Get expert advice
e.g. What is the best way to market my cleaning business on the Internet?
Ask question
Growing and scaling

Fun in Business is all that matters

Are you sick of the one-dimensionality of the profit motive too? If you are like most people on... read more

Added by:
Please login or sign up to comment.
Hitesh MohanlalDirector at WOW! Advisors & Business Accountants
Roland Excellent article. Yes money is important and you have to focus on this but you have to enjoy what you do too. If you don't enjoy your business you will make it fail.
Startup branding and PR

Should you hire an agency to do your branding?

In a word, yes. There are many things that you can very capably do yourself, do in-house with your... read more

Added by:
Leanne O'Sullivan Founder & Creator at Summit School
Please login or sign up to comment.
Jef LippiattOwner at Startup Chucktown
The branding is definitely an important aspect that most business owner's do not fully grasp or understand. I think the creative agency also needs to educate the business owner on why the branding is so important and how to correctly implement it not just hand it over to them.
The fact that the potential value of a brand is rarely considered during its development is another failing of the DIY methodology. Your brand’s value (as well as its associated IP) may one day need fund your retirement, or form the basis of a national franchise.Every brand must be devoid of fatal impediments that restrict your capacity to grow regionally, diversify into new market revenue streams or simply attract investment capital. Your enterprises brand represents its potential value and is what every business owner works each day to create and sustain.I always emphasise that a genuine commercial brand must never include any content that appears on an envelope addressed personally to the business owner. There are very few legitimate exceptions to this rule.
Sales and marketing

5 Inexpensive Ways to Get More Sales Leads

Generating sales leads can be a challenge but generating QUALITY sales leads can be even more... read more

Added by:
Tanya Gray Director, Sales Effectiveness Specialist, Sales Trainer, Sal at Getting Clients Today
Please login or sign up to comment.
Jef LippiattOwner at Startup Chucktown
Thanks for sharing, there were a handful of interesting ideas to consider.
Running your business

Calculate the impact to you and your business for inefficient business systems.

No research paper required, we appear to have less time to do the things we like and more time is... read more

Added by:
Please login or sign up to comment.
Be the first to comment
Lifestyle and health

Boost Your Creativity for Better Business

Keen Observation Skills Are the Key to Creativity Creativity is all around us and each of us has... read more

Added by:
Please login or sign up to comment.
Jef LippiattOwner at Startup Chucktown
Great suggestions. I do believe everyone is creative, however, some are content within their routines and others just need tools and processes to focus their creative energy.
Running your business

Unlock your profits and save time through better business information

Starting a business is a major undertaking for any entrepreneur and growing and making it... read more

Added by:
Please login or sign up to comment.
Phil KhorFounder at SavvySME
I agree 100%, I don't see why any one of us business owners should ever go it alone these days. Great article, thanks for sharing Steve!
Sales and marketing

3 Ways For Brands To Stand Out On Snapchat!

You could be forgiven for mistaking Snapchat as a platform best suited to tech-loving teens... read more

Added by:
Jasmine Rawlinson Digital Content Writer at SponsoredLinX
Please login or sign up to comment.
Jef LippiattOwner at Startup Chucktown
Very interesting read, thanks for sharing.
Managing employees

6 Tips for Better Communication

Engaging and developing close relationships with your employees is pretty straightforward when... read more

Added by:
Please login or sign up to comment.
Jef LippiattOwner at Startup Chucktown
I found the second half of #2 "Recognise" to be very interesting. Thanks for sharing.
Banking

Risk averse Australian banks have lost the art of banking — and it’s hurting our economy

You would be hard-pressed finding a story where one of Australia’s big banks supported an... read more

