Coaster Group

Coaster Group

Consulting and strategy

6/65 Tennant St, Canberra, ACT 2601

ABN 72 150 506 540
EST 2011

About

Coaster Group takes innovative thinking and challenging ideas to their maximum potential. We provide the support, advice and energy needed to any project to make sure it comes to life.

We believe in achieving the most we are capable of. There is no excuse for simply meeting the criteria and checking the boxes. Pushing the boundaries of creativity and how we see the world are key to what Coaster does.

From advice, to capability building and accelerator programs, Coaster is your ideal partner.

Solutions

Production Design and Management
Event Management

Production Design and Management  

Design, creative, technical, branding, publicity, budgets and logistics. Whatever your production needs we can deliver, with some of the best experts and professionals from around the country.

We bring, a fresh and individual approach to any production - no cookie cutters. We are also passionate about ensuring your integrity, brand and bottom line are all managed together and the outcome reaches the high goals we set ourselves.  

 

Start-up support and co-founding
Business Consulting

Start-up support and co-founding  

We can work with you to help make your start-up market ready. Whether you're looking for some short term consulting or long term partners, or anything in between, we will work with you to put in place a relationship which sees you succeed.  

 

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Articles

If you don't engage, it doesn't count ?>

If you don't engage, it doesn't count

Everyone does media. In some way, every business now has some form of a media presence, whether... read more

Missing your targets? It might not be what you're selling. ?>

Missing your targets? It might not be what you're selling.

If there is something the Digital revolution of the last decade or so has taught us, it's that... read more

Where does your business belong (a marketing dilemma)? ?>

Where does your business belong (a marketing dilemma)?

A great business and a great marketing strategy still need to fit together to reach the people... read more

Hobby, business, or somewhere in between? ?>

Hobby, business, or somewhere in between?

There has always been a place for hobby businesses, especially in the arts and for boutique... read more

Making more when you only have less ?>

Making more when you only have less

Whatever your start-up is there is almost certainly one thing you have in common with every other... read more

You have to follow through.. seriously. ?>

You have to follow through.. seriously.

I've said it before, but I'll say it again because I keep seeing it. Build your profile, be an... read more

Effective Marketing is About Bringing Your Point Home ?>

Effective Marketing is About Bringing Your Point Home

Every business has a point to make to each and every one of its audiences. Whether internal or... read more

Be better for yourself than your customer ?>

Be better for yourself than your customer

  Just about every business falls in to one trap at some point in its life - delivering its own... read more

Sometimes it has to be a person ?>

Sometimes it has to be a person

There are a lot of things we are able to do today without needing to interact with another... read more

Step, pivot, repeat ?>

Step, pivot, repeat

There are many, many cliche terms thrown around start-up businesses. Some of them are obvious in... read more

Your customer doesn't care about your brand ?>

Your customer doesn't care about your brand

Controversy Time. Branding is dead. As a concept and as a moniker it has had its day - looking... read more

Competition -  the three sided coin ?>

Competition - the three sided coin

There are different camps when it comes to how business owners think of competition. I’m very... read more

Startups: Band Together and Stop Being Anonymous on Issues ?>

Startups: Band Together and Stop Being Anonymous on Issues

There is one thing every Australian business and business owner will face, especially as they start... read more

Don't be afraid to make the call ?>

Don't be afraid to make the call

Running a business is really just a whole series of decisions you didn’t think you’d have to make,... read more

Why your product has to fit your business ?>

Why your product has to fit your business

A strange thing happens when a business adds to its products or services. Often by trying to expand... read more

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Popular Q&A

Andrew Snell answered a question

When should a business focus on growth over profits?

I have to respectfully disagree with Roland. Firstly, not turning a profit when the business reinvests to allow growth is the way many businesses secure their future. And, suggesting that Amazon (or Google, Facebook, Snapchat, Instagram, Tesla etc)...

Andrew Snell answered a question

What drives customers and users to spread the word about particular products and brands?

There are always different triggers based on the audience you're talking to. At its core though, there is one top-level notion that, if you focus on, lets you "plan for word of mouth"Be authentic, Have a conversationThere is so much choice in just...

Andrew Snell answered a question

What is the main difference between successful SMEs and franchises?

Hi Yee,An interesting thought - and one entrepreneurs face a lot, in my experience. (If I had a dollar for every time I heard "Surely you just need to sell more"!)I think the first part of your question has been covered, the difference at it's core...

Andrew Snell answered a question

How should I rebrand my business?

Hi Liz, Your heading for this questions poses an interesting dilemma - with different product lines how do you break down and make it clear for your customers what they are buying (and hopefully enjoying) while leveraging the rest of your business...

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