Human resources

Startup Owners, Here are 7 HR Mistakes You Need to Stop Making

Every entrepreneur faces the challenge of growing their business from scratch without proper... read more

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Sales and marketing

13 Ways to Make Your Sales Brochures Effective

Sales brochures are sometimes underrated, yet a lot of people, in fact, love reading them and...read more

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Copywriting, content writing and blogging

Why Content Marketing is the Most Successful Marketing Tool

Many businesses, regardless of their sizes, underestimate the power of content marketing to promote... read more

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Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
Savvy move talking about infographics and then using one within the post. I definitely see video starting to out weigh and perform infographics (at least that is my own experience). Also I've been ramping up audio and visual audio (which isn't quite a video in the traditional sense).
Outsourcing

Ultimate Benefits of Using Remote Working

Remote working is gaining more and more popularity among all types of businesses. Hiring... read more

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Copywriting, content writing and blogging

How to Make Your Writing Effective

Writing is a form of art in its own way. It should be purposeful and created with passion. What is... read more

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Sales and marketing

10 Greatest Marketing Strategies For Your Small Business

When running a small business, it is crucial to come up with a marketing plan that will make you... read more

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Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
I would also add not to try too much at once. Focus on 2 or 3 areas. Then patiently track results. If you keep changing things without tracking you won't be sure what is working and what isn't working. Give yourself some structure (it isn't always easy - believe me) but it is worth it.
Social media

Facebook Announces ‘Watch’ Their New, Original Video Content Platform

All digital marketers already know that Facebook loves and prioritises video content more than...read more

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Website

9 Tips on How to Create an Online Store Without Spending a Fortune

Product? Check. Strategy? Check. Online store? Well… Thanks to the technological advancements, you... read more

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Erin Morris
Erin Morris Director at Nice Marketing
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Jackson 120
PGA Championship live stream: first round leaderboard, tee times, how to watch https://www.pgachampionshiplive.com/
Christopher 12
PGA Championship live stream: first round leaderboard, tee times, how to watch https://www.pgachampionshiplive.com
Business planning

9 Bookkeeping Habits That Will Improve Your Bottom Line

Having a great business idea in mind and the motivation to start it is not enough to succeed in the... read more

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Leigh Cummings
Leigh Cummings Director at Account Aspects
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Leigh Cummings
Leigh CummingsDirector at Account Aspects
Hi Jeff I am glad you got some food for thought out of the article, now just to put it into action. Often there are frustrations that stop us from getting started which I have explored in this article. http://www.accountaspects.com.au/blog-5-bookkeeping-frustrations-solved/
Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
Thank you for this well thought article. I need to pay more attention to my own.
Sales and marketing

How to Prevent The #1 Facebook Advertising Mistake Made By Businesses

You have an amazing product ready to go and want to advertise it on Facebook to get a lot of... read more

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Jody Milward
Jody Milward CEO & Chief Facebook Ad Strategist at Social Charlie - Facebook Advertising Agency
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Jackson 120
PGA Championship live stream: first round leaderboard, tee times, how to watch https://www.pgachampionshiplive.com/
Adrian Philip Miciano
Adrian Philip MicianoSME Community Executive at SavvySME
As a Social Media Manager I've seen a lot of clients commit these mistakes and lose money in the process. Great thing they didn't give up on FB ads once they understood what the problem was.
Online marketing

Digital Marketing and Your Small Business: 9 Books to Spark Your Upgrade

Other than many years of hands on experience in the marketing sphere, there is still a lot of space...read more

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Information technology

Code Club Australia looks to break its own record of kids coding with return of Moonhack

Nowadays kids are our future workforce. Armed with the newest technologies and the speed of...read more

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Outsourcing

Pros and Cons of Hiring In-House Versus Outsourcing To An Agency

You did the technical part of establishing a company - you founded it. But what should you do now... read more

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Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
One suggestion I would add is if outsourcing to an agency, don't just look for the "best" agency. Look for the agency that "best specializes in your niche". An award winning agency that does sport equipment may not be the best fit for a regional jewelry designer.
Raz ChorevOwner at Orange sky
Great post, Jennifer! I had a slightly different take on the subject, in a post I've published on Firebrand Talent blog - http://blog.firebrandtalent.com/2016/03/should-brands-insource-or-outsource-to-agencies/
Social media

How to Make the Most Out of Social Media Trending Topics

Social media is crucial for today’s savvy businesses to communicate their message to their... read more

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Adrian Philip Miciano
Adrian Philip MicianoSME Community Executive at SavvySME
Always do a bit of research before jumping on a trending topic. There have been a couple of social media faux pas that was a result of simply poor research.
Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
Really important coverage on this topic Rony. I must reiterate the importance of hesitating before jumping on a trending hashtag (#). Even if the trend seems related to your business, it is best to look at the list of posts using it. If possible try to find the original post that sparked the trend. Many times I've looked at trending topics I've passed, simply because it had a negative context. As you mentioned, the internet moves quickly. The potential blow back will be swift and unforgiving if you fall on the wrong side. And NEVER delete a post. Sincerely apologize to the community and to specific individuals (if necessary). When you remove a post it signals that you took it down for a negative reason. Plus, one or more people likely already took a screen shot of the original post. #KeepTrending
Online marketing

Two reasons why you should consider using listicles in your business’ marketing

Lists have changed their use from shopping item points to business marketing in a matter of years....read more

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PGA Championship live stream: first round leaderboard, tee times, how to watch https://www.pgachampionshiplive.com
Taxation

How to Tackle the Tax Man In The Small Business Playground

Keeping up-to-date with tax payments is not only a challenge for struggling cash strapped... read more

