Attracting talent and recruitment

Why Creating a Talent Brand is the Right Way to Go

There is no doubt about the importance of attracting clients to your brand and making them love... read more

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Petra Zink
Petra Zink Director at impaCCCt
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Online marketing

3 Simple Ways to Start Using Online Video to Boost Conversions

Everyone knows that videos are way more effective and likely to make a converting impact on a... read more

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Zac Johnson
Zac Johnson CEO at Blogging.org
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Business planning

7 Weeks Of Consultation Boosts Profit By 11.5% Within 12 Months

Summary NSW based construction business was stagnant in a rapidly growing industry The business... read more

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Business partnership

What Are the Multiple Benefits of Collaboration?

Everyone is doing it in every industry: from economy to music and all the way to... read more

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Maria Bellissimo-Magrin
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Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
Collaboration is definitely something you should look into doing if you haven't pursued it previously. I actually see four levels of collaboration. The first is internal collaboration between your team (across locations and/or departments). The second is collaborating with your customers. It is always good to be close to your customers to get feedback and to ensure you are producing something they are actually interested in having. The third would be with another company in the sense of co-branding where you combine products or services from each company to make a stronger offering. The fourth type of collaboration is a deeper cross-company collaboration known as an actual partnership, alliance or even joint venture. This is where you actually put the resources of both companies together to create something entirely new that both companies have ownership of the final product. All great ways to collaborate.
Social media

7 Social Media Marketing Tools to Help Bloggers Promote Better

It’s pretty easy to put together a blog. What’s more difficult is to make people want to read... read more

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Disha Dinesh
Disha Dinesh Content Writer at Godot Media
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Copywriting, content writing and blogging

Why Your Blog Needs a Targeted Niche Focus

Having a blog in today’s competitive marketplace where consumers want to get more personal with... read more

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Zac Johnson
Zac Johnson CEO at Blogging.org
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Maria Harutyunyan
Maria HarutyunyanSEO Editor
Jef, loved the last sentence.And Zac, I feel like this topic can never be addressed too many times! So important
Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
I definitely agree that focusing on a specific niche is the best way to go. It is easier to please some people all of the time then all people some of the time.
Starting a Business

6 Tested and Proven Ways to Help You Get Started in Real Estate

The main reason for starting a business of your own is being your own boss and decision maker in... read more

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Andre Smith
Andre Smith Marketing
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Growth

3 Ways on How to Best Grow a Long Term Client Base

Growing a long term client base is the key of operations in every business whose job highly depends... read more

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Copywriting, content writing and blogging

How to Help You Monetise Your Website or Blog Content

It’s no secret that the use of websites and blogs has increased in the recent years of the digital... read more

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Zac Johnson
Zac Johnson CEO at Blogging.org
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Online marketing

10 Ways to Engage More Customers Through Email Marketing

Email marketing is one of the best opportunities to engage with your customers on a more personal... read more

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Advertising

Why It's Time to Trivialise Your Brand

Have you ever read a random trivial fact about a brand and thought that it was odd, but still had... read more

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Hamish Anderson
Hamish Anderson Founder and Director at Mesh Consulting
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Advertising

How to Approach Business Advertising

Advertising cannot be done in one night, it requires careful evaluation of your business and its... read more

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Cashflow management

23 Ways to Help You Improve Poor Cash Flow

Positive cash flow is crucial for any business’s financial success. If your cash flow is in a poor... read more

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Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
Definitely a helpful article. I'm guilty of not looking in as many places as I should to make changes. But keep in mind cost cutting to attain profitability is not a successful long-term strategy. Look for efficiencies not things to just hack off.
Starting a Business

Why You Don’t Need Funding To Get The Wheels Turning

A lot of entrepreneurs are demotivated to start their implementing their great ideas because they... read more

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Banking

4 Tips on How to Get a Bank Loan for Your Startup

Every startup, regardless of how amazing their idea is, needs financial support in order to start... read more

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Copywriting, content writing and blogging

3 Tips to Use Blogs for Your Personal Branding

Having a blog is very important to help your personal branding, purpose, and establishing yourself... read more

