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Attracting talent and recruitment

Writing an Effective Expression of Interest Letter

An expression of interest letter is a brief, introductory letter sent by a person interested in a... read more

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Damian Wolf Self at Self
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Cloud computing

Innovative solutions: What is Cloud Computing?

Let’s get back to basics and discuss what modern cloud computing is and what it can do for... read more

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Steve OsborneOwner at Smarthinking
Well-written article Gavin, thank you.
Lina BarfootEditor at SavvySME
Great article! I feel like I'm at least beginning to understand the concept of cloud computing :)
Accounting

Important Things to Consider When Switching from Sole Trader to Company

Your business has outgrown your sole trader structure Many small businesses start out as sole... read more

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good practical advice
Competition, consumer and trade practices

The Fare Game: What Uber Has Taught Us About Antiquated Business Systems

Uber is running hot in the media right now -- albeit for all the wrong reasons, and everyone... read more

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Cashflow management

5 Simple Ways to Reduce Office Expenses

Your regular office expenses will have a direct impact on your business's profit margin. Therefore,... read more

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Jef LippiattOwner at Startup Chucktown
Good read and ideas, thanks for sharing.
Cloud computing

What to Look for When Choosing Cloud Computing Services

Cloud this and cloud that. Private Cloud, Public Cloud, Virtual Servers so on and so forth – it... read more

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Per Henriksen Director at CloudVikings
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Branding

8 Reasons Why You Should LOVE Your Brand

After 25 years in design and marketing, building brands for a multitude of companies large and... read more

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Sandy Archer at Sandy Archer Creative
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Jef LippiattOwner at Startup Chucktown
Really well written article. Thanks for sharing.
Sales and marketing

Marketing Mistake #18 | Failing To Ask Your Customers What They Want

Ask anyone in business -- from insurance to computers, cars to clothes, on what their customers... read more

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Leadership

Revealed: The # 1 Secret For Team Success

Why should we be concerned about how our staff feels at work? Surely there are more important... read more

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Debt collection

What To Do When You Get Served a Statement of Claim for a Debt?

You have received a statement of claim for a debt. Unpleasant, but not to worry about yet. Knowing... read more

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Telecommunications, mobile and wireless

Top 5 Email Marketing Tips

I love marketing emails. Really, I do.   According to the Direct Marketing Association's in... read more

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Ling Lee Director at Japanese Sword Auctions Australia
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Arrnell GapusanCommunity Manager at SavvySME
Very informative article Ling. Thank you for sharing.
Neil SteggallPartner at Wardour Capital Partners
Just re read it Ling.....loved the humour at the start!
Onwards and upwards

Divergent Lenses

Have we lost our sense of imagination or just how to properly use it? I propose that we... read more

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Jef Lippiatt Owner at Startup Chucktown
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Running your business

My Story: It's Never "Just Business"

You will have heard the saying, "Business is business" which implies that personal feelings and... read more

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Leadership

Foundations of Motivation #2: The Mighty Power Of Language

I really dislike the word work. To me, the word has connotations attached to it such as drab,... read more

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Search engine marketing

What Google Wants – An Overview of SEO and Why it’s Crucial for Your Business

The honest truth on Search Engine Optimisation (SEO) is that SEO is pretty difficult to... read more

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Andrew Hutchinson Writer/Consultant at www.andrewhutchinson.com.au
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Web design and development

5 Tips for Improving Web Design

A website, for many is a lifeline for business owners. And for some, it’s just a place holder to... read more

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Nina Meiers Web Strategist at XD
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I love what you said about writing authentically; it's something I always try to do by listening to what the business owners says to me on the phone. Often there is a real mismatch between what the web copy says and what the business owner thinks and how he or she operates.
Onwards and upwards

4 Tips To Turbocharge Your Primary Goal

Most people, when pressed, will be able to identify one big primary goal that they have in their... read more

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Finance and accounting

Why is Xero Dramatically Changing The Bookkeeping World and Small Businesses?

Have you heard of Xero – a cloud-based small business accounting software? Founded in 2006, this... read more

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Jeff Gordon Principal at Prestige SME Business Solutions
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Jeff GordonPrincipal at Prestige SME Business Solutions
Thanks very much to the Tax Accountants and Clients who contacted me following this feature on Xero. They were all pleased about the free conversion offer from MYOB to Xero for their clients, many who have been "sitting on the fence" for a while and are now starting to seriously plan to join the cloud and take their business into the contemporary business world. Once the change has been done, there will be no regrets. The biggest risk is to take no risk! The sooner the better! The benefits to businesses are as long as your arm!
Buying and selling businesses

How to Buy an Existing Business: A Comprehensive Guide

Many people dream about owning their own business. However, few convert that dream into a reality.... read more

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Ecommerce strategy

eCommerce Tips & Tricks

More and more I’m seeing eCommerce businesses starting up and taking off. In my job as a digital... read more

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Jef LippiattOwner at Startup Chucktown
David, I think you've raised some really solid points. I think knowing customer preferences is definitely important. Payment choice (other options) is definitely something to keep in mind. I think another important point is to entice the customers that are buying into coming back. This could be a future discount or a referral bonus. The key is constantly reevaluating your offering and adjusting it to your customers.
Leadership

Why Your Team Should Be Smarter Than You.

“Why are you leaving? Can’t you stay as our manager?” “My job here is done, it’s time... read more

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Yee TrinhCo-founder at SavvySME
I agree. It's all about resourcefulness. The better able you are to put the best resources together, the more indispensable you are in my opinion.
IT support and consulting

What Are The Differences Between VIRUS, WORM, TROJAN HORSE and BLENDED?