Please login or sign up to comment.
Brian MallyonOwner at Luckypole Limited
I don't know what happened in banking between 2001-2008, but certainly in my time prior to that, it was very rare for a bank to lend against 80% of the value of a business. It was probably the lending practices and regulations that meant Aussie banks came through the GFC pretty well compared to overseas counterparts. You can be absolutely sure if they hadn't, people would be screaming about the greedy banks getting their just desserts. So where do we find a balance, that is probably a better question. All those excuses listed above are the exact reasons NOT to lend money to people. Why should the bank take on ALL the risk for a transaction where the borrower isn't providing any "hurt" money or collateral, and often nothing more than an idea. Especially when such a large number of these start ups never get going properly, because of the "fail fast, fail often" world we live in. For the true entrepreneurs and innovators where are the VC's and the like? These are the ones whose business is attuned to assisting startups.
Jef LippiattOwner at Startup Chucktown
No access to capital makes it hard (or near impossible) to innovate on a rapid timeline. Great points.
Finance and accounting

Why It’s So Important to Develop Your Business’s Risk Awareness

Businesses face all kinds of risks every day and in the main most are well-prepared for them. Large... read more

Please login or sign up to comment.
Jef LippiattOwner at Startup Chucktown
Many businesses are bogged down more by internal threats rather than external threats due to company structure, bureaucracy and the failure of advocates to champion new ideas from individuals and departments. Risk must be managed not removed.
Market research

The Google App that dethroned PokemonGo

It’s a day I thought I’d never see…PokemonGo dethroned by a Google App. While the augmented reality... read more

Added by:
Jasmine Rawlinson Digital Content Writer at SponsoredLinX
Please login or sign up to comment.
Jef LippiattOwner at Startup Chucktown
Sounds like I need to check it out. Thanks for sharing.
Business coaching

Performance Improvement: Managing Organisational Politics.

  Organisational politics is the elephant in the room for many companies. But rather than fuelling... read more

Added by:
John P Dawson Managing Partner at Dawson McDonald Consulting
Please login or sign up to comment.
Be the first to comment
Web design and development

5 critical mistakes that can tumble down your web design’s looks

Regardless of the career field we choose, we find our way through the mistakes. In this post, we... read more

Added by:
Please login or sign up to comment.
Jef LippiattOwner at Startup Chucktown
As a designer myself, I have several other additions. - Not making the website responsive and/or adaptive for different devices - Having a separate mobile website (with different or missing content from main website) - Designing too much for aesthetics and forgetting how customer will consume or find info - Using so many plugins that the page load times are unbearable - Using stock templates instead of designing from scratch, the good clients can tell
Steven FreemanOwner at Evolved Sound
Kristy, show us some designs that tick most of these boxes you are talking about...
Online businesses

Protecting Digital Assets

Introduction In an increasingly digital world and business environment, protecting your digital... read more

Please login or sign up to comment.
PJ PattersonOwner at Keystone Financial
I believe that securing your online accounts is important especially with all the phishing and identity theft that is rampant today. Trusting them with other people is a different thing.
Sales and marketing

Instagram Do's and Don'ts for Small Businesses

While Facebook appears to be the King of social media these days – with over 1 billion users –... read more

Added by:
Jasmine Rawlinson Digital Content Writer at SponsoredLinX
Please login or sign up to comment.
Jef LippiattOwner at Startup Chucktown
Thanks for sharing this information. I think the examples businesses you included help drive home the point of the Instagram platform.
Selling online

How to create great product listings on Shopify using a CSV spreadsheet

Whether you are bringing your products online for the first time or have an existing online store,... read more

Added by:
Please login or sign up to comment.
Chana ImsirovicOwner at Owl and Monk
Hey Jef, glad you found my article helpful. There are many great e-commerce platforms out there to choose from. I find Shopify intuitive and easy to use with great online support. I think organising your productive information into a spreadsheet can have many benefit's regardless of the platform you use. Good luck. If you have any question please ask away:)
Jef LippiattOwner at Startup Chucktown
Chana, Very helpful article. I'm currently using SnipCart, but building out a development store on Shopify to familiarize myself with the platform. I think it has a lot of potential. Thanks.
Sales and marketing

Are you throwing the baby out with the bathwater? The value of early engagement in B2B marketing

