Public relations

6 Ways to Make Online Reviews Work for Your Business

If you have great online reviews, you need to be promoting these. When potential customers see...read more

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Responding to negative reviews is a skill. It is essential not only for social media managers but also for business owners.
Public relations

How to Use Social Media as a Public Relations Tool

No matter what kind of business you are, social media will be vital to your branding and public...read more

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Public relations

5 Strategies for Getting Press for Your Small Business

Small businesses want publicity just as much as the big corporation down the street. Here's how you...read more

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Public relations

Rethinking Reputational Risk: Why Bad PR Hurts More Than You Think

Bad PR can destroy the credibility of your business, and if you're not careful, the business itself.read more

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Public relations

Why Your Business Needs PR

Why Your Business Needs PR   Public Relations is arguably one of the most effective aspects of... read more

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Maria Bellissimo-Magrin
Thanks Jef.
Jef Lippiatt
Jef LippiattOwner at Startup Chucktown
Thanks for sharing this helpful information.
Public relations

Does a start up really need PR?

 I was recently asked why a start up requires PR? Start ups have very little budget. Once the... read more

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Candice Meisels
Candice Meisels Owner and PR Consultant at Candice Meisels PR
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Jules Brooke
Jules BrookeFounder and Director at Handle Your Own PR
Yes, PR is a crucial part of the mix if you are trying to create credibility, awareness and of course, attract potential investors. It really is the easiest and cheapest way to market your business when it's new. I agree with Candice that media relations is where you should start. That just means getting coverage in traditional media (as opposed to event PR, crisis PR, guerrilla PR or more strategic PR. I have spent the last 7 years teaching start ups, entrepreneurs and small businesses how to do their own PR as I firmly believe it is the best option for a small business or anyone with a limited marketing budget. Once you get a story in the media it also bumps up your SEO (google loves inbound links from media outlets) and then you can really 'work it': promote the article on your website, through social channels, on your blog and in your business premises if you have a bricks and mortar office or store. To do the PR, you just need to work out your target markets (and break them down into niche markets if you can), and then to find the media that market consumes. Jason is right, there is no point getting an article in the AFR if your target market will be reading Pet mags. However, once you know your market and your target media, just go for it and watch the spike in visits to your website or an increase in sales. PR is the gift that keeps on giving too - people may well come across articles about your business over the next couple of years, depending where it is published.
Jason Berek-Lewis
Jason Berek-LewisDigital Case Study Author (contract) at Healthy Startups
It really depends on how you define 'PR'. Most people define PR as media coverage and - yes - startup companies need media coverage to help build awareness and reach new, paying, customers. And that's really the only reason why startups, especially early stage companies, should chase PR - to reach paying customers. Your Mum might be proud to see your company in The Australian or the AFR, but if your paying users/ potential paying users are more likely to be reading a pet blog, you need to change your strategy.
Public relations

Promoting your business with a limited budget

I often get asked the following questions… What is the difference between Public Relations,... read more

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Candice Meisels
Candice Meisels Owner and PR Consultant at Candice Meisels PR
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Jules Brooke
Jules BrookeFounder and Director at Handle Your Own PR
Great article Candice!
Candice Meisels
Candice MeiselsOwner and PR Consultant at Candice Meisels PR
Thank you for your positive feedback.
Public relations

If You Want to Land a TV Spot, Know It's All About Timing

Depending on what your business does, understanding the cycles of programming can help you craft an...read more

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Public relations

Have you exeperiences the 'Care-Less Customer Service' Cause and Effect issue

It is a sad reality these days that good customer services is an ever-widening chasm of pain for... read more

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Selina Shapland
Selina Shapland Founder, Administrator, Writer and Entrepreneur at Selina Shapland
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Sam Spence
Sam SpenceOwner & Virtual Assistant at Executive Virtual Associate
Great article Selina. Unfortunately an all too common topic - lack of customer service, whilst advocating it is all to important! Word of mouth is a great reputation build and destroyer!
Public relations

A day in the life of a pr professional

A large part of our business here at Belgrin is Public Relations. Many people are perplexed by... read more

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Public relations

How to leverage the news cycle for publicity

It is a time-honoured tradition that defines the daily news agenda – and is a golden opportunity... read more

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Simon Mossman
Simon Mossman Director & Executive Coach at Simon Mossman Consulting
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Public relations

