SMS Fusion

SMS Fusion

Information and communication technology

PO Box 803338 #43794 Chicago, IL 60680-3338 United States,,

EST 2012

ABOUT

Enterprise Grade SMS with at prices our competitors can't beat! smsfusion is the industry leader when it comes to technology and pricing. With features like tracking, reporting, scheduling, campaign management and alerts as standard, there is no wonder why smsfusion has taken the industry by storm and raised the standards. With and advanced user interface or simple API access. smsfusion is here to make your life easier when it comes to sms.

blog

Getting the most out of your business!

Getting the most out of your business!

One of the most common issues clients come to me with relate to limits. I posted a comment here... read more

The lost funds industry

The lost funds industry

I get calls from people in multiple industries however some of the most common calls I am getting... read more

Related Articles

How to know if you should scale up your profits

How to know if you should scale up your profits

Business owners run their business for a multitude of reasons: to follow a passion, to make a... read more

5 Tips To Manage Your Business' Growth

5 Tips To Manage Your Business' Growth

We spend so much time as business owners working on growing and expanding our businesses. Seldom... read more

How to Increase Your Income with these 3 Options

How to Increase Your Income with these 3 Options

If you are one of those savvy workaholics who can't do only one thing and wants diversity in work... read more

3 Ways on How to Best Grow a Long Term Client Base

3 Ways on How to Best Grow a Long Term Client Base

Growing a long term client base is the key of operations in every business whose job highly depends... read more

Are You An Uber or a Taxi? The Answer Could Predict Your Time In Business

Are You An Uber or a Taxi? The Answer Could Predict Your Time In Business

How would you react if I tell you that if I asked just one question -- the answer could potentially... read more

4 Business Investments You Must Make

4 Business Investments You Must Make

Congratulations, you established your business! Things are working fine, and you are making profit.... read more

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QUESTIONS & ANSWERS

Brad Lyons answered a question

How much should you reinvest in the business?

Live poor, grow faster. Pending on your business the more you  can invest in customer acquisition the faster your business will grow. Prior to do that though you need to make sure your systems can handle an increase in volume.You have not...

Brad Lyons answered a question

How can you stop your staff from making careless errors?

Automation is generally the solution, also reviewing your workflow. Automating invoices is common practice in most companies. If you still want manual invoicing you just need to change the workflow so checks are in place.Staff will always make...

Brad Lyons answered a question

Why do people choose BPO outsourcing services from US and India?

The Philippines is a much better place for support services in my view. In fact, an indian call centre employed by Telstra at one point outsource some of their work to the Philippines at one stage. There are a number of reasons companies...

Brad Lyons answered a question

Does anyone know much about 17 Hats or other business automation software?

Vtiger.com. Cheaper, better.There are heaps of programs out there. Some free others for a fee. It really comes down to what your business does and what else you use. I use vtiger for some companies and custom software for others. I also use...

Brad Lyons answered a question

How do you test your business idea to know it's good?

You have it right. Google.Don't just type in Google your idea in your words, try other variations. Similar ideas or products and see how they track. Reality is, Google has made life a lot easier when it comes to researching ideas. So it is...

Brad Lyons answered a question

What is the one book you read which gave biggest impact to your business?

My Grandfather told me there is only one book I should read. It made him a lot of money and gave him a good life. Dale Carnegie: how to win friends and influence peopleHe told me to read it at least 3 times as you tend to miss things the first...

Brad Lyons answered a question

How do I increase sales on my online fashion business?

Spend more time on your business. You made enough money in the first week of sales to get by. So why would you continue to work full time. Your marketing leading up to the launch worked. That tells me you have what it takes to get consumers to...

Brad Lyons answered a question

Do you need a business plan in writing?

easy answer, Yes. A business plan isn't there to sell your ideal to an investor. It is there to ensure you are on the right track. A business plan will help you work out what your pros and cons are. What issues could appear, how to solve them....

Brad Lyons answered a question

How to prep your online business to compete with Amazon, the looming giant opening soon in Australia?

Amazon is already in Australia. There are a lot of dodgy traders out there that will be in trouble, however they should be. So many people buying from Amazon and ebay then reselling with a massive mark-up. A few years ago I caught out Wow sight and...

