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Attracting talent and recruitment

Writing an Effective Expression of Interest Letter

An expression of interest letter is a brief, introductory letter sent by a person interested in a... read more

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Damian Wolf Self at Self
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Web design and development

The Importance of Optimising a Website for Multi-Device Viewing

Having a website is so important for all businesses to have an online presence in this digital age,... read more

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Social media

Facebook Likes: How Important Are They to Your Business?

About Social Media Today The world's best thinkers on energy & climate The...read more

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Business advisory

The Importance of the Title

Let's be clear - It's been a while since I've ranted and this is going to be a good one, but bear... read more

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Jef LippiattOwner at Startup Chucktown
I think there is an over emphasis on distraction. Titles are restricting. Do what you do and do it to your best ability. Don't let yourself get hung up on needing a fancy title. Don't allow your title to cause confusion for your customers. At the end of the day it usually comes down to one of two things. Wanting to seem important or being important. I know what value I can add and my customers will see that I am valuable to them. At the end of the day, my title doesn't matter, the value I've added does.
Business coaching

Keeping Your Business: Reinvigorate Your Passion

With the change of seasons and the recent Super Moon overhead, are you as passionate about your... read more

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Michelle Pascoe at Michelle Pascoe
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Lina BarfootEditor at SavvySME
So nice to read this - can't forget how vital passion is no matter what your business (or job) happens to be! Great tips on how to get back on track if you feel you're losing that excitement for what you do, I especially like the idea of getting engaged with the community, it's all too easy to become too focused on yourself when you're trying to get inspired.
Jef LippiattOwner at Startup Chucktown
I really enjoyed this article. There are many great points to consider for further thought and action.
Online marketing

10 Email Marketing Essentials: How To Get That Mail Opened

Your marketing strategy may include social media, traditional advertising, media exposure,... read more

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Simon Slade CEO at Doubledot Media
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Advertising

Spend More to Make More

Account spend can be a funny thing. Often I’ll get asked how much we need to spend to get a result.... read more

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Jeff GordonPrincipal at Prestige SME Business Solutions
The biggest risk is to take no risk! I use financial modelling tools (what if scenarios) that enables businesses to plan for growth and making sure they have the plans, staff, funding, cash flow projections etc.
Running your business

Time to Plan: How Can I Make the Budget Work Best for Me?

The financial year has ended and whether we like it or not, this means it is time to reassess our... read more

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Ecommerce strategy

eCommerce Tips & Tricks

More and more I’m seeing eCommerce businesses starting up and taking off. In my job as a digital... read more

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Jef LippiattOwner at Startup Chucktown
David, I think you've raised some really solid points. I think knowing customer preferences is definitely important. Payment choice (other options) is definitely something to keep in mind. I think another important point is to entice the customers that are buying into coming back. This could be a future discount or a referral bonus. The key is constantly reevaluating your offering and adjusting it to your customers.
Search engine marketing

AdWords and Analytics - Like Peas in a Pod!

On its own, AdWords is a fantastic marketing tool to drive relevant traffic to your website. It... read more

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Cashflow management

How to Improve Cash Flow for Small Business

Cash flow is the life blood of every business. It is consistently one of the top challenges I have... read more

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Jeff GordonPrincipal at Prestige SME Business Solutions
MS Data Intelligence (Michael Silberthau) has created a brilliant customised XL spreadsheet model that will make sure you control your Cash Flow really well. The "What If" option is great. Check out www.msdataintel.com.au, use this great option and sleep better at night!
Jeff GordonPrincipal at Prestige SME Business Solutions
By converting to Xero software, as a Business Owner you can turn on your PC, Ipad or IPhone every day and the KPI Dashboard that is great and will be even better in June 2015 when it is upgraded and improved. You will see Cash Flow from every angle, money in and out every day, all bank balances, problem debtors, main creditors you owe etc. Cash Flow is KING. You must watch it every day!
Startup

My Story: "I Never Sit Still for Very Long..."

