George Mavros, ETSI CONSULTING is a multi disciplinary business coaching and advisory practice, assisting people to realise their true potential in their business endeavours. ETSI focuses on Sales - Marketing - Business Development - Personal Development - intellectual Property and Product procurement. We deliver our results through Consulting and Advisory services but also through tailored courses for you or your company needs. George Mavros the Managing Director is also the Author of Never Fear A Salesman Again that teaches people how to negotiate with salesmen to avoid getting a bad deal or ripped off. Another of his books is Hey! Look what I made - What do I do now that it is aimed at helping you commercialise your ideas and inventions. I have worked with over 400 companies. Some of my more notable successes are the the successful launch of WD40, Armor All and Barilla Pastas & Spaghetti to the Grocery industry. I have LITERALLY sold from the peanut to the Elephant.