MeteoricalSydney, NSW 2000


Consulting and strategy featured

3/47 York Street, Sydney, NSW 2000

ABN 47162957413
EST 2000


Meteorical is the trading name of Brian Dorricott who runs the Lean Commercialisation Center of Excellence in Australia. Lean Commercialisation concentrates on using specialist techniques and processes to get innovations and product to real, paying customers quickly to prove the concept before full significant funds are committed by individuals or companies to exploit those ideas.


Diagnosis of static revenue

Business Coaching

Diagnosis of static revenue  

Call me for a complimentary one hour introduction to a diagnostic of the current position of your business. By the end of the hour you will know what you need to work on first to start increasing your revenue - it could be marketing, sales, company structure, fulfilment,...  

Project cost from $1

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Lean Commercialisation and Cycling: Getting Your Ideas to Work

Lean Commercialisation and Cycling: Getting Your Ideas to Work

In the late 1980’s, I remember a lecturer on my Engineering course at Imperial College, UK telling... read more


Brian Dorricott answered a question

How do I find VCs or angel investors for my startup?

Short answer: if you're heading to investors searching for money, you're probably too late. It's going to be a real challenge.Top tip: Research who is likely to invest when you need it, find out which events they go to, find them, talk...

Brian Dorricott answered a question

Why do Australian startups fail?

Top of the list for me is:They don't provide a solution to a problem enough people care about to give them money to sovle it.Why does this happen? Usually failure to understand the world from the users' point of view. Does the problem really...

Brian Dorricott answered a question

What are the typical costs associated with launching a startup?

It depends...The biggest one is going to be your own living expenses to begin with. If you are living at home and have no expenses, then you're down to laptop and internet connection. On the other hand, if you need to cover the costs of running...

Brian Dorricott answered a question

Which are the best seed accelerators in Australia for a startup?

Good question.I would suggest you ask why you want to go into an accelerator before deciding which are best. Different accelerators have very different sylabus (some have none) and therefore the outcomes are very varied. In addition, some...

Brian Dorricott answered a question

Do you have a vision for the future in your business?

As Jim Collins stated in his book "Good to Great" many years ago, having a vision of your future is a critical sign of a company that is going to succeed. It is important not just so you can tell customers but so you can test all...

Brian Dorricott answered a question

What is one thing every business should outsource to an expert?

My suggestion would be a "Business Coach" because the right one can have a massive impact and introduce you to any other people who can help the business.

Brian Dorricott answered a question

Should you use a template for business planning, or is it just too complex to do with a template?

Hi,There is one question I'd ask first: Who is the audience for the Business Plan?If it is a bank, there is a specific format and style that they are looking for.If it is for board (advisers), then a single page is the best option since it is...

Brian Dorricott answered a question

Does Anyone Know How Much Intellectual Property Laws Cost?

Unfortunately you don't give enough information for a good answer.Are you trying to protect a program you've developed? Is it a computer program or a program you deliver in person? Are you expecting to be sued (and want to know how much you...

Brian Dorricott answered a question

How much does a small business coach cost in Australia?

There are two coach strategies:1. Hourly with discounts on block booking.2. Monthly retainer.In general, you pay for quality. Less than $300 per hour and you are probably not paying for the experience and knowledge that you expect. Remember that...

Brian Dorricott answered a question

How much should you spend on advertising?

Absolutely - test and measure.But perhaps you're on the wrong track"The price of being unremarkable is advertising."So how can you make yourself more remarkable so that word-of-mouth (still the best form of introduction) can happen?...

Brian Dorricott answered a question

What meetup events do you all go to?

First question to ask is what sort of people do you want to meet at the event. This will give you a good indication of which events to go to. So, what are you looking for? Drinks for the evening, to learn something, to sell something? 

Brian Dorricott answered a question

How do you pitch a creative idea to a client?

Before you even start putting your pitch together, take a look at the potential client and see what they are doing. By understanding what is driving them to do what they are doing you can put together the pitch to nail the problem they have. Only if...

Brian Dorricott answered a question

How can I drive traffic to my website?

Create a product or service that lots of people want. If you find out how people are feeling just before they need your product you can work out how to provide information that will help them solve their problem. Then, when they are solving their...

Brian Dorricott answered a question

Is having your own mobile app necessary for a business?

