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Jeffrey Joel, MD at Auspac Trading NSW PL
You already have regular clientels, why not try simply posting a sign outside that this business is for sale or have a chat to a few of your better, well connected clients? The sign will generate some interest to local folks who might like to try their hands at running an already established cafe. Smart business people will see that there is an opportunity and they may not want to buy it themselves but they may have friends or associated that are looking for one. What better reference than coming from a regular who can vouch for your business.
Some ways:
- Look for Facebook community groups and contribute
- Facebook engagement and branding ads
- Host community events in your cafe; for example, mummy's lunches, poetry nights, etc
- Have an interesting story? Try approach the local paper/radio to feature you
Yee Trinh, Cofounder at SavvySME
In order to expand your customer-base you need to give people a reason why they would want to potentially go out of their way to get to you instead of going to a cafe closer to home. As the others have mentioned, it’s difficult to give suggestions without knowing what you’ve already tried, but here are some ideas that will (hopefully) help you get more foot traffic in your cafe:
Corporate and event catering - catering not only opens up another way of doing business, but it can expose your cafe to a wider audience who may bear you in mind for future catering events
Do weekly specials - doing a delicious weekly gets people excited and offers value-for-money
Host events - run comedy nights, open-mic, film nights, cork n’ canvas, etc
Try to nail one thing on your menu - we all have that one favourite dish that we would travel far and wide to get! Pick and master a household or local/national favourite that will get people talking
Loyalty cards - loyalty cards are a great way to keep people coming back
Consider a suburb special coupon - give people in the nearby suburbs an exclusive discount
Good luck :)
How much exposure do you need?
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Eloah Paes Ramalho, Community Manager at SavvySME
Your comment about the Google local search's results is so well thought, @Yee Trinh ! This inevitably makes me think of influencer marketing, which is going extremely successful in the Food & Beverage industry! It's easy to understand why. Imagine you know the person you look up to is a regular at X restaurant? It's a sure way to pick someone's curiosity and motivate them to pay you a visit ;) @Trish Fehon and @Erik Bigalk , what do you think?
SATO Office at SOUTH AMERICA TOURISM OFFICE
We at the South America Tourism Office are a specialty wholesaler that specializes in tourism to Latin America and Antarctica. At the beginning of the COVID outbreak Latin America was unaffected and it seemed like business would continue as usual. However, that quickly changed as the outbreak spread across the globe and countries began enforcing border closures and other quarantine measures.
Our focus shifted immediately and our team worked overtime to ensure all our passengers holidaying overseas were able to get safely back to Australia before flights stopped operating. Unfortunately, as a consequence of borders closing and the uncertainty of the near future, we have had to cancel the majority of upcoming travel and offer clients the option to move their holiday with us to a later date or cancel their booking. The ability to postpone travel arrangements is a mutually beneficial solution as our customers are still able to enjoy their holiday and we retain the booking. However, as we are required to pay ground staff overseas, such as tour guides and hotels, in American dollars we are affected by fluctuations in the dollar. When we sell a product, such as a tour, we advertise an Australian price that corresponds to the American dollar at the time. For example, a tour sold at a price of $1,000 USD while $1 USD is equal to $1.30 AUD would be sold at $1,300 AUD so that we are able to pay the ground staff the USD amount. The value of the dollar is constantly fluctuating, however, the changes are typically minimal. Since the COVID outbreak the Australian dollar has decreased significantly in value against the US dollar.
This means that packages sold prior to the COVID outbreak will now cost substantially more to deliver, a cost that we have to wear. At the same time, we have not been receiving new bookings, so there is more money out and less money in. It has been a challenging time, however we have endeavored to make the best of the situation. Now all our passengers are safely home we have the time to take a step back and focus on aspects of the business that have not been previously prioritized.
We have set-up flexible work from home arrangements that have allowed us to continue to work efficiently and safely. We have been able to invest this time into expanding our target demographic to increase our reach to a broader audience. Further, we have been able to update back-end processes and procedures and continue to develop and upgrade our website. We anticipate the work we have been able to progress during this time will improve the experience of our customers in the long run.
We are already receiving enquiries and bookings for future travel and are optimistic we will continue to grow as a business as the travel industry begins to return to normal.
Hatty Bell , Executive Assistant at Country Road Group
Hello! It's good to hear that all passengers returned safely, I know how difficult it was for so many! It sounds like you are adapting really well to the situation. Was the updating of your systems something you had meant to do before the pandemic? Do you feel it's given you the time you needed to focus on these areas? Fingers crossed boarders reopened soon!
Uttam Jha at Tyche Infotech Pty Ltd
Depends on your business strategy too. if you have plenty of parking that is a bonus. you can sell the parking which is a great thing. for a person like me i would love to park my car walk to the restaurent and have a good food.
On the other hand if you go to menulog and other providers you can get a few delivery guys and grow your business that way.
I see lots of restaurent owners have a good location paying high rentals but no parking so they resort to take aways and menulog and try to survive. you are good in that way as you can sell the old way to dine in and easy parking for your place.
as for marketing budgets, if i was in your shoes, i would stick with menulog, groupon etc as they do loads of seo and promotions and drive sales. but yes having a basic website and doing some local seo always pays good.