Understanding the differences between a Virus, Worm, Trojan Horse and Blended lets you know how... read more

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Arrnell GapusanCommunity Manager at SavvySME
Wonderful article Shaun.
Great article Shaun. We were hit by a...something last week. A message came up telling us that our details had been sent to Interpol and we had to pay $100 otherwise we'd be locked out of our computer for good. Luckily hubby was able to find and carry out the solution straight away. Scary!
Sales and marketing

The Red: The Wonder Kid of the Social Media World

Can you imagine Pinterest or Instagram making money directly from selling consumer products... read more

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Lindsey Sun Managing Director at Asia Aware
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Founders and co-founders

The Wild and Crazy Career Paths of 5 Self-Made Billionaires (Infographic)

Business & Small Business Log In | Join Log In | Join Log In Join...read more

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Branding

Let's Get to The Heart of Finding Your Brand Essence

As a brand consultant, I help translate visions into reality -- into communications that connect,... read more

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Sandy Archer at Sandy Archer Creative
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Jef LippiattOwner at Startup Chucktown
Thanks for sharing this information. I think you add a lot of clarity.
Cashflow management

How to Improve Cash Flow for Small Business

Cash flow is the life blood of every business. It is consistently one of the top challenges I have... read more

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Jeff GordonPrincipal at Prestige SME Business Solutions
MS Data Intelligence (Michael Silberthau) has created a brilliant customised XL spreadsheet model that will make sure you control your Cash Flow really well. The "What If" option is great. Check out www.msdataintel.com.au, use this great option and sleep better at night!
Jeff GordonPrincipal at Prestige SME Business Solutions
By converting to Xero software, as a Business Owner you can turn on your PC, Ipad or IPhone every day and the KPI Dashboard that is great and will be even better in June 2015 when it is upgraded and improved. You will see Cash Flow from every angle, money in and out every day, all bank balances, problem debtors, main creditors you owe etc. Cash Flow is KING. You must watch it every day!
Business coaching

Small Business Marketing Strategy: PLUG THE BUCKET!

If you think that marketing activity should be solely focused on gaining new customers, you need to... read more

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Sales and marketing

Marketing Mistake #19 | Not Working Joint Ventures

Joint Ventures, or teaming up with another business can be one of the most profitable things you... read more

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Ling LeeDirector at Japanese Sword Auctions Australia
Another fantastic article Lisa!
Web design and development

The Importance of Optimising a Website for Multi-Device Viewing

Having a website is so important for all businesses to have an online presence in this digital age,... read more

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Advertising

Spend More to Make More

Account spend can be a funny thing. Often I’ll get asked how much we need to spend to get a... read more

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Jeff GordonPrincipal at Prestige SME Business Solutions
The biggest risk is to take no risk! I use financial modelling tools (what if scenarios) that enables businesses to plan for growth and making sure they have the plans, staff, funding, cash flow projections etc.
Online marketing

Seven Deadly C's of Marketing

Create --------> Captivate --------> Capture --------> Connect --------> Convert... read more

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Lauren O'Connor Social & Digital Content Writer at SponsoredLinX
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Lauren O'ConnorSocial & Digital Content Writer at SponsoredLinX
I think when it comes to 'story-selling', there is no point simply skimming over the details - it's just too important. Engaging stories should always open up a two-way communication stream; this way, you know you have been truly successful in your storytelling.
Phil KhorFounder at SavvySME
Great stuff Lauren. So much value in this article. It's a lot to absorb and even more to implement. Taking things step by step is key I suppose!
Growing and scaling

Change: What’s in it for SME?

Every change is an opportunity – an opportunity to refresh and reinvent. Changes in (i)... read more

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Business coaching

8 Tips Sir Richard Branson Told Me!

Okay, I’ll come clean, I wasn’t the only person in the room. An additional 2,500 or so people... read more

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Running your business

Leading SMEs: putting quality back into focus

Imagine you’re starting up a new business. You want to reach as many customers as you possibly can,... read more

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Jef LippiattOwner at Startup Chucktown
I really think companies that can strategically buck current business trends will be on the front of the next wave of business trends. I personally am very aligned to the above method because I like to have creative and quality control. Also by wildly exceeding the expectations of customers you generate a ton of free marketing both via word-of-mouth in person and what they share with others online. I truly think that quality, trust and empowerment go a long way for making your business dynamic. One thing that you must keep in mind though is that you need to let your customers promote your brand through their eyes. Many large brands including IKEA and Jack Daniel's were prompt to drop legal notes of "Cease And Desist" to many customers that were just trying to spread their love of the company. Clamping down to "control" in this fashion almost always backfires. I don't recall how Jack Daniel's dealt with the repercussions, but IKEA basically made amends with "IKEA HACKS". Give your customers the latitude to promote you. If they are getting more media attention than your own advertisements perhaps it is time you change your approach based on your customers or you offer that person a job.
Online marketing

Facilitating Evangelism: A Cornerstone of Effective Direct Selling Marketing Strategy

Marketing leaders know how important it is to have a clear litmus test when it comes to planning an... read more

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Mick Twomey Founding Member at PointBurst
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Startup

My Story: "I Never Sit Still for Very Long..."

It all started when a friend dropped in to suggest we use my technical skills and his "gift of... read more

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Steve Gray Director at Gray Capital Investments
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