It all started when a friend dropped in to suggest we use my technical skills and his "gift of... read more

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Steve Gray Director at Gray Capital Investments
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Buying and selling businesses

How to Buy an Existing Business: A Comprehensive Guide

Many people dream about owning their own business. However, few convert that dream into a reality.... read more

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Cloud computing

3 Reasons Why MYOB is Not a Cloud Accounting Firm....Yet

Allow me to tell you a story of the first and last time I explored MYOB’s “online” accounting... read more

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MYOB's recent IPO has presumably given them a war chest of funds that they will hopefully use to improve their services, but I fear that their entitled attitude is too engrained in the company. It is up to MYOB to show that they care and that begins with customer service and experience. If they don't accountants and their firms will continue to leave their service in droves!
Michael PriorPrincipal at PB Advisory Group
Macartan, like you I just cant understand why MYOB just don't get it! As you have said both Xero and QuickBooks Online support leaves MYOB for dead. Earlier this year I went to the MYOB Roadshow and was flabbergasted that they were promoting an enhancement as leading edge when both Xero and QuickBooks had been doing the same for years and with better functionality.
Lifestyle and health

The Pursuit of Appyness - Apps on How to Deal With Stress

Australia is a great place to live, but the actual ‘living’ part is one area that’s not looking so... read more

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Ling LeeDirector at Japanese Sword Auctions Australia
A very comprehensive list! I personally like fortissimo :D
Cashflow management

How To Get Your Money Faster - Without The Hassle

Get Paid Sooner & Boost Your Cash flow Today’s strategy is a no-brainer, but one that can... read more

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Market research

Top 5 Qualitative Market Research Techniques

Qualitative market research is a powerful tool to plumb the depths of new territory and discover... read more

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Jef LippiattOwner at Startup Chucktown
I agree that focus groups have limitations, especially since it is questioning out of context. You may be asked if you'd buy something that costs hundreds of dollars (which without having to hand over at that time skews the context). Many of these areas overlap with User Experience Design, however, the focus or outcomes are used differently. One method I use is Contextual Inquiries which is very similar to in-depth interviews. The point is to see the user in their natural environment interacting with the product as they would if you weren't there with them. Another great method that is similar is the Master-Apprentice relationship. Let the user or customer know that they are the master and you are there to observe and learn from them. This sets up the stage to grow a bond of mutual trust.
Phil KhorFounder at SavvySME
Great article Alex! I guess it pays to use a combination of techniques but I often find 'observation research' you referred to as most useful. I suspect our human brain knows more subsconciously about what we like or don't, than words can ever describe. So I reckon it's more accurate to observe what people do, rather than what they say.
Business structure

What is a Shareholders Agreement and How Does It Work?

A Shareholders Agreement is a legally binding contract entered into by the shareholders of a... read more

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Wendy HuangFull Time Blogger and YouTuber at A Custom Blog in 4 Minutes
Great article Kate :)
Business coaching

If Today Is Your Last Day What Would Your Regrets Be?

If today is your last day, what would your regrets be? This is an interesting question, isn’t... read more

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Hitesh Mohanlal Director at WOW! Advisors & Business Accountants
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Managing employees

Avoiding Performance Fatigue

We have probably all seen what I call performance fatigue -- where your team work their butt off... read more

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Business coaching

Small Business Marketing Strategy: PLUG THE BUCKET!

If you think that marketing activity should be solely focused on gaining new customers, you need to... read more

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Web design and development

5 Tips for Improving Web Design

A website, for many is a lifeline for business owners. And for some, it’s just a place holder to... read more

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Nina Meiers Web Strategist at XD
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I love what you said about writing authentically; it's something I always try to do by listening to what the business owners says to me on the phone. Often there is a real mismatch between what the web copy says and what the business owner thinks and how he or she operates.
Online marketing

Google AdWords and Small Business Online Marketing

Over the last decade, small business online marketing has become a fundamental driver for the... read more

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Hey Martin, Glad you found the article useful!
Martin John
Thanks Ashleigh for this useful article....You define it very clearly......
Sales and marketing

Small Business for Stay-at-Home Mums (and Dads)

