Attracting talent and recruitment

How to Navigate the Hiring Evolution

Almost all businesses undergo the process of hiring and experience the cycle that comes with it.... read more

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James Burbank
Hi Melissa,I really enjoyed the article, especially the part about company veterans suddenly becoming overshadowed by people with more specialized skills and, well, better skills. This is something most business owners don't think about when their business starts to grow.
Online marketing

How to measure your digital marketing

Find out why digital marketing is so difficult to measure. Learn about attribution models that can... read more

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Copywriting, content writing and blogging

5 Benefits of Copywriting for Real Estate Professionals

Copywriting in the real estate industry is vital to your success, such as building your reputation... read more

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Megan Edwards Expert Content Marketer + Copywriter at mWords Communications
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James Burbank
I really enjoyed the article Megan and I agree with pretty much everything you wrote. I just wanted to add that real estate writing can get a bit uniform and it would be a good idea to work with the copywriter on copy ideas that would really stand out.
Advertising

How to Set Up a Facebook Advertising Funnel Like a Pro

Find out how the "customer journey" works and how you can help facilitate their movement from one... read more

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Daniel Pinne Organik Digital at Organik Digital
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Offline and direct marketing

4 Tips for Organising Big Launch Events with Small Price Tags

Your product launching event can be just as a grand as a corporation's by following these four... read more

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Jef LippiattOwner at Startup Chucktown
I would also add "Urgency" and "Limited Availability". Urgency helps give customers a reason to get involved immediately or at leat very quickly. Limited Availability builds on urgency by giving customers a reason to take action (fear of missing out aka FOMO). Also limited availability makes the event seem exclusive and desirable. If the event is open to everyone and there is no reason to purchase or get involved early people will typically wait until the last minute to act if they act at all.
Insurance

Business Insurance: How to pick the coverage your company needs

With little to no money as a startup, you may not think you need business insurance, but it's... read more

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Branding

How to Build a Community by Personalizing the Client Experience

Technology is playing a key role in the success of personalization, helping businesses find out... read more

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Danni Lin CEO at GREAT WINE, Inc.
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Accounting

Top 6 Must-Do Tasks to Review Your Business Performance Before EOFY

As the end of the financial year comes up, there are some tasks you must undertake. The first two:... read more

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Investor funding and capital

How to win the interest of investors when pitching

When pitching your idea to investors, ensure your concept is clear, compelling, and begins with a... read more

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Jef LippiattOwner at Startup Chucktown
This article is full of detailed information for entrepreneurs just starting out on their journey. Also, make sure that you adapt your pitch and presentation based on the investors in front of you as best you can. Different things motivate different (kinds and types of) investors. Do your research on them ahead if at all possible. It will help you better connect with them based on their experience and expectations.
Sales and marketing

Do you pass the 3-second test? 6 Steps to Creating a Successful Marketing Offer

​   As a start-up, your marketing needs to be spot on to launch well. Start by building an... read more

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Jef LippiattOwner at Startup Chucktown
Very smartly written article. Your phrase "curse of knowledge" really stuck out to me. Thanks for sharing.
Advertising

How to setup and use Facebook Custom Audiences

Using Facebook Custom Audiences builds a closer relationship between you and the specific audience... read more

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Daniel Pinne Organik Digital at Organik Digital
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Cashflow management

How To Beat The Black Dog Of Business: Depression, Stress, & Anxiety

The symptoms of someone dealing with depression, stress, and/or anxiety include restlessness,... read more

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Business ideas and monetising new concepts

Product Validation: How to pre-sell

Before you invest all your time and money into a product, build an audience that would be... read more

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Web design and development

How to Redesign Your Small Business Website to Increase Your ROI

The return on investment (ROI) from a website redesign rests on factors like the cost of the new... read more

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Accounting

How to Choose the Best Accountant for New and Established Businesses

When starting a business, you need your accountant to offer certain services, such as business... read more

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Bootstrapping

How to Efficiently Grow a Small Business on a Tight Budget

Small businesses that are just starting out have to use their money as wisely as possible, getting... read more

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Advertising

How to find the right audiences for Facebook Advertising

Facebook knows all about the behaviors of people and can show your advertisements to the right... read more

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Daniel Pinne Organik Digital at Organik Digital
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Startup

7 Common Challenges For Startups In The Vacation Rental Market

Challenges for startups can come in a variety of packages. These can range from technical... read more

