About
From a wild idea in 2005 to a National business today, Edible Blooms is a 100% Australian business, owned by sisters Kelly Jamieson and Abbey Baker.
Gifting. For many it’s a chore but for us it’s been at the core of what defines us since day one. Growing up, we lived for celebrations – birthdays; both ours and friends, our parents anniversary, Christmas and special occasions. It wasn’t about receiving a gift, it was so much more.
It was about that element of surprise when the gift was opened. It was that excitement, those butterflies in the tummy, weak at the knees, jumping up and down feeling. That entire emotional connection to that simple moment in time.