Prosperity Media

How long does it take to see result of increased organic traffic from SEO on your site?

SEO Results are based on hoe competitive your industry is you are targeting if you are targeting Fishing Shop Newcastle it is not going to be as competitive as Home Loans Sydney for example so getting traction is usually based on a industry basis...

Can you recommend a good digital marketing lawyer?

One law firm we have used in the past is Cooper Mills Lawyers (Office Sydney/Melbourne) they deal mainly in Technology Law - Trademarks, Digital Issues, Domains. I am not sure about Email marketing tho these guys have been very good when we have...

Is there an Australian version of Alibaba website to buy wholesale products that are manufactured locally?

Hi Ling Lee, To be honest if you want to buy Australian products or service I think you would need to look more Niche.  Examples -  http//www.buybuildingsupplies.com.au - This site offers an Alibaba style offering to people looking to buy...

What makes the best corporate Christmas gifts?

Wine is a good gift for Christmas usually. Some good ones I remember in the past - Yahoo gave these sports bags and Cooler bags, still very good gift use it for BBQ's it was also filled with Beer the bag. Random companies have given digital photo...

Aside from LinkedIn, SEO, SMM, SEM, are there other ways to market to potential clients?

You can buy advertising on 3rd party sites or 3rd party email lists to promote your event. Depends what your budget is because most good email marketing opportunities can be costly. Another thing you can do is promote the event on "event page"...

What is your favourite or preferred project management system?

A few good project management systems worth trying are the following -  - JIRA - ASANA - WORKetc  Hard to pick one great one as all PM software above offer different areas of the product which assist the end user.

Which is Australia's riskiest industry according to major insurers?

I would take a guess and say Medical - Doctors would be a very costly business to insure. I know doctors pay crazy insurance premiums. The ones actually operating on people would pay more. Due to Medical Negligence I am guessing this is one area...

What is the SEO best practice for opening a second location?

My Advice for the new location is the following - 1. Set up a new website page for the business location example  Hairdresser.com.au/Sydney-CBD Hairdresser.com.au/Sutherland Have 500 words unique content about the location. 2. Set up Google...

How do you sell something that is free?

If the product is FREE what exactly is it, If I was selling a free product I would probably list it on OzBargin which is a great community for listing free things and generating traffic. 

Is it bad SEO practice to include currency symbols in URLs?

I wouldn't use $ symbols in URL structure as Micha mentioned this can break the URL and cause issues. Look at how most of the big Coupon players such as Retail Me Not set up their sits they have a category level page for "PizzaHut" and they list...

What are the best strategies to expand your brand using Google Plus?

Here are a few tips to grow your brand on Google+ 1. Set up rel author to all your blog content - this way you can link your G+ account to external content - https://support.google.com/webmasters/answer/2539557?hl=en 2. Join in relevant communities...

Is the Australian economy picking up based on your experience?

My industry is busy if you do quality work. Many people offer low quality services so the demand for higher quality solutions has gone up in recent times.  Many businesses have been burnt by low quality operations so we often find our company fixing...

Do I need an ABN for an auction company?

The general rule is you need an ABN number if it is a "Business" if it is a "Hobby" then you may not need an ABN number, but that is a grey area.  I got an ABN number when I was 18 to sell on eBay the right way and pay tax. Now a...

How are you using digital marketing to increase your branding?

I take it you are in the SEO space, to be honest you have to make a name for your self by going to events and building up contacts. I have found to do well or to event get a look in for big projects you need to have the right contacts.  The...

What is the best way to find backlink opportunities?

1. Find website who are in a similar niche and then look at their external backlink profile. A good tool to use is https://ahrefs.com/ 2. Look for partners or any one you have sponsored in the past and link to these guys.  3. Create content...

Is the "Traditional Office" still relevant?

To be honest I see a strong swing towards co-working spaces in Sydney, I have noticed many business owners are pushing for that type of business operation.  Virtual offices are still great but, I recently attended an event at Servcorp (fantastic...

Which SSL certificates have better conversion rates?

Depends on what type of niche you are dealing with from my experience. And if the site is doing financial transactions.  I notice customers seem to be fond of SSL certs and security on eCommerce sites where they are dealing with transactions. I...

Have you heard of negative SEO, and how do you fix it?

We work with numerous clients who are in high competition markets, We see negative SEO attacks all the time, the thing is most of them do nothing to harm. One negative SEO attack I have seen were for a VC funded client I have in the US where they...

What modern marketing techniques do you use in today's competitive environment?

Well I think todays market is look for the following: Results from past work - prove you can actually do the job via case studies. Transparency on all work completed - show the business you are willing to show all the work you are doing. Word of...

