We’ve been cooking something special for our members this year. As our community grew bigger over time, we started asking how we could serve you better.
SavvySME has always been big on helping people make connections, share expertise and ideas. It has become a destination for business owners to learn new things, find ideas and connect with other entrepreneurs who get exactly all the highs and lows they are going through.
But one of the questions we’ve seen popping up again and again in our community is,
“How do I attract more customers or clients?”
When we studied how people make decisions nowadays, it was apparent that online research has become a crucial factor in whether you say yes or no. As a consumer, we go online for … well, pretty much everything. We google for where to eat, what to buy, who can help, and everything under the sun that helps our lives.
You’re missing out on a lot of prospects if you’re not.....Read more...
As a business owner, you've probably heard or been told that you need to jump on the content marketing bandwagon. Sure, it’s easy. You just need to write a few articles, send some cool emails and make posters that can go viral, preferably with cute puppies and babies.
Unfortunately, content marketing is a long-term game. But you shouldn’t give up before trying because all it takes is setting aside a few hours a week to learn, plan and produce your content.
As a SavvySME member, you already have a head start in the game. Your articles are accessible to nearly 20,000 business owners and entrepreneurs in Australia.
How do you write good content?
In this blog post, we’ll get down to the basics of a good article. Before that, I need to remind you of this cardinal.....Read more...
If you’ve been consuming our content regularly, then we’re pleased to tell you that we have revamped the “Follow Topics” page. This is what it looks like now.
For those who have never set your topics of interest, you can access this page from our new and slicker main menu. Go to “Personalise”, and then “Follow Topics”.
How do you grow with SavvySME?
We’ve thought long and hard about our members’ needs. We have such a diverse set of SMEs in our community, from new businesses and established businesses that are trying to survive to entrepreneurs who are succeeding and growing.
Some of you may still be finding a stable footing while.....Read more...
Are you looking for a new avenue to market your business?
If so, have you considered influencer marketing?
It’s one of the easiest ways to attract new customers in this era of funny memes, quick selfies and instant gratification. Big brands are throwing an obscene amount of money to rope in everyday people who are big influencers on Instagram, Facebook and Snapchat.
In fact, numerous studies and research are available to vouch for the effectiveness.
- Influencer marketing on social media is a billion-dollar industry (research firm eMarketer)
- Micro influencers, those with less than 30,000 followers, deliver 60% more engagement and are 6.7x more cost-efficient than influencers with large followings. (
In case you haven’t noticed, we’ve revamped several sections on our site to give you a sleeker and more user-friendly experience. This is part of our big plan to introduce new and exciting projects in 2017 that will make our community bigger and more valuable to our members.
As a result, we’re also ramping up the amount of original content on our site, dealing with a variety of topics from finance and marketing to customer service. We hope our content can help you grow your business, motivate you when you need a pick-me-up or spark brilliant ideas for your business when you’ve hit a wall.
To make it easier for you to consume our content, we’re distributing them on several big platforms. We know most of you rely on your apps and social media channels to stay in tune with the rest of the world, so this is one of our initiatives to make life easier for you.
1.Flip your way to our Flipboard