Hospitality

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Hospitality
Jeffrey Joel added an answer to this question
Jeffrey Joel

Jeffrey Joel, MD at Auspac Trading NSW PL

You already have regular clientels, why not try simply posting a sign outside that this business is for sale or have a chat to a few of your better, well connected clients? The sign will generate some interest to local folks who might like to try their hands at running an already established cafe. Smart business people will see that there is an opportunity and they may not want to buy it themselves but they may have friends or associated that are looking for one. What better reference than coming from a regular who can vouch for your business.

Pius Jeon

,

I love your outside-the-box thinking. This idea is simple, easy and effective.

David Bobis added an answer to this question
David Bobis

David Bobis at Charisma Works

Some ways:

- Look for Facebook community groups and contribute
- Facebook engagement and branding ads
- Host community events in your cafe; for example, mummy's lunches, poetry nights, etc
- Have an interesting story? Try approach the local paper/radio to feature you

Anonymous added an answer to this question
Yee Trinh

Yee Trinh, Cofounder at SavvySME

In order to expand your customer-base you need to give people a reason why they would want to potentially go out of their way to get to you instead of going to a cafe closer to home. As the others have mentioned, it’s difficult to give suggestions without knowing what you’ve already tried, ...  expand
Eloah Paes Ramalho added an answer to this question
Eloah Paes Ramalho

Eloah Paes Ramalho, Community Manager at SavvySME

Your comment about the Google local search's results is so well thought, @Yee Trinh ! This inevitably makes me think of influencer marketing, which is going extremely successful in the Food & Beverage industry! It's easy to understand why. Imagine you know the person you look up to is a regular at X restaurant? It's a sure way to pick someone's curiosity and motivate them to pay you a visit ;) @Trish Fehon and @Erik Bigalk , what do you think?

SATO Office added an answer to this question
Top voted answer
SATO Office

SATO Office at SOUTH AMERICA TOURISM OFFICE

We at the South America Tourism Office are a specialty wholesaler that specializes in tourism to Latin America and Antarctica. At the beginning of the COVID outbreak Latin America was unaffected and it seemed like business would continue as usual. However, that quickly changed as the outbreak spread ...  expand
Hatty Bell

, Executive Assistant at Country Road Group

Hello! It's good to hear that all passengers returned safely, I know how difficult it was for so many! It sounds like you are adapting really well to the situation. Was the updating of your systems something you had meant to do before the pandemic? Do you feel it's given you the time you needed to focus on these areas? Fingers crossed boarders reopened soon!

Uttam Jha added an answer to this question
Uttam Jha

Uttam Jha at Tyche Infotech Pty Ltd

Depends on your business strategy too. if you have plenty of parking that is a bonus. you can sell the parking which is a great thing. for a person like me i would love to park my car walk to the restaurent and have a good food.
On the other hand if you go to menulog and other providers you can get a ...  expand
Greg Rogers added an answer to this question
Greg Rogers

Greg Rogers, Founder and CEO at Rethink HQ

Hi Nathan,
Ask them, have a conversation with them!
It will be as different and as individual as they are.
Don't fall into the trap of thinking that you can apply a blanket approach. People and their behaviour are reinforced and rewarded in different ways, at different times, in different environments. ...  expand
Beau Ushay added an answer to this question
Beau Ushay

Beau Ushay, Owned Media & Marketing Specialist at Ushay Consulting Group

Top 10%

Just like any strategy, take a look at where you make your most money, then find the people who are most likely to buy in that space. Why do they come to you for that experience, and not the restaurant down the road? Or order in from Deliveroo?

Once you understand what's motivating these people to open their wallets to you, you can start working the channels which will present your best offers to them in the best possible way. At the time they're ready to buy.

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