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6 things you should know before starting a business
That moment when 'doors are open' there's no turning back. Jumping in the deep end and 'learning... read more
Marketing the New Way | How to Market your Business for Free
Marketing is ever changing. Marketing 5 years ago is different to today and it will be different... read more
Hi there,Like John mentioned, it really does depend on your business.Themes like Valentines Day are predominantly suited to businesses that directly relate to gifts and activities a consumer would purchase or be involved in specifically for...
Hmm, tricky question. In business, I've got to say I love recognition. It makes me feel appreciated and valued - especially in small business where you lack the interactions of a busy office with lots of co-workers. But I also like getting...
Hi Pamela,I love broad questions. This one is especially broad because the factors you should be considering in creating your brand strategy are everything to do with the vision for your cupcake business. Hopefully the following may help a little...
Hi Rachael,The EA/PA you're targeting probably gets hundreds of sales calls/emails and as a result probably already has a rejection wall built. I've got to say, it's damn hard work trying to sell/market to anybody unless you are helping them with a...
Hi Vicki,The order and type of advice depends on what you're doing, but as a general rule...1. Build your processes.A process will help you stay on track and help you improve your service and highlight any deficiencies. 2. FlexibilityYou may think...