Thomas Alexander Valcanis

Thomas Alexander Valcanis

Marketing and communications

13 Mayne Street, Cheltenham, VIC 3192

ABN 30273810092
EST 2014


I sell words because my words sell! My name's Tom Valcanis and I'm here to supercharge your business with engaging, clear and compelling copy. I cater to a wide range of industries, audiences and clients.

My words sell your products and services. From websites, SEO, brochures, flyers, sales letters, social media and direct marketing. What you say is what you sell, and I save you time and money by adding real value to your business driving clients and sales to your website or shop. No matter what you need said or sold, I Sell Words writes your words right.

What we offer

Editing and Proofing
Content Marketing

Editing and Proofing  

Add a sparkle to your letter, report, blog, or any other piece of writing with copyediting. Get a "sanity check" with meticulous proofing.  

From $50

Landing Pages
Search Engine Optimisation (SEO)

Landing Pages  

Landing pages for your great new product or service. Conversion rate optimisation, A/B testing, and social media copy.  

From $490

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Why should a customer hire your business over other service professionals?

I have over a decade of experience in journalism, copywriting, and proofreading. I have worked on magazines, newspapers, as a PR, at ad agencies, and more! I'm across all forms of writing, including scripts for videos or animations. I also hold a Masters of Communication and Media Studies.

Which geographical areas does your business service?

I can service Australia wide. I can also come in-house in the Melbourne Metro area.

What makes your pricing competitive?

I charge a fixed price based on the volume of work required - I don't quote based on word counts or "by the hour" - it helps you know exactly what you're getting. I also offer two major rewrites of your content free as a guarantee.

How is your business insured and what guarantees do you provide your customers?

I provide a guarantee by offering two major rewrites of ALL copy if you aren't satisfied. I am insured against professional indemnity and public liability.

Are there any special offers available to customers on SavvySME?

Yes! Mention you are a SavvySME user and I will apply my VIP Preferred Customer discount of 5% off any quote. This also applies whether you opt for the Early Payment Discount or not.

Customer reviews


From the Niagara to the Atlantic ?>

From the Niagara to the Atlantic

A few weeks ago, a dear friend and colleague of mine, Dr. Leslie Fisher, asked me two thorny... read more

My Story: From Slinging Prose to Selling Words ?>

My Story: From Slinging Prose to Selling Words

In the twilight of 2013, I was sitting at my desk. I was sitting, writing content for the read more

How to Make Your Writing Effective ?>

How to Make Your Writing Effective

Writing is a form of art in its own way. It should be purposeful and created with passion. What is... read more

Meditations of a Copywriter ?>

Meditations of a Copywriter

Ever since high school, I've turned to the Meditations of Marcus Aurelius. Marcus Aurelius lived... read more

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Popular Q&A

Tom Valcanis answered a question

How important is SEO in copywriting?

Sure @Hatty Bell!SEO is to online copywriting like space is to time. They should be one and the same.The job of the copywriter is to get the SEO component as good as they can make it (the on-page SEO) to make the life of the off-page SEO consultant...

Tom Valcanis answered a question

How do you come up with a great business name?

I came up with a business name because I wanted it to be a reflection of what I do and my value proposition.So I came up with the tagline first - "I Sell Words Because My Words Sell." I write copy because copy sells your product or...

Tom Valcanis answered a question

What creative business ideas have you implemented to ride out the COVID-19 crisis?

I've also been stuck into online learning. Social media and other areas that I've been neglecting in terms of business.I also did a pivot during the height of the crisis into a more B2C focused offering, namely writing resumes and cover...

Tom Valcanis answered a question

What is the craziest thing you've had to do as a business owner to get someone to pay a bill?

Yes, I have had this problem many times.Often, emailing reminders and a phone call does the trick.Other times, I've had to send letters of demand and even take one client to VCAT (tribunal.)Final notices and letters of demand sent through the...

Tom Valcanis answered a question

Is accounting software such as MYOB, Xero or Saasu an overkill?

I'm a sole trader and use Rounded for my books. It's easy, intuitive, and has just the right amount of bells and whistles for keeping my books in order. I'm a complete mathsphobe and I actually like how Rounded gives me a clear picture...

Tom Valcanis answered a question

Are platforms like Service Seeking, Hipages and Airtasker great for leads for tradies?

Agreed with Steven - if you need something moved or carried or put together, Airtasker etc. is great. Service Seeking is fantastic for trade jobs (not contracts) in my opinion, especially if you've never had to hire a tradie before.However if...

Tom Valcanis answered a question

How do you sell to consumers in an environment that hates sales?

If not all people liked to buy things, we'd live in some kind of communist country. People love buying things - everything you see around you right now was purchased at some point; how you arrived at the decision to buy that item is what you...

Tom Valcanis answered a question

How much does it cost to hire a copywriter for a new website?

I suppose that's like asking how long is a piece of string! Each website is different, and has different copy requirements. For most small businesses, a home page that engages the browser right off the bat is crucial to keeping people interested...

Tom Valcanis answered a question

What laws and regulations do you need to be aware of in email marketing?

In Australia, mass email marketing and spam is covered under a Commonwealth act known as the Spam Act 2003. The act in a nutshell tells marketers (or anyone sending an email) their electronic messages (yes, it also covers SMS):Unsolicited commercial...

Tom Valcanis answered a question

What is an SEO copywriter and how are they different to a copywriter?

A copywriter is someone who writes copy to make things sell. An SEO copywriter is a copywrter prefixed with "SEO."All copywriters in this day and age must have a basic working knowledge of SEO. Period. Anyone who writes online must...

Tom Valcanis answered a question

What's your opinion of sites like Wix, Square Space and BigCommerce?

I've used Squarespace for a while now, and it's far more powerful and integrated than WordPress, which is what I'm used to. The e-commerce functionality baked in is a massive plus for me.

Tom Valcanis answered a question

What are the must-have features in a small business cloud accounting software?

I'd say some "non-number" scorecard at a glance. What's coming in, what's set to go out, and a graph to track it all.

Tom Valcanis answered a question

How will your business be affected by interest rate rises?

Possibly for me if other businesses tighten their budgets to service debts instead. It's a bit of a worry.

Tom Valcanis answered a question

What are the advantages, disadvantages and risk of using cloud accounting?

The obvious advantage to cloud accounting is that it's always on wherever you have an internet connection, and you can get managed support at almost any time.Disadvantages are when it goes down, so does your productivity. With any cloud...

Tom Valcanis answered a question

How do we change the culture around solar-designed housing ?

I think it comes down to the hip-pocket nerve. All you need to get is a few people bragging about how much money they're saving using solar compared to grid electricity. A simple ad campaign that opens with a family on holiday for the fifth time...

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