Brad Lyons answered a question

How to get my name out there?

1. Build your website and ensure you have the keywords you are after throughout the site. 2. Pay for Google adsense. Set a budget and the keywords. 3. Setup Google Analytics for the website so you can track views, locations and start collecting the...

Brad Lyons answered a question

How will Amazon impact my retail business in Australia?

answer is simple. Amazon has already impacted the Australian retail market. So your answer has already arrived.

Brad Lyons answered a question

How do I find a small business mentor?

I would say don't hire a mentor, hire a consultant. Banks and other large companies hire consultants all the time to introduce you processes and technology into their business.Talk to sales reps. If you want to improve different areas of your...

Brad Lyons answered a question

How do I choose the best web hosting company?

webhosting is cheap. as Meng said, depends on the number of visitors you believe you will have. Most webhosting packages will give you unlimited email addresses, disk space and pretty much everything unlimited. You need to read the fine print though...

Brad Lyons answered a question

What must I do to get my website up on Google search results?

You need to change your website content. Doing a search on Google and your website doesn't appear. Looking at your website and there is a lot of content on there however no text that says applicant tracking software, only an image.Look at what...

Brad Lyons answered a question

What is Bitcoin and how can I use it?

Bitcoin was and still is the currency used on the silk road (Darknet). It is used because people shopping on the silk road are not buying a new pair of shoes. They are buying weapons, drugs, kids and just about anything you can imagine. Bitcoin was...

Brad Lyons answered a question

Can social media work for B2C lead generation cost effectively?

The short answer is yes, I have, and do use social media to promote some of my products. One business for example has only been advertised on Facebook, 3 months on Facebook only resulted in just over 2,000 customers. However I would like to point...

Brad Lyons answered a question

How do you ask for payment from a client before the work's done?

Never had an issue with asking clients for payment in advanced. They way I see it is simple, if they have an issue making a payment in advanced they will probably have an issue in making payment once the work has been completed. Don't be afraid to...

Brad Lyons answered a question

Just wondering what is a fair price to pay per lead and whether you found it worthwhile?

The price of leads does vary depending on the information you need. You could buy basic data like Name, address, Phone and you would be paying to pretty much cold call and waste a lot of time.You are far better off getting more segmented datasets...

Brad Lyons answered a question

Does anyone use woo commerce and know of a good plugin inventory system that can run stock take reports?

There are heaps of plugins for Woo. I think you will find all you need here: http://codecanyon.net/search?utf8=%E2%9C%93&term=w...I wouldn't recommend any of the free plugins for Woo as they are generally not supported or updated for security....

Brad Lyons answered a question

When should I write off a receivable as a bad debt? Is it worth taking the customer to court?

In some cases it can be worth taking the matter to court, it just comes down to legal viability of the account.It isn't just a matter of taking a customer to court because you want them to pay. You should only take a customer to court if you know...

Brad Lyons answered a question

What sort of qualifications (if any) do you have/need?

Qualifications??? Me... None!Sure if you are an accountant you will need some qualifications or in a regulated industry. However when it comes to running your own business there are no qualifications needed. Just because someone is a professor...

Brad Lyons answered a question

What is the best business to start in a village or small city?

it really comes down to the limits and based on your question the limits are pretty set in stone. If you are looking for a business that only trades locally to that small village you really want to make sure you know what the locals want on a...

Brad Lyons answered a question

How do I sell web development services for the first time?

When I first launch something new I spend big with adwords. Then once I know the most popular key words people use I buy those domain names. Adwords puts your site at the top instantly and helps you gain an understanding of what people are typing...

Brad Lyons answered a question

What are the best kept secrets of successful business people?

Redbull is probably the most popular but that is no longer a secret. Passion, that is all it really comes down to. If you don't have passion for the product at least have passion for the sales of it. If you know what you are doing and not trying to...

Brad Lyons answered a question

What meetup events do you all go to?

I have mentioned to SavvySME that they should host an annual conference for members. Fingers crossed they see value in it. I generally go to conferences related to my industry, I find them a great way to meet clients and see what the industry is up...

Brad Lyons answered a question

Do you innovate in your business?

