Copywriting, content writing and blogging
Writing is an essential skill in our society, so almost everyone is capable of producing written work that makes sense and communicates their message. Where professional copywriters, content writers and bloggers come in is in offering tailored writing that goes above and beyond simple communication. Whether they specialise in sales copy that converts the maximum number of leads, or in SEO writing that raises your ranking with search engines, or they are subject matter experts who know everything there is to know about the topic, professional writers offer more than mere words.
What do copywriters, content writers and bloggers actually do?
The short answer is this: they write. The long answer is that they have educated themselves and practised for years to communicate effectively for specific purposes. You may have noticed similarities in how all television ads are written, or the way websites are written, or how different diction is used when communicating with different audiences. Professional writers have typically specialised in a particular area or style of writing, mastering the conventions of that form so that they can produce effective writing far more quickly and consistently than a layman.
In broad terms, a copywriter writes primarily for the purpose of marketing and advertising. The conventions a copywriter utilises depends on the intended audience, the medium and the purpose of the writing. A website marketing luxury cars to businessman will use language tailored for that purpose and it will vary massively from a radio script designed to advertise female beauty products. A copywriter will work with you to determine who your audience is and how best to communicate with them to achieve your marketing goals.
In contrast, a content writer writes pieces that people generally want to read for their own sake. Whether they are offering valuable advice, engaging stories or useful information, content writers explore topics of interest to attract readers, typically for websites (but also for magazines, e-zines, newsletters and other mediums). Content writers assist you in content marketing, which can be an important part of SEO and of building a valuable, interesting website that visitors want to come to.
Finally, bloggers write periodic articles for websites that serve a range of different purposes. Some blogs focus on a particular topic or hobby, providing content that focuses on different subjects within that niche, others offer commentary on current affairs, pop culture or world events. Other blogs are maintained by businesses to educate or inform their clients and customers about developments in their industry. Most blogging also serves an SEO purpose, as search engines favour websites which consistently produce new content with keywords relevant to the site in question.
If you believe these professionals could assist your business, head over to our copywriting, content writing and blogging services page to find out more about how the process works and how to prepare for hiring a writer. There you will find a breakdown of the writing process and common mistakes to avoid. You may also like to read our sales and marketing Q&A, or check out the list of related articles.