I Sell WordsCheltenham, VIC 3192

I Sell Words

Marketing and communications featured VERIFIED

13 Mayne Street, Cheltenham, VIC 3192

ABN 30273810092
EST 2014

ABOUT

I sell words because my words sell! My name's Tom Valcanis and I'm here to supercharge your business with engaging, clear and compelling copy. I cater to a wide range of industries, audiences and clients. My words sell your products and services. From websites, SEO, brochures, flyers, sales letters, social media and direct marketing. I save you time and money by adding real value to your business driving clients and sales to your website or shop. I Sell Words writes your words right.

Industry Specialty

  • Sales and Marketing
  • Advertising
  • Copywriting and Content Marketing
  • Digital Marketing
  • Public Relations (PR)

solutions

Editing and Proofing

Copywriting and Content Marketing

Editing and Proofing  

Add a sparkle to your letter, report, blog, or any other piece of writing with copyediting. Get a "sanity check" with meticulous proofing.  

Project cost from $50

Landing Pages

Search Engine Optimisation (SEO)

Landing Pages  

Landing pages for your great new product or service. Conversion rate optimisation, A/B testing, and social media copy.  

Project cost from $490

Content Marketing & Strategy

Marketing Services & Consultants

Content Marketing & Strategy  

Content marketing and strategy to help boost business, reach, and engagement.  

Project cost from $490

Blog Writing

Copywriting and Content Marketing

Blog Writing  

Blog writing for your business as part of a comprehensive content strategy.  

Project cost from $120

Copywriting

Copywriting and Content Marketing

Copywriting  

Copywriting for digital, print, or any medium of your choice.  

Project cost from $290

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faq

Why should a customer hire your business over other service professionals?

I have over a decade of experience in journalism, copywriting, and proofreading. I have worked on magazines, newspapers, as a PR, at ad agencies, and more! I'm across all forms of writing, including scripts for videos or animations. I also hold a Masters of Communication and Media Studies.

Which geographical areas does your business service?

I can service Australia wide. I can also come in-house in the Melbourne Metro area.

What makes your pricing competitive?

I charge a fixed price based on the volume of work required - I don't quote based on word counts or "by the hour" - it helps you know exactly what you're getting. I also offer two major rewrites of your content free as a guarantee.

How is your business insured and what guarantees do you provide your customers?

I provide a guarantee by offering two major rewrites of ALL copy if you aren't satisfied. I am insured against professional indemnity and public liability.

Are there any special offers available to customers on SavvySME?

Yes! Mention you are a SavvySME user and I will apply my VIP Preferred Customer discount of 5% off any quote. This also applies whether you opt for the Early Payment Discount or not.

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blog

From the Niagara to the Atlantic

From the Niagara to the Atlantic

A few weeks ago, a dear friend and colleague of mine, Dr. Leslie Fisher, asked me two thorny... read more

My Story: From Slinging Prose to Selling Words

My Story: From Slinging Prose to Selling Words

In the twilight of 2013, I was sitting at my desk. I was sitting, writing content for the new.au... read more

How to Make Your Writing Effective

How to Make Your Writing Effective

Writing is a form of art in its own way. It should be purposeful and created with passion. What is... read more

Meditations of a Copywriter

Meditations of a Copywriter

Ever since high school, I've turned to the Meditations of Marcus Aurelius. Marcus Aurelius lived... read more

QUESTIONS & ANSWERS

Tom Valcanis answered a question

How do you sell to consumers in an environment that hates sales?

If not all people liked to buy things, we'd live in some kind of communist country. People love buying things - everything you see around you right now was purchased at some point; how you arrived at the decision to buy that item is what you...

Tom Valcanis answered a question

How much does it cost to hire a copywriter for a new website?

I suppose that's like asking how long is a piece of string! Each website is different, and has different copy requirements. For most small businesses, a home page that engages the browser right off the bat is crucial to keeping people interested...

Tom Valcanis answered a question

What laws and regulations do you need to be aware of in email marketing?

In Australia, mass email marketing and spam is covered under a Commonwealth act known as the Spam Act 2003. The act in a nutshell tells marketers (or anyone sending an email) their electronic messages (yes, it also covers SMS):Unsolicited commercial...

Tom Valcanis answered a question

What's the difference between a copywriter and an SEO copywriter?

A copywriter is someone who writes copy to make things sell. An SEO copywriter is a copywrter prefixed with "SEO."All copywriters in this day and age must have a basic working knowledge of SEO. Period. Anyone who writes online must...

Tom Valcanis answered a question

Your opinion on sites like Wix, Square Space, BigCommerce

I've used Squarespace for a while now, and it's far more powerful and integrated than WordPress, which is what I'm used to. The e-commerce functionality baked in is a massive plus for me.

Tom Valcanis answered a question

What are the must-have features in a small business cloud accounting software?

I'd say some "non-number" scorecard at a glance. What's coming in, what's set to go out, and a graph to track it all.

Tom Valcanis answered a question

How will your business be affected by interest rate rises?

Possibly for me if other businesses tighten their budgets to service debts instead. It's a bit of a worry.

Tom Valcanis answered a question

What are the advantages, disadvantages and risk of using cloud accounting?

The obvious advantage to cloud accounting is that it's always on wherever you have an internet connection, and you can get managed support at almost any time.Disadvantages are when it goes down, so does your productivity. With any cloud...

