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Organic social media can also help. If you blog, take the link and promote it on channels like Twitter and LinkedIn. This would be in addition to SEO.Yo could also look at being a guest blogger, and drive traffic to your site that way
Campaign Monitor is my email marketing platform - costs me about $12 per month, no coding in required and the templates look lovely on desktop and mobile. You can also build sequences and do a bunch of other things. It's a great choice for SMEs.
It really depends on what your objective is.I recently returned from Social Media Marketing Worl in San Diego, and I'm so glad I went. Lots of in person connections were made. I got to hang out with Social Media Marketers from around the globe...