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Website

Be Content with your Website’s Content

In today’s digital savvy world, an online presence is key for your business. Your website is a... read more

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Tara Commerford Country Manager Australia & New Zealand at GoDaddy
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Jef LippiattOwner at Startup Chucktown
I really like, "Think about the who, not just the what"!
Copywriting, content writing and blogging

Plagarisim in Journalism | Unmasked as a fraud – All too easy!

Some naive individuals forget that a person researching business information and insights on-line... read more

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Jef LippiattOwner at Startup Chucktown
Definitely an important topic. I've seen this done across several blogs. I've also seen entire articles copied and the only thing that was changed were the article's images. On LinkedIn, I've even seen regular professionals copy and paste another's LinkedIn article and posted as if their own from the sense of "helping spread the message" instead of liking and/or just sharing that individuals article. I would call that unintended plagiarism (but having good intentions doesn't mean you still aren't infringing or at the very least confusing others).
Leadership

How To Prepare Your Business For The Year Ahead | Must Read For Business Owners And Leaders

Welcome to 2017 Savvies! We hope you have had a wonderful Christmas and New Year’s holiday season.... read more

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Yee Trinh Co-founder at SavvySME
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Jef LippiattOwner at Startup Chucktown
Great long tail read Yee! I'm definitely looking forward to all that 2017 has for my (ad)ventures. As well as my future contributions here.
James Huy VuongOwner at Your Accounting Partners
Awesome post, very insightful, definitely will share -- some great nuggets here! Thanks Yee.
Social media

Avoiding a Social Media Nightmare

In 2013 there aired a famous episode of Gordon Ramsey's Kitchen Nightmares about an Arizona... read more

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Sarah Irwin SME Community Director at SavvySME
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Point well made Sarah. A significant proportion of Australian business owners also miss the fact that almost all of the major on-line business directory sites have automatically established listing for their business. An increasing number are (or have already), enabled consumer rating and testimonial facilities to assist people using the directory to get other's comparative opinions on listed enterprises. Every business owner should Google their business name and visit all of the (up to 20+) directories that are likely to have auto listed them. Many have an “is this your business” feature enabling you to claim and manage its content. Make sure you monitor them all as even an obscure industry or professional association directory can be the catalyst for a viral attack and a commercially damaging result that is invariably difficult to recover from.
Running your business

4 Simple Steps to Grow Your Small Business

Thinking about expanding the potential of your business? Owning a small business can be... read more

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Charlie Wilson Small Business Journalist
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IT support and consulting

Handling IT Environment Management with Specialised Tools

Most businesses aim for top notch customer satisfaction by empowering over the competitors. It is... read more

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Running your business

6 Tips for Start-ups Wanting to Take Advantage of the Free Trade Agreement to Source from China

With the signing of the free trade agreement (CHAFTA) there is a big opportunity for Australian... read more

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Elyse Daniels Founder & Director at Exodus Wear
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Running your business

Simple Ways to Increase Your Productivity

What could you do with a few extra hours every week? People who win in business tend to be those... read more

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Onwards and upwards

Hello, Opportunity?

Perhaps you are waiting for things to change in the new year. I’m not here to say that won’t... read more

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Jef Lippiatt Owner at Startup Chucktown
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Kevin Nash
things not goes change as per by itself. you need to make the certain steps to get the changes.
Human resources

Are you looking for free open source HR software?

HR Software Are you looking for free open source HR software? Do you want to experience the... read more

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Running your business

For Start-Ups, a Good Chief Financial Officer can be Worth their Weight in Gold

For Start-Ups, a Good Chief Financial Officer Can be Worth Their Weight in Gold If you’re a... read more

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Daniel Fah Director at CEO Strategic
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Online marketing

Why You Need to Add These 3 Things to Your Content Strategy

While everything in the world of PR and Marketing is speed racing to new levels, one thing remains.... read more

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Seowriting Tipssocial media mrketing at Social Shouter
I know it all best happened of website marketing.
I would hazard to add that without a well considered visual component you have no 'Content Strategy' at all! No workable Marketing strategy it has ever neglected visual presentation Maria, so to suggest that it has been "long neglected in marketing until more recent times," is irrational and simply not true.
Miscellaneous

