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Attracting talent and recruitment

Writing an Effective Expression of Interest Letter

An expression of interest letter is a brief, introductory letter sent by a person interested in a... read more

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Damian Wolf Self at Self
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Sales and marketing

Marketing Mistake #18 | Failing To Ask Your Customers What They Want

Ask anyone in business -- from insurance to computers, cars to clothes, on what their customers... read more

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Telecommunications, mobile and wireless

Top 5 Email Marketing Tips

I love marketing emails. Really, I do.   According to the Direct Marketing Association's in the... read more

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Ling Lee Director at Japanese Sword Auctions Australia
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Arrnell GapusanCommunity Manager at SavvySME
Very informative article Ling. Thank you for sharing.
Neil SteggallPartner at Wardour Capital Partners
Just re read it Ling.....loved the humour at the start!
Sales and marketing

Marketing Mistake #20 | Not Using A Risk Reversal

Suppose a customer is not happy with a purchase they made from you. What do you do?  Do you make... read more

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Online marketing

A Trip Down Memory Lane

You might have noticed some of the rebranding that has happened to major digital conglomerates over... read more

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Lina BarfootEditor at SavvySME
Interesting article. It should be obvious that technology always informs digital marketing but I think it's something forgotten. What would you speculate is going to change next? Is there anything akin to the iPhone now in terms of changing up the game?
Search engine marketing

AdWords and Analytics - Like Peas in a Pod!

On its own, AdWords is a fantastic marketing tool to drive relevant traffic to your website. It... read more

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Career planning and job search

5 Principles for Women Re-Entering the Workforce: Is It Too Late?

There are so many myths concerning women in business. But in today's market, women are actually... read more

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Ling LeeDirector at Japanese Sword Auctions Australia
Great article Barbara! Your article is such an inspiration to all women, whether they are re-entering the workforce, or changing careers.
Yee TrinhCo-founder at SavvySME
Great read Barbara. It's just a matter of summoning the courage to get back into it. Not as easy to do as it is to say unfortunately!
IT support and consulting

What Are The Differences Between VIRUS, WORM, TROJAN HORSE and BLENDED?

Understanding the differences between a Virus, Worm, Trojan Horse and Blended lets you know how to... read more

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Arrnell GapusanCommunity Manager at SavvySME
Wonderful article Shaun.
Great article Shaun. We were hit by a...something last week. A message came up telling us that our details had been sent to Interpol and we had to pay $100 otherwise we'd be locked out of our computer for good. Luckily hubby was able to find and carry out the solution straight away. Scary!
Online marketing

The Many Branches of Google Analytics: Treemaps

Measuring performance of any online marketing strategy can be difficult at the best of times.... read more

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Ling LeeDirector at Japanese Sword Auctions Australia
Great article David, thanks for the update on Treemaps!
Accounting

Important Things to Consider When Switching from Sole Trader to Company

Your business has outgrown your sole trader structure Many small businesses start out as sole... read more

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good practical advice
Finance and accounting

Why is Xero Dramatically Changing The Bookkeeping World and Small Businesses?

Have you heard of Xero – a cloud-based small business accounting software? Founded in 2006, this... read more

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Jeff Gordon Principal at Prestige SME Business Solutions
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Jeff GordonPrincipal at Prestige SME Business Solutions
Thanks very much to the Tax Accountants and Clients who contacted me following this feature on Xero. They were all pleased about the free conversion offer from MYOB to Xero for their clients, many who have been "sitting on the fence" for a while and are now starting to seriously plan to join the cloud and take their business into the contemporary business world. Once the change has been done, there will be no regrets. The biggest risk is to take no risk! The sooner the better! The benefits to businesses are as long as your arm!
Branding

Let's Get to The Heart of Finding Your Brand Essence

As a brand consultant, I help translate visions into reality -- into communications that connect,... read more

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Sandy Archer at Sandy Archer Creative
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Jef LippiattOwner at Startup Chucktown
Thanks for sharing this information. I think you add a lot of clarity.
Website

How Much Should You Spend on Your Website?

