Aide de MD

Aide de MD

Consulting and strategy

20 Hope Avenue, North Manly, NSW 2100

ABN 32112538431
EST 2007


Our role is to be your external advisor, collaborator, sounding board and peer. With our experience and objectivity, we work with you to realise your business goals. We discuss, review, and challenge your business plan together, and develop a strategy to make your business stronger and more independent.

Business planning requires time, effort, and a different perspective. Many organisations struggle to find time to work ON the business as the team is focussed in delivery mode. Our framework creates room for accountability and development opportunities, allowing you to carefully and strategically choose the next step for you and your team. This may include expanding, selling, diversifying, or taking a sabbatical. Or it might be as simple as improving your accountability structure so that you have increased autonomy and profitability.



Why should a customer hire your business over other service professionals?

Thousands of hours working with hundreds of small business owners and their teams to help them create their best businesses. We work with you to support, guide, and mentor you through the challenges to reach your personal and professional goals. Review our testimonials and case studies. Lots of consultants do a similar job, it's crucial that you choose someone you connect with and trust. The first meeting/phone call is vital for both of us to ensure that we speak the same language.

Which geographical areas does your business service?

Sydney, Brisbane, and Singapore: breadth in location keeps us at the top of our game.

What experience, certificates, and licenses does your business have to qualify for the job?

I am a member of the AICD, (Australian Institute of Company Directors), completing the Company Directors Course in 2019/20. Member and recognised advisor of The Advisory Board Centre. Executive Member of The Manly Business Chamber Experienced Chair for Advisory Boards 14 years experience as a business owner and consultant

How do you normally charge for your services?

We develop a program to suit you and include a workshop, individual meetings, and set a schedule based on my recommendation. Following our first meeting, we offer a proposal including clearly defined fees with options and ad hoc arrangements if required.

What is the profile of your ideal customer? e.g. industry, size of business, revenue, number of employees and so on.

Our typical clients are SMEs, from $1m - $15m turnover, up to about 100 staff across 1 - 3 offices. Generally privately owned by either principal or partnership. Industries are broad as we're infrastructure and people focussed and have proven success with recruitment, professional services, import/export, training, fund management, design, distribution, engineering, facilitation management, financial advisors, NFPs....and the list goes on.

What are your customers` most frequently asked questions?

How do I set the scene for growth? My partner and I don't communicate well/have the same goals/ need structure, can you help? I'm not accountable to anyone and keep procrastinating on my own goals, can you help? My team has been great, but I need to make changes, how do I do that without upsetting the culture? How do I manage a difficult leader in mybusiness? I have a 5-year plan in my head, how do I share it with the team? I have a 12-month plan, how do I get my team to be accountable? How do I take a holiday when the team needs me to authorise/guide/decide....?

Customer reviews