A day in the life of a pr professional

A large part of our business here at Belgrin is Public Relations. Many people are perplexed by... read more

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Public relations

If you don't engage, it doesn't count

Everyone does media. In some way, every business now has some form of a media presence, whether... read more

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Public relations

Inspiration to network with thanks to kylie welsh of she entrepreneurs

I quite enjoy networking, however, I do it best over the internet.  I am very personable but I have... read more

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Selina Shapland
Selina Shapland Founder, Administrator, Writer and Entrepreneur at Selina Shapland
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Wendy Huang
Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
I'm all in for number 1 :)!!
Public relations

5 effective ways to network like a superstar

Have you ever been to a networking event where you were introduced to a new person and despite... read more

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Selina Shapland
Selina Shapland Founder, Administrator, Writer and Entrepreneur at Selina Shapland
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Selina Shapland
Selina ShaplandFounder, Administrator, Writer and Entrepreneur at Selina Shapland
Thanks so much for that comment Wendy. I think that when we can find something in common with another person, something special about them, we build a much deeper and more refreshing rapport and connection. I am so pleased you enjoyed this article. Thank you for your support. S
Wendy Huang
Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Love the idea about asking them about things beyond just their business. I love it when I find out I have something in common other then business with someone I've just met :) Can't wait for your next article!
Public relations

Are you using *quotable quotes* in your pr?

The ‘Quotable Quote’. Arguably the simplest, most effective messaging tool in your PR kit,... read more

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Simon Mossman
Simon Mossman Director & Executive Coach at Simon Mossman Consulting
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Simon Mossman
Simon MossmanDirector & Executive Coach at Simon Mossman Consulting
Thanks Phil, more articles in the pipeline to follow. Please stay tuned ...
Phil Khor
Phil KhorFounder at SavvySME
Great tip Simon. Thanks for sharing.
Public relations

The most elaborate pr stunts ever: how it can all start with that one great idea

As Queensland Tourism proved with their famed ‘Best Job in the World’ campaign, great public... read more

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Adam Bean
Adam BeanMarketing Superintendent at Jark Projects
Love that quote Michelle, (why buy media) very true. Now time to think up some ideas.
Public relations

Pr for small business: finding a good story angle is key

Life’s a Pitch: How to get your story heard While most PR professionals would agree that... read more

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Paige Finnegan
Love the point of your article Michelle. We have a great list of 'thought starters' on our website to help people find the best angle for their campaigns. It is definitely harder than it looks to find a great PR angle!
Wendy Huang
Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Great article! Would love to hear more about pitching to journalists :D
Public relations

Covering the bases of a good pr campaign

A good PR campaign includes clear goals, as well as the creative strategy, tactics and monitoring... read more

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Maria Bellissimo-Magrin
Maria Bellissimo-MagrinOwner at Belgrin
Thanks for your feedback ladies!
Michelle Tupy
Michelle TupyContent Writer at Michelle Tupy - Copywriter
No point having a campaign if there is no realistic way to measure it - a great reminder!
Public relations

How digital marketing has changed the public relations game

Can you believe there are businesses out there that aren’t engaging in digital... read more

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Wendy Huang
Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
I love the Old Spice campaigns!! They actually did a really great one with a muscle suit website http://www.theflatteringman.com/ Wait for about 30 seconds
Public relations

Bad publicity – deal with It

As a business owner, bad publicity can have a detrimental impact on your business and can even... read more

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Michelle Tupy
Michelle TupyContent Writer at Michelle Tupy - Copywriter
Definitely Phil - especially with social media - one mistake like VS and the whole world knows about it. Once upon a time it would've been an isolated incident between one woman and the store manager - not today.
Michelle Tupy
Michelle TupyContent Writer at Michelle Tupy - Copywriter
Mistakes definitely happen Wendy - but pushing them under the carpet definitely should not.
Public relations

3 tips on how to reinvent yourself

I thought I was different. There has been a stirring inside of me that I couldn’t define. My life... read more

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Wendy Huang
Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Hi Marika, I think this is the perfect time for this article. New year new you! Thanks for sharing this, I've also been contemplating these things so it's good to know I'm not alone in this :)
Public relations

What is Small Business PR and Where to Get Started?

