Orange Sky is a unique Executive-as-a-Service company, “renting out” corporate marketing executives to SME’s on an ongoing, part-time basis. We leverage senior marketing executives from around the country, to provide on-site direction and support to our clients. ORANGE SKY’s Chief Marketing Officers provide strategic guidance, manage internal & external resources and processes, on an ongoing, part-time basis.
With technology being easily accessible, the CMO will look to integrate technology in the marketing sense:
Customer Relationship Management
Data analytics and marketing automation tools
Providing digital platforms for stakeholders’ interaction.
Building the customer value proposition for each brand.
In a world of sameness, finding the points of difference is key to success. Differentiation can be found in many ways, considering market, products, pricing and bundling, to mention a few.
An Outsourced Chief Marketing Officer is part of your business, not just an extension. Our CMO’s work collaboratively with senior management to define (or refine) and articulate the marketing strategy, and manage the ongoing implementation and reporting.
We work across Australia... Our CMOs are generally based in Australia's capital cities, but all are willing to travel to wherever our customers are.
Engage One – Access ALL! No too marketers are the same. Our CMO’s are all different – and bring varied areas of marketing expertise – different industry experience, different skill set, different passions. There are many facets to marketing, and when you hire one CMO, you’ll get to benefit from all.
The cost of hiring a senior corporate marketer to set up a corporate-grade marketing function in your business, pales in insignificance, when comparing to the level of growth your company will experience.
We like working with visionary CEOs, managing directors and boards. Our ideal client want to take their company to the next level, but doesn’t have the capacity. They need to understand the importance of the marketing function, and willing to invest time and effort in their company’s growth.
We calculate our fees based on an annual time and effort invesment required, and spread the cost over 12-24 month. It can be seen as a retainer, but we prefer to see it as a payment plan, to help cash flow, and keep us engaged for the long haul.
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