Marketing and communications

13 Mayne Street, Cheltenham, VIC 3192

ABN 30273810092
EST 2014


I sell words because my words sell! My name's Tom Valcanis and I'm here to supercharge your business with engaging, clear and compelling copy. I cater to a wide range of industries, audiences and clients.

My words sell your products and services. From websites, SEO, brochures, flyers, sales letters, social media and direct marketing. What you say is what you sell, and I save you time and money by adding real value to your business driving clients and sales to your website or shop. No matter what you need said or sold, I Sell Words writes your words right.


  • Copywriting and Content Marketing
  • Editing and Publishing
  • Marketing Services & Consultants
  • Search Engine Optimisation (SEO)

Industry Specialty

  • Online Business
  • Sales and Marketing
  • Advertising
  • Copywriting and Content Marketing
  • Offline and Direct Marketing

Current Offers

Editing and Proofing
Copywriting and Content Marketing

Editing and Proofing  

Add a sparkle to your letter, report, blog, or any other piece of writing with copyediting. Get a "sanity check" with meticulous proofing.  

Project cost from $50

Landing Pages
Search Engine Optimisation (SEO)

Landing Pages  

Landing pages for your great new product or service. Conversion rate optimisation, A/B testing, and social media copy.  

Project cost from $490

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Why should a customer hire your business over other service professionals?

I have over a decade of experience in journalism, copywriting, and proofreading. I have worked on magazines, newspapers, as a PR, at ad agencies, and more! I'm across all forms of writing, including scripts for videos or animations. I also hold a Masters of Communication and Media Studies.

Which geographical areas does your business service?

I can service Australia wide. I can also come in-house in the Melbourne Metro area.

What makes your pricing competitive?

I charge a fixed price based on the volume of work required - I don't quote based on word counts or "by the hour" - it helps you know exactly what you're getting. I also offer two major rewrites of your content free as a guarantee.

How is your business insured and what guarantees do you provide your customers?

I provide a guarantee by offering two major rewrites of ALL copy if you aren't satisfied. I am insured against professional indemnity and public liability.

Are there any special offers available to customers on SavvySME?

Yes! Mention you are a SavvySME user and I will apply my VIP Preferred Customer discount of 5% off any quote. This also applies whether you opt for the Early Payment Discount or not.

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Meditations of a Copywriter

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Popular Q&A

Tom Valcanis answered a question

What is the craziest thing you've had to do as a business owner to get someone to pay a bill?

Yes, I have had this problem many times.Often, emailing reminders and a phone call does the trick.Other times, I've had to send letters of demand and even take one client to VCAT (tribunal.)Final notices and letters of demand sent through the...

Tom Valcanis answered a question

Is accounting software such as MYOB, Xero or Saasu an overkill?

I'm a sole trader and use Rounded for my books. It's easy, intuitive, and has just the right amount of bells and whistles for keeping my books in order. I'm a complete mathsphobe and I actually like how Rounded gives me a clear picture...

Tom Valcanis answered a question

Tradies, are platforms like Service Seeking, Hipages and Airtasker great for leads?

Agreed with Steven - if you need something moved or carried or put together, Airtasker etc. is great. Service Seeking is fantastic for trade jobs (not contracts) in my opinion, especially if you've never had to hire a tradie before.However if...

Tom Valcanis answered a question

How do you sell to consumers in an environment that hates sales?

If not all people liked to buy things, we'd live in some kind of communist country. People love buying things - everything you see around you right now was purchased at some point; how you arrived at the decision to buy that item is what you...

Tom Valcanis answered a question

How much does it cost to hire a copywriter for a new website?

I suppose that's like asking how long is a piece of string! Each website is different, and has different copy requirements. For most small businesses, a home page that engages the browser right off the bat is crucial to keeping people interested...

Tom Valcanis answered a question

What laws and regulations do you need to be aware of in email marketing?

In Australia, mass email marketing and spam is covered under a Commonwealth act known as the Spam Act 2003. The act in a nutshell tells marketers (or anyone sending an email) their electronic messages (yes, it also covers SMS):Unsolicited commercial...

Tom Valcanis answered a question

What is an SEO copywriter and how are they different to a copywriter?

A copywriter is someone who writes copy to make things sell. An SEO copywriter is a copywrter prefixed with "SEO."All copywriters in this day and age must have a basic working knowledge of SEO. Period. Anyone who writes online must...

Tom Valcanis answered a question

What's your opinion of sites like Wix, Square Space and BigCommerce?

I've used Squarespace for a while now, and it's far more powerful and integrated than WordPress, which is what I'm used to. The e-commerce functionality baked in is a massive plus for me.

Tom Valcanis answered a question

What are the must-have features in a small business cloud accounting software?

I'd say some "non-number" scorecard at a glance. What's coming in, what's set to go out, and a graph to track it all.

Tom Valcanis answered a question

How will your business be affected by interest rate rises?

Possibly for me if other businesses tighten their budgets to service debts instead. It's a bit of a worry.

Tom Valcanis answered a question

What are the advantages, disadvantages and risk of using cloud accounting?

The obvious advantage to cloud accounting is that it's always on wherever you have an internet connection, and you can get managed support at almost any time.Disadvantages are when it goes down, so does your productivity. With any cloud...

Tom Valcanis answered a question

How do we change the culture around housing ?

I think it comes down to the hip-pocket nerve. All you need to get is a few people bragging about how much money they're saving using solar compared to grid electricity. A simple ad campaign that opens with a family on holiday for the fifth time...

Tom Valcanis answered a question

Which is the best CRM software for a new company?

I have been using Pipedrive to track deals, because I'm a soloist and it's simple and easy to use. Connects to a lot of other platforms, too.

Tom Valcanis answered a question

How much do website copywriters charge?

I am a copywriter by trade, and that's akin to asking how long is a piece of string. Some copywriters charge a fixed price per page (me), others by word, others by the hour (which I couldn't do - curse these fleet-fingered hands!)The first...

Tom Valcanis answered a question

What's one inspiring quote you live by as an entrepreneur?

From The Meditations of Marcus Aurelius, which is permanently bookmarked in my copy:"At dawn, when you have trouble getting out of bed, tell yourself: “I have to go to work — as a human being. What do I have to complain of, if...

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