For most businesses, your website is your single most important marketing asset. It is used to... read more

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Jef LippiattOwner at Startup Chucktown
Great thoughts.
Taxation

ATO Audit – what to do and how to avoid them

As a Tax Agent, this is usually the first thing a client says to me when I tell them I have... read more

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Hitesh Mohanlal Director at WOW! Advisors & Business Accountants
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Greg TomkinsOwner at Top Left Designs
Actually it is very easy for the tax office to identify any business that is operating outside the "norms" as they have all the data they need to statistically identify deviations and the computer systems just sit there scanning all the BAS and annual returns and as soon as they spot a suspect the red light flashes and alarm bells ring. Anyone thinking they can hide anything can pretty well forget it as far as small business is concerned. It was interesting looking at the benchmark data and it is probably a good idea for anyone in the listed business categories to take a quick look... just go to http://www.ato.gov.au/Business/Small-business-benchmarks/In-detail/Benchmarks-A-Z/
Hitesh MohanlalDirector at WOW! Advisors & Business Accountants
Thanks Michael. Your comments are valid. It is frightening how much the ATO know before they start a detailed audit. Audit Insurance is great way to ensure you do not get a big bill for dealing with a tax audit
Business coaching

My Story: Almost Losing My Life, Starting a Business, and Finding Myself Along The Way

I literally was a girl waking up from a coma trying to find her place in a big world. I didn't... read more

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Amy Oestreicher Founder at Amy Oestreicher
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Phil SealyOwner at Pro Leaders Academy
Great story and it is an inspiration to others that hope and the mind are amazing things that can make all the difference in a persons life. Thank you for sharing and inspiring others with the talents you have.
Sales and marketing

Marketing Mistake #19 | Not Working Joint Ventures

Joint Ventures, or teaming up with another business can be one of the most profitable things you... read more

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Ling LeeDirector at Japanese Sword Auctions Australia
Another fantastic article Lisa!
Social media

Facebook Rolls Out 'Professional Skills' Section on User Profiles

Business & Small Business Log In | Join Log In | Join Log In Join...read more

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Sales and marketing

Benefits of advertorials

An advertorial is the combination of an advertisement and an editorial. In a printed form, the... read more

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SavvySME Official Official Account at SavvySME
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Buying and selling businesses

How to Buy an Existing Business: A Comprehensive Guide

Many people dream about owning their own business. However, few convert that dream into a reality.... read more

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Cloud computing

Why iCloud, Google Drive, and Dropbox Can’t Truly Protect Your Data

Today, most people understand cloud applications and cloud computing, but some still question the... read more

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Rose Old Channel Business Manager at Acronis
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Offline and direct marketing

Cost of print advertising

Cost of Print Advertising for Newspapers, Magazines: Newspaper ads are capable of targeting a... read more

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Wendy Huang Full Time Blogger and YouTuber at A Custom Blog in 4 Minutes
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Training and development

The 12 Challenges Of Building A VIP Team: Hiring The Right Individuals

In my recently launched book, The VIP Principle, I speak about the twelve challenges of building a... read more

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Michelle Pascoe at Michelle Pascoe
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Kate BrownOwner at Raise the Bar- HR
Sounds like a great book Michelle with a lot of insights on managing all the challenges with building a team. We have used DiSC profiling with a great deal of success in selecting the right team and building the right culture and undertanding within the team
Jef LippiattOwner at Startup Chucktown
This article is very insightful and well written. I don't often go this far, but I feel like this article is worth bookmarking for easy revisiting.
Business coaching

Protect Your Focus or Face the Consequences

“I am amazed at the number of business owners who are saying that they are too busy –‘doing... read more

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Jef LippiattOwner at Startup Chucktown
This is a great article. It is true that many people lose their focus. I would say this is important not just for the business owner and/or the executive team, but for every person within the company (management and lead roles specifically). If there is not a clear focus from the top down, you can't expect each team member to have a laser focus either.
Search engine marketing

6 Factors That Can Boost Landing Page Conversion

Landing pages are a critical component in many small businesses’ marketing arsenal. They can... read more