It depends what the service is.And don't forget that you can create a website that can be used on a mobile device as well. This means you have one thing to maintaine that will work on desktops, tablets and phones - that's what...

Brian Dorricott answered a question

Should you share business ideas with others?

Like all things, it depends.I advocate talking to as many people as possible - that have the problem you are solving. So you can find out more about other people who are possible customers when you get your product sorted.There really is no need to...

Brian Dorricott answered a question

How do you come up with an original business name that is catchy, yet not outlandish?

There are several ways:- A name that describes what you do (perhaps based on company values, etc.)- Join two words together to create something unique (and memberable) e.g. BlueChilli- A random, made-up word.I'd avoid names based on your name...

Brian Dorricott answered a question

When is "critical" for a small business owner to call on a business coach?

There are several reasons to go out looking for help. One is when you know things need to change but are not sure what or how to achieve it.City of Ryde are running a free Business Mastermind for exactly this next week.(I happen to be one of three...

Brian Dorricott answered a question

What Topics Do You Attend Webinars For, How Long Should It go?

An hour is enough for me. I've only taken one on being a Master of Ceremonies. The challenge for me was keeping present when there's a screen in front of me.

Brian Dorricott answered a question

An online survey, have your say and help me understand you better

Hi Steve,Great to see you're doing a survey.Looking at the questions, I'm struggling to see what you hope to learn. Are you looking to find out what problems people face at a major appliance retailer?Brian

Brian Dorricott answered a question

How can startups raise funds?

Some stats for you. 88% of new business use the Entrepreneur's, family, friends, neighbours, etc. funds. 8% use Business Angels and 4% use Venture Capitalists.Money from freinds and family is also easier to obtain since they believe in you. When...

Brian Dorricott answered a question

Which do you consider the most important in building a sustainable business?

Profit.Returning customers.Customer referring other people who become customers.

Brian Dorricott answered a question

Do you need accountants to help write business plans?

No.And your last question is a good one - why do you need one?It all depends how much you know about your business. Writing  a plan can certainly concentrate the mind and make sure you've covered all the basis. However, I'd head out and...

Brian Dorricott answered a question

Where do I get funding from?

It all depends what stage your business is and how well you know your customers. Without knowing this it is hard to give you a good answer. Feel free to contact me directly and I'll see how I can help.

Brian Dorricott answered a question

How do I crowdfund for my business idea?

Hi,Think of crowd funding as getting orders for your product before you have built it. It reduces risk because you know you've got orders before you start building however you take the risk that you have got all the pricing right before you know...

Brian Dorricott answered a question

What is the best way to get some funding (less than $100k) for a new business?

HI, I ran a Business Angel network for two years and there are specific things that Business Angels look for in a potential investment. That you have proven demand and means that you are ahead of your competition for their attention. To give you...

Brian Dorricott answered a question

Where can I find angel investors?

There are several meetup groups which run "piching" events. Head along and there may be some Business Angels in the audience. 

Brian Dorricott answered a question

How does one go about creating a website that has the best user experience?

I suggest you take read of "Hooked" by Nir Eyal - while the subject is broader that websites, it gives very useful insight into how you create a product/service where people keep coming back for more.If you're interested, I wrote a...

Brian Dorricott answered a question

Do I need a business plan?

No. You don't need a business plan.However, that does not mean you don't need to understand all the elements of what is required to put a business together and make it work. Yout still need to be able to understand the problem you are...

Brian Dorricott answered a question

What aspects of the process are entrepreneurs blind to?

Having worked with thousands of entreprneurs over the last twenty years, the biggest issue is not understanding the "world" of the customer. That is, they don't understand what their customer-to-be's life is like, the problems they...

Brian Dorricott answered a question

What are the mistakes to avoid when starting an online business?

Just as there are a huge number of mistakes starting a company, there are many mistakes starting one online as well.In fact, your question is too generic. Perhaps explain a little about what your business is aiming to do and you'll get some...

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Brian Dorricott

Brian Dorricott Business Specialist Top 10% Startup

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3/47 York Street


NSW 2000

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Monday: Hours 9:00 am-5:00 pm
Tuesday: Hours 9:00 am-5:00 pm
Wednesday: Hours 9:00 am-5:00 pm
Thursday: Hours 9:00 am-5:00 pm
Friday: Hours 9:00 am-5:00 pm
Saturday: Hours 9:00 am-5:00 pm
Sunday: Hours 9:00 am-5:00 pm