Market research

Why Your Business Needs to Be More Flexible Than Ever

Just as quickly as society has changed, so the need for flexible marketing models has as well. As...read more

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Report: Search and social have the most influence on Aussie consumers

This report shows that tech brands were most influential to consumers. Facebook and Google were at...read more

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10 Magic Questions That Will Tell You Everything About Your Presentation's Target Audience

Still trying to find your target audience? Here are 10 questions that will make your job much...read more

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Know Thy Enemy: The Importance of Competitor Analysis

When you think of great business quotes few people will immediately think of Sun Tzu but the great... read more

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Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
Definitely an interesting and worthwhile read. Both internal and external knowledge should constantly be circulating to keep your team informed.
Market research

The Google App that dethroned PokemonGo

It’s a day I thought I’d never see…PokemonGo dethroned by a Google App. While the augmented reality... read more

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Jasmine Rawlinson
Jasmine Rawlinson Digital Content Writer at SponsoredLinX
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Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
Sounds like I need to check it out. Thanks for sharing.
Market research

IBM CMO survey: Customer-led marketing is the top priority

CMO have published a run-down of the results gathered in the IBM CMO survey; customer-led marketing...read more

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Top 5 Qualitative Market Research Techniques

Qualitative market research is a powerful tool to plumb the depths of new territory and discover... read more

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Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
I agree that focus groups have limitations, especially since it is questioning out of context. You may be asked if you'd buy something that costs hundreds of dollars (which without having to hand over at that time skews the context). Many of these areas overlap with User Experience Design, however, the focus or outcomes are used differently. One method I use is Contextual Inquiries which is very similar to in-depth interviews. The point is to see the user in their natural environment interacting with the product as they would if you weren't there with them. Another great method that is similar is the Master-Apprentice relationship. Let the user or customer know that they are the master and you are there to observe and learn from them. This sets up the stage to grow a bond of mutual trust.
Phil Khor
Phil KhorFounder at SavvySME
Great article Alex! I guess it pays to use a combination of techniques but I often find 'observation research' you referred to as most useful. I suspect our human brain knows more subsconciously about what we like or don't, than words can ever describe. So I reckon it's more accurate to observe what people do, rather than what they say.
Market research

Top 20 Online Customer Survey Forms

Online customer surveys are a great way to gather information, from voting for your next team... read more

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Wendy Huang
Wendy Huang Full Time Blogger and YouTuber at A Custom Blog in 4 Minutes
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Kathie Bolitho
Kathie BolithoDIrector at Tough Cookie Marketing
Great information, thanks!
Sharee Jamei
Sharee JameiWeb Developer at SavvySME
Thank you!
Market research

Do Customers Know What They Really Want?

  It's constantly drilled into us to listen to our customers. The standard process is: identify... read more

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Decoding your Facebook page – Facebook Insights

Do you have a Facebook page for your business? I’m sure you do. But I wonder how many of you bother... read more

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Ling Lee
Ling Lee at Digital Marketing and Personal Branding
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