Amire: Comprehensive SEO Site Audit

A comprehensive site audit involves a thorough review of the site covering the following key elements:

• Accessibility - we look at how search engines are currently able to access your site to ensure there is nothing impeding this in any way.
• Indexability - once we ensure search engines can access the website pages we need to make sure they can easily index them (including them in search engine results pages).
• On-Page Ranking Factors - once we determine whether the site pages can be easily accessed and indexed we need to review key ranking factors on the pages. This involves reviewing the keywords used, content (including text, images, video, etc.), information architecture (how the site is laid out), mobile optimisation (site speed, responsiveness), code versus content ratio and numerous other important factors.
• Off-Page Ranking Factors - Off-page factors have as much importance as on-page factors. Their significance, however, has certainly changed over time as well as the relevancy and acquisition practices. Unlike on-page, off-page elements are less in control of the site owner; therefore, careful consideration needs to be taken on the types of actions and strategies that are undertaken (given sites can be penalised for using unethical strategies).

This detailed report will be presented to your team and recommendations can then be actioned by your developers and other stakeholders.