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Lifestyle and health

Life's lessons

At the start of a new year, I think it's valuable to reflect on the year past.... the good the... read more

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Phil JoelDirector at SavvySME
Thanks for sharing Gary. I feel better already after reading this article!
Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Hi Gary!! That's great to hear! I've also been going through a health revaluation and I agree with the exercise thing, you can be slim without working out for hours. A stroll in the park a few times a week will do just fine :)
Public relations

3 tips on how to reinvent yourself

I thought I was different. There has been a stirring inside of me that I couldn’t define. My life... read more

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Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Hi Marika, I think this is the perfect time for this article. New year new you! Thanks for sharing this, I've also been contemplating these things so it's good to know I'm not alone in this :)
Search engine marketing

Display marketing: what is re-marketing in google adwords?

Re-marketing allows advertisers on Google AdWords to have their advert reappear to consumers that... read more

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Ashleigh BetvardehOwner at Click Click Media
Hi Phil, Wendy & Phil :) nice to see how re-marketing has helped you grow your business. I guess the benefit of re-marketing is re-capturing the audience that are actually interested in your offer. Thank you for sharing!
Phil KhorFounder at SavvySME
Another great article Ashleigh. Remarketing is definitely a winner!! :)
Insurance

The insurance policy every online business should have

For every good, there is an evil, it’s just a fact of life. So while the internet makes it easier... read more

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Kate FairleyOwner at Get Informed
No they certainly can't, and Insurance isn't a failsafe in that regard however the Business Interruption options available are quite generous. The product I've selected for my business actually provides an additional benefit (meaning it's paid out on top of the claim) of $50,000 towards having a PR firm re-establish the business' reputation OR a security consultant to conduct a review and implement any necessary security improvements as a result of an event OR a forensic consultant to establish the identity of the hacker. So depending on the breach which has occurred, I could select the most appropriate option which would give me the best chance of getting back on my feet. Insurance isn't a magic wand, but it does offset your risk.
Steven FreemanOwner at Evolved Sound
Very interesting insurance product. Being hacked in some shape or form is inevitable for many businesses and the risk factors are on the rise. Some of these Cyber crimes are so severe, and other than a potential payout these policies can't easily restore your business in the same way a house can be re-built in the traditional sense.
Selling online

A simple guide to buying auto parts and accessories

  You may come across different kinds of problems if you own a car. Mileage problems and battery... read more

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Finance and accounting

Better bookkeeping

Admittedly bookkeeping is not one of my favourite aspects of business and it is one that I would... read more

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Michelle Tupy Blog and Epublishing Manager at Clever Streak
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Michelle TupyBlog and Epublishing Manager at Clever Streak
My pleasure Phil - always happy to help.
Phil KhorFounder at SavvySME
Great, practical tips! Thanks for sharing Michelle.
Budgeting and forecasting

Your pricing is wrong: and it’s wrecking your business.

A friend of mine told me that she was “really getting on top of her charge out fees” this year.... read more

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Neil Steggall Partner at Wardour Capital Partners
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Phil KhorFounder at SavvySME
Wow powerful article. It also goes to show that "picking" the right clients is just as important as putting up the right pricing. The right client understands value and wants to buy based on value and quality, not time spent. Thanks for sharing.
Stephen Parker
Powerful message - spot on! More companies could save themselves by taking this on board than just about any other reticle. I had almost gone under before I finally realised the truth of this principle. I wish I had read this two years earlier.
Competition, consumer and trade practices

Consumer confidential: the most common questions consumers ask

Consumer Confidential: The Most Common Questions Consumers Ask As a consumer it can be hard to... read more

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Kate HormanOwner at The Lazy Lawyer
It can go either way. Usually a product can be identified as belonging to that particular business, especially if it's still on the shop floor, like with clothing etc. But there will be business owners who will argue the point. As always, having the receipt is a big help.
Yee TrinhCo-founder at SavvySME
Really useful information. Would a business not claim it isn't theirs if the tag has been taken off though?
Managing employees

Why do we Procrastinate? ......Well, I’ll tell you tomorrow!!