Tom Valcanis answered a question

How do we change the culture around housing ?

I think it comes down to the hip-pocket nerve. All you need to get is a few people bragging about how much money they're saving using solar compared to grid electricity. A simple ad campaign that opens with a family on holiday for the fifth time...

Tom Valcanis answered a question

Which is the best CRM software for a new company?

I have been using Pipedrive to track deals, because I'm a soloist and it's simple and easy to use. Connects to a lot of other platforms, too.

Tom Valcanis answered a question

Who knows how much do copywriters charge to write a web page?

I am a copywriter by trade, and that's akin to asking how long is a piece of string. Some copywriters charge a fixed price per page (me), others by word, others by the hour (which I couldn't do - curse these fleet-fingered hands!)The first...

Tom Valcanis answered a question

What's one inspiring quote you live by as an entrepreneur?

From The Meditations of Marcus Aurelius, which is permanently bookmarked in my copy:"At dawn, when you have trouble getting out of bed, tell yourself: “I have to go to work — as a human being. What do I have to complain of, if...

Tom Valcanis answered a question

How to get my name out there?

It might be worth teaming up with real estate agencies as their preferred removalist - or get a relationship going so you're top of mind when clients inevitably ask about them.

Tom Valcanis answered a question

How to manage multiple social media platforms with Squarespace?

I use Squarespace for my major site, and it's quite flexible in terms of integrations. You might be able to connect certain social media platforms using an intermediary API service like IFTTT or Zapier.

Tom Valcanis answered a question

What small business ideas are cheap or free to start?

Usually creative service businesses are quite cheap or free to start. Even if you own nothing but the clothes on your back, all you need is a computer and some software. You could even keep costs down by using Linux or open source software instead...

Tom Valcanis answered a question

What can I do with a $100 marketing budget?

$100... for how long? A month? A year?It depends on what you sell and to whom. An easy pick would be an Google Ads campaign, or a Facebook ads campaign.I'd agree with Steve - spend it on fuel getting to as many networking groups as possible....

Tom Valcanis answered a question

Any memorable radio Ads by businesses stuck in your mind?

Chris & Marie's Plant Farm in suburban Melbourne. The owner, Chris, has a high-pitched and distinctive voice, which stands out from professional style advertising. Their kitschy catchphrase "Hello Hello" plays to their strengths as...

Tom Valcanis answered a question

Why should you switch accounting software?

I switched from MYOB to Rounded because MYOB had all these features I just wasn't using. I just wanted to send out invoices, keep track of my profit and loss, and generate expense reports. Rounded was simplified to my needs. If you're using...

Tom Valcanis answered a question

Do you need accountants to help write business plans?

A good friend of mine once said that "accounting begins where finance ends." Accountants help a business keep score, not kick the goals for them. They are effectively a referee, making sure you are playing by the rules. So an...

Tom Valcanis answered a question

Who's best in customer service Xero, MYOB, Reckon or Saasu?

As a sole trader, I cannot recommend Rounded enough. Simple to use, intuitive layout, and near-round the clock support. Quite reasonably priced, too.

Tom Valcanis answered a question

Do you trust online legal services?

To a point. As much as I trust any online service. For boilerplates and general advice, I would go to an online only service. Earlier this year, I had a legal matter concerning defamation in my industry. I wouldn't go to an online service...

Tom Valcanis answered a question

Which is more effective: TV advertising vs YouTube advertising?

I would suppose it depends on which audience you are chasing - but TV viewership seems to be the province of the Boomer generation. YouTube ads are more targeted, and you can appeal to laser-focused demographics. YouTube advertising would be more...

Tom Valcanis answered a question

What is one thing every business should outsource to an expert?

Anything you prefix with "my." As in, I use "my" accountant, and "my" lawyer. So if you have to consult someone you call "my" [job title], that's what I outsource. Think of who you are as someone's...

Tom Valcanis answered a question

Is PR worth doing for small businesses?

Depends what you mean by PR - if you're a business that makes, let's say industrial rope - then clogging editors' and journalists' inboxes with releases about rope day in, day out won't help you any.However, if you're creative and you can pitch...

Tom Valcanis answered a question

Why would you hire a copywriter?

I am a copywriter, and I could ask myself "Why would I hire an accountant?" Because I'm terrified of numbers. If writing makes you shudder, that's why - on a very basic level, of course!

Tom Valcanis answered a question

Does either .com or .com.au domain have an advantage? ✅

.au domain names are industry regulated while.com names are not..au domain names are regulated by the.au Domain Administration. They are a not-for-profit company endorsed by the Federal Government. oversee and enforce three main aspects of the...

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TEAM

Tom Valcanis

Tom Valcanis Owner Top 10% Copywriting and Content Marketing

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Contact

Address

13 Mayne Street

Cheltenham

VIC 3192

Get directions

Get in Touch

0417120***

website

http://www.isellwords.com.au

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OPENING HOURS

Monday: Hours 9:00am-5:00pm
Tuesday: Hours 9:00am-5:00pm
Wednesday: Hours 9:00am-5:00pm
Thursday: Hours 9:00am-5:00pm
Friday: Hours 9:00am-5:00pm
Saturday: Hours 9:00am-5:00pm
Sunday: Hours 9:00am-5:00pm

Public Holidays

New Year's Day: Closed