What books Bill Gates read in 2016

You would think the tech-entrepreneur would be Podcasting, watching video tutorials or enjoying a... read more

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Sarah Irwin SME Community Director at SavvySME
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Sales and marketing

How to Generate Leads for your Business

The internet has been a great leveller for attracting new customers but it’s also saturated the... read more

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Christopher Sales Director at Finance Warehouse
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Integrating online and offline

Why Digital Printing is Essential for Your Business

The world of marketing and advertising is undergoing some rapid changes in response to the way... read more

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Social media

Up Close And Personal

Let me cut to the chase, using video in your business is important. That probably isn't a... read more

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Jef Lippiatt Owner at Startup Chucktown
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Legal

Five tips to protect your business from identity thieves

Most of us are well aware of the risk of personal identity theft, but what about business identity... read more

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Running your business

Know Thy Enemy: The Importance of Competitor Analysis

When you think of great business quotes few people will immediately think of Sun Tzu but the great... read more

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Jef LippiattOwner at Startup Chucktown
Definitely an interesting and worthwhile read. Both internal and external knowledge should constantly be circulating to keep your team informed.
Web design and development

Designing our digital life: how UX designers are shaping our modern reality

403 Forbidden nginx/1.11.4read more

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Business ideas and monetising new concepts

6 things you should know before starting a business

That moment when 'doors are open' there's no turning back. Jumping in the deep end and 'learning... read more

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Isn't that the truth Jef! "I believe that Honesty and Transparency along with being Humble build a solid reputation. It may not be the quick way, but I believe it to be the right way." Agreed 100%. Aligning with 'slow and steady wins the race.'
Hi Sarah, I haven't heard of that saying before. Love it. So true.
Finance and accounting

Why Your Winning Strategy Needs to Come from Finance

When it comes to making corporate strategy the more informed the board is the better decisions they... read more

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Phil KhorFounder at SavvySME
Great article Peter, I agree thats expectations of CFOs and their departments have grown over the years i.e. for CFO's to be more strategic, and advise on strategic matters as oppose to simply churning out management reports. Similarly, I expect good accountants for small businesses are those who are able to advise (or at least influence) on the direction of a business rather than simply to fulfil minimum ATO obligations such as BAS and tax returns. Thanks for sharing.
Managing employees

How To Attract Millennials (Without Lure Modules)

The era of the baby boomers as the dominant generation is coming to an end as our parents start to... read more

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Jef LippiattOwner at Startup Chucktown
I think it is important to have a welcoming atmosphere for all generations. I think by pandering too much to one group you will unintentionally disengage other groups. For example, I think seniors ( those 55+) feel marginalized as well. I think having knowledge transfers and cross-training roles is important. Flexible hours are great and so is working remotely, however you also need to have some face time with peers (yes, actually in person) to engage culturally and to really become a cohesive unit.
Sarah IrwinSME Community Director at SavvySME
Think you hit the nail on the head here. As a Millennial, I have always worked my best where I was trusted to schedule myself to when I was most productive. Culture has always rated above salary for my potential job prospects and clients. I must admit enjoying playing Pokemon while the craze was at it's height. As a typical Millennial, I was happy to be amongst the thick of it.
Sales and marketing

5 ways to market your jewellery business

5 ways to market your jewellery business Whether  you create personalised one off pieces or you... read more

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Commercial property

The Top Four Things To Consider Before Entering A Commercial Lease

If you own a business, chances are you may need to consider entering into a commercial lease. So... read more

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Human resources

Christmas Parties – nothing to worry about…right?

Making sure there is plenty of booze is not the only thing you need to worry about at this year's... read more

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Sarah IrwinSME Community Director at SavvySME
I always enjoyed parties that didn't have alcohol as the focus. I loved doing scavenger hunts and particularly enjoyed events that included entire families (with jumping castles etc for the kids) because people behaved better and much less alcohol was consumed.
Jef LippiattOwner at Startup Chucktown
Definitely important things to keep in mind.
Social media

6 LinkedIn Hacks That Will Grow Your Network Instantly

Though many LinkedIn users are only drawn by the prospect of landing a job, there are plenty of... read more

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Sophia Beirne employee at CourseFinder
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Sales and marketing

Top 5 Benefits of Using a Copywriter in Your Business

Communication is evolving at lightning speed. We see millions of written messages every day, many... read more