Small business PR is one of the most important aspects of your growth because if the public doesn't... read more

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Michelle Bates
Michelle BatesOwner at Bango Media
Hi Wendy, yes it can be very costly. I am developing a DIY PR package for small business owners at the moment (nearly finished) that will suit those that can use their own time to leverage PR opportunities for their brand. Teaching small business owners how to get great PR results themselves is something that I am very passionate about. Thanks for your feedback. :)
Wendy Huang
Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Hi Michelle, Some great points for PR for small business, I find that the cost is usually the most daunting thing, and the results seem to vary so much across the industry. Thanks for the article!
Public relations

Unravelling public relations for small business

Ironically, the public relations industry tends to garner quite a bit of bad publicity. People... read more

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Michelle Bates
Michelle BatesOwner at Bango Media
Hi Wendy! Thanks for that. Nice to virtually meet you!
Wendy Huang
Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Hi Michelle, Thanks for the informative article! I've always been a huge fan of PR but the way Jean Louise Gassee summarised it is spot on, thanks for sharing that! Can't wait to find out more about the PR industry!
Public relations

How to Separate the PR Pros from the Posers

With the world of media constantly changing, public relations expert Ivan Ristic gives us the...read more

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Public relations

Bring your point home

Every business has a point to make to each and every one of its audiences. Whether internal or... read more

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Public relations

Power up your PR! Now packed with even more nutrients and juice.

PR releases are so boring. I find them to be as depressing as financial statements. To me, the term... read more

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Ling Lee
Ling Lee at Digital Marketing and Personal Branding
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Wendy Huang
Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Great article Ling :)! Both entertaining and informative!
Public relations

6 ways to get journalists to write about your Start Up?

Try this random sample - Favourit, AirTasker, Posse. One could be forgiven for thinking that it is...read more

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Public relations

Small Business is Too Big To Ignore

Small Business issues, reforms, and legislation are attracting a lot of attention in the lead up to... read more

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Dj Hodgson
Dj Hodgson Marketing & Communications Manager, BDM at David Henderson Online
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Tim Greig
Tim GreigOwner at Green Galah Pty Ltd
About time. I couldn't agree more with the sentiments expressed here and the importance of small business to the health of society can not be overlooked...but often is. Not only does it provide jobs but it provides structure and meaning to peoples lives far beyond a pay cheque and possibly more than being a small cog in a huge (corporate) wheel. Still, one has to wonder what the ACCI has been doing for SMEs all this time. I hope they have people with real small business experience...
Public relations

Are your press releases worth the effort?

The main reason a press release (PR) is produced is strictly for a newsworthy dissemination. This... read more

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Eric Phuah
Eric PhuahDirector at Hystericalz Pty Ltd
Thanks Han. I'm in the process of writing to journalists so this article is really helpful! Hopefully they get drawn in to my story.
Public relations

What I really meant to say was...

Wayne Swan would have to be awarded Salesman of the year for his delivery and after-sales effort of... read more

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Phil Khor
Phil KhorFounder at SavvySME
Awesome article Warren. I think we all agree that open and honest communication is so critical to building trust. The issue is when things go off the rails as they inevitably do, we often assume that we simply can't hold the difficult conversations with our clients for the fear of what they might think of us, which is often unwarranted. In my experience, most clients appreciates us having those conversations with them in an objective and timely manner. Likewise I would prefer clients to always be open about what they are unhappy about so that I can rectify it. It may not be obvious at the time, but open and honest communication will always hold us in good stead in the long run. Thanks for sharing.
Thanks Ivana.
Public relations

Press releases and websites that helps you get the word out

A press release is pseudo-news story, written in third person that seeks to demonstrate to an... read more

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Han Teng
Han Teng
Thank you for your kind comment :)
Glen Rothquel
Glen RothquelGet More Clients, Lead Generation and Conversion, Marketing at Leads 2 Profits
Great list! Thanks Han!
Public relations

Small Business Awards

Ready to kick down the doors to 2013? This could be your chance to take some credit, gain some... read more

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Public relations

Writing an Effective Press Release

Press releases offer up-to-date news about your company to the media. This news could be about a... read more

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David Price
David PriceDirector at Price Advertising
Thanks Phil..great list!
Phil Khor
Phil KhorFounder at SavvySME
Here's a list we pulled together previously you may find helpful http://www.savvysme.com.au/question/43-where-can-i-submit-my-press-release-for-online-public-relations-