My Marketing Friend

How do I market for Valentines Day?

Hi there,Like John mentioned, it really does depend on your business.Themes like Valentines Day are predominantly suited to businesses that directly relate to gifts and activities a consumer would purchase or be involved in specifically for...

How do you prefer to get feedback and/or recognition?

Hmm, tricky question. In business, I've got to say I love recognition. It makes me feel appreciated and valued - especially in small business where you lack the interactions of a busy office with lots of co-workers. But I also like getting...

What are some factors to consider for a brand strategy?

Hi Pamela,I love broad questions. This one is especially broad because the factors you should be considering in creating your brand strategy are everything to do with the vision for your cupcake business. Hopefully the following may help a little...

What is the best way to market my business to EAs/PAs?

Hi Rachael,The EA/PA you're targeting probably gets hundreds of sales calls/emails and as a result probably already has a rejection wall built. I've got to say, it's damn hard work trying to sell/market to anybody unless you are helping them with a...

What are some of your favourite tips in starting a business?

Hi Vicki,The order and type of advice depends on what you're doing, but as a general rule...1. Build your processes.A process will help you stay on track and help you improve your service and highlight any deficiencies. 2. FlexibilityYou may think...