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Leadership

The characteristics of influence, leadership, meaning & purpose

It sounds pretty heavy doesn’t it? How to live a life of meaning and purpose to some sounds like... read more

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Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Yes go introverts :)!
Nick TerroneOwner at QuitWithNick
Absolutely! You have to go 'in' to give 'out' :)
Hardware and software

Every cloud has a silver lining - what is cloud and how does it benefit my business?

  Cloud is everywhere today.  And some of you are probably wondering “What is Cloud?” – “Is Cloud... read more

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Gill Walker Owner at Opsis
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Telecommunications, mobile and wireless

Top 5 Email Marketing Tips

I love marketing emails. Really, I do.   According to the Direct Marketing Association's in the... read more

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Ling Lee Director at Japanese Sword Auctions Australia
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Arrnell GapusanCommunity Manager at SavvySME
Very informative article Ling. Thank you for sharing.
Neil SteggallPartner at Wardour Capital Partners
Just re read it Ling.....loved the humour at the start!
Sales and marketing

Small-business clients: the good, the bad and the ugly

Small businesses collectively add up to big business, with about 2 million of us in Australia.... read more

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Thanks to both of you Phil and Neil.
Phil KhorFounder at SavvySME
Wow I think this article has to be one of the most heartfelt yet confronting truths of working with small businesses. Many of us, including yours truly, choose to work with small business because we believe that the entrepreneurial spirit can truly make a difference to our nation. The reality however is that many of the issues confronting small business are down right ugly. Many small business issues stems from the grassroots of how we run the business; the fundamentals, finance, processes and technology, but I believe it's almost always about the people and their motivation too. Neil's right; we need better government support, but who then is best equipped to inspire entrepreneurs whilst providing proven, practical advice in rich local context, other than those in small business themselves? Remember; "for things to change, first I must change." That's why we started SavvySME; to unite SMEs and be a trusted destination of unwavering support for business owners not only to weather the uncertainties but make the most of the ever changing, transient nature of technology and online trends. Thanks Warren, for sharing and for your ongoing tribute to serving small businesses.
Sales and marketing

Two questions you have to answer if you want your brand to have a future

I am a little embarrassed to be pointing out the boringly obvious, but I feel I need to. I need... read more

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Hi Wendy. That's good thanks for your input. I would suggest having a reduced version of your answer - a short sentence or phrase that can be used casually in conversation. My litmus test is always my kids - if they understand my answer to these 2 questions I script for my clients then my guess is that most people would. I am not suggesting that the answers need to be in childlike language but clear enough so they understand it. On another note there seems to be a few mistakes in the article that were not in there when I posted it. Is there a way for me to edit and clean it up so it reads a little better? Thanks Wendy
Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Let me try and apply this to SavvySME :) 1. SavvySME is a community marketplace where you can get advice, network, as well as buy and sell business products and services online. 2. We offer an end to end solution for your B2B marketing. We are more than just a social media destination we are a community marketplace. Our marketplace will help you use the online reputation you build to increase the sales of your business product or service, making it an effective and efficient way to do social media online. - How am I doing :)?
Social media

Instagram Direct sends images directly to your friends

If you have avoided Instagram because you have been uncomfortable with posting your photos for all... read more

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Wendy Huang Full Time Blogger and YouTuber at A Custom Blog in 4 Minutes
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Neil SteggallPartner at Wardour Capital Partners
I think this will lead to more users. Thanks Wendy!
Ling LeeDirector at Japanese Sword Auctions Australia
Interesting! Good to see instagram implementing new features :D
Leadership

Are emotions and leadership a good idea?

I've been arguing this for some time and it's always surprised me how controversial it is to many... read more

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Leadership

How to set really, really smart goals for the new year!

