Harbren Marketing

Is it better to outsource your marketing or keep it in-house?

Given the complexity and range of skills required for marketing the ideal setup is a mixture of both inhouse and outsourcing.Having your own inhouse expertise, even if its only one person, gives you better understanding of how marketing works...

What are some of the best marketing ideas you've seen by small businesses?

Dollar Shave Club video focusing on the customer and less on the product and doing it with humour.  It's been watched over 25 million times on YouTube.AirBnB were a struggling start up before they realised they needed to move to where their...

What's your trick to increase click though rate from your landing pages?

Split-testing is the best way to work out what is going to make a difference to your conversion rate.  A simple A/B test (this is where you create two variations of your landing page and send equal amounts of traffic to each until one is...

How important are SEO and outbound links in blog copy?

Its good to have a couple of outbound links but inbound links are more important because they are like votes.  The more inbound links to your website (preferably by highly ranked or authority websites) then the more valuable your content...

What's one inspiring quote you live by as an entrepreneur?

Your customer is your compass.

Whats The Best Way To Get Leads With Highest Conversion Ratio?

The best conversion rate usually comes from being super-targeted with your promotions.  Some examples are:using Facebook advertising to narrowing your criteria for your ad to appearon Google Adwords by selecting particular publications to...

What are your best digital marketing tips for 2018?

Email marketing is still a great option, its not new but it has worked well in the past and can continue to work well. Yes, everyone already gets a lot of email but it works because you're talking to people that already know you. You've gained a...