Procrastination is a problem for the sufferer, it’s a problem for business and it can ruin cohesive... read more

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Neil Steggall Partner at Wardour Capital Partners
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Neil SteggallPartner at Wardour Capital Partners
Micha, Many thanks for a really great contribution to the discussion and for supplying the article, much appreciated, cheers, Neil.
Micha WottonHead of Development at SavvySME
Neil, thanks for a great article about a real problem many experience to a greater or lesser degree. In answer to Steven's question: from experience, the routine helps to remove several blocks to procrastination - the fear of failure, for example, is negated by the fact you have already been down that road, and know what to expect. A major part of overcoming procrastination is PLANNING, as Neil mentioned. Often I put off a task because I can't get started - the task is overwhelming - but if I break it down into the smallest chunks possible, and identify the very first step, I can overcome that block. One article that I found really helpful in both understanding and having a plan (there it is again) for overcoming procrastination was this: http://www.waitbutwhy.com/2013/10/why-procrastinators-procrastinate.html and the follow-up article: http://waitbutwhy.com/2013/11/how-to-beat-procrastination.html
Telecommunications, mobile and wireless

Why you need a mobile agency and a digital agency

We all know it – the world is currently going through a mobile revolution. Consider these key... read more

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Sam ShehzadOwner at Local Web Design Consultant
Thanks for interesting article.keep sharing in future. :) http://www.localwebdesignconsultant.com.au/website-design-officer/
Neil SteggallPartner at Wardour Capital Partners
A great article! Is the activity currently B2C or is it encompassing B2B?
Leadership

Showing Integrity, Leadership and Respect.

  Leadership goes hand in hand with Trust and Respect and to build a reputation for Trust and... read more

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Neil Steggall Partner at Wardour Capital Partners
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Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Confucius is a smart man. It is incredibly true :) Plus you'll attract a certain types of people around you as well depending on your own integrity. Not showing the attributes you mentioned above can conversely drive great people away as well. Great article Neil :D
Sales and marketing

Marketing Mistake #10 | Not Cross-Selling, Up-Selling Or Having A “Back-End”

Marketing or the promotion of your business can be a costly endeavor. For some businesses, the... read more

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Lisa OrmenyessyOwner at Straight Talk Group
Thanks Ling, yes it has become a common term with clients 'what is your fries offering?" ;-)
Ling LeeDirector at Japanese Sword Auctions Australia
Thanks for the great article Lisa! Good points about cross-selling, and up-selling, you can see it happening in real time with Maccas and Hungry Jacks offering an upsize for an extra 50c.
Accounting

What I learnt from spending 3 days with accountants

If you only do it once, don’t do it at all. How systems can transform your business. Recently I... read more

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Ling LeeDirector at Japanese Sword Auctions Australia
Great article! However, most SMEs can't survive be rejecting one-off jobs D:
Training and development

Forget the 'Nay-Sayers' - use the Power of Compounding Effect

Writing is a big part of many occupations these days.   Some writing is for business, some for... read more

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Selina ShaplandOwner at Selina Shapland
Thank you so much for your comment and rating the article. I truly do appreciate your feedback. Yes, if we do not put writing first, who will? S
Ling LeeDirector at Japanese Sword Auctions Australia
Great motivational article Selina! That's right, In times of procrastination I always tell myself, if you're not going to write today, who will?
Selling online

Build An Online Buying Cycle to Drive More Sales

For many people who run a successful business, taking the next step to the online realm seems like... read more

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Arrnell GapusanCommunity Manager at SavvySME
Wonderful article David!
David MooneyEmployee at SponsoredLinX
Hi Ling, Thanks for the comment. I like to think about the fact that no matter who you are, you're always somebody’s customer. Thinking about a complete strategy like this helps me put into perspective how each element fits together and how each aspect of the strategy plugs into the way your customers behave.
Online marketing

Is Your Website A Minimum Wage Cashier?