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David Chambat CEO at Villa-Finder.com
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David ChambatCEO at Villa-Finder.com
Thank you, Phil! I'm glad you find the article useful.
Phil KhorFounder at SavvySME
Great article, I reckon #2 is top of mind for me. It's all about the quality of your partners, service providers, villa owners / operators. That is ultimately going to be the make or break for startups. The rest is critical too, but quality products or offerings is always the first pre-requisite. Thanks for sharing David.
Copywriting, content writing and blogging

5 Reasons Why Content is NOT King

Content is one of the most important aspects of marketing businesses, but it's NOT the key element... read more

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Hamish Anderson Founder and Director at Mesh Consulting
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Hamish AndersonFounder and Director at Mesh Consulting
Thanks everyone for the feedback. John you may be interested to know they changed the headline I originally had which would have made you fear Clickbait even more (An intentional ploy). Deborah, thanks for your comments and Jef, thanks as always for yours. I agree that frequency is absolutely important. I think that boils down to context to a large extent too though. But it is a worthy point to single out, so thank you.
Jef LippiattOwner at Startup Chucktown
I think context really is the key. However, context doesn't just mean how well related to my audience is this article and my business. Frequency is also a part of context. I've seen numerous small businesses blasting "status updates" or "tweets" at a 1 to 2 per minute or 2 to 3 per 5 minute clip. I mean how does that local roofing company really think I want to hear from them that frequently? Even if the content is useful or interesting, the answer is no. Context must take frequency into consideration.
Buying a business

How to Navigate Mergers and Acquisitions for Small Businesses

Acquisitions are not just for large businesses. Small businesses can use them to... read more

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Kevin Lovewell at Negotia Group Pty Ltd
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James Huy VuongOwner at Your Accounting Partners
#Following
Jef LippiattOwner at Startup Chucktown
Great article with well thought points. Perhaps you could cover a related area in a future article. I'm interested in Strategic Partnerships and Co-branding. They are less formal than complete acquisitions or mergers but just as many things need to be considered for them to be successful (at least based on what I currently know).
Selling a business

How to Organise Your Business Before Selling

For retail SMEs, organise your store arrangements and check your intellectual property arrangements... read more

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Home Based Business

5 Vital Steps on How To Choose What Home-Based Business To Start

The first step to starting your home-based business is knowing what kind of business you can do,... read more

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Helene Liatsos Owner at Home Office Management Experts
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Melissa ProfetaCommunity Manager at SavvySME
Hey James, what stage are you in now for your home business plan?
James LiddellOwner at Liddelldev
Spot on advice, and a post those doesn't go for days. Well done!
Online marketing

5 Free Ways To Drive Traffic To Your Professional Service Website

Have you launched a website for your new business and wonder how on earth you are going to get... read more

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Melissa ProfetaCommunity Manager at SavvySME
Hey Jef, thanks for raising that concern!
Jef LippiattOwner at Startup Chucktown
I commend you on an article that has such a wealth of information. However, I found some of the really long graphics challenging to keep my focus (while trying to retain the overall concept of the article).
Sales and marketing

4 Steps To Increase In-Store Sales

With the retail industry facing challenging times – especially those with physical stores – every... read more

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Jef LippiattOwner at Startup Chucktown
Really solid article and advice. I totally agree with, "You must provide an experience, not a transaction." - If you aren't providing an experience, even if they buy from you they will likely not remember you in the future.
Buying a business

The quickest way to expanding market share

There are a handful of tactics companies can employ to increase market share. But first, let’s... read more

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Melissa ProfetaCommunity Manager at SavvySME
Totally agree with you, Jef! Raz has done a great job at providing us all of these!
Jef LippiattOwner at Startup Chucktown
Definitely lots of worthwhile information to consider.
Onwards and upwards

How Recycling Cuts Costs and Attracts Customers For Your Café & Restaurant

Running a small business is a difficult and challenging vocation, no matter what industry you’re... read more

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Phil KhorFounder at SavvySME
Great article, love the compost idea and using it for a herb garden, especially for a restaurant! Thanks for sharing.
Jef LippiattOwner at Startup Chucktown
Lots of engaging tie-ins, great post.
Managing employees

How your staff can increase your brand's digital visibility

Your staff is one of your biggest untapped resources. Most staff have some digital footprint or... read more

