Orange Sky is a unique Executive-as-a-Service company, “renting out” corporate marketing executives to SME’s on an ongoing, part-time basis. We leverage senior marketing executives from around the country, to provide on-site direction and support to our clients. ORANGE SKY’s Chief Marketing Officers provide strategic guidance, manage internal & external resources and processes, on an ongoing, part-time basis.
With technology being easily accessible, the CMO will look to integrate technology in the marketing sense:
Customer Relationship Management
Data analytics and marketing automation tools
Providing digital platforms for stakeholders’ interaction.
Branding and Positioning
Building the customer value proposition for each brand.
In a world of sameness, finding the points of difference is key to success. Differentiation can be found in many ways, considering market, products, pricing and bundling, to mention a few.
Which geographical areas does your business service?
We work across Australia... Our CMOs are generally based in Australia's capital cities, but all are willing to travel to wherever our customers are.
What experience, certificates, and licenses does your business have to qualify for the job?
Engage One – Access ALL! No too marketers are the same. Our CMO’s are all different – and bring varied areas of marketing expertise – different industry experience, different skill set, different passions. There are many facets to marketing, and when you hire one CMO, you’ll get to benefit from all.
What makes your pricing competitive?
The cost of hiring a senior corporate marketer to set up a corporate-grade marketing function in your business, pales in insignificance, when comparing to the level of growth your company will experience.
What is the profile of your ideal customer? e.g. industry, size of business, revenue, number of employees and so on.
We like working with visionary CEOs, managing directors and boards. Our ideal client want to take their company to the next level, but doesn’t have the capacity. They need to understand the importance of the marketing function, and willing to invest time and effort in their company’s growth.
How do you normally charge for your services?
We calculate our fees based on an annual time and effort invesment required, and spread the cost over 12-24 month. It can be seen as a retainer, but we prefer to see it as a payment plan, to help cash flow, and keep us engaged for the long haul.
Recommendation(0) Add recommendation
Let's look at your question from a more strategic, and high level perspectiveOver the past 2-3 decades, businesses have brought in external experts to drive certain functions of the business. Those service providers (Lawyers, Accountants, HR /...
Search engines are the places where people go to find answers to their questions:"where is the nearest barber?""is Kevin the barber any good?" "Is Kevin open on the weekend?"etc... When you run a local...
BlaiseSetting up a store is a great step, but it's only the first. You're so right - managing a full-time job, and a side business is hard work. Very hard! So much to do, and so little time... At some point, you should make a decision - if you want...
Great questions!Let's dive in:Obviously, if your target market is on Instagram, you should make a real effort to engage with them on that platform. However, from your question, I understand that your aim is sales, not engagements. That's perfectly...