Handle Your Own PR [HYOPR] is a DIY PR service for all businesses. Our website will provide you with the process you need to follow, tips and hints about dealing with the media as well as targeted media lists and a media release services for you to purchase. Most businesses don't have big bucks to throw at an advertising campaign, particularly in the early days. That's where publicity can help. At a fraction of the cost, publicity can spread the word very effectively via editorial coverage.