Through our facilitation, coaching and mentoring programs we assist organisations, business leaders and professional executives improve their decision-making capability – resulting in successful competitive strategies that lead to improved business performance and personal success. Working with us enables you to develop better ideas, make smarter decisions, stay focused and committed to the outcomes you seek. WHY CHOOSE MINDSHIFTS: • Experienced providers of strategy and competitive insights • Well connected • Solutions driven • Strong business focus • A wealth of knowledge • Reputable facilitation and coaching We support our clients to gain clarity and plan for better outcomes.
Firstly - The MindShifts Group is the leading proponent of Competitive Intelligence in Australia, with broad experience in a diverse range of industries and countries. As an expert in CI globally, The MindShifts Group has undertaken research studies, workshops, mentoring and training in CI in Australia, New Zealand, Singapore, Hong Kong, China, France and the USA, with particular success in industries that are rapidly changing or becoming increasingly competitive. Competitive Intelligence (CI) is concerned with the ethical and legal methods companies use to monitor their challengers, identify growth opportunities, understand their own competitive position and improve performance. CI helps organisations sustain their competitive advantage by providing actionable and reliable input to decision makers at operational, tactical or strategic levels. The CI process can identify and project strategies that current or unforeseen competitors might pursue by providing a future oriented assessment of potential implications. Its purpose is to out manoeuvre, out wit and out smart competitors by picking up weak, ambiguous signals from the market place. Secondly - Babette Bensoussan has the following unique qualifications: Master of Business Administration, Macquarie University Graduate School of Management Bachelor of Business (Marketing and Economics), UTS Graduate Diploma in Counselling, Australian College of Applied Professional Certified Coach, ICF
QUALIFICATIONS: Master of Business Administration Macquarie University Graduate School of Management (2006 Alumni Award) Bachelor of Business (Marketing and Economics) University of Technology, Sydney Graduate Diploma in Counselling Australian College of Applied Psychology Certified Professional Coach Institute of Professional Excellence in Coaching (USA) Professional Certified Coach, International Coaching Federation Currently an Adjunct Professor at the University of Technology Sydney, lecturing in strategy, leadership and competition.