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Megan Edwards Expert Content Marketer + Copywriter at mWords Communications
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Jef LippiattOwner at Startup Chucktown
Very well written with compelling points.
Human resources

The Hidden Money, The Myths and How The Right Questions Can Save Business Owners Thousands

Overpayment of a “love to hate” Whilst insurance is a ‘must have’ that some Australian’s love to... read more

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Business coaching

Email Marketing Delivers Returns

Social media marketing may be sexy but email marketing is likely to get you more bang for your... read more

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Lauren Clemett Director at Ultimate Business Propellor
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Jef LippiattOwner at Startup Chucktown
Definitely a helpful article.
Sales and marketing

The problem with Millennials

Oh, dear lord, where do I start? A topic as rich in ammunition and indeed as polarising as "The... read more

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Hamish Anderson Founder and Director at Mesh Consulting
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Jef LippiattOwner at Startup Chucktown
Hamish, You make some great points, however, I have a bit of alternative perspective to put out there. I'm on the "high end" of millennial. I was born in 1983 (I have a sister that was born in 1980 an GenXer). I don't see us as that different. I really loathe being lumped in with millennials. Why? Many of the stereotypes you've put forward are indeed stereotypes for a good reason. I find that the generation has not only become wholly reliant on technology but they are are addicted to it. Many simply couldn't function without blazing fast internet/wifi/LTE and they would especially not function well without their smartphones. What problems does this bring? Many don't know how to actually have an in-depth or even casual small talk with others. Many of them refuse to "talk on the phone" as they would rather text a stream of emoji or send an awkward snapchat. They have zero patience. Whether that is in traffic, waiting for something to be released, etc. They grew up with getting basically everything "right now". Obviously speed is a good thing in most situations but it doesn't teach perseverance. My biggest concern is the amount of millennials that only consume content from others without creating anything original themselves (sure many create a boat load of selfies, but that isn't exactly quality content). Sure there are plenty bucking the trend, but not enough. It is great to stay up to date and on the edge of innovation, however, their utter lack of retaining knowledge is frightening. Sure you can "Google" anything and everything, but many things are worthwhile to actually learn and retain.
Copywriting, content writing and blogging

Is Your Post Ready to Be Published?

So you have written many blog posts and you are proud of them. That sounds great but how many of... read more

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Michael Evans Manager at 3leaps
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Seowriting Tipssocial media mrketing at Social Shouter
Good happened thanks!
Jef LippiattOwner at Startup Chucktown
Lots of great advice!
Selling online

New! Shopping Tags for Better Product Discovery on Instagram

New! Instagram Shopping Tags for Better Product Discovery Everyone loves Instagram. However, the... read more

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Prosper Taruvinga Digital Marketing Expert at Livelong Digital Pty Ltd
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Sales and marketing

4 Ways To Write Better Copy

Copywriting is basically a balancing act. To achieve success, you must resolve the greatest author... read more

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Web design and development

Website Design Check That You Should Not Ignore

Designing a website is not easy rather it is arduous and complicated. You will have to communicate... read more

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Michael Evans Manager at 3leaps
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Jef LippiattOwner at Startup Chucktown
There definitely is some great information to keep in mind with your article, however, I find some of it to be a bit out of date (e.g. Mootools and supporting IE6). Also there are great frameworks to allow you to prototype in code instead of creating static designs and then translating it to code, Twitter Bootstrap and Zurb Foundation are two of the most popular. Having Photoshop skills are great, but if you are looking for a much lower barrier to entry, consider using free and open-source software like GIMP (basically Photoshop) and Inkscape (similar to Adobe Illustrator) for your needs. In fact Inkscape's native file output is ".SVG" which is great since HTML5 picked up native support for SVG.
Cashflow management

Free money: how to get your hands on government grants for your agency

Oh, to be a kid again. It might be the only time in your life free money existed. Sure, you might... read more

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Web design and development

Top Considerations before you Invest in Going Online

We have all heard it before: Every business needs to have an online presence to be successful.... read more

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The top considerations before going any ware in marketing are how well douse the considered option fit with your business plan and marketing strategy. Going on-line is just one of so many options, it is likely that it is neither important or affordable for some enterprises, and essential for others.