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Attracting talent and recruitment

Writing an Effective Expression of Interest Letter

An expression of interest letter is a brief, introductory letter sent by a person interested in a... read more

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Damian Wolf Self at Self
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Sales and marketing

Marketing Mistake #18 | Failing To Ask Your Customers What They Want

Ask anyone in business -- from insurance to computers, cars to clothes, on what their customers... read more

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Sales and marketing

Business Tips: 5 Ways To Grow Your Revenue This Year

I had big dreams for my business when I first started. My vision was to help accountants, coaches... read more

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Arrnell GapusanCommunity Manager at SavvySME
Wonderful article. Thanks Jenny.
Great article Jenny.
Sales and marketing

Marketing Mistake #20 | Not Using A Risk Reversal

Suppose a customer is not happy with a purchase they made from you. What do you do?  Do you make... read more

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Telecommunications, mobile and wireless

Top 5 Email Marketing Tips

I love marketing emails. Really, I do.   According to the Direct Marketing Association's in the... read more

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Ling Lee Director at Japanese Sword Auctions Australia
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Arrnell GapusanCommunity Manager at SavvySME
Very informative article Ling. Thank you for sharing.
Neil SteggallPartner at Wardour Capital Partners
Just re read it Ling.....loved the humour at the start!
Website

How Much Should You Spend on Your Website?

For most businesses, your website is your single most important marketing asset. It is used to... read more

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Jef LippiattOwner at Startup Chucktown
Great thoughts.
Business coaching

My Story: Almost Losing My Life, Starting a Business, and Finding Myself Along The Way

I literally was a girl waking up from a coma trying to find her place in a big world. I didn't... read more

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Amy Oestreicher Founder at Amy Oestreicher
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Phil SealyOwner at Pro Leaders Academy
Great story and it is an inspiration to others that hope and the mind are amazing things that can make all the difference in a persons life. Thank you for sharing and inspiring others with the talents you have.
Social media

Facebook Likes: How Important Are They to Your Business?

About Social Media Today The world's best thinkers on energy & climate The...read more

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Branding

8 Reasons Why You Should LOVE Your Brand

After 25 years in design and marketing, building brands for a multitude of companies large and... read more

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Sandy Archer at Sandy Archer Creative
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Jef LippiattOwner at Startup Chucktown
Really well written article. Thanks for sharing.
Onwards and upwards

Divergent Lenses

Have we lost our sense of imagination or just how to properly use it? I propose that we... read more

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Jef Lippiatt Owner at Startup Chucktown
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Finance and accounting

Your Complete Business Guide On How To Register for GST

Goods and services tax, often known as GST, is collected by registered businesses. GST is a tax on... read more

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Sales and marketing

Call to Action Strategy: How to Create a Powerful Call to Action

How do you create a powerful call to action? Tell people HOW Tell people to act and make it easy... read more

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Jef LippiattOwner at Startup Chucktown
Overall another great article. I think when using urgency it's better to focus on the benefit rather than the consequence of not. Both are powerful emotional plays, however, a positive position will make a better lasting impression (of the company) in the customer's mind.
Accounting

Important Things to Consider When Switching from Sole Trader to Company

Your business has outgrown your sole trader structure Many small businesses start out as sole... read more

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good practical advice
Training and development

The 12 Challenges Of Building A VIP Team: Hiring The Right Individuals

In my recently launched book, The VIP Principle, I speak about the twelve challenges of building a... read more

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Michelle Pascoe at Michelle Pascoe
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Kate BrownOwner at Raise the Bar- HR
Sounds like a great book Michelle with a lot of insights on managing all the challenges with building a team. We have used DiSC profiling with a great deal of success in selecting the right team and building the right culture and undertanding within the team
Jef LippiattOwner at Startup Chucktown
This article is very insightful and well written. I don't often go this far, but I feel like this article is worth bookmarking for easy revisiting.
Leadership

Revealed: The # 1 Secret For Team Success

Why should we be concerned about how our staff feels at work? Surely there are more important... read more

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Career planning and job search

5 Principles for Women Re-Entering the Workforce: Is It Too Late?

There are so many myths concerning women in business. But in today's market, women are actually... read more

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Ling LeeDirector at Japanese Sword Auctions Australia
Great article Barbara! Your article is such an inspiration to all women, whether they are re-entering the workforce, or changing careers.
Yee TrinhCo-founder at SavvySME
Great read Barbara. It's just a matter of summoning the courage to get back into it. Not as easy to do as it is to say unfortunately!
Running your business

Is It Time to Breakup With Your Business?