Are you throwing the baby out with the bathwater? The value of early engagement in B2B... read more

Please login or sign up to comment.
Be the first to comment
Branding

Starting a Small Business

You’ve started a small business and now you are looking to get the message out there and increase... read more

Added by:
Please login or sign up to comment.
Be the first to comment
Public relations

Why Your Business Needs PR

Why Your Business Needs PR   Public Relations is arguably one of the most effective aspects of... read more

Added by:
Please login or sign up to comment.
Maria Bellissimo-MagrinOwner at Belgrin
Thanks Jef.
Jef LippiattOwner at Startup Chucktown
Thanks for sharing this helpful information.
Customer acquisition and retention

Performance Improvement: Do your customer experience ads lie?

We want to share two examples of brand trashing and, for complete contrast, a great example of... read more

Added by:
John P Dawson Managing Partner at Dawson McDonald Consulting
Please login or sign up to comment.
Jef LippiattOwner at Startup Chucktown
Brian, I can give you a bit of hope. Although many businesses here in the US have terrible service as well, there are 3 businesses that have outstanding customer service and experience. 1. Publix - A regional grocery chain. They will walk you to items in the store that you are looking for, go to the back and bring out items that were out of stock on shelves (they won't just bring enough out for you they will restock then and there), they will take out your groceries, if it is raining they will hold an umbrella over you as you push your cart out to the car (they will get soaked to keep you dry). 2. WOW - A regional/small national cable and internet provider. It is a shock compared to Time Warner or Comcast, but WOW does really live up to their name. It is easy to get through to an actual person, they come when they say they will and their pricing is fairly transparent. 3. Stickermule - An online seller or custom / die-cut stickers. They offer free shipping on every order (within the US), their pricing is great (have tons of ways to save money with deals and competitions), they pack each order with 1 or more sign off slips by actual employees, their online system is super easy to use. Sadly those are the only examples that come to mind, but they exceed the status quo of garbage customer service, I'd gladly spend more than all of them charge for the product / service I get.
John P DawsonManaging Partner at Dawson McDonald Consulting
Thanks Jef & Brian for your comments. delivering great CX consistently is a challenge for all organisations.
Sales and marketing

Social - It won’t happen overnight but it will happen (with the right content)

It always amazes me when people expect to see results on their social media efforts overnight. All... read more

Added by:
Please login or sign up to comment.
Jef LippiattOwner at Startup Chucktown
I think being clear about expectations from the beginning is key. Our world is so focused on instant gratification that we assume posting something a few times will make our content go viral and then we'll be set. It isn't how things actually work (at least not for 99% of us). Perhaps it is a grind, but that doesn't mean you can't enjoy it. The biggest thing? Interact with your followers on a human level not just as a business. Remember that it is in fact "social" media. So actually make your feeds and accounts connect with people in an authentic way.
Business advisory

Invest Like Her - The Rise of Women Entrepreneurs in Trading

When it comes to business and the global economy, women are playing an increasingly significant... read more

Added by:
Please login or sign up to comment.
Jef LippiattOwner at Startup Chucktown
Very well written piece. This topic is on my radar and something I try to address when out at events. I've written about women in technology and mentoring beyond the gender barrier. I'm glad to see women and minorities and women minorities getting more attention in the media and respect in the business circles.
Kirsty FoxPrincipal at Spitfire Solutions
Nicely said, and very true.
Startup branding and PR

It's okay to make mistakes with your brand

Songkran in Thailand is New Year and it is celebrated every April. Songkran comes from the Sanskrit... read more

Added by:
Lauren Clemett Director at Ultimate Business Propellor
Please login or sign up to comment.
Jef LippiattOwner at Startup Chucktown
Some very insightful thoughts to consider.
Website

Why Facebook is NOT a website.