What does this title make you feel? If you are a stay at home parent planning to start a small... read more

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Richard Schembri Entrepreneur - Team Coach and Mentor in Network Marketing at Team Berrygood
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Richard SchembriEntrepreneur - Team Coach and Mentor in Network Marketing at Team Berrygood
Yes Ling Lee, I have met a few people who just want something to do. This profession gives them a whole new like minded network of friends to enjoy time with also. Thanks for your comment!
Ling LeeDirector at Japanese Sword Auctions Australia
Great article Richard! I know a couple of stay-at-home spouses who feel bored and helpless - a small business is certainly a very good idea!
Business advisory

From $1000 a Week to a $500K Season in Less Than 2 Years

Industry: Tourism Location: ACT Duration: December 2013 - Current (ongoing... read more

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Phil KhorFounder at SavvySME
Incredible work Andrew. Fantastic turnaround. Will be interesting to see what other cases you've worked on. Sounds like a fun and challenging job!
Branding

Branding State of Mind

Regardless of whether it's the Stone Age or Digital Age, or what type of business you run --... read more

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Lindsey Sun Managing Director at Asia Aware
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Leadership

Why Your Team Should Be Smarter Than You.

“Why are you leaving? Can’t you stay as our manager?” “My job here is done, it’s time for me to... read more

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Yee TrinhCo-founder at SavvySME
I agree. It's all about resourcefulness. The better able you are to put the best resources together, the more indispensable you are in my opinion.
Leadership

Foundations of Motivation #2: The Mighty Power Of Language

I really dislike the word work. To me, the word has connotations attached to it such as drab,... read more

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Legal

Recent Changes in Law for Small Businesses in the Home Building Industry

If you are in the home building industry, or building or renovating your home, be aware of the... read more

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Yee TrinhCo-founder at SavvySME
Thanks for the heads up Katherine! This will come in handy.
Running your business

My Story: Business - Always Learning, Always Growing

Family Business Lessons I've been around business in one form or another my whole life. When I... read more

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Arrnell GapusanCommunity Manager at SavvySME
It's worth reading... Very inspiring! thanks Claire
Jef LippiattOwner at Startup Chucktown
Very inspiring, keep it going.
Selling online

Online Retail Strategies from the Experts: Business Advice You Need to Heed

Are you struggling to get sales through your online store, or worried about setting one up?... read more

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David BobisOwner at Studio Culture
No problems, Jef!
David BobisOwner at Studio Culture
Hi Phil, yes I love the story of Black Milk. I saw them present some time back and their story truly is an insightful one, especially with the kind of marketing they're doing online.
Leadership

My 25 Best Quotes To Inspire Epic Personal Performance

I’d like to leave my final thoughts with you for 2014 by sharing 25 of the most liked quotes from... read more

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Buying and selling businesses

Roll Ups as an M&A Technique to Rapidly Create Value in Your Business

When your company is looking for growth, a roll up might be the answer. A "roll up" or... read more

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Competition, consumer and trade practices

The Fare Game: What Uber Has Taught Us About Antiquated Business Systems

Uber is running hot in the media right now -- albeit for all the wrong reasons, and everyone has... read more

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Search engine marketing

SEO for SMBs On a Budget

​ Here are ways how SMB’s can use SEO even on a budget. Virtually every aspect of life has been... read more

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Paul LupsonOwner at InnovaReviews.com
You mention the value of friends and family vouching for your service, Alexander. Exactly right, even more convincing to a new potential customer is having previous and present customers say how great your business and for the new customer to see that, right there on your website at the moment they are about to buy or call you. Adding customer reviews is easy, use a service like innovareviews.com - it also puts the reviews into a Google recommended format that adds reviews stars to a company's entry in the search results, making the click-through even more likely.
Business coaching

My Story: I Come First - My Business Comes Second

I am an entrepreneur who has set up 8 businesses, selling two of these, currently running three... read more

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Hitesh Mohanlal Director at WOW! Advisors & Business Accountants
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Thanks for sharing your story Hitesh