Starting a new business is one of the most hopeful things you can do. Just like a new romance,... read more

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Matt AntoninoOwner at Pay On Performance
I agree with the idea. I've started a number of businesses and quickly escaped some, taken my time to learn the business in others and had long, successful relationships with a few. That sounds pretty much exactly like my dating life before I got married. haha The analogy is a good one.
Jef LippiattOwner at Startup Chucktown
I agree that you must know your own limitations. My experience is comparing it to gambling or investment. Know how much you are willing to lose ahead of time. By deciding in advance you can limit your emotional bias and not feel as if you must go down with the ship. Also look at your own business as if it were an independent investment. Based on the current standing, if it wasn't your business would you look to double down on what you've already put into it or would you sell it as you see it sour? Emotion is hard to remove, but deciding in advance (and having someone you trust remind you of that decision are vitally important).
Search engine marketing

6 Factors That Can Boost Landing Page Conversion

Landing pages are a critical component in many small businesses’ marketing arsenal. They can... read more

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Andrew OldhamOwner at Shoebooks
Great tips Jason. It made me go straight to our landing pages to review this morning. Videos are our key moving forward.
I have been using this infographic http://blog.kissmetrics.com/landing-page-design-infographic/ to get the basics of landing pages across to clients ever since I found it.
Online marketing

The Many Branches of Google Analytics: Treemaps

Measuring performance of any online marketing strategy can be difficult at the best of times.... read more

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Ling LeeDirector at Japanese Sword Auctions Australia
Great article David, thanks for the update on Treemaps!
Sales and marketing

Are you throwing the baby out with the bathwater? The value of early engagement in B2B marketing

Are you throwing the baby out with the bathwater? The value of early engagement in B2B... read more

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Finance and accounting

Why is Xero Dramatically Changing The Bookkeeping World and Small Businesses?

Have you heard of Xero – a cloud-based small business accounting software? Founded in 2006, this... read more

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Jeff Gordon Principal at Prestige SME Business Solutions
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Jeff GordonPrincipal at Prestige SME Business Solutions
Thanks very much to the Tax Accountants and Clients who contacted me following this feature on Xero. They were all pleased about the free conversion offer from MYOB to Xero for their clients, many who have been "sitting on the fence" for a while and are now starting to seriously plan to join the cloud and take their business into the contemporary business world. Once the change has been done, there will be no regrets. The biggest risk is to take no risk! The sooner the better! The benefits to businesses are as long as your arm!
Ecommerce strategy

How to Launch Your First Ecommerce Website Without Breaking the Bank

This article will be a tutorial about how I started one of my Australian ecommerce website while... read more

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Jef LippiattOwner at Startup Chucktown
This article had a wealth of knowledge and great detail. I really appreciate the time and effort you put into this article, it really shines through.
Ananda Raj PandeyCTO at SavvySME
Well explained, great article.
Lifestyle and health

Are You Too Busy to be Well?

Are you too busy to be well? As a small business owner you love having the freedom of being your... read more

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Kellie Parker Founder at Tapping Into Change Personal Coaching
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A good reminder Kellie - thanks!
Online marketing

Facilitating Evangelism: A Cornerstone of Effective Direct Selling Marketing Strategy

Marketing leaders know how important it is to have a clear litmus test when it comes to planning an... read more

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Mick Twomey Founding Member at PointBurst
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Growing and scaling

Change: What’s in it for SME?

