to instigate the viewing as that is who was arranging the booking and therefore should have known of your requirements 2. A quick phone call to organize a viewing could have meant a time saving for you in not having to chase around locations and this one may have been a better option in the long run 3. The hotel receptionist could have been preparing to attend to a client who had phoned earlier and was worth $10,000 pa to the hotel. In my mind, one of the major problems in business is a lack of clear communication. In this example it seems that there was a lack of communication from both sides.
Career planning and job search

What if you were to fully unleash your spirit?

You know the deepest part of you that suffers whenever you compromise your values, the part of... read more

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John Millar
John Millar Managing Director at More Profit Less Time
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Growth

Cost cutting ideas for your small business

A large number of small business operators are faced with the challenge of coming up with ways to... read more

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Chris Pentago
Chris Pentago Marketing Consultant
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Ling Lee
Ling Lee at Digital Marketing and Personal Branding
Awesome article! Thanks Chris!
Micha Wotton
Micha WottonHead of Development at SavvySME
Some great ideas in here, thanks Chris.
Taxation

How to Protect Your Business From the Tax Man

It’s that time of year again... whether it’s out in the real world or online in cyberspace,... read more

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Leadership

Are you ready for the innovations being developed right now?

These days we talk a lot about change and disruption. I often hear people say that the world isn't... read more

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Dr Louise Metcalf
Dr Louise Metcalf Associate Lecturer at Futureproofology
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Dr Louise Metcalf
Dr Louise MetcalfAssociate Lecturer at Futureproofology
Thanks Ling, Thanks Neil! I've also been looking a bit closer to the here and now, I'll post that one as soon as it's done, there are some really interesting things happening!
Neil Steggall
Neil SteggallPartner at Wardour Capital Partners
What a powerful and thought provoking article, thank you Louise.
Copywriting, content writing and blogging

100 Days of Twitter Trial and Error

Everywhere you look there are courses and training on social media, including Twitter. Every... read more

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Danny Hile
Danny Hile Managing Director at Rise SBM
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Danny Hile
Danny HileManaging Director at Rise SBM
Thanks for the feedback Wendy. Do you use Twitter? Maybe you can share your best social media tip in the comments.
Wendy Huang
Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Thanks for the tips Danny!! I'm sure you've saved a few of us from making mistakes by not doing some of the things you mentioned above, especially the "about me" section is always really improtant and often breezed through :D
Sales and marketing

Marketing Mistake #9 | Failing to Establish and Obtain Referrals

Getting referrals from the users of your products and/or services is one of the quickest, most... read more

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Lisa Ormenyessy
Lisa Ormenyessy Business Coach and Marketing Specialist at Straight Talk Group
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Lisa Ormenyessy
Lisa OrmenyessyBusiness Coach and Marketing Specialist at Straight Talk Group
Thanks Ling!
Ling Lee
Ling Lee at Digital Marketing and Personal Branding
I love your Marketing Mistakes series! Thank you so much for sharing them!
New business ideas

Lessons business can learn from manufacturers

At the core of business improvement is how you can do more with, and get the most from, existing... read more

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Steve Bryant
Steve Bryant Industry leadership at QMI Solutions
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Steve Bryant
Steve BryantIndustry leadership at QMI Solutions
Thanks Steve
Steve Osborne
Steve Osbornedirector at Smarthinking
Excellent article, Steve. I particularly appreciate your observations about processes and systems, in that these are also highly relevant to other forms of business.
Sales and marketing

Lessons from sales failures

Lessons learned from recent introductory event Recently, I ran an introductory evening event... read more

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Ling Lee
Ling Lee at Digital Marketing and Personal Branding
I guess its always about finding that balance between not enough and too much information!
Leo Eliades
Leo EliadesOwner at INSPIRENOW PTY LTD
Hi Jenny, thank you for sharing your honest experience. I can identify with all of these. often we want to please our clients so much that we do provide too much information. I was often guilty of this. When we do, I agree we overload the minds of our potential clients that we are wanting to serve. In my experience we do not like to be in a position where we have no choice and then we also like too much choice even less. I believe a good number our minds can deal with is 3 choices. Articulating the challenges is part of the solution and is extremely positive! and target audience, another good one!
Branding

What About Branding?

We all have in our lives that someone who stands out with their unique personality: The loving... read more

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Karoline Orfei
Karoline OrfeiFounder at Brand Incubators
Thank you for your feedback Ling! It is great to realise how simple things can change our experience so much, isn't it? I am sure you will achieve it with your business as well, setting our intentions is already a big and important step! Is there any related topic you would like to know more about to help you with your personal branding?
Ling Lee
Ling Lee at Digital Marketing and Personal Branding
Thanks for the awesome article Karoline! I totally agree with you...the folks at my local post office are honestly some of the nicest, sweetest people I've met, and I truly enjoy just dropping by to say hi whenever I pass it by. They are extremely crucial to my business (which involves alot of sending paracels etc) and I hope I can achieve this level of personal branding with my business. 
Leadership

The Rules Of Engagement

The effectiveness of our communication is in the response we get. I’ve noticed despite having the... read more

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Benjamin Young
Benjamin Young Speaker | Coach | Trainer | at Job Performance Coaching & Training
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Growth

Hard work never made anyone rich... Lessons from a fallen tree

I went for a big bushwalk by myself recently. One of the reasons for doing so was because I felt... read more

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Nick Chernih
Nick ChernihFounder at LinkBuildSEO
Thanks for posting this!
Phil Khor
Phil KhorFounder at SavvySME
Awesome article, practical advice delivered ever so creatively. Thanks for sharing Roland
Sales and marketing

Are You Throwing Away Money on Random Marketing Activities?

A necessary evil, as far as most businesses are concerned -- testing and measuring your results is... read more

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Lisa Ormenyessy
Lisa Ormenyessy Business Coach and Marketing Specialist at Straight Talk Group
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Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
Thanks for another helpful article on marketing. You covered some very good points. Thinking about testing variants in the physical space is a bit of unfamiliar territory for me (I'm used to A/B testing prototypes and website changes).
Growth

Custom Printed Bags & Boxes by Clara Cassidy

Tell us about your business?  Custom Printed Bags & Boxes specialise in custom-making... read more

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Clara Cassidy
Clara Cassidy Owner & Marketing Manager at Custom Printed Bags & Boxes
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Daniel WangOwner at AIYIJIAO ECO BAG
We would like to cooperate with you for Eco Bag, since we are an famous eco bag manufacturer in Shandong with over 7 years experience, we can do serve much better, pls contact if you need:jzwang(at)aiyijiao.com, www.aiyijiao.com
Sales and marketing

10 Email Marketing Essentials: How To Get That Mail Opened

Your marketing strategy may include social media, traditional advertising, media exposure,... read more

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Simon Slade
Simon Slade CEO at Doubledot Media
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Thanks for sharing your information, its great and i appreciated about it! http://dewabet.asia , http://agenbola1.com
Sales and marketing

Asking the right questions will increase your revenue

I must admit, I am a bit of a fan of some of the old-school business sayings. However, one in... read more

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Kathie Bolitho
Kathie Bolitho DIrector at Tough Cookie Marketing
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Social media

Fact or Fiction? You Must Be an Extrovert to Succeed in Social Media

Our personality is so deeply rooted in us that it remains the same across all situations. Are you...read more

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