We live in an increasingly fast paced, globalised and connected world so I’ve spent the last 5 years becoming a modern marketing and communications practitioner who produces innovative solutions for problems that organisations were not even aware they had. I’m a big believer in the power of the digital marketing and how technology can be used to help better the lives of our communities. I’ve worked with non-profits, startups, universities and creative agencies to increase social participation while sustaining our cultural heritage and resources for future generations. I am creative. I am a critical thinker. I am Yacine. And that doesn’t even begin to define me.