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Marketing and communications

Salt Lake City, Utah 84101 United States

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Digital Advertising

AdRoll: Free Starter Plan

Summary

Do you want to build your brand, generate more sales and convert more browsers into paying customers? The free AdRoll Starter Plan is a great option if you’re starting to amp up your online advertising efforts to grow your brand, generate more website traffic and drive sales. With the AdRoll platform, you can create and send dynamic and customised ads to target and retarget customers on more than 60 of the world's most popular online ad networks including Google, Yahoo, Microsoft, Facebook and Twitter. What is AdRoll? AdRoll is an all-in-one marketing solution that allows you to coordinate all of your marketing initiatives under one roof. In addition to online advertising, you can use AdRoll for ecommerce, email marketing and customer relationship management (CRM). It offers sophisticated audience targeting solutions to help you reach people who have already interacted with your brand or are highly likely to be interested. Some of AdRoll's advanced audience targeting options include: Contextual targeting - show ads alongside content topics categories that align with your target market or industry niche. Demographic targeting - target specific demographics of your target audience including age, gender and geographic location. Interest targeting - identify and target topics that your target audience like and enjoy such as food, sport and travel. Lookalike targeting - use AI to identify new audiences that look and act like your existing audiences. Retargeting - target people that have already interacted with or engaged with your brand. CRM audiences - reengage previous customers and share discounts/promotions. Why choose AdRoll for native and display ads? AdRoll has a number of benefits: Multi-platform capabilities Sophisticated targeting Ad testing tools Detailed analytics and audience insights What makes AdRoll stand out from other tools is its multi-platform capabilities and the range of segmentation and retargeting options it offers for different mobile and web platforms. This gives your ads a great chance of reaching high-intent customers. It also has great analytics features that can help you review your campaigns in real-time and optimise as needed to boost a campaign’s performance. With the Starter Plan, you can measure the channels that are spending your budget most efficiently and get insights into your sales funnel to make further improvements

Do you want to build your brand, generate more sales and convert more browsers into paying customers? The free AdRoll Starter Plan is a great option if you’re starting to amp up your online advertising efforts to grow your brand, generate more website traffic and drive sales.

With the AdRoll platform, you can create and send dynamic and customised ads to target and retarget customers on more than 60 of the world's most popular online ad networks including Google, Yahoo, Microsoft, Facebook and Twitter.

What is AdRoll?

AdRoll is an all-in-one marketing solution that allows you to coordinate all of your marketing initiatives under one roof. In addition to online advertising, you can use AdRoll for ecommerce, email marketing and customer relationship management (CRM). It offers sophisticated audience targeting solutions to help you reach people who have already interacted with your brand or are highly likely to be interested. Some of AdRoll's advanced audience targeting options include:

  • Contextual targeting - show ads alongside content topics categories that align with your target market or industry niche.
  • Demographic targeting - target specific demographics of your target audience including age, gender and geographic location.
  • Interest targeting - identify and target topics that your target audience like and enjoy such as food, sport and travel.
  • Lookalike targeting - use AI to identify new audiences that look and act like your existing audiences.
  • Retargeting - target people that have already interacted with or engaged with your brand.
  • CRM audiences - reengage previous customers and share discounts/promotions.

Why choose AdRoll for native and display ads?

AdRoll has a number of benefits:

  • Multi-platform capabilities

  • Sophisticated targeting

  • Ad testing tools

  • Detailed analytics and audience insights

What makes AdRoll stand out from other tools is its multi-platform capabilities and the range of segmentation and retargeting options it offers for different mobile and web platforms. This gives your ads a great chance of reaching high-intent customers.

It also has great analytics features that can help you review your campaigns in real-time and optimise as needed to boost a campaign’s performance. With the Starter Plan, you can measure the channels that are spending your budget most efficiently and get insights into your sales funnel to make further improvements

What is included in the free AdRoll Starter Plan?

The AdRoll Starter Plan has a range of features for display and native ad campaigns including:

  • Audience segmentation

  • Retargeting

  • Social targeting

  • Personalised ads

  • Predictive buying

  • Cross-device reach

  • Website funnel insights

  • Campaign performance reporting

  • Customer support

Check out the full range of features on AdRoll’s website.

How much do the AdRoll plans cost?

The Starter Plan is 100% free, but it does have limited features and doesn’t come with all the perks of the Growth Plan. The free plan has more than enough to get started, but you’re looking to scale further you can always test out the Growth Plan with a 30-day free trial. If you continue, plans start at $19 per month.

Question 1: How much does AdRoll cost?

The AdRoll Starter plan is completely free (but it does have limited features). If you would like access to more features, the Growth Plan starts from $19 per month.

Question 2: What are the top features of AdRoll?

AdRoll is an all-in-one digital marketing platform that is great for creating targeted and retargeting ad campaigns. It has a wide range of features including:

  • Audience segmentation

  • Retargeting

  • Social targeting

  • Personalised ads

  • Predictive buying

  • Cross-device reach

  • Website funnel insights

  • Campaign performance reporting 

  • Customer support