Search Labs PTY LTD performs the task associated with its name - We reverse engineer search engine results 24/7/365 using tools provided by Google, as well as proprietary engines. Our clients optimise for their searchers intent. We help you get found, by those looking for you, or someone like you. We teach business owners how to determine the value of their traffic, and then optimise for the most valuable segment of that traffic. Most business owners have no idea what their marketing budget should be, we help you to determine the true cost of a conversion, and compare that to your customers lifetime value, this helps you to determine if the conversion is worth the spend - if it is, we help you to optimise the cost of a conversion down, whilst maintaining or increasing the value of your client.