Are there advertising agencies in Australia who can help sell your website advertising space?

Well I use to work in big ad agencies. The thing is you are probably better trying to sell your ad space direct to the company. I know some larger Australia niche sites do that with the ad agencies I have worked at in the past. Only thing is you...

What is the most compatible and affordable presentation media?

Google + Hangout with screen share (Cost $0) Skype business call with screen share (Cost $0) I have used WebEX in the past and Go To Meeting if you set up Google+ Hangouts right its pretty much the same thing.

How do you handle small bad debts in your business?

Send a letter of demand regarding the money owed, or keep emailing and calling them. I had some one owe me 4,000 for around 4 months, eventually after a few calls and emails they paid =) I wouldn't get legal involved as its only 209.   

How does one transition to an online store?

I deal with one client who recently made the transition from running: 1. Online Store 2. Off Line Store 3. Running in home parties for her product. She realized that the off line store in the city was costing big bucks to run and the margins...

What are the repercussions of the recent federal election for small businesses?

It is to early to call at the moment but I feel it will mean good things for small business, medium business and large business. I deal with some companies in the FBT industry, staff have now been able to keep jobs ect. I know a few thousand...

How important is the National Broadband Network for businesses?

In 10 - 25 years I can see people using desktop computers LESS AND LESS maybe 5% or less. I think the NBN in 10-25 years will be out dated technology. Look at the upswing on: - iPads use - Mobile use More people use Mobiles now compared to...

What basic computer knowledge do I need for a startup?

Good advice above about meetups, I run a monthly event which any one can attend for free - http://www.meetup.com/Online-Marketing-Sydney/  But to Answer your original question, What computer knowledge do you need to run a start up: - It really...

Are B2B businesses generally service providers?

No, many product offerings only focus on B2B Example: - Industrial Machines for business. - Any specific product which only business would buy, their are endless ranges of products only businesses want. any thing from cooking machines, to...

What do you think is really happening with Google PageRank update?

Phill, My advice is not too worry about PR updates from Google too much, I know a few years ago people use to follow them monthly or when they came out via the blogs. Now they are just another metric in a sea of important metrics to follow for your...

Can someone recommend how I get a Web Services Agreement drafted?

Well they change per your business, - You need to include key areas for example: 1. Payment terms. 2. Indemnity section. 3. Statement of work what will be done. 4. Any other areas of importance (as per your business) I have had one made for my...

How do you spend a $500 marketing budget for a new website?

Marketplace sites are one of the hardest types of sites to promote to be honest. With $500, I would do a give away to get members to sign up that way. Example sign up to our site and have a chance at winning $500 or an iPad or something similar to...

How much would this be worth to your business?

Depends if some one came to me with that type of sum, I would ask: 1. What percentage of the 30,000 are active shoppers/ logged into the service in the last month. 2. What percentage of the 30,000 members have made a purchase from this specific...

Do you use video in your online marketing? Why or why not?

Video is a powerful asset to any digital strategy, the difference is many people do it well and many people don't do it well. My advice is invest in some high quality video for your business, have some one who knows what they are doing edit...

Will the paywalls across Fairfax change media consumption habits?

The thing is people will just source out free media with advertising. You just need to go to Google news and work out which is the free media. That been said I do think it is a bold move by Fairfax and I am sure that a percentage of people will...

What is the biggest challenge you face with people in your business?

I have managed some decent size teams over the last few years here are a few tips from my experience to stop problems from happening: 1. Keeping people motivated. 2. Keeping people paid market rates. 3. Keeping the team happy. 4. Keeping the...

Do you know Australian start ups with a marketable product?

I think a few companies are doing this currently with the sample of products to the community, it seems to be working ok in the UK and US I notice some investment coming in for Australian companies in the samples space.  But my question is: 1. How...

Is it worth hiring a good PR agency?

I have used some big PR companies in the past on joint projects in the past, most of the time they charge a bit. For example the higher tier firms will charge 10,000 a month to do work. The main thing that PR people do is get positive press about...

Can anyone recommend any networking events for small businesses in Melbourne or Sydney?

Depends what niche you are in, I run two networking events in Sydney with some friends.  One is for Online Marketing, where we get specialists from the field to talk about digital we have around (330+...

Can someone provide a quick overview of the concept of SEO?

Quick over view: On site SEO: Titles, URL, descriptions, Page content, UX structure, Internal Linking, technical SEO elements ect ect Off Page SEO: Backlinks to your website, off site social media shares. Their are over 3,000 ranking elements...

