Attracting talent and recruitment

Why Creating a Talent Brand is the Right Way to Go

There is no doubt about the importance of attracting clients to your brand and making them love... read more

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Petra Zink
Petra Zink Director at impaCCCt
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Online marketing

3 Simple Ways to Start Using Online Video to Boost Conversions

Everyone knows that videos are way more effective and likely to make a converting impact on a... read more

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Zac Johnson
Zac Johnson CEO at Blogging.org
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Business planning

7 Weeks Of Consultation Boosts Profit By 11.5% Within 12 Months

Summary NSW based construction business was stagnant in a rapidly growing industry The business... read more

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Business partnership

What Are the Multiple Benefits of Collaboration?

Everyone is doing it in every industry: from economy to music and all the way to... read more

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Maria Bellissimo-Magrin
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Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
Collaboration is definitely something you should look into doing if you haven't pursued it previously. I actually see four levels of collaboration. The first is internal collaboration between your team (across locations and/or departments). The second is collaborating with your customers. It is always good to be close to your customers to get feedback and to ensure you are producing something they are actually interested in having. The third would be with another company in the sense of co-branding where you combine products or services from each company to make a stronger offering. The fourth type of collaboration is a deeper cross-company collaboration known as an actual partnership, alliance or even joint venture. This is where you actually put the resources of both companies together to create something entirely new that both companies have ownership of the final product. All great ways to collaborate.
Social media

7 Social Media Marketing Tools to Help Bloggers Promote Better

It’s pretty easy to put together a blog. What’s more difficult is to make people want to read... read more

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Disha Dinesh
Disha Dinesh Content Writer at Godot Media
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Copywriting, content writing and blogging

Why Your Blog Needs a Targeted Niche Focus

Having a blog in today’s competitive marketplace where consumers want to get more personal with... read more

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Zac Johnson
Zac Johnson CEO at Blogging.org
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Maria Harutyunyan
Maria HarutyunyanSEO Editor
Jef, loved the last sentence.And Zac, I feel like this topic can never be addressed too many times! So important
Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
I definitely agree that focusing on a specific niche is the best way to go. It is easier to please some people all of the time then all people some of the time.
Starting a Business

6 Tested and Proven Ways to Help You Get Started in Real Estate

The main reason for starting a business of your own is being your own boss and decision maker in... read more

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Andre Smith
Andre Smith Marketing
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Lifestyle and health

20 Ways to Boost Your Energy at Work (Infographic)

Being full of energy is crucial. It’s crucial for your social life, family matters, running...read more

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Growing and scaling

12 Tips for Growing Your Etsy Business

You decided to initiate your own Etsy business. Well, congratulations, you are off to a good start....read more

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Starting a Business

5 Things You Need to Ask Yourself Before Launching Your Business

Observing is easier than being in the process - this is the capital T truth. All those...read more

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Growth

3 Ways on How to Best Grow a Long Term Client Base

Growing a long term client base is the key of operations in every business whose job highly depends... read more

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Online marketing

Brilliant Digital Marketing with Showpo CMO Mark Baartse

Digital marketing is the heart of marketing operations for pretty much all businesses that want to...read more

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Copywriting, content writing and blogging

How to Help You Monetise Your Website or Blog Content

It’s no secret that the use of websites and blogs has increased in the recent years of the digital... read more

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Zac Johnson
Zac Johnson CEO at Blogging.org
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Social media

80 Percent of Small Businesses Use Facebook for Marketing, New Survey Says

Are you a newly-established business owner? Are you advertising your brand, product, or your...read more

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Advertising

YouTube wants to make it easier for marketers to make thousands of different ads

We’ve seen so many ads on YouTube videos that they have already become synonyms. The ads are mostly...read more

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Growth

If You Want to Be Successful, You Need to Sweat the Small Stuff

In order to achieve success in business, we usually think big. Too big. More often than not, we...read more

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Advertising

4 Ways to Build Your Brand Ambassador Dream Team

How many times have you looked at someone’s Instagram profile and the bio said a “digital...read more

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Entrepreneurship

Industry segments that have raised most money in NSW

For savvy and driven entrepreneurs who are just starting to bring together ideas that will be...read more

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Online marketing

10 Ways to Engage More Customers Through Email Marketing

Email marketing is one of the best opportunities to engage with your customers on a more personal... read more

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Advertising

Why It's Time to Trivialise Your Brand

Have you ever read a random trivial fact about a brand and thought that it was odd, but still had... read more

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Hamish Anderson
Hamish Anderson Founder and Director at Mesh Consulting
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Starting a Business

6 Reasons You Don't Need a Business Partner

A lot of passionate entrepreneurs are afraid to start their business all alone from the beginning....read more

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Advertising

How to Approach Business Advertising

Advertising cannot be done in one night, it requires careful evaluation of your business and its... read more

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Server, networking and security

Report reveals startling findings on brand risk, the rise of bots and ad fraud

Bad news for marketers of the world, bots are getting smarter and smarter on a daily basis and...read more

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Cashflow management

23 Ways to Help You Improve Poor Cash Flow

Positive cash flow is crucial for any business’s financial success. If your cash flow is in a poor... read more

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Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
Definitely a helpful article. I'm guilty of not looking in as many places as I should to make changes. But keep in mind cost cutting to attain profitability is not a successful long-term strategy. Look for efficiencies not things to just hack off.
Starting a Business

Why You Don’t Need Funding To Get The Wheels Turning

A lot of entrepreneurs are demotivated to start their implementing their great ideas because they... read more

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Growth

Deciding where you'll fail may be just as important as choosing where you'll succeed

As a business owner, you need to ask yourself a very important question: can you manage to do...read more

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Online marketing

CMO's top 8 martech stories for the week - 14 September 2017

The world of marketing is constantly growing and changing on a weekly, daily, even hourly basis....read more

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Managing employees

Why employee experience and emotion are key to customer experience success

In theory, everyone knows the importance of employee experience and emotions for every company’s...read more

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Customer acquisition and retention

3 Steps to Increase Your Average Revenue Per Customer

Our customers are the centre of our business’s operation. We create our products for them. We sell...read more

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Market trend

Consumers a little less glum, but still pessimistic

Every business starts its journey with a single similar thought - create something for my targeted...read more

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Banking

4 Tips on How to Get a Bank Loan for Your Startup

Every startup, regardless of how amazing their idea is, needs financial support in order to start... read more

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Growth

22 Productivity Tools To Make Your Business Life A Whole Lot Easier (#16’s My Favourite)

If you are a passionate startup owner who works tirelessly day in and day out, communicating with...read more

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Copywriting, content writing and blogging

3 Tips to Use Blogs for Your Personal Branding

Having a blog is very important to help your personal branding, purpose, and establishing yourself... read more

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Zac Johnson
Zac Johnson CEO at Blogging.org
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Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
I definitely agree with this article. I will say the hardest part can be keeping up with it (or keeping the content fresh). I write on 2 to 5 blogs in a given week and some of them are wildly different when talking about the covered subject matter. But even if you aren't posting multiple times a week or even multiple times a month you can still drive meaningful traffic and results with content that is tuned specifically for the given audience. Always remember quality over quantity.
Growth

Why Investing in Childcare Centre is the Next Big Thing

A lot of people underestimate the prospects of childcare centres as actual businesses that provide... read more

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Sales and marketing

4 Steps to Easier Marketing through Storytelling

Storytelling is nowadays the best and most effective way to connect with your audience and has... read more

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Ecommerce strategy

Is Amazon going to crash the retailers' Christmas party?

The global giant - Amazon, has all intentions of crashing the Christmas party for all Australian...read more

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