Offline and direct marketing

4 Tips for Organising Big Launch Events with Small Price Tags

Your product launching event can be just as a grand as a corporation's by following these four... read more

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Francesca Peskops
Francesca Peskops Creative Director at Event Emporium
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Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
I would also add "Urgency" and "Limited Availability". Urgency helps give customers a reason to get involved immediately or at leat very quickly. Limited Availability builds on urgency by giving customers a reason to take action (fear of missing out aka FOMO). Also limited availability makes the event seem exclusive and desirable. If the event is open to everyone and there is no reason to purchase or get involved early people will typically wait until the last minute to act if they act at all.
Offline and direct marketing

368 – Low Cost (Yet Effective) Marketing Ideas For Small Business With Jasky Singh From K2AV

Here are some marketing ideas that won't break your bank and could greatly bolster your growth.read more

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Offline and direct marketing

Business to Business Selling - It's Personal

Sales managers sometimes ask me why their latest business-to-business (B2B) campaign failed. “I... read more

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Richard Forrest
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Offline and direct marketing

14 Things Every Inbound Marketing Superstar Should Be Doing More of in 2014

Let's face it - we can't rest on our laurels. There's a new inbound marketer born every day, it...read more

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Offline and direct marketing

True one-to-one marketing can be a reality, not just a goal. It’s all about relevancy!

Too many companies are still restricting their customer communication marketing efforts to... read more

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Joyce Walker
Do you have an example of good data use that shows greater than average relevancy? Coles and Woolworth are doing pretty well in this space.
Offline and direct marketing

Get in-person social: Using real-world networking to grow your business

It’s not what you know, it’s who you know.  We’ve all heard it, and many of us have found it to be... read more

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Wendy Huang
Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Good reminders Katherine, especially re follow ups and choosing wisely. Sometimes the downside of trying to network with too many people are a number of weak shallow relationships. It's a good reminder to step back and focus on those that you truly want to network with and you can help :)
Katherine MacPherson
Katherine MacPhersonPrincipal at The Hunter Box
Thanks John, agree entirely. It's important to be focussed on which events you attend, and rather than just investing in growing your network, it's equally important (if not more) to nurture the networks you have.
Offline and direct marketing

7 Top tips for press releases

Press releases are essential to any public relations campaign. They keep the media and industry up... read more

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Eric Phuah
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Eric Phuah
Eric PhuahDirector at Hystericalz Pty Ltd
No worries John. Yup, I guess you found the underlying 8th tip, quality with everything you do :)
John Belchamber
John BelchamberOwner & Senior Consultant at Invoke Results
Thank you for the prompt response Eric, So adding to your list the 'Quality' of the overall press release is important...as with everything in business I guess :)
Offline and direct marketing

Marketing Lesson

I will tell you a story that will help you understand the power of marketing done the right way.... read more

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Eric Phuah
Eric PhuahDirector at Hystericalz Pty Ltd
Some good fundamental marketing tips there Anthony, thanks for sharing! Always good to see creativeness in action at such a young age as well.
Offline and direct marketing

Mobile - is there a future for QR codes?

QR Codes continue to provide the best link between the offline and online worlds.   QR codes get... read more

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Richard Brock
Richard Brock Founder at Online Business Consulting
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