Every change is an opportunity – an opportunity to refresh and reinvent. Changes in (i) ownership... read more

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Sales and marketing

Marketing Mistake #19 | Not Working Joint Ventures

Joint Ventures, or teaming up with another business can be one of the most profitable things you... read more

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Ling LeeDirector at Japanese Sword Auctions Australia
Another fantastic article Lisa!
Onwards and upwards

4 Tips To Turbocharge Your Primary Goal

Most people, when pressed, will be able to identify one big primary goal that they have in their... read more

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Sales and marketing

Articles Strategy Summary: How to Write Articles that Get Your Phone Ringing

Articles, whether they appear in magazines, newspapers, content websites, blogs or e-newsletters... read more

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Jef LippiattOwner at Startup Chucktown
I've found this to be true as I've written with more frequency. I try to tweak and improve with every article and newsletter. I've come to enjoy the challenge of trying to create engaging content.
Sales and marketing

Are You Throwing Away Money on Random Marketing Activities?

A necessary evil, as far as most businesses are concerned -- testing and measuring your results is... read more

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Jef LippiattOwner at Startup Chucktown
Thanks for another helpful article on marketing. You covered some very good points. Thinking about testing variants in the physical space is a bit of unfamiliar territory for me (I'm used to A/B testing prototypes and website changes).
Online marketing

Question about Google Search: To Google or Not to Google Yourself

A common problem that comes up in the day to day running of many digital accounts is when clients... read more

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Ling LeeDirector at Japanese Sword Auctions Australia
I only search myself up to see how I'm faring on SEO :D
Yee TrinhCo-founder at SavvySME
Really informative article. Some great tips here that I hadn't known before. Thanks.
Leadership

How to Keep Calm in the Face of Last Minute Projects

One of the main bugbears of modern office life is that you are very rarely in total control of your... read more

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Jef LippiattOwner at Startup Chucktown
Lots of great tips, thanks for sharing.
Business coaching

Protect Your Focus or Face the Consequences

“I am amazed at the number of business owners who are saying that they are too busy –‘doing... read more

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Jef LippiattOwner at Startup Chucktown
This is a great article. It is true that many people lose their focus. I would say this is important not just for the business owner and/or the executive team, but for every person within the company (management and lead roles specifically). If there is not a clear focus from the top down, you can't expect each team member to have a laser focus either.
Growing and scaling

Forget New Year Resolutions – Let’s Detox Your Business

I am not really into New Year’s Resolutions – they have never really worked for me. So on New... read more

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Hitesh Mohanlal Director at WOW! Advisors & Business Accountants
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Hitesh MohanlalDirector at WOW! Advisors & Business Accountants
Hi Neil. Thanks. Hope it helps
Neil SteggallPartner at Wardour Capital Partners
A great article, many thanks for posting it!
Business coaching

My Story: The Day I Found My New Cheese

I’ve just finished reading a book that was part of the recommended reading list in a professional... read more

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Arrnell GapusanCommunity Manager at SavvySME
Wonderful story Phil.
Phil SealyOwner at Pro Leaders Academy
Jef Lippiatt, Thank you for your comment and I totally agree with what you are saying. It is almost 12 months now since we made the decision to move and it has been amazing what has happened. I am thinking I will do a follow up story for the 12 month celebration.
Business coaching

7 Steps to Managing a Work-Free Weekend

What are your weekends like? Are they filled with fluffy clouds, pool splashing friends and family... read more

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Yes, I find that by 8pm most nights I am done and dusted on anything intellectual, so I tend to keep most evenings free for unplanned activities. I figure if I work my butt off during the day when I have the energy and motivation to do it, I'll eventually achieve the goals! And spouse time - oh my goodness, so very important! I think the best part about working for myself is that I can chose how much or how little to get through each day and this helps especially since my other half works for himself as well. Without the flexibility we would probably struggle a lot more!
Jef LippiattOwner at Startup Chucktown
Because of my multiple venture approach, I also try to take one week night each week (not always the same night) and work on nothing work related or even work related to my side projects. I just watch some tv or movies, enjoy a good meal, maybe play video games for a short bit or do some reading. I also use it to give my spouse some undivided attention.
Web design and development

5 Tips for Improving Web Design

A website, for many is a lifeline for business owners. And for some, it’s just a place holder to... read more

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Nina Meiers Web Strategist at XD
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I love what you said about writing authentically; it's something I always try to do by listening to what the business owners says to me on the phone. Often there is a real mismatch between what the web copy says and what the business owner thinks and how he or she operates.