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Andrew OldhamOwner at Shoebooks
Great tips Jason. It made me go straight to our landing pages to review this morning. Videos are our key moving forward.
I have been using this infographic http://blog.kissmetrics.com/landing-page-design-infographic/ to get the basics of landing pages across to clients ever since I found it.
Sales and marketing

Business Tips: 5 Ways To Grow Your Revenue This Year

I had big dreams for my business when I first started. My vision was to help accountants, coaches... read more

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Arrnell GapusanCommunity Manager at SavvySME
Wonderful article. Thanks Jenny.
Great article Jenny.
Leadership

Revealed: The # 1 Secret For Team Success

Why should we be concerned about how our staff feels at work? Surely there are more important... read more

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Cashflow management

Is Cost Cutting Now Costing Your Business Later?

In business and in life, there are two kinds of people. A folder or a scruncher. Pasta twirler or... read more

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Leadership

Walking The Leadership Talk

In theory, there's no difference between theory and practice - in practice there is. Yogi... read more

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Jef LippiattOwner at Startup Chucktown
Really well thought out article. I tend to agree with all the key points you've made. I do think in both junior roles and initial management/leadership roles, there is a chicken and egg problem. Many people don't want to give you experience because you have no experience (so all you have is book knowledge at that point). The key to resolving this is partnering them with more experienced people in similar roles to help them excel. However, I can agree that in my experience I've worked with many people who tout their years of experience but cannot execute on the smallest tasks. A large problem I see is valuing years of experience and culture fit over people that can produce. I'm not saying having years of experience is bad (if you have great examples of how you applied it, that's awesome), but many times people use that to just get a higher salary/rate without being able to prove why they deserve it. Also, there is nothing wrong with hiring for a culture fit, but if you do so blindly you'll have unhappy people in roles they don't enjoy or even understand. Yes, most job skills can be learned, but hiring for culture fit and ignoring everything else about an applicant/work you'll do to the detriment of your company. I'm certain that using business methodologies like Lean and Agile where the focus is on production will lead to more meaningful results if you adhere to the core guidelines behind them. Produce quickly, get feedback and make updates quickly (rinse and repeat). The problem about talking is you'll never know if you are making progress or just arguing and wasting time for no reason.
Onwards and upwards

Divergent Lenses

Have we lost our sense of imagination or just how to properly use it? I propose that we... read more

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Jef Lippiatt Owner at Startup Chucktown
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Online marketing

Question about Google Search: To Google or Not to Google Yourself

A common problem that comes up in the day to day running of many digital accounts is when clients... read more

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Ling LeeDirector at Japanese Sword Auctions Australia
I only search myself up to see how I'm faring on SEO :D
Yee TrinhCo-founder at SavvySME
Really informative article. Some great tips here that I hadn't known before. Thanks.
Web design and development

5 Tips for Improving Web Design

A website, for many is a lifeline for business owners. And for some, it’s just a place holder to... read more

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Nina Meiers Web Strategist at XD
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I love what you said about writing authentically; it's something I always try to do by listening to what the business owners says to me on the phone. Often there is a real mismatch between what the web copy says and what the business owner thinks and how he or she operates.
Franchising

No more 9-5: How franchising is helping families strike a new balance

One of the most difficult tasks for women and men of today’s generation is returning to work after... read more

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Sales and marketing

Approaching Gatekeepers in B2B Selling: What Not To Do

When I saw the headline "How to handle gatekeepers and reach decision-makers" -- I was... read more

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Branding

8 Reasons Why You Should LOVE Your Brand

After 25 years in design and marketing, building brands for a multitude of companies large and... read more

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Sandy Archer at Sandy Archer Creative
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Jef LippiattOwner at Startup Chucktown
Really well written article. Thanks for sharing.
Regulatory and compliance

Registering a Business Name in NSW

Registering a business name in NSW The NSW Department of Fair Trading used to manage business name... read more

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Phil Joel Director at SavvySME
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Social media

Facebook Likes: How Important Are They to Your Business?

About Social Media Today The world's best thinkers on energy & climate The...read more

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