One of the biggest frustrations I have when searching for a business online is finding a Facebook... read more

Added by:
Please login or sign up to comment.
George Grimekis CPAAccountant at Giannakos & Co Pty Ltd
Great Perspective.
Online businesses

What is authentic digital? (and why is it important for your brand)

As a brand you want to position your product or service in the best light which often doesn’t lead... read more

Added by:
Please login or sign up to comment.
Be the first to comment
Social media

The How-To of Snapchat for Small Business

If I was to tell you that I am a 27 year old male who is using Snapchat, you would probably be... read more

Added by:
Jack O'Brien Managing Director and Senior Physiotherapist at Terrace Physio Plus
Please login or sign up to comment.
Jef LippiattOwner at Startup Chucktown
I suppose the ability to excel on Snapchat is also driven by whether your potential customers are even using the platform. Are you more focused on Millennials?
Public relations

Does a start up really need PR?

 I was recently asked why a start up requires PR? Start ups have very little budget. Once the... read more

Added by:
Candice Meisels Owner and PR Consultant at Candice Meisels PR
Please login or sign up to comment.
Jules BrookeFounder and Director at Handle Your Own PR
Yes, PR is a crucial part of the mix if you are trying to create credibility, awareness and of course, attract potential investors. It really is the easiest and cheapest way to market your business when it's new. I agree with Candice that media relations is where you should start. That just means getting coverage in traditional media (as opposed to event PR, crisis PR, guerrilla PR or more strategic PR. I have spent the last 7 years teaching start ups, entrepreneurs and small businesses how to do their own PR as I firmly believe it is the best option for a small business or anyone with a limited marketing budget. Once you get a story in the media it also bumps up your SEO (google loves inbound links from media outlets) and then you can really 'work it': promote the article on your website, through social channels, on your blog and in your business premises if you have a bricks and mortar office or store. To do the PR, you just need to work out your target markets (and break them down into niche markets if you can), and then to find the media that market consumes. Jason is right, there is no point getting an article in the AFR if your target market will be reading Pet mags. However, once you know your market and your target media, just go for it and watch the spike in visits to your website or an increase in sales. PR is the gift that keeps on giving too - people may well come across articles about your business over the next couple of years, depending where it is published.
It really depends on how you define 'PR'. Most people define PR as media coverage and - yes - startup companies need media coverage to help build awareness and reach new, paying, customers. And that's really the only reason why startups, especially early stage companies, should chase PR - to reach paying customers. Your Mum might be proud to see your company in The Australian or the AFR, but if your paying users/ potential paying users are more likely to be reading a pet blog, you need to change your strategy.
Public relations

Promoting your business with a limited budget

I often get asked the following questions… What is the difference between Public Relations,... read more

Added by:
Candice Meisels Owner and PR Consultant at Candice Meisels PR
Please login or sign up to comment.
Jules BrookeFounder and Director at Handle Your Own PR
Great article Candice!
Candice MeiselsOwner and PR Consultant at Candice Meisels PR
Thank you for your positive feedback.
Security and investigation

Security in Mind: Important Considerations for Retail Small Businesses

Running a location-based retail store is not an easy task. Potential theft is one of the risks that... read more

Added by:
Please login or sign up to comment.
Jef LippiattOwner at Startup Chucktown
Security is definitely something that always needs to be at the forefront of a business owner's mind. I have heard that most of the theft does come from employees. I think the best way to mitigate that issue is to be careful during the hiring process and recognize and reward employee efforts.
Legal

Protecting your online business with water tight terms and conditions

Do you have Terms and conditions on your website? Water tight and well written terms and... read more

Please login or sign up to comment.
Jef LippiattOwner at Startup Chucktown
Very helpful information to be aware of. Most of the items are on my radar, but a few are new to me. Thanks for sharing.
Attracting talent and recruitment

A Proactive Approach to Conflict Prevention - 5 things to ask yourself before you ask the candidate

Hiring a new staff member is often an exciting and stressful time. You’ve worked your way through... read more