Greg Rogers, Founder and CEO at Rethink HQ
Hi Nathan,
Ask them, have a conversation with them!
It will be as different and as individual as they are.
Don't fall into the trap of thinking that you can apply a blanket approach. People and their behaviour are reinforced and rewarded in different ways, at different times, in different environments.
Behaviour can be shaped, predicted, reinforced, punished and most important measured.
How often do we start a conversation with...you always...everytime....you never....
Get baseline, behaviour and then measure.
To get more of the behaviour you want or want more of, reinforce through reward (actually has to be though). If you do this well you will find the behaviours you don't want or want less of start to go diminish and go way.
The absolute correct answer to your question is right there...right there... with that employee and that employee and that employee.....
Cheers
Greg
Hatty Bell, Executive Assistant at Country Road Group
Interesting question - what's your experience @Eric Sutfin @Laura Tien ?
I think Door Dash are the best for now. That's why we decided to do a parthership with them.
Beau Ushay, Owned Media & Marketing Specialist at Ushay Consulting Group
Just like any strategy, take a look at where you make your most money, then find the people who are most likely to buy in that space. Why do they come to you for that experience, and not the restaurant down the road? Or order in from Deliveroo?
Once you understand what's motivating these people to open their wallets to you, you can start working the channels which will present your best offers to them in the best possible way. At the time they're ready to buy.
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The hospitality industry contributes over $100 billion to Australia’s GDP and is a significant driver of economic growth. There are more than 363,000 businesses that employ over 580,000 people across the hospitality sectors.
Source: Australia National Careers Institute
According to Australia Food & Grocery Council’s 2019 State of the Industry Report, the food and beverage sector is the bread and butter of Australia’s manufacturing industry and accounts for 32% of the total manufacturing turnover. Growth for the industry is steady with an expected revenue growth of 4.6% until 2022 (IBIS World, 2020).
In addition to steady growth and bright prospects, people choose to start a hospitality business for a number of reasons:
The hospitality industry is broad, but it’s generally understood to consist of businesses that provide services in food and beverage (F&B), accommodation and tourism (Australian Industry Insights). Below are some examples of businesses in each sector:
Food and beverage (F&B) | Accommodation | Tourism |
Cafes | Hotels | Airbnb rentals and experiences |
Restaurants | Motels | Travel agencies |
Food trucks | Bed and breakfasts | Tour operators |
Catering services | Hostels | Recreation service providers |
Taverns and pubs | Short-term visitor rentals | Transport and hire service providers |
Bars and nightclubs | Serviced apartments |
We have a large community of like-minded business owners and entrepreneurs that share a common vision of helping each other grow. Whether you run an established cafe or hotel, or you're thinking about starting your own pub or tour operator business, we would love for you to get involved and make the most of the latest industry news, peer discussions, business ideas and advice from industry experts. We can also connect you with suppliers, service providers and tools that will help your business thrive in a competitive market.
Hospitality is fast-paced and highly competitive. Some of the key things you will need to consider to start, run and grow your business include:
1. Legislation
Firstly, you need to understand the key legislation that applies to your business. For food services these include:
Key legislation for tourism businesses include:
2. Licensing and permit requirements
You will also need to understand your licensing and permit requirements which vary according to your business activities and the state or territory in which you operate. You can search for the permits and licenses you need on the Australian Business License and Information Service (ABLIS) website. Some examples include:
3. Tax requirements
Hospitality businesses have specific tax requirements and you will need to have a good grasp of goods and services (GST) and how it applies to the products or services you sell. Learn more about GST and food, and GST for the tourism industry.
4. Health and safety requirements
Under the health and safety law, employers have primary responsibility for health and safety and have a duty to provide a safe workplace and environment for employees, customers and members of the general public. There are also specific health and safety requirements and food safety requirements. If you handle food and beverages, this means ensuring your staff are trained in food safety and have a nominated food safety supervisor. Learn more about food safety requirements with HACCP Australia and WorkSafe Australia.
5. Employing staff
If you employ staff, you will need to know the workplace laws and obligations that apply to employers in your sector. This includes occupational health and safety (OHS), employment law, industry awards and workers’ compensation.
Once the legal boxes are ticked, you can start thinking about the logistics of running a business. Key considerations include:
In addition to the challenges of juggling the many moving parts of a hospitality business, our community members also discuss broader issues in the industry including:
Some of our most popular Q&As cover topics including:
If you relate to these issues, we’d love for you to join the discussions. In doing so, you will have access to a wide range of resources and find solutions to help your business thrive. Depending on your business, some of the industry professionals and service providers you may work with include:
The industry professionals you work with and suppliers you choose can have a direct impact on the quality of your products, business reputation and bottom line. Learn more about industry professionals you may work with and get connected with suppliers.
As well as connecting with other hospitality business owners, you can also browse a wide range of guides and business tips or join in the community discussions. You connect with industry professionals in over 400 solutions – this includes the latest in advertising, branding, digital marketing, market trend, budgeting and much more.