Customer acquisition

8 Subject-Line Secrets That Entice People to Read Your Email

The only part of an email certain to be read is the subject line. If that's boring, few will read...read more

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Customer acquisition

5 Inexpensive Ways to Get More Sales Leads

Generating sales leads can be a challenge but generating QUALITY sales leads can be even more... read more

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Tanya Gray
Tanya Gray Director, Sales Effectiveness Specialist, Sales Trainer, Sal at Getting Clients Today
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Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
Thanks for sharing, there were a handful of interesting ideas to consider.
Customer acquisition

Learnings from recent workshop - How to turn the hardest part of sales into the easiest

Turn the hardest part in sales into the easiest Key learnings from the Practice Growth Formula... read more

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Jenny TseOwner at Licence to Bill™
Thanks Lina.
Lina Barfoot
Lina BarfootEditor at SavvySME
Many thanks for this article! great summary of some pretty complicated ideas.
Customer acquisition

How to Avoid Being “Pushy” in Sales

Open more conversations with respect The other day one of the General Managers of a company I’ve... read more

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Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
I totally agree with the respect angle (especially as a potential client as no previous relationship has been established). Also, I would bring up the mantra, "The User Is Not Like Me". This could be modified as, "A Client Is Not Me". You could also look through the lens of potential client. If you were a client, would this entice you to take action or would you be annoyed? From this self evaluation you can learn quite a lot.
Hitesh Mohanlal
Hitesh MohanlalDirector at WOW! Advisors & Business Accountants
Great article Jenny. Sometimes we write things without really realising the effects it has those we are trying to work with.
Customer acquisition

5 Timeless Marketing Strategies To Acquire Customers

It seems that entrepreneurs these days are overwhelmed with all the different marketing... read more

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Steven Freeman
Steven FreemanOwner at Evolved Sound
The fundamentals of marketing really have stood the test of time. Here is another related article which we recently shared with our followers: http://smedio.com/5-marketing-principles-that-will-never-change/
Phil Khor
Phil KhorFounder at SavvySME
Another great post Marika. The biggest takeaway for me is tip #4 be consistent. The 'feast and famine' approach is harmful but I think the only way to counter this is to be structured and plan marketing activities well ahead of time. This is a great time of the year to do so. Thanks for sharing.
Customer acquisition

5 ways businesses can stretch their marketing dollars this new year

For a lot of small businesses, the New Year can be a quiet period as customers and clients are... read more

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Wendy Huang
Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Great practical suggestions! Thanks Marika :D
Customer acquisition

The ultimate pricing strategy

What is your time worth? What is your expertise worth? Here is an even better question. What are... read more

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Marika Lewis
Neil - I would rather work less with great clients for the same amount of money that you would earn over a period of time. Makes financial and time sense to me.
Marika Lewis
Wendy - the great thing about working with higher payers is that they are more committed to your product or service and are less demanding. It has always been a pleasure for me to work with higher paying clients and with my previous business when I did take a few lower paying clients, it became unprofitable.
Customer acquisition

How to map out a marketing plan

Marketing plans are often long and complicated documents that get filed away and never looked at... read more

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Wendy Huang
Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Hi Marika, sound tips :D! Thanks for this! I'm ticking off this list with my marketing plan at this moment :)
Customer acquisition

9 Ways to Beat the Competition By Selling Less

Prospective customers can spot old-school sales tactics from a mile away. Here are nine ways to...read more

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Customer acquisition

Why Everyone Should Buy From You Instead of the Competition

Outshining your competition means getting savvy about your approach. This doesn't require a hefty...read more

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Customer acquisition

Customer Retention by the Numbers [INFOGRAPHIC]

Social media is playing a growing role in customer service. This isn’t the customer service...read more

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Customer acquisition

What It Takes to Be the Customer's First Choice

You don't want to just give your customers a sense of trust when they think of your brand. You want...read more

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Customer acquisition

How to Stop Wasting Time With Tire Kickers and Qualify Prospects in 5 Easy Steps

Learn how to qualify your best prospects by making sure they pass these five 'power...read more

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Customer acquisition

5 Secrets to Increasing Customer Retention -- and Profits

One-time customers aren't going to fuel the continued growth of your business. Retaining customers...read more

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Customer acquisition

3 tech Ideas to help you market your business

Marketing isn’t what it used to be. Today we have mobile apps and vending machines that use... read more

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Alicia Menkveld
Alicia Menkveld Director at Alicia Menkveld International
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Neil Steggall
Neil SteggallPartner at Wardour Capital Partners
Alicia, A good and relevant article, I enjoyed the tying together of smiles and technology. Two very important aspects of life but unfortunately the former is often overlooked and yet its so easy to give!
Customer acquisition

Keep your friends close and your enemies even closer

There are many interpretations to Sun Tzu's famous saying. To me, it's about knowing your enemies... read more

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Phil Joel
Phil Joel Director at SavvySME
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Henrik Larsen
Henrik LarsenDirector at IePlus Pty Ltd
Great post.. A lesson worth remembering.. In todays global online market Getting the real information about your competitors is not always easy when the only thing to go by may be the quality of a website.. Any suggestions / methods that anyone can recommend to get the most accurate competitor info when dealing in the "virtual World"?
Customer acquisition

5 Tips To Make Your Marketing Dollars Last Longer in 2013

The new year presents an opportunity for businesses to clarify their marketing strategy, sharpen... read more

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Alicia Menkveld
Alicia Menkveld Director at Alicia Menkveld International
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Ewan watt
Ewan wattDirector at roi.com.au
nailing and defining point 1... really does make life easier for everyone..
Nice article Alicia Menkveld..I am interested in point 4, that is being strategic partner with your company..please let me know if you are interested. I would love to show you our work.
Customer acquisition

Top 10 Tender Writing Mistakes

Let's be honest. Most businesses would prefer not to have to write a tender or a proposal to... read more

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