Do you innovate in your business? YesIf so, how? By knowing the industry and being passionate about it. Like I mentioned in another post. I don't let my competitors dictate where the industry is heading. I force them to try and catch up with me....

Brad Lyons answered a question

What is the key to successful innovation in small business?

You are the key! Being innovative isn't keeping up with competitors, it is creating new ways, ideas, technology and always thinking ahead. If you stop development and thinking of new and better ways you are just the same as most companies out in the...

Brad Lyons answered a question

How do you grow a business quickly and smartly?

It all comes down to the business you are in. However this is what works for me:Telemarketing:Start calling your target market and make some sales, that is the fastest way. Sort out who is your target market, buy that data and either make the calls...

Brad Lyons answered a question

Which is the best Australian bank for startups to work with?

If you are a startup Commbank is pretty good and has a lot of good features. However I would highly recommend setting up an Hong Kong company and getting a HSBC multi currency account setup with them. It makes life a lot easier when it comes to...

Brad Lyons answered a question

Do you qualify your leads?

Do you qualify your leads? YesDo you qualify them before adding them to your list? No - All leads are added to my database and calls are made. At the end of each call the lead is given a status code based on the confidence in that lead.What data do...

Brad Lyons answered a question

Who knows about WeChat and why isn't it popular in the West?

Population plays a big role in this. China: 1,382,323,332USA: 324,118,787AUS: 24,309,330Just looking at http://www.worldometers.info/world-population/popu... will show you just how little they need to bother about marketing to us. The...

Brad Lyons answered a question

Do I sell my product to someone else to resell?

There are a number of ways to look at this. For example how many sales do you make yourself and how much effort do you put in to make those sales. If someone can sell the shirts for you, it takes less effort on your behalf therefore less cost to...

Brad Lyons answered a question

How much does it cost to run a sales promotion?

Hi Federica,Can you provide more information on what you are looking to do and on what scale?There are many ways to promote online however it comes down to scale and target market. Some markets can be costly to promote to depending on the method...

Brad Lyons answered a question

Is e-commerce a dying industry?

E-commerce isn't dying. Anyone can setup an e-commerce site for free and most people online do. The issue is a lot of people will just try and find cheap products off ebay and try to resell them on their own site with a large markup. Since there are...

Brad Lyons answered a question

Which sources provide you with data on Australian SMEs?

To answer your question on data available on SME's, here is a screen shot of the results based on a search on a company's ABN:http://vunoo.com/images/chresults.JPG It will not be very clear in this image however it is showing the name, address,...

Brad Lyons answered a question

Is there an advantage to email over other online marketing channels?

If you are hoping to have an interactive presence online then email marketing is essential. How you do it comes down to the product and target market you have. However email marketing isn't just for obtaining new customers, in some cases it is...

Brad Lyons answered a question

How much do you spend on social media marketing?

To date we have spent nothing on social media and had very large returns. We have discussed on many occasion, the option of budgeting for paid ads however we have opted to remain focused on directly contacting our target markets ourselves. I a lot...

Brad Lyons answered a question

VoIP phone systems vs mobile and landline alternatives?

Skype is what I live off. I have phone numbers setup so people can call a local number (numbers setup for different states and countries). That call will come to me no matter what country I am in and the customer has no idea. This is great and...

Brad Lyons answered a question

Does social media contribute to your bottom line?

Without a doubt!One of my businesses only gets traffic and customers from social media. We can get over 1,000 customers per month from social media without having to try too hard. That is the beauty of social media. Once you find the right platform...

Brad Lyons answered a question

What cloud solutions do you recommend?

A lot of cloud services available to the market today can be installed on your own servers so you have full control over the data plus have the advantage of using cloud. A lot of people will say you have to give up something for convenience. Most...

Brad Lyons answered a question

What exactly is a content management system?

The concept of CMS is it make it easier for people to manage their own content. The most popular CMS's out there are PHP based easy to use. Wordpress, Joomla and Drupal are pretty popular however that also means spammers and hackers focus on those...

Brad Lyons answered a question

How do SMEs manage customer relationships?

If your selling products via an online store you can reach out to your customers by sending them a satisfaction survey. You could reach out to them with thank you messaged including a discount voucher for their next purchase. There are so many way...

