Branding

How a Fake Space Agency Nailed Its Content Marketing

Content marketing and content, in general, are two very tricky and fun aspects of marketing you are... read more

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Shayen de Silva
Shayen de Silva Senior Content Promoter at Web Profits
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Yee Trinh
Yee TrinhCofounder at SavvySME
What a fun read. What a fun business! Smart. 
Branding

Best 3 Tips to Help You Increase Engagement on a Budget

Any industry, regardless of the cause and initiative of its campaigns, needs to provide exposure... read more

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Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
Definitely a lot of ideas to ponder from this article. I think bite sized chunks across demographics or various mediums is a great way to experiment with different approaches.
Branding

7 Steps to Building a Personal Brand to Support Your Business

Did you know that even as an individual, you have a brand to build? This is your personal brand,...read more

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Jack Wilson
In order to achieve a good results for the brand it must have a Wordpress hosting service like http://www.proleadsoft.com/hosting-domain-and-maintenance-services/ which enables them to get their website up and running all the time when their customer's visit their websites.
Jack Wilson
In order to achieve a good results for the brand it must have a Wordpress hosting service which enables them to get their website up and running all the time when their customer's visit their websites.
Branding

How to Build a Community by Personalizing the Client Experience

Technology is playing a key role in the success of personalization, helping businesses find out... read more

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Danni Lin
Danni Lin CEO at GREAT WINE, Inc.
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Branding

Food for thought: The art of brand storytelling

Telling a compelling story makes your business known for something. That's what branding is all...read more

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Branding

​Expedia’s top tips on using creativity and data science to boost your brand

Expedia may be a big player but its advice is relevant to any business - even a micro business or a...read more

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Branding

Why Small Businesses Need Strong Logos

This article argues why (and how) and SME needs a logo that communicates effectively what their...read more

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Branding

6 Ways to Stand Out in a World That Won't Shut Up

Branding and content marketing are vital to any business wanting to gain traction but there are a...read more

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Branding

Branding State of Mind

Regardless of whether it's the Stone Age or Digital Age, or what type of business you run --... read more

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Lindsey Sun
Lindsey Sun Managing Director at Meow Media 妙傳媒
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Branding

8 Reasons Why You Should LOVE Your Brand

After 25 years in design and marketing, building brands for a multitude of companies large and... read more

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Sandy Archer
Sandy Archer at Tempo Lifestyles
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Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
Really well written article. Thanks for sharing.
Branding

The Beauty in Functionality and The Functionality of Beauty

Surfing the net, I stumbled across this beautiful article about spectacular stairs. It was a moment... read more

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Lisa Ormenyessy
Lisa Ormenyessy Business Coach and Marketing Specialist at Straight Talk Group
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Branding

THE Art of Brand Creation

Digging deep into the creative process For those who just want to get it done and sorted so you... read more

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Sandy Archer
Sandy Archer at Tempo Lifestyles
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Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
Sandy, I'd like a copy of it when it is ready.
Preetha Siri
Preetha Siri
Thank You Sandy and Jef. Waiting to read more on these as most of our members would find the inputs very helpful.
Branding

Short on Time and Money? You Can Still Develop a Strong Brand.

Get started by asking yourself these six questions. read more

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Branding

Let's Get to The Heart of Finding Your Brand Essence

As a brand consultant, I help translate visions into reality -- into communications that connect,... read more

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Sandy Archer
Sandy Archer at Tempo Lifestyles
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Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
Thanks for sharing this information. I think you add a lot of clarity.
Branding

Neil Patel On Building A Brand With Purpose

Marketing expert Neil Patel shares his expertise on the topic of brand purpose. A brand is not just...read more

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Branding

Get Real Clarity on Your Business and Brand

As a brand consultant, this is what I frequently hear from frustrated business owners. "I just... read more

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Sandy Archer
Sandy Archer at Tempo Lifestyles
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Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
Agreed and sadly most startup ventures these days are only looking to add value (money) to their own pockets without solving any actual problems or providing value to the customers. Time won't be pleasant to those ventures. If you snub your customers, your venture will die (or at the very least limp on needlessly).
Sandy Archer
Sandy Archer at Tempo Lifestyles
Well said Jef, so much temptation these days to just get it out there without the real thought of who they are and what they want to offer themselves... it is all about providing value
Branding

Why Having a Strong Brand Name is Must

The meaning of a brand can be interpreted differently and it is prone to a lot of... read more

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Branding

It's Time To Get Real: Humanize Your Brand

These days, brands are doing everything they can to position products and services. This includes...read more

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Branding

Is Your Consulting Firm Top of Mind?

Is Your Consulting Firm Top of Mind?February 17, 2015If you answered no, your very next question...read more

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Branding

Why Brand Ambassadors Are Earned, Not Hired

Cultivate a customer base that will sing your praises for you. read more

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Branding

Reclaim Your Brand After a Crisis

Find out how to bounce back after a mistake. read more

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Branding

Small Business or Big Brand?

I often have people asking me why a small business would spend time worrying about building a... read more

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Branding

What About Branding?

