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Top 10 Digital Marketing Tools
Selling online

Top 10 Digital Marketing Tools

Running a business can be time consuming from getting clients to working on projects. If you are...

If you have never sold anything offline, you might struggle to sell much online. OR Websites don't
Selling online

If you have never sold anything offline, you might struggle to sell much online. OR Websites don't "listen".

I talk with a lot of people about their website and their online selling strategy. The most asked...

Dumb Pricing Mistake #1 that You Might be Making
Selling online

Dumb Pricing Mistake #1 that You Might be Making

Do you struggle with setting your prices? There is a simple mistake that most business owners of...

New! Shopping Tags for Better Product Discovery on Instagram
Selling online

New! Shopping Tags for Better Product Discovery on Instagram

New! Instagram Shopping Tags for Better Product Discovery Everyone loves Instagram. However, the...

eBay Seller Spotlight: Dave Harrison of Heavy Metal Merchant
Selling online

eBay Seller Spotlight: Dave Harrison of Heavy Metal Merchant

Today we have with us business owner Dave from Heavy Metal Merchant, who tells us about his...

eCommerce has gone mobile
Selling online

eCommerce has gone mobile

The rise and rise of mobile commerce continues to astound most people in the ecommerce and retail...

Your Website is Not Creative Unless it Sells - or Is Your Creative Website Killing Sales
Selling online

Your Website is Not Creative Unless it Sells - or Is Your Creative Website Killing Sales

David Ogilvy was a great advertising guy. In 1962, Time magazine hailed him ‘the wizard of modern...

3 Things to Do Before You Launch Your Online Business
Selling online

3 Things to Do Before You Launch Your Online Business

Eureka! You’ve just come up with a brilliant business idea and want to bring it to market tomorrow....

Build An Online Buying Cycle to Drive More Sales
Selling online

Build An Online Buying Cycle to Drive More Sales

For many people who run a successful business, taking the next step to the online realm seems like...

Frost and Sullivan Report on Australian Online Retail
Selling online

Frost and Sullivan Report on Australian Online Retail

Here you go another interesting review of Australian online retail with a prediction that we will...

Selling online

Selling products online began in 1994 and has proven to be a fantastic way for businesses to reach more customers and customers to reach more products. As online sales platforms have increased in sophistication, the practice has become secure, easy-to-use and reliable. These days there are thousands upon thousands of people selling products online, from large multinational corporations, to sole traders, and their customers come from all over the world.

What sort of things are sold online?

Certain businesses lend themselves to online selling, whereas others might be more trouble than they are worth. If you make or distribute niche products for a particular hobby, you might be a prime candidate for an online store. These sorts of products are often hard to find – especially if a lot of demand is coming from people outside major cities who have less choice in their shopping already. Trying to sell something oversized or very expensive from a new online store is likely to be much more difficult, especially if they are items sold commonly in-store, and anything fragile or perishable is not advised.

Selling online is more typically for products than for services, but many service businesses have begun to find innovative ways to harness the internet to drive sales. One of the most high-profile examples is Uber, who utilise sophisticated GPS technology and a very well-structured business to offer thousands of lifts a day for a fraction of the cost of a taxi. While the development costs of such a system would be significant, businesses like Uber have fully integrated their online and offline practices, leveraging their technological advantages and innovative business models to out-compete the existing services.

How does selling online work?

Selling online is done through eCommerce systems, which allow people to select products and pay for them securely. Some websites allow many users to sign up and utilise their eCommerce platform – like eBay, which acts as an online auction where users can set up shops and buy and sell with each other. Other websites offer ready-made, easy-to-use eCommerce stores that you can install on your own domain or website, allowing you to harness the power of online selling for your business.

More sophisticated professional eCommerce products are also available, and can integrate with warehousing software, Customer Relationship Management (CRM) software, accounting software, MySQL databases, and so much more. The result can be nearly limitless automation of your sales and distribution process – the client browses the store and purchases a product, causing the secure system to bill their chosen payment method and generate a receipt for them, which is automatically added to the business' records for reporting purposes. Simultaneously, the same purchase triggers an order, which is sent to the warehouse (some of which are also equipped with automated conveyor belts and inventory databases, so they require no manual handling) for dispatch, and information of the purchase is stored in the CRM with the client's details, to be referred to if there is any issue. Finally, details about the sale itself – such as the time, the type of product, the profit made, and so on – could be pushed into a database for data analysis. A package can arrive at your customer's door without anyone but the postman even looking at it, let alone touching it.