Brad Lyons answered a question

How do you attract the best people and maintain energy and creativity among your employees

KPI's, targets, training and development are always a good start. A lot of people don't want a normal 9-5 job and lets be honest you don't want your employees to have the 9-5 mentality either. People are motivated by different things and it is...

Brad Lyons answered a question

What is the number one skill required to build a successful SME?

Passion is the number one skill required to build a successful SME. If you are passionate about your industry you will spend the time to research it. Improve it and promote it. The difference between myself on the phone and a sales rep is I have no...

Brad Lyons answered a question

What advice can you give to small startups?

I have first hand experience with this and I can tell you that the bigger more established companies are more scared of you than you are of them. If you are innovative and have the skills to develop great products in house they will be very scared....

Brad Lyons answered a question

How do I choose the best web agency for my social media marketing?

I believe the biggest question is why are you looking to hire a company to do the social media marketing for you?Is it because you are not sure what is involved?You don't have time to do it?You expect a quick ROI if you pay someone else?There are a...

Brad Lyons answered a question

How and where do you get leads?

This comes down to your marketing and growth strategy. If you want fast growth you need to start looking at buying leads and sending out mass communications. Fax campaigns are still very effective. A fax campaign would cost between 15c to 20c per...

Brad Lyons answered a question

If your business has seasonal peaks, how do you balance out the valleys?

The skip tracing industry I have found to be pretty seasonal. My solution for this was to create another industry related product. I created an online skip tracing course and started promoting it. I have found that the industry tends to go through...

Brad Lyons answered a question

For those who make products, do you prefer improving on existing ones or developing new ones?

I would have to say both. I spend a lot of time when it comes to research and development. One project that I have been a part of over the years is called detectivedesk.comOngoing development is required in this industry and the main reason most...

Brad Lyons answered a question

What will it take for HR to see a person holistically?

The cure is simple. HR like any department will follow theprocesses and procedures you as the company owner set out. I have seen HR departments that operate and treat employees like objects and try to put fear into employees. This is more common in...

Brad Lyons answered a question

How much does TV advertising cost?

If you are looking to advertise this website you need to make sure you run the ads at the right time. For example TV ads between 9am and 5pm Monday to Friday may not be the best for this site. Radio ads between 6 am and 9am would be much more...

Brad Lyons answered a question

Is SEO categorised as part of IT or Marketing?

Wow, very good question. I believe SEO is a marketing issue and not an IT issue. Main reason is, IT is responsible for the website however the content should be managed by the marketing department. IT should not be tasked with having to post...

Brad Lyons answered a question

Which social media channels are most effective for my business?

Regardless of the product your selling you should have a Facebook account. Social media is powerful and can be both rewarding and damaging to your business. For example if you have bad customer service your social media page will turn into a...

Brad Lyons answered a question

Have you set up systems and processes that put you in a strong position for growth?

Analytics is the short answer to that I believe.Without knowing all the information about your business you can't grow to your full potential. For those who believe in infinite growth are getting setup for failure. We live in a finite world so...

Brad Lyons answered a question

Does it pay to invest in customer loyalty?

Retain your customers is always good, if you can do that getting more will be easier. For example, one of my companies is online courses. Not the best industry for retaining customers if you only have a couple of courses. However instead of just...

Brad Lyons answered a question

Should I get external help for SEO?

When it comes to SEO it is something you should learn and do yourself. If you know how SEO works you will start writing better posts/site content. SEO isn't hard, it is just making sure you are organised and putting some thought into what you are...

Brad Lyons answered a question

What's the best way to set up a website?

Wordpress is a very good option, as Jef pointed out maintenance can be an issue if you use poorly coded plugins and themes. The best way to maintain a wordpress website I have found is to only used paid themes and plugins from reliable sources....

Brad Lyons answered a question

If you have an absenteeism problem, what do you do?

Absenteeism is a result of multiple factors. The best thing to do before taking any action towards attempting to resolve the issue is to first understand it. Some basic analysis of the issue should help identify some trends, for example what are the...

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Brad Lyons

Brad Lyons Top 10% Business consulting Owner

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