Affinity Insurance Services Pty Ltd

Do you see the economy improving or deteriorating in 2014?

Great question; one to which I think there is no definitive answer and can in fact be both the positive and the negative. I think if you asked 10 economists you would receive 10 different answers, but in 2 years ask a historian and they will tell...

If your accountant "died" tomorrow, what would you look for in a new one?

I tend to agree with Wendy, an accountant that understands my industry would be the first priority followed by how proactive they are, which to do this, they would need to spend time reviewing my business to then be able to advise me on what I could...

Do you know where your business stands with the new laws?

Hi Nadine, This is a great question and I'll be sure to take your quiz. What most SME Business owners in Australia do not know is that they can insure against fines and penalties for breaches of the laws. (see case Hillman v Ferro Con and Paolo...

How do you measure the ROI for your Social Media?

Hi Neil, This is coming from a business owner, on my own experience and certainly not a social media expert Initially, I looked at the stats weekly. How many hits to my website, how many mentions / promotions was I receiving and found that it was...

Who uses video marketing for their business?

Hi Wendy, After several unsuccessful attempts with a video camera (my calling was clearly not to be a cameraman!), I now use video in a different way to what was originally planned as a way to enhance our image as an important part of our overall...