How do I start building a following on Twitter?

I have built a decent following on twitter, a few tips. - Follow trends in your area (comment on big areas) - Place a Twitter "Follow" button on your website/ email lists. - Run competitions via Twitter to gain followers, just tell them to re...

Why are the backlinks to my website not appearing on Google Webmaster Tool?

Google Webmaster Tools will only give you a sample of your overall link profile. It is a good place to start but it is not ever going to be a complete view of the links you have. I would not worry if links have dissapeared as it happens from time to...

Is there such a thing as too much marketing?

It depends how scalable and what type of niche your product is in. If you are a specialised b2b company you are only going to have a specific number of customers, for example if its a niche product with 1000 customers. If you are a main stream...

Why did Google banned this website?

There are a few things you can do if the site has been banned from the Googles index: 1. Check if the site is indexed use the syntax "Site:website.com" in a google search. If the site is no longer indexed it has probably been banned for a content...

Should I incorporate my online business in the US or not?

The thing is if you have no physical location in the US it may make things a little more difficult for example you need to use mail forwarding and thing such as that to get around it. A very good write up here on setting up in the...

What are the best options for hosting data files?

It depends on your budget, I will show you some examples of services I have used in the past and I would recommend, I have also broken this down into different sections based on cost: Level 1 - Free (Google docs can be an option for hosting the...

How do you set up a blog?

It depends what platform your site is built on, some can be easier than others to implement a blog. To be honest I run off maybe 90-95% information for my readers and possible 5-10% promotion of my services, you can run a banner on the site and...

How do I get my videos to rank on YouTube

A few points to rank YouTube videos: 1. Use related keywords in your video title. 2. Use AdWords keyword tool and YouTube keyword too for research on keywords https://ads.youtube.com/keyword_tool  3.  Use tags in the video with related keywords. 4....

How important is the .com domain in future?

1. Use a.com.au if you want to target the Australian market. 2. Use a.com if you want to go global (pick it up early if you can is my advice, what is $8 a year to the business?) 3. In my eyes.com.au and.com will still be popular in a few...

Who do you use for your SEO?

When you are picking a new SEO company, I would start with asking some of the following questions, I would mainly do this over the phone or you can meet them in person (probably advise meeting people in person) to get a better feel for the business...

How do I keep on top of Google's changes that might affect SEO?

Original Content and Quality Backlinks are probably the basic foundation,  A few tips for staying ahead for 2013 and years to come. 1. I would remove any low quality links to your website, if some one has built junk links over the years they are...

Is listing on Yahoo Directory worth it?

Yahoo directory is a decent indicator to Google that the sites owner is willing to list their site in a premium directory.  But the thing is if you are short on cost its probably worth targeting local directories in Australia first for your website/...

Is Search Engagement Optimisation (SEO) the new SEO?

Well that is the problem with many SEO companies they focus on Rankings and not on Revenue. Its great that you might rank for keyword X but really is that going to drive revenue and sales? So many times in the past I have taken on accounts where we...

What is the one thing every business should outsource to an expert?

I feel the best thing to outsource is any thing you feel you are not an expert in an you can save much time from outsourcing. I work with numerous companies who are really great at doing SEO/Online marketing yet as they do not have the time to do...

How effective are Facebook ads for each dollar invested?

I would test Facebook ads to be honest, for different products it works in different ways as you are selling chairs and stools possibly might not be a high interest item. How ever their are other ways you can market via facebook for example: -...

Can you provide a testimonial for SavvySME?

At first I was a bit skeptical of Savvy SME not having ever heard of the site. Yet after using the site I found the community to hold a wealth of knowledge. It was good too see healthy discussion and users helping each other out...

How to grow a more diversified and balanced community website?

Hi Scott, I remember in the past I have done some social work for a fashion (70% female dominated) client, basically they wanted to spread the word about an offer they were promoting. I remember looking at the top 20 of so deals based websites in...

Has anyone successfully ranked on Google's page 1 with a .co domain?

The thing is you can rank any domain if you have the correct link building strategy, social strategy, content strategy and the domain has a good age in the index (the thing which holds.co back is that it is a very new extension)  I use to own 3 x...

What is better - SEO, Google Adwords or social media?

It depends on your budget and you need to be smart with your money. 1. With Adwords in the Australian market the cost has gone up and up, my advice is to be smart with your Adwords spend do not blow it on silly keywords which are not going to...

What is the best way to market to tradies?

I think using SEO would probably be one of the best areas to target tradies looking for specific keywords around accounting help, book keeping help tradies, persona assistant, call taking ect. I have worked on a few construction SEO projects in the...