Personally, I disagree with new years resolutions. I don't understand that tradition at all.... read more

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Thanks for all the great feedback everyone, apologies for taking so long to reply I'm still learning about the site! Hope you like the latest one on journaling, a little controversial though maybe! ;)
Damian WolfSelf at Self
New year goals are very important for me. Thanks for strategic point on view, this will help in planning for 2014.
Growing and scaling

4 big trends to stay ahead of your competitors in 2014

If 2013 has been a not-so-good year for some businesses, 2014 is a spark of new hope for business... read more

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Phil JoelDirector at SavvySME
Thanks for sharing this Andrew. We live in exciting times with all these technology trends changing how we do business and the ones that embrace these trends will succeed. The success may not come overnight but the odds are hugely in their favour.
Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Hi Andrew! Great concise list with just the right amount of specifics :)! I particular agree content marketing (what you are doing right now) I really trusts businesses that spend the time to educate me.
Branding

How to visually connect authentically with your target market

In order to create a visually compelling image that represents you in your business, it not only... read more

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Zahrina RobertsonOwner at Zahrina Photography / BrandingPortraits.COM
Hi Beanie, Thank you! I have many shy clients who's confidence needs to shine. Not everyone is comfortable in front of the camera. It's a skill to put entreprenuers at ease and it's important to make sure one feels comfortable to get the best results for themselves and business. Simply put...choose a photographer with people skills and loads of experience...then loads of confidence will ooze! Cheers, Zahrina
Adam BeanOwner at Jark Projects
Hey Zahrina, I love point two about confidence. If you don't believe in yourself, how can you expect anyone else to believe in you? Confidence is an absolute must, and a highly under rated skill. Cheers Beanie
Managing risks

Hobbies are meant to be fun, not an exercise in project management

One of my hobbies is building and flying radio control model aircraft. Not the small foam ones... read more

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Jason FurnessOwner at Manufacturship
Thanks Wendy & Phil :-)
Phil KhorFounder at SavvySME
Great article Jason. As the saying goes, "If we fail to plan, we plan to fail". Thanks for sharing.
Business planning

6 tips for buying a business

6 Tips for buying a business – Have you thought about being self employed and would like to buy... read more

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Web design and development

Website woes: html to wordpress, what could go wrong?

With Content Management Systems becoming all the rage for managing a website (and quite rightly... read more

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Charly Leetham CEO & Founder at Ask Charly Leetham
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Micha WottonHead of Development at SavvySME
Some good caveats for business owners here, Charly, thanks. Are there other CMS platforms you use besides Wordpress?
Great post! Very useful. Only thing I would change is that you should start with the last point - be strategic! * If your site works just fine for you now, don't change it. * If you are changing it, then list everything you want to change and prioritise the most important points BEFORE you start the implementation. Thanks especially for the info on the redirection plug-in - need to check that one out!
Leadership

The naughty chair

“All of the best Supervisors spent more time outside the headmasters office, then they did in the... read more

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Adam BeanOwner at Jark Projects
All right to the point Wendy.
Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Love the quotes :)
Search engine marketing

5 Useful Strategies for your AdWords Campaigns

When running an AdWords campaign, it may be difficult to analyse how the campaign is going after... read more

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Thank you Ananda :)
Ananda Raj PandeyCTO at SavvySME
great article :)
Public relations

Inspiration to network with thanks to kylie welsh of she entrepreneurs

I quite enjoy networking, however, I do it best over the internet.  I am very personable but I have... read more

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Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
I'm all in for number 1 :)!!
Miscellaneous

Networking, the forgotten marketing tool

As a follow-up on the article from our CEO, Maria Bellissimo-Magrin on what to prioritise when... read more

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Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Great article Leanne, it's definitely an oldie but a goodie :D
Business advisory

3 common problems faced by start-up businesses

Starting and managing a new business is said to be one of the hardest things you can do—what with... read more

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Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Great advice, I'm very focused on surrounding myself with the right people :) Great article Andrew!
Social media

3 steps to successful social media content

So you’re working on a new social media strategy and you’re thinking to yourself, how do I go... read more

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Francine BishopOwner at Mayvin Training
Thanks Wendy. Glad you got value. Social media definitely requires constant energy but a good strategy and framework for planning content helps!
Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Love the way you summarised the tips, it makes it easy to follow. I also totally agree that it's a marathon, and it gets hard as well!
Public relations

A day in the life of a pr professional

A large part of our business here at Belgrin is Public Relations. Many people are perplexed by... read more

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Managing employees

The way employment is managed has evolved

Employment management has evolved rapidly in the past few years. Its changed so much in fact that... read more

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Ben Thompson CEO at Employment Innovations (EI)
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Leadership

You have to follow through.. seriously.