We all know that generating leads is one of the most important parts of running a business. You... read more

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Ling LeeDirector at Japanese Sword Auctions Australia
Great article as always! The website is such an important part of busineses, I love your story - I think it perfectly explains the concept of a 'noisy' website.
Online marketing

Taking credit where credit is due: Website Call Conversions

For anyone who has been following my articles over the past few weeks, there is probably something... read more

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Ling LeeDirector at Japanese Sword Auctions Australia
Thanks for the great article David! I had no idea about the Google adwords and call conversions, thanks for the heads up!
Leadership

Why Your Team Should Be Smarter Than You.

“Why are you leaving? Can’t you stay as our manager?” “My job here is done, it’s time for me to... read more

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Yee TrinhCo-founder at SavvySME
I agree. It's all about resourcefulness. The better able you are to put the best resources together, the more indispensable you are in my opinion.
Sales and marketing

Clever Growth Planning Over The Holiday Season

Here are some reasons why now is the best time to make things happen: Every year, we open the... read more

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Darcey PollardOwner at Mr Darcey & Associates
Super timely information as there is still 2 weeks left in 2014 to prepare for the arrival of the new year! That's plenty of time to get a head start on creating a bigger, better new year. Thanks for the reminder :)
Branding

10 tips to a killer profile image

Who likes to do business with a light blue speech bubble? Certainly not me! However I look around... read more

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Wendy Huang Full Time Blogger and YouTuber at A Custom Blog in 4 Minutes
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Running your business

NYA Communications - Nicole Y. Adams member story

Tell us about your business? My business, NYA Communications, is a boutique translation and... read more

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Nicole Y. Adams Owner (Translator, Editor, Consultant) at NYA Communications
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Phil JoelDirector at SavvySME
Some excellent advice from Nicole about how to start a new business without taking too much risk.
Branding

Is branding necessary? Can branding be replaced for service-based businesses?

Forget branding. Unless you sell soap. Or cornflakes. Or petrol. Businesses; services;... read more

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Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Wow for those that have bothered to read through the whole article I have no doubt they have found it both insightful and thought provoking. It's a very interesting argument that you've painted and I do agree that substance trumps brand when it comes to service based and B2B business. Any fine example will be the hairdresser down the road that you trust that may boast a very tacky logo, and poorly designed flyers but the hair cut never disappoints you so you return again and again, vs going to Tony and Guy which has very developing branding and marketing strategies. Focussing on smoke and mirrors before sorting out whether the service you offer is actually quality is going to be detrimental for the business - thank you for bringing up these important points Steve :)
Running your business

How to Ensure Your Invoices Get Paid on Time

Today, I would like to share with you 5 invoicing strategies that will effectively reduce debtors... read more

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Jef LippiattOwner at Startup Chucktown
This covers some really interesting ideas. I will definitely revisit our process on invoices.
Sales and marketing

How to create a simple marketing plan

If you’re a SME Owner or you want to know how to start a small business in the future, this... read more

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David PriceOwner at Price Advertising
Good point you raise, Phil. Yes, the key is to figure out where your targets are most likely to be receptive to your message/offer. Sometimes online, sometimes offline but to gain a better idea, you need to start with some basic research on your target markets.
Phil KhorFounder at SavvySME
Thanks David, good reminder of what makes a simple and effective marketing plan. I think one other dimension to consider is the mix of online and offline marketing, which can affect budget a lot. It's dependent on the nature of our business and where our target market resides obviously.
Managing employees

Should You Fire an Employee Who Lies?

Business & Small Business Log In | Join Log In | Join Log In Join...read more

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Phil KhorFounder at SavvySME
I have mixed feelings about this one. On one hand, Krugel makes a good argument in the article, but on the other, I think employees who goes out of their way to lie and cover it up is cancerous.
Customer acquisition

9 Ways to Beat the Competition By Selling Less

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Lifestyle and health

Are You Too Busy to be Well?

