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YouTube wants to make it easier for marketers to make thousands of different ads

We’ve seen so many ads on YouTube videos that they have already become synonyms. The ads are mostly...read more

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4 Ways to Build Your Brand Ambassador Dream Team

How many times have you looked at someone’s Instagram profile and the bio said a “digital...read more

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Why It's Time to Trivialise Your Brand

Have you ever read a random trivial fact about a brand and thought that it was odd, but still had... read more

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Hamish Anderson
Hamish Anderson Founder and Director at Mesh Consulting
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How to Approach Business Advertising

Advertising cannot be done in one night, it requires careful evaluation of your business and its... read more

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How to Set Up a Facebook Advertising Funnel Like a Pro

Find out how the "customer journey" works and how you can help facilitate their movement from one... read more

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Daniel Pinne
Daniel Pinne Organik Digital at Organik Digital
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Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
I really appreciate this very educational series of articles.
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How to setup and use Facebook Custom Audiences

Using Facebook Custom Audiences builds a closer relationship between you and the specific audience... read more

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Daniel Pinne
Daniel Pinne Organik Digital at Organik Digital
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Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
Thanks for sharing this information. It is really making the process clearer to me.
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How to find the right audiences for Facebook Advertising

Facebook knows all about the behaviors of people and can show your advertisements to the right... read more

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Daniel Pinne
Daniel Pinne Organik Digital at Organik Digital
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Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
This was a really helpful article. I appreciate the thoroughness and depth of detail.
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Why your advertising is failing!

Why do companies advertise? It seems like a silly question but ask most people and you’ll find most... read more

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Google to Penalise Sites Using Annoying Pop-Ups - What Does This Mean for Advertisers?

Disruptive pop-up ads – they’re the bane of our internet browsing existence. I’m sure I’m not alone... read more

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Jasmine Rawlinson
Jasmine Rawlinson Digital Content Writer at SponsoredLinX
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Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
I agree that exit pop-ups are much less intrusive and annoying. However, those can pose problems on mobile devices that can't detect you moving to close the page. An option I would recommend at least for mobile (but applicable to tablets and laptops as well) a signup that appears at when the user reaches the bottom of the page. Another option would be to display the ad when the user scrolls a certain percentage down the page and scrolls back to the top (header) and display it then.
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What's Next in Mobile Advertising? 6 Trends for the New Year.

Mobile and online advertising is always changing, as technology is constantly updating and...read more

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3 Ways to Create Mobile Ads That Attract, Not Annoy, Customers

Mobile gives brands the opportunity to emotionally connect with consumers, and yet so many continue...read more

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Yahoo7 announces commercial launch of Tumblr in Australia and New Zealand

David Karp, Tumblr's Founder and CEO, is in Sydney for the first time for the commercial launch of...read more

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To Pause or Not to Pause -- AdWords Over Christmas

With December only two weeks away and Christmas just around the corner, a lot of businesses will be... read more

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4-Step System To Determine If You are Paying Too Much Advertisement

Results. That’s all that counts in business. Results. Any promotion worth putting your time, money... read more

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Lisa Ormenyessy
Lisa Ormenyessy Business Coach and Marketing Specialist at Straight Talk Group
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Yee Trinh
Yee TrinhCofounder at SavvySME
Summed it up in your very first line. Always a good reminder.
Phil Khor
Phil KhorFounder at SavvySME
Great tips; definitely see an advantage doing the 4 step system. It's not only practical but essential to make sure we don't keep throwing money into advertisements aimlessly. Thanks Lisa.
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Doing your own pr is worth it

Ok…so today you have to train a new employee, do the banking, work out why the new accounting... read more

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Annette Densham
Annette Densham Chief Media Expert at The PR Superwoman
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5 Companies That Transformed Advertising In 2013

The convergence of social, video and mobile technology is rapidly changing the face of advertising....read more

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In-Image Advertising: How To Monetize The Visual Web

It’s fair to ask if the Internet finally catches up with certain technologies. Some things...read more

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5 Ways to Make Your Coupons Stand Out From the Pack

People still love coupons, but these days it's increasingly hard to stand out with your offer. Here...read more

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Frequently missing out

Are you missing out on customers through lax marketing? It can be too easy to let your marketing... read more

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Steve Gray
Steve Gray Director at Gray Capital Investments
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3 Can't-Miss Benefits of Advertorials to Make You Use Them

If you have been in the marketing world enough, you have definitely heard the term "advertorials"... read more

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SavvySME Official Official Account at SavvySME
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Some crazy marketing acts

The famous days of Mad Men has evolved. These are some of the out-of-your-mind marketing that has... read more

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Mac Centeno
Mac CentenoBusiness Dev't. at Bookkeeping Central
overflowing creative juice!
Eric Phuah
Eric PhuahDirector at Hystericalz Pty Ltd
Some really interesting ideas there, and the Old Spice ads are always funny. Thanks for compiling a list of these campaigns Han!
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Benefits of radio advertising

Radio advertising might be seen as old fashioned especially with the rise of the Internet and other... read more

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SavvySME Official Official Account at SavvySME
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David Price
David PriceDirector at Price Advertising
Producing a radio spot actually takes a few hours, rather than weeks but you are right, it has a much quicker lead time than TV ads. Radio is also generally used to complement other advertising campaigns.
Paul Seidel
Paul SeidelVoice Over Artist / Director at Big Mouth Media
Yes, I agree - radio can be a great medium - it's more immediate, there's better chances of getting something to air quicker than a TV station when the need arises, and you capture far more people in the headcount because - hey, you can't watch a TV while you're driving (although I'm sure some adventurous people have !). I've lent my voice to many radio campaigns in the past, but it's not just the right voice - it's good writing (not always prevalent), and not cliched.
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Cost of online avenues of advertising

There are almost infinite amount of places one can advertise on. From a loud billboard over a... read more

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Jennifer Lancaster
Jennifer LancasterMarketing Manager at Power Of Words
PPC is fraught with difficulty, so knowing the basics which Han has explained well, is just the start. When selecting your marketplace for advertising, try to envisage whether a small conversion rate like 2% (commonly experienced) will be enough to cover the extra visits, and whether people frequenting LI or Facebook are serious buyers for your business.
Eric Phuah
Eric PhuahDirector at Hystericalz Pty Ltd
Thanks for the informative article Han! Good to know the costs involved for different strategies.
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Video Basics For Business - the planning stage

Have you ever watched a film and thought, ‘what was that all about?’ Vanilla Sky creeps into my... read more

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Laticia Gibson
Laticia Gibson Managing Director at Blue Clay Productions
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Phil Khor
Phil KhorFounder at SavvySME
Hey Laticia, good reminder to bring out the human element! I'm a sucker for real life testimonies, I reckon it's the best way to bring key messages to life :) Vanilla Sky.. yeah, I know what you mean.. :)
Laticia Gibson
Laticia GibsonManaging Director at Blue Clay Productions
Thanks David. People forget the K-I-S-S rule so often! The simplest tasks are overshadowed and made complicated when all you need to do is peel back the layers.
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How to Measure the Cost of Print Advertising

Newspaper advertising is a great way to attract customers for a specific niche and with specific... read more

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Wendy Huang
Wendy Huang Full Time Blogger and YouTuber at A Custom Blog in 4 Minutes
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