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Jef LippiattOwner at Startup Chucktown
Although I mostly agree, I think caution needs to be taken. I've worked at places previously that "very strongly recommended" that you like their Facebook page or share the company updates on your own social media. The problem is, that creates disdain within employees. It is essentially being forced to share with something that you might not agree with or like (and it seems like you are personally endorsing it - since you work there and share it). People were seriously dinged on their "performance reviews" for lack of participation. That is not okay. So with that in mind, a roll out must be done correctly and presented as optional with no ill impacts on your actual job performance.
Taxation

2017/18 Budget – In Plain English

Okay, another year and another budget. My inbox is full of very intelligent people and... read more

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Hitesh Mohanlal Director at WOW! Advisors & Business Accountants
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Jef LippiattOwner at Startup Chucktown
Very smartly written up summary. Thanks for sharing.
Regulatory and compliance

Budget 2017: 10-Minute Guide for SMEs

While there were a few clear winners from Budget 2017/18, small business owners may feel somewhat... read more

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Aishah Mustapha Content Marketer at SavvySME
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Online marketing

How to Accelerate Your Content Marketing Efforts through Copywriting Strategies

Content marketing can be a bit overwhelming for small business owners just starting down that... read more

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Search engine marketing

7 Must-Know SEO Tips To Optimize Your Business Blog

SEO is one of the most important factors to consider when you start a business blog. Without SEO,... read more

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Sharon Conwell Freelance Writer at Freelance Writer and Blogger
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Robert rexDigital Marketer at Branex
This is certainly a matter of fact that SEO is still an anticipated industry. Hundreds of vexatious myths are already reported in the market. I am also a Search engine optimizer and connected with digital marketing solutions agency and would like to say SEO tips shared by the author are amazing and up to date for starting as new SEO campaign for a blog.
Hamish AndersonFounder and Director at Mesh Consulting
Hi, Nice article Sharon. I agree with Riswanaah that content is important, however, @Riswanaah, I would disagree with you that Content is King. I have just written an article (waiting to be approved) on why Content is the Kingdom, and Context is the King. I would say context and creating connection with the audience is more important than just content. Context will form part of the long tail SEO that people use when they are looking for specific terms. Have that nailed and you will reap the rewards.
Online marketing

How this Security Business grew from zero web presence

This small business selling security services and products to professionals, other small... read more

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Marlon MuyaFounder and Owner at Casino Financing
Thank you for posting this Dionne, that really helped me decide where to focus on now.
Online marketing

Mobile Wallet Marketing: Where Businesses And Consumers' Needs Meet

Since the first appearance of the Mobile Wallet in 2014 in Australia, mobile wallets have been... read more

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Mariona Prat Vila Samsung Pay - Marketing and Partnerships at Samsung Electronics
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Sergio FloresTechnical Product Manager at Samsung Electronics
Awesome read! An entirely different perspective to look at a service that has already been around for some time. There is no doubt that having the opportunity to merge mobile services, mobile experiences, mobile advertising and mobile marketing in one single place is a unique opportunity for marketers to increase higher customer conversion rates, update content and offers according to individual needs and finally exploit an innovative low-cost location-based marketing technique. Keep the good work coming!
Jef LippiattOwner at Startup Chucktown
Definitely a different perspective for me to consider on digital wallets. I don't believe adoption is that high here in the United States (at least not to my current knowledge).
Social media

How to Get Found by Making Your LinkedIn Profile Stand Out!

LinkedIn is loved by over 300 million users because it is a business-friendly social media platform... read more

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Leadership

How to Build the Best Company Culture

Every company likes to think they have a great culture but ask the leadership to pin down precisely... read more

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Jef LippiattOwner at Startup Chucktown
Definitely a great write up. Culture is very important. The main point that it can't just become a hollow statement is doubly important. Employees need to see the actions behind the words (in fact they may just need to see the actions). When only lip-service is paid to culture, people will bemoan meetings that come off as totally tone deaf. If you are telling them to do as you say and not as you do, you're setup for losing great employees and undermining the goals of your company.
Cashflow management

Cash Flow: The Oxygen of Business

We’ve all seen enough movies to know how to conserve oxygen if we’re stuck in a lift. Don’t speak... read more

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Jef LippiattOwner at Startup Chucktown
Very insightful piece, thanks for sharing.