Added by:
Please login or sign up to comment.
Jef LippiattOwner at Startup Chucktown
Really well written article. I agree that being transparent with potential hires and honest with what your company really needs are prime factors. I would also say, give the interviewee several different types of questions and potentially a few small tasks. This can break up the monotony of straight back and forth Q&A. Also some of the tasks can help you identify how they perform. Also see what kind of questions they ask you. It can help you understand what they are curious about and if they have passion for your venture. Lastly, I think it is important for the interviewee to meet at least some of their potential coworkers. This gives them both a chance to size one another up. You should definitely have the interviewee meet any teammates that they will be working with closely to ensure a good personality and skill fit. Remember to follow up with the coworkers that met the interviewee and ask them what their take on the individual was and why.
Search engine marketing

How Important SEO Really Is

As a business owner, your main goal is to stay afloat and keep your business two steps ahead from... read more

Added by:
Please login or sign up to comment.
Jason UptonOwner at Resilient Digital
For me it's not a mattar of how important SEO is, because it will depend greatly on the individual business and the vertical they operate within. SEO is simply a online marketing strategy that needs to be considered as part of an overall marketing campaign. Yes there a tons of businesses that can benefit from having their website optimised for specific search terms and then be boosted in authority to gradually reach the top spots in Google, however there are also a lot of businesses that will not benefit from SEO, and that's the very first thing we evaluate at Resilient Digital before we sign any business owner on as a client.
Greg VekarBDM/Design consultant at Vekar Design
Search Engine Optimisation is just one the many aspects of marketing. The industry is scrambling due to the saturation of price driven overseas services that make big promises, but offer little. That's the reason for all that SEO spam in your email. With the ongoing algorithm changes by Alphabet/Google to combat the SEO sweat shops it is a constant battle to keep up. Like David and Goliath, using these tiny SEO services to trick a multibillion organisation is not economically sustainable. Google needs your searches to offer genuine results, or a competitor will replace them. SEO is about manipulating the search engine algorithm. Are you starting to see the problem a SEO only marketing strategy is facing? It is the short term thinking business that goes for the quick fix, that's why we still have SEO specific services still pushing their wares. Best to have a solid marketing strategy, one that emphases with the consumer's needs. What Zachary fails to communicate is that word of mouth is still the best way to increase sales, and that's great design and great marketing. Using analysis tools to track activities and A/B testing will help. The most effective SEO is on page and great content writer (stories) for humans (not search robots). Now focus on that great product and service that will turn your customers into brand ambassadors. So Zachary, I do hope you're not one of those desperate overseas operator posing as a local? It seems to be the new trend. Especially from the sub-continent.
Application design and development

You interview as a recruiter is of utmost importance

As a new recruiter, we have had some really learning experiences which we are about to share with... read more

Added by:
Please login or sign up to comment.
Be the first to comment
Social media

What is Internal Social Media?

When you mention the words ‘social media’ most people think of using Facebook to share with friends... read more

Added by:
Please login or sign up to comment.
Hi Jeff. When using it for internal purposes the idea is to set up Secret groups that are invite only have House rules & guidelines. This solution is more for SME's not large corporates with hundreds of employees. There are also multiple solutions right. Have a good day
Jef LippiattOwner at Startup Chucktown
I think intranets are still fairly widespread at medium to large companies. However, I think internal social networking can be beneficial. I personally would tell you to steer clear of using Facebook (in any capacity for internal business communication). Why? It is a public social network. You may be setting yourself up for privacy nightmares (people leaving the company still in the group, people not being sure if they are posting to the internal or external company page, etc.). There are plenty of options for private business social networks both paid and free, open-source and hosted in the cloud. I believe it will be easier to set and uphold expectations on a social network that your business has full control over.
Online marketing

Digital is not the same as IT

Digital & IT are terms that have become interchangeable but there is a big difference between... read more

Added by:
Please login or sign up to comment.
Be the first to comment
Accounting

Cash vs. Accruals Accounting on BAS

We’ve noticed that business owners sometimes get confused when their BAS amount payable is... read more

Please login or sign up to comment.
Be the first to comment