I've said it before, but I'll say it again because I keep seeing it. Build your profile, be an... read more

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Phil JoelDirector at SavvySME
Very interesting article Andrew. It's a good way to look at one's individual strengths and how they present themselves.
Phil KhorFounder at SavvySME
Yep, nothing builds or destroys trust faster than our willingness and ability to follow through. Thanks for sharing Andrew.
Social media

Your Unofficial Social Media Guide to the 2014 FIFA World Cup

The spectacle that is the greatest sporting event in the world, the FIFA World Cup in Brazil. It's... read more

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Integrating online and offline

Dawn of the specialist mobile agency: mobile revolution spurs need to separate agencies for mobile & digital strategies

Why do businesses still use web-focused digital agencies to build mobile apps?  CEO of strategic... read more

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Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Great article Paul, loved the stats!
Market trend

When your marketing freeway.. becomes a carpark

Not so long ago Yellow Pages was the place for small businesses to advertise. Remember those... read more

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Thanks for your feedback. Much appreciated.
Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Spot on every time Warren! People forget that even social media can become cluttered even though in terms of marketing channel it's still seen as a fairly "new" channel. I really enjoyed reading this :)
Business structure

How to Set Up a Sole Trader Business in Australia

How to Set Up a Sole Trader Business in Australia A Sole Trader business is a business structure... read more

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Phil Joel Director at SavvySME
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Training and development

11 Ways to Boost Your Focus and Concentration

Why do we sometimes have such trouble concentrating? The ability to focus is a skill – it is not... read more

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John Millar Managing Director at More Profit Less Time
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Running your business

How to Systemise for Success

Many businesses work with ad hoc procedures that ‘just happen’, and aren’t really systems at... read more

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Business coaching

Increase Your Focus and Increase Your Income - 5 Simple Steps

Do you lose focus in your business from time to time? Does this get in your way? Does it slow you... read more

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Leo EliadesOwner at INSPIRENOW PTY LTD
So true, agree totally - great to also think about how you can move form motivation to inspiration which requires less top up
Ling LeeDirector at Japanese Sword Auctions Australia
Fantastic article as always, Leo! I do believe that focus is also great for motivation!
Information technology

Tech wrap - Is Apple Pay a flash in the pan, or here for good?

With the first iPhone 6 and Apple Watch off the shelf in Australia, many people are excited. News... read more

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Leadership

How To Perform Under Pressure

“I just froze… and no matter how hard I tried I couldn’t find an answer to that interview question.... read more

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Ling LeeDirector at Japanese Sword Auctions Australia
Thanks for another great article! Perhaps you can add procrastination as well?
Business ideas and monetising new concepts

Closing the sale

The dos and don’ts when offering your services to potential clients I’ve been looking for a great... read more

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I have recently finished doing exactly this. In addition to all of the great things you mentioned above I'd like to add that not only does it help your client, it also helps you elicit benefits to your client that you might have otherwise overlooked (which is what happened in my circumstance). Why? I found that during development you are seeing your service through your client's eyes instead of yours. Very powerful technique.
Leo EliadesOwner at INSPIRENOW PTY LTD
that's great Jenny, the brain certainly loves the steps. love your suggestion of the 30 second test
Sales and marketing

Cold Calling is Alive and Kicking

In 1897, newspapers reported the death of the great American writer Mark Twain. Twain responded by... read more

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Phil JoelDirector at SavvySME
Thanks for sharing Richard. It's not easy but you do get better with practice.
Yee TrinhCo-founder at SavvySME
It's all about persistence. It's a numbers game after all!
Lifestyle and health

The Pursuit of Appyness - Apps on How to Deal With Stress

Australia is a great place to live, but the actual ‘living’ part is one area that’s not looking so... read more

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Ling LeeDirector at Japanese Sword Auctions Australia
A very comprehensive list! I personally like fortissimo :D
Online marketing

Google Adwords Campaign: What to Expect When You're Expecting (Results)

When dealing with your Google AdWords campaign, it’s important to test and measure. Looking at your... read more

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Startup

Business and Startup Advice from a Digital Agency

Tell us a bit about your business? AndMine (http://www.andmine.com/) is a full service digital... read more

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Michael Simonetti Founder, Director at AndMine
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