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Zac Johnson
Zac Johnson CEO at Blogging.org
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Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
I definitely agree with this article. I will say the hardest part can be keeping up with it (or keeping the content fresh). I write on 2 to 5 blogs in a given week and some of them are wildly different when talking about the covered subject matter. But even if you aren't posting multiple times a week or even multiple times a month you can still drive meaningful traffic and results with content that is tuned specifically for the given audience. Always remember quality over quantity.
Growth

Why Investing in Childcare Centre is the Next Big Thing

A lot of people underestimate the prospects of childcare centres as actual businesses that provide... read more

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Sales and marketing

4 Steps to Easier Marketing through Storytelling

Storytelling is nowadays the best and most effective way to connect with your audience and has... read more

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Online marketing

5 Ways to Help Doctors Overcome Negative Reviews

5-star reviews are, of course, very pleasant to receive from your patients. However, in any... read more

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Lisa Ormenyessy
Jonathon, this is a tricky area to navigate for medical professionals as they are not permitted to show and garnish testimonials from their clients/patients and yet they have to deal with them independently reviewing them on other sites. I would be interested to know how you navigate the 'testimonial' situation to your advantage. Thanks.
Grace Macatangay
Grace MacatangayInfluencer Relationship Manager at SavvySME
Awesome tips..Thanks Jonny! Looking forward to your next articles.
Sales and marketing

11 Hot Tips That Will Make Your Cold Email Unforgettable

If you are cold emailing to market your business, you need to make sure to do it in a way that will... read more

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Maria Bellissimo-Magrin
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Yee Trinh
Yee TrinhCo-founder at SavvySME
Great points Maria. There's a fine art to sending effective emails. Biggest thing I've noted in those that send me emails, is that I ignore those that give me a big intro on who they are. Short, sharp, punchy. As mentioned above. Agree on all points above. Can't say any point is more important than another. Some common knowledge here but rarely executed well.
Business planning

5 Business Etiquette Tips to Outsmart Your Competitors

Business etiquette is a powerful tool for any business owner to establish himself as a trusted... read more

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Michael Evans
Michael Evans Manager at 3leaps
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Grace Macatangay
Grace MacatangayInfluencer Relationship Manager at SavvySME
Awesome tips! Adding that personal touch will definitely make you stand out from the rest.
Online marketing

12 Myths About Online Marketing (pt 2)

Online marketing is an imperative part of a company’s marketing strategy, especially in today’s... read more

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@Heather, as @Jef said, this rounds out the article beautifully! It still amazes me how many of these myths I hear on a weekly basis too. I don't know if Yee or Grace can make these two articles 'sticky', but they should be a must read for all new small business owners.
Heather Winchcomb
Heather WinchcombOwner at Digital Sphere
Thanks Jef...
Sales and marketing

How Health Industry Can Improve Online Experiences

If you are a health service provider with a poor online experience for your patients, there are a... read more

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Yee Trinh
Yee TrinhCo-founder at SavvySME
Great article Quentin. A must read for medical and health practitioners.
Starting a Business

What to Consider When Starting a Business in the Financial Sector

Running a business in every industry is a tough challenge that requires thorough planning and... read more

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Luke Hatkinson-Kent
Luke Hatkinson-Kent at Freelance Financial Writer
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Sales and marketing

How NOT to Ruin a Small Business: Tips for Hiring Marketers

Marketing is undoubtedly a crucial asset for any SME’s success. Unfortunately, a lot of startups... read more

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Yee Trinh
Yee TrinhCo-founder at SavvySME
Thanks. Good info. Who SHOULD we be hiring then? What should we look out for when deciding who to go with?
Online marketing

12 Myths About Online Marketing (pt 1)

Online marketing has become very important for any business in today’s saturated marketplace for... read more

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@Yee, OK Google in particular is already affecting us, because Google has it integrated with its Local Search. So having your business registered on Google My Business (or whatever they are calling it this week) is essential for all small businesses.
Yee Trinh
Yee TrinhCo-founder at SavvySME
Sure is interesting how Siri and OK Google will affect how we work with SEO and advertising in the next couple years! Looking forward to part 2.
Selling a business

5 Mistakes to Avoid When Selling Your Online Business

If you decided that it’s time you sell your business, there are a few things you should know first... read more