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Christopher 12
PGA Championship live stream: first round leaderboard, tee times, how to watch https://www.pgachampionshiplive.com
Attracting talent and recruitment

What Elon Musk, Richard Branson and 8 other successful people ask job candidates

One of the biggest components of a successful SME is hiring the right team to work with you. That...read more

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Entrepreneurship

How being fired when she was a new mum led Natasha Stewart to become an entrepreneur

Natasha Stewart was fired with no explanations when she was a young mum in her twenties. Her...read more

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Starting a Business

6 Tips for Successfully Starting a Business

If you have the idea, motivation and willingness to start a business, you need to know something...read more

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Growth

Rise of the geeks: The Amazon meme that perfectly explains 20 years of business

Take a look at the meme that made a buzz on the Internet. What do you see other than this awesome...read more

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Christopher 12
PGA Championship live stream: first round leaderboard, tee times, how to watch https://www.pgachampionshiplive.com
Social media

Facebook sales exceed expectations on mobile video ads

Facebook is the most popular social media platform out there. But what is more important than that...read more

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Growing and scaling

How to work fewer hours, do more and enjoy life

Human beings love the hype of working non-stop and striving for the easier life thinking they will... read more

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Hitesh Mohanlal
Hitesh Mohanlal Director at WOW! Advisors & Business Accountants
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Hitesh Mohanlal
Hitesh MohanlalDirector at WOW! Advisors & Business Accountants
Hi Jeff. Cannot agree more. When working with clients we always get the best when we are actually away from the business without work disruption.
Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
I think disconnecting (from technology) and taking some time for yourself are wildly important. By taking a break to walk around in nature, relax at the beach or even just read a book that has nothing to do with your business (fiction is a great escape). You will be surprised that business ideas and breakthroughs happen while you are not focused on business at all. The brain needs down time to process more complex thoughts and problems in the background. Staring at the problem longer may not get you anywhere except more frustrated.
Competition, consumer and trade practices

How this major Australian retailer plans to deal with Amazon

Healthy competition always helped businesses excel at what they are doing. The Super Retail Group...read more

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Growing and scaling

9 Tips on How to Grow a Small Business Smart

After you have started your own business, there is a major question that needs to be answered: “How... read more

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Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
Chalk full of insights. I think that hiring but also the firing of the right people is important. I believe it is more important to fire disruptive, problematic employees than hiring the right employees (obviously you want the best and brightest). I do believe that the multi-lingual issue is going to become more important to adapt with in the near future.
Startup

ANZ and NAB just backed Stone & Chalk to open a new Melbourne fintech hub

If you are a new fintech startup in need of space and a little mentorship, then there's some good...read more

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Miscellaneous

10 things you need to know this morning in Australia

Good morning, Australia. Hope you slept well. With the rise of technologies, major changes in local...read more

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Wyatt Gavin
PGA Championship 2017 Watch PGA Championship 2017 Live Stream online free on any device: smart phone, iPhone, tablet, iPad, PC/Mac https://www.pgachampionshiplive.com/
Public relations

6 Ways to Make Online Reviews Work for Your Business

If you have great online reviews, you need to be promoting these. When potential customers see...read more

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Adrian Philip Miciano
Adrian Philip MicianoSME Community Executive at SavvySME
Responding to negative reviews is a skill. It is essential not only for social media managers but also for business owners.
Human resources

[Infographic] How To Beat The Black Dog Of Business: Depression, Stress & Anxiety

A big thank you to Tracey Loubser for her initial article on this topic! Depression. Stress.... read more

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SavvySME Official Official Account at SavvySME
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Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
This is definitely helpful. Thanks for posting it.
Training and development

How to Prevent Your Knowledge From Becoming Ignorance

Do you ever feel like you're "smart enough?" This is a dangerous place to be. There are several... read more

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Jef Lippiatt
Jef Lippiatt Owner at Startup Chucktown
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Sharon Latour
Sharon LatourOwner at Marketing Bee
I enjoyed this read Jef, thank you!
Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
Thanks for the feedback Hitesh.
Investor funding and capital

How to Raise Your First Round of Funding

As an entrepreneur, one of your first skills has to be in the art of persuasion because your...read more

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Online marketing

How to Create Great Content in Boring Industries

There are several industries in business that can be considered boring. But that doesn't mean your...read more

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Online marketing

How-To Videos Among the Most Watched on YouTube

Video is quickly becoming one of the most successful mediums for marketing. Videos are engaging,...read more

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Leadership

Why You Need to Develop the Right Business Skills NOW

Executives have a tough job and have several roles. To define your role as clearly as possible,... read more

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Business planning

10 Tips for Looking into the Future of Your Small Business

As a business owner, you have to plan ahead to keep your business going in the right direction. But...read more

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Business coaching

How to Get What You Want! And I Mean ‘Really Get’ It: Part 2

Are you not happy with your life? Do you constantly ask how you can get the life you actually want,... read more

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Hitesh Mohanlal
Hitesh Mohanlal Director at WOW! Advisors & Business Accountants
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George Grimekis CPA
George Grimekis CPAAccountant at Alpha Omega Accounting & Business Solutions
Thanks for the article! Great read.
Hitesh Mohanlal
Hitesh MohanlalDirector at WOW! Advisors & Business Accountants
Hi Jeff. Thank you for your comments. Hoping the article makes a difference to some. It takes a while to realise it is not money that makes a difference.
Online marketing

6 Cold Email Secrets Revealed

While it may seem like old-school marketing--and let's not kid ourselves, it is--email marketing...read more

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