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I've never used Twitter for anything other than posting my latest posts etc...
I have a client asking about using Twitter to build a following for their business and communicating with their industry in a real way etc... (probably Twitter's intended purpose :)
How do you start?
Am I right in suspecting the lines have become blurred between the newer, sexier discipline of branding and the older, more conservative practice of marketing? In your view, what are the differences (if any) between the two? What do you look for from your branding/marketing agency?
what is the step process and do you create it within your website or can it/is it better to maintain it independently. What sort of content should be on your blog and how much do you link to your business. I hear of a 80/20 rule where only 20% should be direct plug to your business and the 80% informative, industry related. Happy to hear thoughts...