Videography &  WritingRoseville, NSW 2069

Videography & Writing

Marketing and communications

Pacific Hwy, Roseville, NSW 2069

ABN 90299740076
EST 2015

ABOUT

As trained broadcast journalist (Sky News Business), I offer copywriting services and also create simple, compelling, highly cost-effective video productions. My aim is to make video accessible for SMEs who can't afford to spend thousands of dollars on a single production.

solutions

Videography

Video Production

Videography  

From storyboarding and production to filming, I offer a cost-effective end-to-end videography services for businesses and other organisations.

With my background as a TV reporter and business journalist, I understand how to help you create and position your business's message.  

Project cost from $550

Copywriting

Copywriting and Content Marketing

Copywriting  

If you'd like compelling, unique and eye-catching content to grab people's attention, I offer professional copywriting and editing services. From fixing up your existing website text to blogs, eBooks, infographics and Slideshares, I specialise in a wide range of business and consumer content.  

Project cost from $100

faq

What makes your pricing competitive?

With my background as a TV reporter and business journalist, I’m able to act as director and producer for video projects for no additional fee, and can also carry out the interviews myself. This greatly cuts down on cost.

Do you offer after-hours services?

If you have an event in the evening or on a weekend and require filming, I can usually arrange to be available. I can also take on emergency overnight writing and editing projects, for example if you have a last minute job with a deadline of 9am the next morning.

Why should a customer hire your business over other service professionals?

My aim is to make video affordable for small businesses. If I don't think your project is going to generate value for you, I will advise you of this, and work with you to adjust it. I can also work fast, due to my background in broadcast news. If needed, I can film, edit and turn around a video on the same day, which very few production companies offer. As a journalist, I don't need supervision with editing: you can rest assured I'm a "safe pair of hands": I will present your people and your company in the best light, avoiding any legal issues, and ensure that your key messaging comes across loud and clear in any video or written project.

Which geographical areas does your business service?

I can work Australia-wide, but charge travel and accommodation for projects outside Sydney where flights/an overnight stay is necessary. My filming rates are based on a Sydney metro location. Beyond this area incurs a surcharge to take into account travel time.

Do you offer bulk bill options?

For copywriting and business writing, I'm usually available to offer special rates for regular or large amounts of work.

Are there any special offers available to customers on SavvySME?

I offer a 10% discount to customers on SavvySME.

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QUESTIONS & ANSWERS

Lisa Creffield answered a question

Are newsletters dead in email marketing?

Newsletters can be a useful reminder or "nudge" to a current or former client, and valuable if you're providing interesting, engaging, relevant and well-curated content.The key is to not send them too often. Anything more than once a...

Lisa Creffield answered a question

For my personal website content should I write in 1st person or 3rd person?

First person 100%.But try to avoid "I" as much as possible. The more you can generalise and universalise your experience, the more it brings readers in and the more powerful it becomes. For example:"I've never liked standing in a bank...

Lisa Creffield answered a question

Is content syndication good idea, if it is then how to find best fit?

The era of personal blogs as a destination is pretty much over (unless you're super famous): you can't just leave it up on a site and hope to get clicks or even subscribers. You have several options for distribution, one of which is simply sharing...

Lisa Creffield answered a question

Your opinion on sites like Wix, Square Space, BigCommerce

I have used Wix.com to set up a couple of sites. I find its interface very slow, and the blogging aspect of it (currently anyway) not easy or responsive, nor particularly intuitive. I don't have experience with a commercial/etail site on there, so...

Lisa Creffield answered a question

How do you promote a restaurant located away from the main road?

Just thinking as a customer, three routes tend to get me to try out a new restaurant:1. Hearing about it word of mouth or in a review, and being able to check its menu online2. Driving or walking past and seeing a board with interesting specials or...

Lisa Creffield answered a question

How important is grammar and syntax in social media?

It is incredibly important.  Writing well is a reflection of your intelligence and professionalism.  Social media is also public media. If you want to use colloquial "text speak" among your close friends and family by all means do so, but make sure...

Lisa Creffield answered a question

Do you use video in your online marketing? Why or why not?

Video is powerful but it can be expensive, so you need a clear reason and strategy for it. Also, no video should be untranscribed. It costs just a few dollars for an (outsourced) transcription and you should always get one done, whether the video...

Lisa Creffield answered a question

Will paywalls across Fairfax change media consumption habits?

It's harsh because we really should be paying for quality journalism. But the reality is that unless a title has a really defined niche, like The Economist, it's easy for readers to find similar content elsewhere, for free.  That's a major...

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