About
Pay on Performance is a boutique Melbourne digital marketing agency. Our primary passion is helping people build their business.
We offer SEO, SEM, PPC, social media, web design and conversion rate optimization services.
Solutions
Social Media Services
Our social media consultants can do anything from setting you up with a social media dashboard to training your team how to Tweet. We are experts in social growth and have grown pages to over 50,000 fans more than once.
We know how to monetize traffic, track goals, and increase revenues while engaging your customers and keeping them interested in your message. We can run full campaigns, assist you in setup or just work together on your social media strategy to help your team get stronger.
Digital Marketing Strategy
We offer an array of digital marketing services including: SEO, SEM, PPC, conversion rate optimization and one-on-one Skype strategy consultations to help you understand and grow your online marketing position.
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Popular Q&A
Can anyone suggest the best products to sell online?
You can sell whatever you want online really - but the question is what are you passionate about? What do you care more about than anything because ultimately in 6 months or a year or two years you are going to *hate* the business if you aren't...
What are the ramifications of using stock images to create a company logo?
When I started my own SEO agency a few years ago I actually knew exactly which "stock image" I wanted. I contacted the photographer directly and paid him a small sum to get the rights to use it as a logo outside of the stock agency. I used it for...
How do I register my own domain name?
If you want a.com, you can register it almost anywhere, such as Godaddy.com If you want a.com.au, you'll need to use a registrar such as http://www.ziphosting.com.au/ You will need a business ABN (they say "related" but realistically, this...
Should I use a .com or .com.au domain name? What are the advantages of using .com or .com.au?
You will have a hard time ranking.com.au on Google.com and vice versa. It's possible but unlikely to show up on anything resembling a moderate difficulty keyword. Second choice domain name if it's available in.com,.com.au and.co.uk is best....
Does anyone know which are the best guest posting sites in Australia?
Don't forget to sign up for the BloggerLinkUp, which has great blogs in a variety of niches. I used MyBlogGuest for awhile but it's a lot of sorting to find worthy sites to post on. Worth a look, though. Thanks for Sourcebottle Kealey - I'll take...
What automated platforms or tools to use for social media?
Hi Henrik, Wendy or another mod can remove this if it's not appropriate but I just *yesterday* wrote a long post about which tools I use to manage Twitter. http://www.highonseo.com/2013/01/twitter-tools-i-use/ The main thing I do is use...
Does anyone use Pinterest for business?
I use it for a lot of my photography clients and a few ecommerce clients. It's much MUCH less useful in B2B than B2C. What I'm finding is that if you understand other social networks, you can understand Pinterest fairly quickly. Hashtags matter...
What is a reasonable price for a small business website?
I setup basic Wordpress based sites with pretty much any template/theme for $350. I know website costs vary from probably $200+ but it depends what you want. Mine is lower-end pricing because all I'm going to do is setup. Install WP, install the...
What is the most effective way to drive traffic on a budget?
Short term: social can drive traffic to your site directly. Sites like StumbleUpon advertising can really *really* drive traffic if you have content that makes people REALLY want to share. Not good for average or boring stuff - too expensive. I...
Has Google Adwords become too complicated for SME owners?
Isn't Adwords Express basically what you want? You probably don't need the full Adwords if you are mostly "choosing a few keywords, writing a few ads and entering your billing information "
Who should a business owner call on for help when it’s “all too late”?
If it's really "too late" maybe your accountant? Figure out how to close up. If it's not too late, it depends on your business. For an ecomm store failing because of low rankings, me. An SEO or digital marketing specialist (PPC, too. Faster...
How do you get a website indexed by Google so that it appears on Google search engine?
Just to get indexed, fastest way is to get a link on a G+ account. It'll be hit almost instantly. Agree with Nick on the rest - get webmasters, submit sitemap. Pretty easy setup stuff. Page 1- that's a diff story. :)
What are some of the ways to generate passive income for graphic design students?
The closest to "passive income" you'll likely get is stock sites like Shutterstock & iStockPhoto. If you want more info in that direction, let me know. I used to write a popular microstock blog but gave it up because it's not *quite* passive...
How can I transfer my email to google ?
Do you want all the previous emails or do you want to just start fresh using Gmail? (Both are possible but different answers..)
What is your favourite blogging platform?
I love Wordpress but I think that's a matter of branding for me. I dislike the look of Blogger so I spent time to learn Wordpress. I think once you do, it's hard to use anything else. Wordpress has the best features, most updates, most plugins...