We all have in our lives that someone who stands out with their unique personality: The loving... read more

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Karoline Orfei
Karoline OrfeiFounder at Brand Incubators
Thank you for your feedback Ling! It is great to realise how simple things can change our experience so much, isn't it? I am sure you will achieve it with your business as well, setting our intentions is already a big and important step! Is there any related topic you would like to know more about to help you with your personal branding?
Ling Lee
Ling Lee at Digital Marketing and Personal Branding
Thanks for the awesome article Karoline! I totally agree with you...the folks at my local post office are honestly some of the nicest, sweetest people I've met, and I truly enjoy just dropping by to say hi whenever I pass it by. They are extremely crucial to my business (which involves alot of sending paracels etc) and I hope I can achieve this level of personal branding with my business. 
Branding

7 reasons to shift your focus and launch your personal brand

Your personal brand will stay with you, while your company brand may not. Today’s business world... read more

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Danny Hile
Danny Hile Managing Director at Rise SBM
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Branding

The 6 pack abs you need to succeed in your business and career

Everything is about branding today. Whether you are in the corporate world, whether you are an... read more

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Yee Trinh
Yee Trinh Cofounder at SavvySME
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Wendy Huang
Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
I'm excited to start working on my six pack :D! Great points Yee!! I also look at these sites as well when establishing credibility which is incredibly important when you don't have an established brand yet!
Branding

What does your logo say about you?

There’s a reason why businesses can spend up to millions of dollars just to come up with the... read more

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Allan Bennetto
Allan Bennetto Founder at JMango
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Branding

Love them or hate them, INXS had culture

“Don’t ask me, what you know is true what you know is true, Don’t have to tell you, I love your... read more

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Adam Bean
Adam Bean Marketing Superintendent at Jark Projects
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Adam Bean
Adam BeanMarketing Superintendent at Jark Projects
Spot on Nikki, the last place I would look for a great culture would be a large corp. In fact I wrote a post on here on that very topic => http://bit.ly/TrueCulture
Adam Bean
Adam BeanMarketing Superintendent at Jark Projects
Hey Ling Lee, they certainly are. My daughter who is a teenager is buying their same album that I bought at her age. Delivered in a different format though! Lol
Branding

The perfect professional headshot

Using headshots and professional photographs is vital to attract the right type of clients to... read more

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Zahrina Robertson
Zahrina RobertsonOwner at Zahrina Photography / BrandingPortraits.COM
hey Trish, thank you I'm glad you like my Tips. I agree with you, it's astounding at the level of poor images used by experts and entrepreneurs to gain credibility. Investing in yourself can only be a priority towards success especially being online 24/7.
Zahrina Robertson
Zahrina RobertsonOwner at Zahrina Photography / BrandingPortraits.COM
Thank you Wendy, it's imperative not to have just a stock standard headshot but an image that provokes your ideal client to contact you and take action, now this is a skill!
Branding

Brand asset thieves

My team and I are currently in the process of investigating another business entirely copying our... read more

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Sharon Latour
Sharon Latour Queen Bee/CMO at Marketing Bee
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Sharon Latour
Sharon LatourQueen Bee/CMO at Marketing Bee
Awesome stuff Steven - glad to have you here.
Stephen Parker
The first article I have read on Savvy - exciting
Branding

Branding basics - how to create and stay true to your brand

As business owners we are all (hopefully) aware of the importance of creating a great brand... read more

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Ashleigh Betvardeh
Ashleigh BetvardehCampaign Statistician at Click Click Media
Really great article Daniel. Branding is very important,it basically pushes positioning and goes hand-in-hand with your target market and where you want to go.
Branding

The art of branding

Jeff Koons is an American artist who is famous for his oversized reproductions of banal... read more

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Wendy Huang
Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Love this point of view of a business.
Branding

Can hiring Influence your branding?

Hiring seems so innocuous to some. It’s simply putting a new person on as staff and integrating... read more

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Branding

How to visually connect authentically with your target market

In order to create a visually compelling image that represents you in your business, it not only... read more

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Zahrina Robertson
Zahrina RobertsonOwner at Zahrina Photography / BrandingPortraits.COM
Hi Beanie, Thank you! I have many shy clients who's confidence needs to shine. Not everyone is comfortable in front of the camera. It's a skill to put entreprenuers at ease and it's important to make sure one feels comfortable to get the best results for themselves and business. Simply put...choose a photographer with people skills and loads of experience...then loads of confidence will ooze! Cheers, Zahrina
Adam Bean
Adam BeanMarketing Superintendent at Jark Projects
Hey Zahrina, I love point two about confidence. If you don't believe in yourself, how can you expect anyone else to believe in you? Confidence is an absolute must, and a highly under rated skill. Cheers Beanie
Branding

The 5 key aspects to a great tagline

Tagline, slogan, strapline, motto, catchphrase – there are various words used to describe the... read more

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Michelle Tupy
Michelle TupyContent Writer at Michelle Tupy - Copywriter
I love the simple power of the pen and paper - it really allows you to get in touch with your creativity.
Phil Khor
Phil KhorFounder at SavvySME
Great article Bianca, some great tips and I think this is the first article I've seen on taglines here at SavvySME so thanks for sharing! :)
Branding

You can’t build a brand with branding.

Content warning: don’t read any further if you’re happy to accept prevailing branding... read more

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Steve Osborne
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Steve Osborne
Steve Osbornedirector at Smarthinking
Hi Wendy, yes it's true many clients have unrealistic expectations. My beef however, is with the "branding is a necessary business function" peddlers who confuse people by cloaking basic marketing issues in a fog of semantic smoke and mirrors. Also, I simply like to stir the pot.
Steve Osborne
Steve Osbornedirector at Smarthinking
Michelle, you're right that many small businesses don't utilise recommendations enough. I think it's because they don't know how to ask for them – often the whole idea of self promotion causes consternation. "I'm really good at what I do, customers should come to me, I shouldn't have to go out looking for them. It's demeaning!"
Branding

The Vital Difference Between Brand And Identity

Brands have to work to help consumers to make choices. They need to stimulate recognition,...read more

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