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Grace Macatangay
Grace MacatangayInfluencer Relationship Manager at SavvySME
Great insights for anyone looking to sell their business. Thanks Emma!
Yee Trinh
Yee TrinhCo-founder at SavvySME
I think point #1 is an extremely important consideration regardless of which stage of business you're at. We're all building businesses and a future, not a job for ourselves!
Accounting

How to DIY with Cloud Accounting Systems

Every business, regardless of their state of progress and size should keep accounting... read more

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Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
Thanks for sharing. There are lots of good morsels to think about.
Human resources

Startup Owners, Here are 7 HR Mistakes You Need to Stop Making

Every entrepreneur faces the challenge of growing their business from scratch without proper... read more

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Copywriting, content writing and blogging

Why Content Marketing is the Most Successful Marketing Tool

Many businesses, regardless of their sizes, underestimate the power of content marketing to promote... read more

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Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
John, I agree that the infographic in this article was much too long. In my opinion the "never ending" infographic's day has passed. If you use short infographics that are very focused, I think they can still be beneficial. But always remember who the audience is, what they are trying to get out of your article.
Definitely, this reads like something penned at least 5 to 8 years ago, back in the infographic's hay-day, even though the accredited sources are only two or three years old. There are many influences (both old and new), that have seen the demise of infographics over the years. They remain one effective way of depicting statistical information, when the statistics are informative or better still enlightening. This example unfortunately serves neither purpose.
Copywriting, content writing and blogging

How to Make Your Writing Effective

Writing is a form of art in its own way. It should be purposeful and created with passion. What is... read more

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Sales and marketing

10 Greatest Marketing Strategies For Your Small Business

When running a small business, it is crucial to come up with a marketing plan that will make you... read more

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Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
I would also add not to try too much at once. Focus on 2 or 3 areas. Then patiently track results. If you keep changing things without tracking you won't be sure what is working and what isn't working. Give yourself some structure (it isn't always easy - believe me) but it is worth it.
Website

9 Tips on How to Create an Online Store Without Spending a Fortune

Product? Check. Strategy? Check. Online store? Well… Thanks to the technological advancements, you... read more

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Erin Morris
Erin Morris Director at Nice Marketing
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Adrian Philip Miciano
Adrian Philip MicianoSME Community Executive at SavvySME
Great read for those just starting an online store. This is a great start for a possible series of articles, Erin.
Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
This is definitely a great 101 style onboarding to launching an online store. I also agree that video is very imporant, but the most important is a compelling narative.
Business planning

9 Bookkeeping Habits That Will Improve Your Bottom Line

Having a great business idea in mind and the motivation to start it is not enough to succeed in the... read more

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Leigh CummingsOwner at Account Aspects
Hi Jeff I am glad you got some food for thought out of the article, now just to put it into action. Often there are frustrations that stop us from getting started which I have explored in this article. http://www.accountaspects.com.au/blog-5-bookkeeping-frustrations-solved/
Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
Thank you for this well thought article. I need to pay more attention to my own.
Sales and marketing

How to Prevent The #1 Facebook Advertising Mistake Made By Businesses

You have an amazing product ready to go and want to advertise it on Facebook to get a lot of... read more

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Jody Milward
Jody Milward CEO & Chief Facebook Ad Strategist at Social Charlie - Facebook Advertising Agency
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Adrian Philip Miciano
Adrian Philip MicianoSME Community Executive at SavvySME
As a Social Media Manager I've seen a lot of clients commit these mistakes and lose money in the process. Great thing they didn't give up on FB ads once they understood what the problem was.
Outsourcing

Pros and Cons of Hiring In-House Versus Outsourcing To An Agency

You did the technical part of establishing a company - you founded it. But what should you do now... read more

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Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
One suggestion I would add is if outsourcing to an agency, don't just look for the "best" agency. Look for the agency that "best specializes in your niche". An award winning agency that does sport equipment may not be the best fit for a regional jewelry designer.
Raz Chorev
Raz ChorevOwner at Orange sky
Great post, Jennifer! I had a slightly different take on the subject, in a post I've published on Firebrand Talent blog - http://blog.firebrandtalent.com/2016/03/should-brands-insource-or-outsource-to-agencies/