Are you too busy to be well? As a small business owner you love having the freedom of being your... read more

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Kellie Parker Founder at Tapping Into Change Personal Coaching
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Lisa OrmenyessyOwner at Straight Talk Group
A good reminder Kellie - thanks!
Copywriting, content writing and blogging

What I've learnt from the January blog challenge

I've always been writing on blogs ever since I stepped foot into social media, and I also never... read more

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Wendy Huang Full Time Blogger and YouTuber at A Custom Blog in 4 Minutes
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Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Thanks everyone for the great feedback :)!! I 'd love to hear some challenges you guys want to suggest for us to do here as well! Always open to grow and learn!
Bill DoyleOwner / Director at Insight Into Action (I2A) Coaching
Hi Wendy, I'm new to SAVVYsme and just trawling through the articles, posts and questions and I particularly liked this one. As a Transformational Coach I'd just like to add a few comments (high-level positive psychology) on your 4 key learnings from the 30 day blog challenge. 1. Doing something consistently over an extended period of time greatly increase you chance of reaching your goals by reinforcing positive habituation. Habits can of course be both good or bad but that is a discussion for another time or another article. 2. Publicly committing to something, another great way to achieve your goals, by keeping your motivation up and to help realise that you are not alone in your chosen quest. Also great for improving confidence and overcoming performance anxiety. 3. I really like this personal insight, i.e. just by being yourself you can be deep and meaningful. I agree, sometimes less is more and as a reader we are all looking for 'value' connections, insightful topics or learnings really do resonate and the less we try to be deep and meaningful the more powerful the message. 4. I hope to put this to this test but having already had a good look around I'm keen to get started. Thanks for the inspiration Wendy Regards Bill
Social media

Ways to Support Charity Through Social Media

Supporting a charity is something that makes us feel good. Whether we are supporting The American... read more

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Phil KhorFounder at SavvySME
Thanks Brenda, good reminder that we owe it to ourselves and our community to do our bit to make a difference. :)
Sales and marketing

Do You Speak “Sales?"

YOU WON'T WANT TO AFTER YOU LEARN TO SPEAK "WIIFM" “What’s In It For Me?” This is the only... read more

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Jef LippiattOwner at Startup Chucktown
Relating to your customers in a personal manner pays off in more than just a sale. It nets you someone who can relate to your business and hopefully will spread the word after one or several good interactions with you.
Managing employees

The Impact of Resignation

When you hear the word "resignation" whether you are an owner of an SME or manager of a large... read more

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Michelle Pascoe at Michelle Pascoe
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Jef LippiattOwner at Startup Chucktown
Great article. It is important to keep a pulse on how employees are performing and what their goals are from the beginning. If you can proactively workout mismatches in culture, expectations and goals things will go more smoothly. However, as stated, you cannot be prepared for all situations.
Virtual assistance

News from the 4th Annual VA Conference

The Virtual Assistant Industry is alive and growing at a rapid rate. Bendigo’s own Virtual... read more

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Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Thanks for the coverage and congratulations on the grant Sam :)!!
Web design and development

Importance of Professional Web Design

A professionally designed website is so important to your online business...Why? A professional web... read more

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Business coaching

Business Lessons From the Festive Season

Business might be the furthest thing from your mind at this time of year, but as we all gather... read more

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Lisa OrmenyessyOwner at Straight Talk Group
Thanks for the feedback everyone, its great to see people are reading :-) Merry Christmas!
Hitesh MohanlalDirector at WOW! Advisors & Business Accountants
Excellent article. Thank you
Startup branding and PR

Providing a community service with shoes!

Tell us a bit about your business? Glamazon Shoes is a niche market business. We provide beautiful... read more

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Mira Smoljko Owner at Glamazon Shoes
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Eric PhuahOwner at Hystericalz Pty Ltd
Great article Mira and good to see the business is doing well! I recently quit my stable accounting job to become an entrepreneur, but without having kids so my admiration for you is so much higher! I can sympathise with some of your experiences, so thanks for sharing your point of view.
Phil KhorFounder at SavvySME
What a great story you have Mira, and I take my hat off to you for juggling a business and taking care of 3 daughters! Thanks for sharing :)
Career planning and job search

Seeking Satisfaction At Your Workplace

What exactly makes a job fun and worthwhile? Should we only do work that we're passionate about and... read more

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Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Love the idea of leading a more balanced life, thank you Anna, some great tips!
Eric PhuahOwner at Hystericalz Pty Ltd
Some great tips there Anna! If we spend most of our lives in a work environment, then satisfaction is definitely important and paramount.